Ep. 30 Seeing Double: The History of Badge Engineering
Вставка
- Опубліковано 28 вер 2024
- A classic car connaisseur explains and untangles the lazy business practice that is badge engineering/rebadging, by using some of the most obscure examples out there.
Remember to like, subscribe and share if you want more of this!
You can follow me on Instagram: www.instagram....
You can always email me at:
edsautoreviews@gmail.com
Enjoy!
Here in the US, the GM mid-size SUV was sold as the Chevy Trailblazer, GMC Envoy, Oldsmobile Bravada, Buick Ranier, Saab 9-7X, and Isuzu Ascender. All in the same country.
Don't forget the Chevy SSR....
@@billlittle4247 that’s not a trailblazer rebadged variant
That reminds me of the minivans GM sold in the mid 2000s, they had the Chevy uplander, Pontiac Montana, Buick gl8, and Saturn relay all on sale at the same time
Also there’s the Chevy traverse there’s the Chevy traverse Buick enclave gmc Acadia and Saturn outlook they are all on sale currently except for the outlook which was discontinued after 2010
truly WILD
it's why I laugh to myself when people swear brand loyalty. "it's Buick for me, I would never drive a Chevy" LOL
I'm a model loyalist. I like rangers, so I hot no problem droving a Mazda
Back when Holden and Toyota were rebadging each others cars here in Australia in the late 80's - mid 90's, you'd hear of people buying a Nova (Corolla) or Apollo (Camry) because they wanted an "Australian" car, or buying a Toyota Lexcen for the "Japanese quality" *giggle*
I had a 84 Buick LeSabre I bought from a friend that needed a transmission but it was powered by a Olds 307 from the factory originally & no not the lowly Chevrolet small block 307 from many years before that was under powered & often times smoked & used oil like a sive lol . GM would use different engines in different bodies going back to the 70s where some of these cars used what was called the BOP transmissions where it could bolt to a Buick Olds, Pontiac or Cadillac engine that often times any of those engines could be installed at the factory let's says a Buick with a Olds engine in its body or vise versa or Pontiac with a Buick engine . I think one of the reasons behind this was at times they would run out of a engine let's say like a Buick so they could keep production going by bolting in a Olds or Pontiac engine into the Buick body using that BOP transmission especially if said Buick was ordered to have a 350 ci engine which all of them made a 350 at one time other than Cadillac in those years who had the 472 & 500 cube engines & later the 425 in the early 80s.
Agreed
Even though they're both under the mighty GM umbrella lol
Remember when a colleague of mine bought a new Daewoo here in Finland. When she was about to leave the shop with the car, the salesman said: "Just wait a second". He went back to his desk and picked up some Chevrolet badges. "Here you are, this is not official yet, but the Daewoos are soon Chevrolets. Guess the retail price could be a little higher, so its only fair you get these" (well it would never be high, of course, but a nice gesture).
Haha
@@cubiczirconiabeard5366 Indeed he did, my colleague showed us the badges (and I knew the company, it was a small city). And anyways it was no big deal, the same car dealer just continued selling the same cars, they just rebranded it for the Finnish market. Anyway ti was just nothinh more of a joke, as the papers of the cars stayed the same. Just like when another dealer gave my friend Bavaria-bagdes to put on his standard Beemer.
I remember the Daewoos being rebadged as Chevrolets here in Denmark, and I could easily figure out that this was a direct consequence of Chevrolet having wayyy more prestige than Daewoo around here
@@stefanholmstrom1968
Regardless of having a chevrolet badge chevrolet had nothing to do with it as they were incapable of designing and building a small car like that so all the credit goes to Korean Daewoo!
GM are the actual kings of rebadging. They literally rebadged the hell out of every model, platform and brand possible.
Starting in the late 40's TBH..
LaSalle/Cadillac
Pontiac/Chevrolet
Buick/Oldsmobile
While not entirely identical in appearance, so many design elements and components were shared it's really like almost 3-5 different "models" of the exact same car. Especially after 1980, when only two GM divisions made all the motors.
for real, this is the company that has the guts to rebadge the Lotus Elise 😂
@@smellsuperb1 Pontiac itself is a rebrand of Oakland in 1926, it was just so successful they completely dropped Oakland in 1931.
So GM really stands for "Giant Mimeograph" 😭🤣🤣
vw right now
There was a great commercial for the Lincoln town car in the 1980s, a bunch of geniuses exiting a restaurant and all of them getting very confused about which GM car belong to which. Nobody could tell the difference between a Buick, Oldsmobile or Cadillac.
Even GM couldn't tell the difference between an Olds, Buick, Pontiac, or Chevy. That's why on the assembly lines, the cars kept getting the wrong engines. Pontiacs with Chevy engines. Oldsmobiles with Buick engines. Cadillacs with Buick and Olds engines. And so on.
Of course, Ford wasn't exactly exempt. Most Ford cars had Mercury equivalents.
Crown Victoria / Grand Marquis.
Fairmont / Zephyr.
Taurus / Sable.
Escort / Lynx.
Tempo / Topaz.
Granada / Monarch (and hilariously, the Lincoln Versailles)
Pinto / Bobcat
Maverick / Comet
Torino / Montego
I always wondered what a third gen F-body Buick, Olds, Cadillac would look like. The Buick would have a chrome "Custom" badge, for sure, probably would have been called the Wildcat, maybe even just "GS," woulda kept the Pontiac taillights with a different center section. There's just no way to put chrome on those cars so they still look good.
There was another that showed them in profile and I think they just used different colors to show the lack of difference.
ua-cam.com/video/SaZqQLpbjFU/v-deo.html
Somemoby sent me the link of the video, it's hilarious!
From Australia, Early Toyota Lexen's were rebadged Holden Commodore cars.
Also: a number of Audi, VW and Škoda share the same infotainment systems, complete with identical bugs in the software!
Also, love the (re)use of the highway footage 3 times. Fitting for the video!
Nissan I think also shared with Ford or it was Mazda can’t remember but it’s was all during the 1980s Australia
Correct ford has used rebadged Mazdas and Nissans
My favorite rebadge is the Toyota Cavalier. I just like the idea of a Chevy made in Ohio being marketed as a Japanese car
It was actually entered into a japanese racing league and did pretty well lol
Was just as reliable tbh
Well Ohio is phonetically similar to "Ohayo", which is a casual way of saying good morning in Japanese, so...
Cleveland is the capital city of a casual Japanese morning greeting.
@@deanchur Columbus
@@luisvelasco316 I had no idea, thanks for the correction
I think the Chrysler TC by Maserati deserves a special mention as the car that sounds most like a rebadge that actually wasn't.
It had an unreliable Maserati engine, didn't it?
@@billolsen4360 No it didn't, it was a frankenstein engine made with parts of different brands over a Chrysler block...
@@billolsen4360I believe it had a Mitsubishi 3.0l V6, same as most Chryslers at the time. Those engines were known for burning oil, but they can run forever if you keep adding oil and don't let it get too low. I've seen plenty of lebarons and caravans with that engine which had 300,000+ miles and still ran like a sewing machine.
I used to own Daewoo Lanos.
Once I hit the pothole when I was on my vacation in Montenegro. Rear wheel bearing failed.
I left it by the road and went to next town, and asked for rear bearing for Daewoo Lanos. Seller had no idea what that car was. I remembered that Lanos shares platform with Opel Kadett E, which has copied VW Golf MK2 Golf rear suspension. So I asked for Golf bearing. Whole kit with bearing, nut, split pin and grease was 8€. I fixed car by the road and it is still driven like that to this day.
Absolute legend! Im from AUS and i still shook my head the moment you said "Peugeot provide good engine's". Then right on time you say "No they don't" haha
oh my god, I'm so excited for this, I love rebadged cars, especially when they make NO sense. like any time dodge tried to.turn a Mitsubishi into the new iconic Dodge muscle car lmao.
Kinda, wasn't the Sleath/GT3000 more of a Sports Car though, (Granted what does count as a Muscle Car in the 90s is kinda weird)
@@nickrustyson8124 sorta, but Dodge and Mitsubishi (aka moparbishi) did a lot more than just that, there was some real weird stuff going back to the beginning, with the "Colt," which... that makes one think of a ~pony car,~ yes? nope, it's a subcompact. 😅
@@nickrustyson8124 The Dodge Stealth wasn't even the worst offender. They attempted to rebadge the Galant Lambda as the Dodge Challenger back in the early 80s and they also made a Japanese-looking, FWD, 3-door hatchback named the Dodge Charger. The Plymouth Sapporo and Turismo would be just fine but noo, they also had to make the Dodge variants and harm these iconic nameplates, for crying out loud.
At least GM, with the Camaro/Firebird, and Ford, albeit having the equally Japanese-looking Fox Mustang/Capri, still kept it real, with V8s (albeit awfully underpowered) and RWD.
I spent hours trying to tell the difference between the Dodge Neon and the Plymouth Neon as well as various K-cars between them. 😭
@@nickrustyson8124 They were fast back then. Could still hurt a buncha new car feelings today. In twin turbo trim. The 3000GT/GTO was cooler with the active aero. The biggest crime on those cars were the fake aluminum wheels, it was painted foam on a steely. Pretty sure it was only the cheaper ones that got those, but not 100%. Still a good looking car today, if you see one, and it runs.
Love how the laziest rebadge is misspelled as "Rebagde"
One of the greatest moments of driving I had was when I passed a Ford Escape, Mercury Mariner and Mazda Tribute. 3 of the same car with 3 different badges. I thought it was so funny.
Rebadging can also be good. If Pontiac didn’t rebadge the Commodore and Monaro, they would have never came to the US as the G8 and GTO. I have a G8 and I really like it.
Exactly, I do not mind rebadging if it adds something like with the Pontiac G8.
I own a 67 GTO and really like it.
1. Holden VE Commodore (Australia)
2. Pontiac G8 (North America)
3. Chevy Omega (South America) *Brazil*
4. Chevy Lumina (Middle East)
5. Vauxhall VXR8 (Europe) *United Kingdom*
(Edited)
Forgot #6
6. Chevy Lumina (South Africa)
And to be fair, the Commodore/Monaro are simply long evolutions of rebadged cars themselves, so it all comes full-circle.
Shame they didn't keep the great Holden grill though, every time I see a G8 or any other Pontiac-Holden it always looks like they took a really nice car and made it ugly to sell here.
i love how fiat 124 which is also rebadged like crazy is not even mentioned but still in the video as a silhouette :D
Yep, I was thinking of the 124 also.
Lada springs to my mind...
here in india the 124 was sold as the "premier 118ne" and instead of the fiat engine it had a nissan engine (a12 inline 4) and nissan drivetrain. vastly worse than the italian fiat 124
Iirc they were also rebadged as Murat 124s in Turkey
@@mrkei5871 well i am turkish for that matter :)
Here in Brazil the GM Chevette was the sedan, the Marajó was the station wagon, Chevy 500 was the mini pickup truck and one not mentioned in the video was called Chevette Hatch, you guessed it, for the hatchback.
Edit: Also GM in the early 2000s here in Brazil sold a SUV called Tracker at the same time Suzuki sold the same car rebadged as Vitara. The diesel version had a Peugeot engine that caused all sorts of problems with our crappy diesel fuel sold here...
@eduardocostaps1979 The autolatina came up with a lot of cars:
VW Saveiro / Ford Pampa
VW Santana / Ford Versailles
VW Logus / Ford Escort
VW Apolo / Ford Verona
One that I remember also has a twist with its names. The mid-1970's GM's...notice the 1st letter of each name spells NOVA.
Nova - Chevrolet
Omega - Oldsmobile
Ventura - Pontiac
Apollo - Buick
in canada they had the pontiac acadian too before they switched it to the chevette
Interesting.
Eventually they added Cadillac to that group with the Seville. Can't remember if they updated the acronym to NOVAS or not.
NOVAS if you included Seville - Cadillac
Very cool observation!
The Dodge Omni/Plymouth Horizon twins. Some were even built with Omni badging outside and Horizon on the inside.
Aka Simca Horizon and Talbot Horizon and even Saab-Valmet Horizon
And Talbot Horizon in France and the UK
The Gemini was actually rebadged _28_ times across all of its generations BEFORE it was a Honda rebadge itself. What is this 28th Gemini, you may be asking? Well, curious reader, that car is the Pontiac Sunburst.
I don’t blame you if you’ve never heard of this car, or thought I meant to say Sunbird, another rebadged Pontiac from the same time. The Sunburst is completely different, though. It was based on the second generation Isuzu Gemini, and was sold from the years 1985 to 1989. It was only available in Canada, but even then, 88.5% of Canada’s population couldn’t go to their local Pontiac dealer and buy one of these new. How did that happen? Well, for some reason, General Motors decided to only sell this car in British Columbia. A single province with less than five million people in 1985 had its entirely own rebadge for a car that didn’t even need one, as they already had the Chevrolet Spectrum AND Isuzu I-Mark there! As expected, it sold horribly, selling only about 7,000 in its four model years (cannot confirm). Hearing how much of a disaster this was, you’d think GM would decide to not expand on the Sunburst idea even further, right? WRONG! They had the bright idea to rebadge the Chevrolet Spectrum Turbo as the Sunburst Turbo for the 1987 model year. This turbo model is so rare that there are no photos of it anywhere, only two mentions in car listings in 80s newspaper archives, and the only way I was even able to prove this car _even existed_ was by finding an image of a Spectrum/Sunburst Turbo parts diagram that shows roughly what the badges looked like and their part numbers. The Sunburst turbo likely went extinct before the new millennia, but I have no way to prove that any of them even left the dealership before disappearing off the face of the earth. There are only three confirmed Sunbursts surviving today: one is sitting in a driveway, one is/was in Ukraine, and only one roadworthy Sunburst is known to exist. I’ve dedicated way too much time to these cars, but I will continue to search until I breathe my last breath.
Wow, I remember those cars. didn't know this though. I live where they were sold.
But it sure wasnt the same as the Isuzu Piazza as stated, maybe Ed should have researched it a bit better....
@@gjverhoof1336 Isuzu Piazza/Impulse was derived from the Gemini. Maybe that’s what he meant. It’s on a Gemini platform.
This is a truly heroic level of autism. I salute you, sir
You're doing God's work man
I'm surprised you didn't mention the general motors brand "Geo" as its know here in the US, the true king of the great GM Isuzu rebadge, with classics like: The "Metro" "Storm" "Prism" and of course the "Tracker"
The Prizm was a Toyota, though. To be precise, a sixth gen corolla.
@@damilolaakanni a prior Chevy Nova was a Corolla in the late 1980s.
The Geo Metro is originally a Suzuki Swift/Cultus, not an Isuzu. It was also sold with like 16 different model or brand names, including Subaru Justy with AWD in Europe, Maruti 1000/Esteem in India and Holden Barina in Australia. It was produced in 11 different countries including Ecuador, Canada, Japan, Hungary, Malaysia and Venezuela. You can still find one on almost every street here in Hungary.
And later, GM did the same thing using the Saturn badge. After pulling the plug on Saturn's independent American operations, they just slapped the badge on Opels which might sell in America. There were the Saturn Astra (Opel Astra), Saturn Sky (Opel GT), Saturn Aura (Opel Signum) and Saturn Vue (Opel Antara).
YES! That was a bizarre extreme version of this for sure.
In Communist Poland, GM's World Car of the seventies was availiable through Pevex stores (a state-sanctioned chain of stores offering Western products ranging from sweets and Lego bricks to passenger cars for vouchers or foreign currency, most commonly US dollars and West German marks) was British Vauxhall Chevette hatchback and Japanese Isuzu Gemini sedan of all. There were even service books published in Polish for Isuzu Gemini in the 1970s, and I've even seen one of those in my local library.
The more infamous Rebadging has to be the Cadillac Cimarron which was a rebadged Chevy Cavalier.
Cavalier: $6000
Cimarron: $12,000...but with power windows & leather seats!😜
And the same body where used in Europe as the Opel Ascona / Vauxhall Cavalier :)
And nobody was fooled.
And I have a 1987 Cimarron sitting in my garage > like it > it’s optioned as a Cadillac ☝️
@@Hobok92575 You want to sell it? I'd like one!
I work at the plant where, in the 90s we built a small Jeep competitor. You could literally watch a Vitara, a Tracker, and a Sunrunner go down the line one after another. Up in the stamping department where I worked you'd never know we built three different cars
Groete uit Canada
Depending on the year, the Sunrunner was either a Pontiac or an Asüna, and the Tracker was either a Chevrolet or a Geo.
@@shawncromwell2230 Asüna: one of GM's smallest, shortest-lived brand. I wonder how many people in Canada (who were adults at the time) even remember it existed.
Fun fact: there was a nice little secret within the Ford Granada/Mercury Monarch/Lincoln Versailles family. Although all three were really the same car, the Lincoln was a hot rodder's golden goose: it sported the tough 9" differential with factory rear disc brakes whereas the Ford and Mercury had drums.
I remeber, in the french 90-00's : the Seat Exeo was a rebadged Audi A4, the Polo Flight was a Seat Cordoba, the VW Caddy was a Seat Inca. The Citroen Saxo was a rebadged Peugeot 106. The Mazda 121 was a Ford Fiesta. The VW Sharan & Seat Alhambra where identical to a Ford Galaxy...
I think there is a difference between rebadging (Exeo) and developing together (Galaxy, Sharan, Alhambra)
Well considering how French cars are made...
Well, technically the Exeo isn't a rebadge either: Audi shipped the whole production facilities to Spain when they launched the new generation of the A4. So the Exeo was a real SEAT, manufactured in Spain with the tooling of the previous model A4.
Here in Brazil we had a badge-engineered Willys Interlagos which was an Alpine A108 (the predecessor to the A110) made in Brazil.
Naturally these days they're expensive af. :^(
We also got the chevrolet tracker and suzuki vitara for sale at the same time in the late 90s and early 2000s lol
@@simca5980 That is not correct. It had a 1000cc Renault inline four engine producing a very modest 70bhp.
dude you have alfa romeos in mustang body.
@@CuoreSportivo We also have the only Alfa Romeo built outside of Italy IIRC. :^)
@@simca5980 If we did than I am utterly unaware of it. Perhaps you're confusing it with the Puma, or even with a restored model. Or perhaps I really just don't know any better.
12:28 I thought that was a Photoshop in the front of the car! Hilarious to see it wasn't.
And as for the rebadged vans, here in the US we have the Ram ProMaster, which is a rebadged Fiat Ducato.
The assembled car predates World War I and could be an episode in and of itself. My favorite assembled car was the Canadian, 'Moose Jaw Standard' of 1917. It's been suggested that you and I might make a good collaboration sometime...
I had a Chrysler 300 Touring back in the day. Fun fact, its not only a Dodge magnum with a different front, but the Dodge magnum itself is also more or less a Mercedes E-Class chassis/drivetrain/suspension. And the second generation of the Chrysler 300 was sold as a Lancia in Europe - with a slightly different grill.
10:08 In Brazil the Chevrolet Chevette was like that on the picture you showed. The Marajo was a wagon version and the Chevy 500 was a small utility truck, or a UTE like australians say
Many years ago when I sold cars, I sold a truck that was a Chevy on the passengers side and front then a GMC on the drivers side and rear. Dude loved it.
My Father-in-Law had one like that. What was even funnier he said a GMC was better than a Chevy.
@@williamweddington3140 GMCs were much better in the 1940s and 1950s. The sheet metal was similar, but the engines were as different as night and day. GMCs featured purpose-built truck engines while Chevy was still using passenger car engines (216 and 235). My uncle had a wheat farm in eastern Washington, and all of his trucks were GMCs. He wouldn't have a Chevy on the place.
The Chrysler minivans. My first new (vs. used) car was a 1987 Plymouth Voyager; as far as I can tell, the ONLY difference between it the Dodge Caravan at the time were the name plates & grill styles. Later on, the "Grand" long - wheelbase versions of the Caravan & the Chrysler Town & Country. I beleive BOTH VW & Mercedes also sold rebaged Chrysler minivans as well. 😄
AFAIK neither VWnor Mercedes ever sold rebadged Chryslers, at least not in Europe.
Just looked it up and VW did but it was only ever sold in North America.
The Fiat 124 - the silhouette that Ed uses, was also a Lada Riva and a Premier 118NE. Pretty sure it was rebadged in other Asian and African countries by the respective domestic manufacturers.
Most of Fiat models were licensed in eastern Europe.
Yugoslav Zastava produced excusivelly Fiat rebadged models until Yugo in early 80s.
Zastava 750 - Fiat 600
Zastava 1300 - Fiat 1300
Zastava 101 - Fiat 128
Zastava 128 - second series Fiat 128
That probably deserves an episode on it's own. Fiat 124 originaly became VaZ 2101 in USSR. It was not a direct rebadge as the USSR version had some "modifications". The original transfer of technology and tooling led to other models based on the same platfrom 2103, 2104,2105,2107...... There were other rebadges of the same car - It became SEAT 124, Tofas, Kia 124....
In the early 90s Cadillac had a rebadged car based on the Opel Omega from the early 90s. I think it was called the Catera
Right, it's called Catera
One of my favourite and laziest case of badge engineering has to go to the “CAMI” platform of cars such as:
-Suzuki Vitara
-Suzuki Sidekick
-Suzuki Escudo
-Chevrolet Vitara
-Chevrolet Tracker
-Geo Tracker
-GMC Tracker
-Pontiac Sunrunner
-Asüna Sunrunner
-Santana 300/350
-Mazda Proceed Levante
-Wanli WLZ5020XLD
-Guangtong GTQ5020XLZ
I would know about the GMC Tracker because my mom actually owned one!
I had to edit the list because I missed even more of them!
And the Suzuki Swift and its variants, the Geo Metro, and Pontiac Firefly. I had a Swift. Built in the CAMI plant in Ingersol, Ontario, Canada. A fun little car. Unfortunately badly set up by the dealer.
@@irvinmartin9259 Unfortunately, the Metro never got the GT engine. The 3 banger I had was the best car I ever owned. Never had a days trouble with it. Wound up giving it to my sister. I had the 4 cyl. one later on. Piece of junk.
Don't forget those massive twins that introduced front wheel drive at GM: the Olds Toronado and the Cadillac Eldorado.
except that both cars were on different chassis, different bodies and different engines. the only thing they shared was the th425 transaxle and the front wheel drive configuration. so no, the eldorado was not a rebadged toronado.
One of my favorite rebade stories is when a car was on the dealer floor with Chevy badges on the front and Pontiac on the back
I remember a Mercury Lynx on the showroom floor with an Escort badge on the dash.
@@shawncromwell2230 Holy shit- you actually saw that!? What'd they say?
The salesman didn't appreciate me pointing it out (I was 14 at the time).
That was actually common in the 70s thanks to poorer quality control and multiple strikes.
Chrysler fixed that issue by not even putting brand logos on many of their K-Cars. It was just the Chrysler pentastar logo on the front and maybe the name of the model on the back, which could be interchanged with whatever they wanted. There was no difference between a dodge and a Plymouth.
@@CamaroAmx They eventually gave Dodge a different grill than the Plymouth, and the Chrysler a unique facia when budget allowed. That was the lean 'bailout" years for Chrysler.
Thanks for another great show!
The Austin mini was rebadged lots, and you noted the Austin, Morris, Riley and Wolsely, but you forgot Innocenti and Vanden Plas versions. British Motors corporation managed a similar feat mechanically: they used the same basic running gear throughout the Mini version and in a series of larger cars. The Austin 1100/1300 series uses all the Mini's running gear, as do the Mini Moke jeep-like cars that are seen in the tropics. The Austin 1100/1300 series also comes in flavors like Morris, Vanden Plas, Innocenti, MG, Wolseley and Riley. They also used the same bodies and running gear in the Austin America, after swapping out the manual transmission for an Automatic for the American market.
I drive one of those Austin Americas with a 1275cc engine and automatic transmission. It's a hoot to drive, but absolutely gutless. the slushbox really saps the small horsepower these cars produce. Austin Americas did not sell well. Americans might like their automatic transmissions, but they want them with enormous V8s and loads of low end torque. 🙂
The Fiat 124 which was built in huge numbers in half dozen other countries, notably in the USSR as a Lada.
And the 2008-10 GAZ Volga Sibers are rebadged Dodge Stratus’
Whats also funny (but sad) is the fact that the Lada 2104, 2105, and 2107 models (all based on fiat 124) were produced from the 80s up until 2012.
Lada bought the fiat 124 design so that they could build it in the USSR.
Back in the mid 90s, I had a Ford Probe GT that was actually a Mazda MX-6. It was an awesome car - sporty, reliable and so fun to drive! It had a Ford badge, but a Zoom Zoom spirit.
I am so glad you mentioned Britain. BMC/BL and Rootes group were both notorious for badge engineering. The same car, but different names and, to be fair, different trim levels. But it saved money on development. And one thing the british motor industry didn't have was money for development
Agree, just put on more chrome/wood/leather to suit!
@@NapalmBond my favourite was the 1100 which was available as Austin Morris, Riley ,Wolseley, MG and Vanden Plas in the UK and as an Innocenti in Italy with plethora of names given through out the rest of the world, the most heavily re engineered the Spanish Pamplona built Austin Victoria
In Spain build and sold under the Authi brand. In Danmark sold as Morris Marina 1100/1300 and in The Netherlands as Austin 1100/1300 Glider.
Awesome video Ed and I really start to love your channel!
I think you also missed out on the rebadging within the same company, within the same country. This happened both to Toyota and Nissan and both have a complex background story why this happened.
Nissan was forced to merge with the Prince Motor Company in 1966, but had competing cars. Nissan retained the Prince dealerships (as more upmarket) and retain some of the former Prince cars, so Nissan started to compete within Japan with their own brand. Yes, compete Nissan with Nissans! This caused after a few years the Nissan (former Prince) Gloria to be the same car as the Nissan Cedric.
Toyota is a bit of a different story. Due to expansion they decided to create a total of five dealership networks selling different cars that were targeted towards different audiences. Think of it as your GM example, but then you don't upsell your customer but rather just serve to completely different demographics of the population. I did a very nice "what if" video on this about what if Toyota would sell kaido racers (aka bosozoku cars) where I cover all these dealerships and a new fictional targeted at the lowest class that was into bosozoku styled cars. Anyway, naturally Toyota did a lot of rebadging between these dealerships where the Mark II/Cresta/Chaser, Corolla/Sprinter and Carina/Corona/"Celica Camry" were the most prevalent examples where platforms, engines and even whole sections of cars were shared. There was even the mid 1980s Corolla II/Corsa/Tercel models that didn't differ except for the bading on the bootlid. Very interesting stuff!
My favorite case of cross platform sharing involved General Motors' intermediate cars from 1964 thru 1972. While the basic chassis and some body structure was shared between Cheverolet, Pontiac, Oldsmobile and Buick, each division had its own exterior sheet metal and V8 engine (basic cars used the Cheverolet inline six). This was a continuation of a common practice in the automotive industry up through the 1950s where there was limited parts sharing between divisions of a major car company. While the divisions of the Ford and Chrysler corporations were using corporate engines, GM still let its divisions build their own V8 engines.
This led to some hilarious duplication. By the late 60s Cheverolet, Pontiac, Oldsmobile and Buick built their own 350 cubic inch V8 engines. These weren't variations of the same design. Each division's 350, were built from a that division's own engine family. Thus each division marketed its own 350 cubic inch V8 that had a different engine block and cylinder head and a different set of bore and stroke dimensions. To make things even funnier, Pontiac, Buick and Oldsmobile each produced a "big block" 455 cubic inch V8 using their own divisional engine architecture. Each division used a different bore and stroke to match their own engine families but claimed to have the same displacement. Cheverolet was the outlier this time as its big block V8 only had 454 cubic inches. You just gotta love General Motors.
I remember reading that GM had a shortage of engines in the 60’s, and put a “different” engine in some cars. I think there was a big lawsuit over it.
@@5roundsrapid263 I vaguely recall something in the 1970s about GM putting Cheverolet engines in Cadillacs. This would have been nothing for the other members of the big three as Ford/Mercury /Lincoln and the Chrysler Corporation had already switched to "corporate engines" but GM was still avoiding that level of rationalization.
And that is why I like GM better in the 1980s because by then they started to share engines in other cars, example the Buick 3800
Fun fact: On the Charger/Magnum/300c, the front ends are completely interchangeable! That probably made the rebadge seen in the video with the Magnum a bit easier...
i´ve wanted to get a Magnum and put the front end of either a Challenger or a 2012 Charger
@@ferdinand12390 I had an '05 Hemi Magnum. That front end killed a slick looking car.
I do weirdly like the idea of getting a charger or 300 sedan and putting a magnum front end on it.
Fun thing is there is also an more European version of this a Lancia thema Different front and actually a way better interior.
Oh and yes. The Lancia came with a Hemi
On the 1st Gen only. Anything after the 2011 redesign, you’re gonna have a lot of bondo and metal work to get things to fit.
My parent's car when I was a kid was the 1970 Ford Maverick, introduced in '69. Ford's Mercury division had already launched the Comet, nine years before, which was basically a Ford Falcon, then upsized to become their version of the Ford Fairlane, then shrunk again to become a copy of the Maverick.
Always nice to see a new E.A.R. video
Let's not forget the Chevy Nova X-body (in Spanish = "No Go") Buick Apollo, Oldsmobile Omega, Pontiac Ventura. Little effort was given to make them look different in the 70's.
My day has been made better knowing there's a new EAR video
General Motors(USA) was the king of rebadging from the 1970s forward, especially with the downsizing of their full-sized B- and C-bodies, and their mid-size A-bodies.
Even their third generation F-bodies(Camaro & Firebird) were identical from the forward to the rear fenders, and the roofline
It's cheaper that's why
Camaro, Firebird and Trans Am?
@@ntabile 'Trans Am' was a trim level of Firebird, not an actual model.
You missed one with the Sprinter, as it was also rebadged as a Freightliner.
And the Dodge Ram was rebadged too, as a Sterling Truck which was a division of Freightliner Trucks which, like Dodge, was owned by the former DaimlerChrysler.
And the bastardized POS known as the Chrysler Crossfire which was essentially a SLK320 (based on the R170 platform) with some minor changes.
I thought of all the Meteor and Monarch cars sold here in Canada in the 50s and 60s that were thinly disguised Fords and Mercurys. Actually, you could do and entire episode of Canadian market rebadging of American Cars.
Unless I'm missing the sarcasm, he pretty much already did that video
@@ziggybowman6875 I didn't know that.
Suzuki Sidekick was the same as the Geo Tracker. Built by NUMMI in Canada. Loved my Tracker!!
In my little town I remember there were also GMC and Chevrolet Trackers.
also let´s not forget the time when Mercedes did their X-class, which was basically a Nissan NP-300, or Renault Alaskan
Or the current Mercedes Citan, which is a Renault Kangoo.
Was fun seeing how often NZ popped up on the Isuzu Gemini rebadge list. I've walked down a street here and seen the same car with four different model names and three manufacturers badges. Helped by the large number of second hand imports from Japan and Australia - You'll see a Toyota Corolla shipped here new 30 years ago, and an identical Toyota made the same year parked next to it that spent it's first 5 years in Japan and so is labelled a Toyota Levin. Or three dealers - one offering an imported Lexus, one an Opel, and one a Holden, and all three are identical, except one had a previous owner in Japan, one in Britain, and one in Australia. I owned a Hyundai Delica van for a while that came with a Mitsubishi owners manual and had colt badging on the rear door from a replacement after damages
I remember being so confused seeing a dodge attitude when I was in Mexico with a Hyundai badge on it. At first I thought it was the owner adding badges to make it look "cooler" cuz people over there do that alot. And now I find out that that's actually how they're made. Interesting to know now
I recently learned about the Tata Indica that was made and sold in India, with moderate success, and rebadged as a Rover-something (I don't remember the name, but it was a Rover) and sold in the UK with no success.
Two more, and rather sad examples are in India right now with the Suzuki Baleno rebadged as the Toyota Glanza and the Suzuki Brezza rebadged as the Toyota Urban-Cruiser (they didn't even try with the Brezza). And i say these are sad examples because the government here has gone crazy with car rules and Toyota (who only had success with big cars like Innova and Fortuner) were in desperate waters. I would recommend looking that one up.
Rover CityRover.
I think this should be a whole new series of its own. Great stuff Ed, always excited to see a new video of yours
As a young kid in the 80s I asked my dad why are chevys buicks oldsmobiles and pontiacs all the same car? He laughed
Don't laugh. In reality a lot of that goes back to the 50s or earlier. Common platforms with each division putting it's own twist on things. Look at a mid 50s Chevy, Pontiac, Olds or Buick based on the Belair chassis. They all have the same general look and feel to them aside from the trim.
@@mpetersen6 thats true. Pontiacs were always chevys with fancier trim and a pontiac engine going back to the 30s. Best example is the entire 1959 gm lineup where you can see they all have the same body shell windows windshield and doors. Different engines transmissions chassis suspensions steering and brake systems though which can make them feel like different cars entirely. As gm standardized parts more and more badge engineering is what it lead to.
11:51 "explain _this_ to your customers"
This is exactly it. Customers might not have the in-depth knowledge of what's going on and they may not consciously care, but they have a sixth sense for sniffing out shenanigans. People simply will not value a brand that doesn't value itself.
You've outdone yourself, yet again! I love watching your videos, the attention to detail, level of research - and wit you put into them add up to a super end product!! :D Keep up the great work, can't wait for your next upload! (Given the impressive level of perfection, I'll just mention that it's a Peugeot 107 at 16:30, not a 106) ;)
Oooh, I know a few obscure GM rebadges. I think the Mk1 USDM Cavalier was built in the NUMMI plant, and was also sent to Japan as the Toyota Cavalier. Similar interior, different logos, but here's the kicker - TRD made a bodykit for the Toyota Cavalier. I'm not joking.
And I think the second or third generation Subaru Forester was sold in India as a Chevrolet Forester. GM rebadges are everywhere, even when you least expect it.
Something new to me, I would have swore GM created rebadged engineering, I just knew the Suburban twins and the Land Cruiser and LX450 were going to be on the list, but I learned a lot today lol
I just looked up the Australian version of the current Mazda 2, and it looks more like a front end mix up than a full rebadge. I owned a rebadge car, being the Holden Astra (1985) which was a rebadge of the Nissan Pulsar of that age. There was also the Holden Commodore of the early 90s (VN) being rebadged to a Toyota Lexcen.
You aware of the VERY FEW Ford Falcons that were NISSANS! Ford was chronic for rebadged mazdas
@@OffGridInvestor At the time, Ford owned 40% of Mazda. So in many cases, Fords and Mazdas came off the same assembly line.
Worked in a body shop for many years with my dad. He was head body guy. At one point he had a Saturn, Pontiac and Chevy all in a row. All with the same front hit. Same exact car just a some different body panels. Made perfect sense to us when Saturn and Pontiac were finally shut down. My dad always said “they should just build one really good car that will last you a long time. And not rebadge junk” lol.
This was the most entertaining and informative video I’ve seen in a long that. So good.
The Toyota dealer gave me an IQ as a loaner one time. It had surprisingly good leg room in the front seat. Unfortunately it had zero sound insulation. On the highway, the roar from the tires was deafening.
I can also say that GM really, really loved to rebadge everything. One of my favorites is the Saturn L200, which was an Opel Vectra with a different face. It was also the most unique rebadge of the Vectra I can think of in comparison to the Vauxhall and Holden ones. or the Chevy Vectra that came out later on. Though, the Satura Aura that replaced the L200 looked basically like a Vectra with a Saturn badge.
Another GM rebadge I found interesting was the Pontiac Beaumont that appeared in the late 60s as a rebadged Chevrolet Chevelle. It was sold only in Canada, while us Americans had the GTO.
Always enjoy your videos, Ed! There was also the Opel Omega that became a Cadillac Catera.
In 1960 in Britain, I give you Austin Cambridge, Morris Oxford, MG Magnette, Riley 4/68 and Wolseley 15/60; the BMC Farina cars.
I just love your stuff. So fun. Awesome sarcasm. Don’t stop!
Back in the 60's/70's Chevy dealers were always getting pickups in with one or more GMC Badges and vice versa.
Remember how GMC owners said Chevys were rejects from the GMC assembly line. lol
And I love that GMC is marketed as being tougher and more reliable when it’s just a rebadged Chevy with up market options (all of which you can get in a Chevy for a little less).
in the old days the GMC version was the heavy duty version, with a stronger transmission and sometimes a different engine , heavier suspension etc, somewhere in the 90's they just became a different looking chevy pickup
@@alain99v6 in most cases the GMC came standard with that equipment, but you could still option a Chevy with the same equipment. It might even save a little money that way. GMC and Chevy since the late 60s had the same engines and power trains.
Yes in the original order of things, GMC was a heavier duty truck. Sturdier frames, different engines, stouter transmission and rear axles. The GMC six cylinder engines had full pressure lubrication many years before Chevrolet six cylinder engines did. This continued into the mid 1950s. Then the new truck platform came out in midyear 1955; the Chevrolet truck had the new V8 chevy engine and the GMC used a Pontiac V8. In 1956 these were 1955 engines, GMC would use the previous year's V8.
Then in 1960, GMC had their own truck spec V6, and the Chevrolet trucks continued to get the Chevrolet V8s. Body and chassis were still somewhat different through 1972. The new 1973 GM trucks became more similar. This series and the GMT400 series that followed inhale incredible parts interchangeability. Also on the 400s, in 1999, you got Cadillac involved, with the Escalade.
In 1999-2000 though, GM changed directions a bit. The new GMT800 series of trucks has less parts interchangeability than its predecessors. This trend has continued to increase on each succeeding GM truck series; most of the body, trim and interior parts do not interchange between Chevrolet, GMC and Cadillac. Mechanically they're more similar, but some things are exclusive to one brand.
And yes, I remember new car/truck shopping in the 70s and 80s ( my family had an auto parts store that needed several pickups for delivery trucks). I saw a few of those vehicles with multiple brands' emblems!
GM/Holden were great at Badgeering. The Toyota Camry and AE92 Corolla were both sold under differing names. The Corolla a Holden Nova, The Camry morphed into the Apollo. Badges changed but the inside of the door frames were stamped Toyota. Holden went on to use so much of Opel vehicles for their small vehicle range over the years.
Ah yes, My top 4 Favorite Car Brands:
1. A Auto's
2. B MOTORS
3. CMC
4. D-Cars
CMC is obviously better than A Auto's
@@remu6841 - nope. Sorry. D-Cars rule!
These days, it costs so much to develop an engine and a platform that there almost has to be at least some badge engineering. Even if they make a lot of changes to the sheet metal and whatnot, it just makes sense to try to use the same parts in as many cars as possible. Also technically, Pontiac's version of the T-body was only called the T1000 for the first year or so. After that, it was just the Pontiac 1000. I guess you have to be a true T-body nerd to know that though
Just for curiosity: Marajó is the name of huge, I mean HUGE island in the delta of the Amazon river.
10:00 a tip when pronouncing J in Portuguese: it has the same sound of J in french.
it'd NOT like G in Italian or English. And definitively NOT like H as G or J in Spanish.
you can make google translator pronounce Chevrolet Marajó in Portuguese voice. You will understand.
Also you have to pronounce 3 syllables separated: MA--RA--JÓ
and the emphasis is in the last like most french words. Also Ó sounds like O in "God".
In Australia, Holden Commodore (GM), which they stopped making in October 2017. In America, it was called the Chevy SS, which was the same as the SS Commodore, which was their top end high-performance version. They also were were called the Pontiac G8. After I Google the American version of Holden Commodore, there is a bit information about it
Kaiser (IKA) in Argentina building older AMC models.
Brasil built discarded Ford models well into the 1980s.
@@wintersbattleofbands1144
If you look at some of the Chrysler Australia models. Along with Ford's and Holden it really looks like there was some repurposing of body dies. The Australian Charger model has always reminded me to the 2nd generation Barracuda fastback.
Also various AMC models were built in a number of countries. Usually as knock down kits for body and suspension. Sometimes they used AMC engines (and transmissions when they still made manuals*). Sometimes they used drivetrains sourced from other manufacturers. Countries with assembly operations included Iran, Belgium (Renault) and Australia. I remember seeing a RHD AMX at an AMC owners show.
*I actually worked at Kenosha Engine and when we still built rear ends there were ranks of left over Barber-Coleman gear hobbing equipment from production of the three speed manuals.
In South Africa we got a Fiat Fullback based on the Mitsubishi Triton. Very good bakkie with the correct Japanese build quality and reliability but the low insurance premiums of a low volume Italian... Fantastic episode!
I've always been fond of the badge engineering of 1960s and 1970s Fiats. Designs eventually used by Polski-Fiat (FSO), Lada and Yugo. I also understand that they were sold Nasr in Egypt.
You could say that Fiat got a lot of mileage out of those old designs, ha ha!
Polski Fiat, Lada and Yugo (and also Zastava) bought official license from Fiat Italy to produce that cars in their countries, so it was not real badge engineering.
@@Kanga1974 Of course!
When I was a child, we used to have a Citroën C8, a big French family car.
BUT at the same period in France, you could go in a Peugeot dealership and get a 807
OR you could go in a Fiat dealership and buy a Ulysse
OR if you wanted a Lancia, you could get a Phedra
These 4 cars were basically the same, except for the front and rear end, and they were on sale at the same time in the same country which I find quirky.
Plus, when we were travelling during holidays, I used to compare those cars to see which rebadge was the best looking, and I came up with this ranking (from the most beautiful to the least one) :
1 - Citroën C8
2 - Peugeot 807
3 - Fiat Ulysse
4 - Lancia Phedra
Ulysse after facelift goes under Phedra
The bad thing about owning something that isn't rebadged is you can just go and order stuff for a different make if it just so happens to be out of stock for yours.
As a dutch, you should have mentioned the Mitsubishi Carisma/Volvo S40
And Mitsubishi Space Star. And Proton Impian/Waja for that matter (not Dutch of course).
About 20 years ago, I knew a lady who had bought a new Isuzu pick-up. She was looking to buy a trailer hitch, but finding one for an Isuzu was difficult. I told her to just order one for a Chevy S-10. She had no clue they were the exact same trucks.
my buddy has a 69 Nova and I went down the Rabbithole of looking to the rebadging of that car… there was the Oldsmobile Omega and Buick Apollo, which were both hideous, then there was the Pontiac Ventura, which actually looked pretty nice.
Personally the laziest rebadge was the Chevrolet SS, it's just a VF gen Holden Commodore SS with Chevrolet badges
They did have the steering wheel on the opposite side though.
A lazy, but welcome one.
Also the Pontiac G8 and the Chevrolet Caprice police package. Same car.
Hey, @ 13:10, you mentioned the NUMMI Plant in Front, CA. That's now the Tesla plant. Anyway, I used to work there building the Toyota light trucks, the Corolla the Pontiac Vibe and the Toyota Volt. The Pontiac Vibe is just a Toyota Matrix, just rebadged. Both very good vehicles. The Toyota Volt ... well ... not so good. Yeah there were electric, but they were a bit ahead of their time. Now these would have been better made in Japan, not in the USA. FYI, if you're gonna buy a Toyota, make sure that it was made in Japan, not the USA or Canada or anywhere else but Japan. There is a reason why GM & Toyota stopped making vehicles in Fremont, CA. Quality was on the lowest end of the scale.
Opel, Vauxhall, Saab and the Euro only Cadillac BLS. Which I think meant that Cadillac was Blind, Lost, and Stupid.
Some say BLS stands for Bob Lutz Special.
@@christianronn5301 I think it was Lutz's idea that Europe wanted a Cadillac. But Europe is weird. I moved to Denmark in 2005 and there was an old man that lived across the street from me that drove a 1985 Pontiac Gran Prix, the old, rear wheel drive 2 door hardtop. It was the oddest thing to see parked on the streets of this little city on the west coast of Denmark.
@@AeroGuy07 In Europe, American cars tend to be bought by people that specifically are into American cars. They want the V6 or V8, the silly warning bongs and the plastiwood. Trying to make an american car to suit european tastes usually fails.
And now GM is booted off the European market altogether. Opel seem to do a lot better under Stellantis.
@@christianronn5301 while I lived there I met another American that imported older American cars into Denmark.
@@christianronn5301 Stellantis owns, Fiat, Alfa, Opel and what other European car brands?
One of the most infamous rebates was GM taking an entry level car called the Cavalier and voila….. it is now a Cadillac Cimmerian.
How did this not get mentioned
You could probably do an entire episode on what Chrysler did in the 80s and 90s, especially with the K-cars and garbage like the Neon, which had Plymouth and Dodge badging at the same time, for the exact same car.
11:29 This is very true with the American based Suburban SUV until 2000 as it was badged as both a Chevrolet and a GMC.
Late 90's Holden Suburban also. 350 chev motor, most uneconomical passenger vehicle on the Australian market at 23 litres/100km in 1997. The petrol powered 6 cylinder Nissan Patrol was a close second at 22 litres/100km.
After Pontiac went out of business in 2009, Holden was left with a bunch of Pontiac G8 front bumpers. So they created the Holden Commodore SSV Special Edition. You could get a sedan, sportwagon, or ute with the Pontiac G8 front bumper minus the Pontiac badge. Although some dealers at the time could order you one.
...take a look at the 1979 Jeep CJ-7...I had my white Golden Eagle before Daisy Duke got hers. The only thing AMC made was the rear axle and body tub. The carb and ignition and starting system was Ford, you could see the Ford stamping under the AMC decals. I'd buy my starter drives from the Ford dealer's parts desk, much to their confusion. Brakes? Got a new master cylinder at the local Chrysler shop. Dana-Spicer 4x4 bits, fantastic GM tranny with a bull-low...which is GREAT in crawling big city traffic I found out later. Had the GM dealer in Duluth replace the cluch for me. Auto glass guy told me it was if AMC designed the winshield frame to rot out...tail lights same as Ford stepside pickups of that era...
When you were listing the Gemini/Kadett/Chevette etc., did you mention the Chevy Luv and Isuzu P'up? Those were little pickups based on that "GM World Car" platform. I salvaged many parts from those to keep my '76 "Opel by Isuzu" and '77 "Buick Opel" running back in the day. Terrible cars that I absolutely loved.
A major rename came while I worked for G.M. The Chevy Nova was duplicated and sold by the other GM manufacturers. Let me show you:
N = Nova
O = Omega
V = Ventura
A = Apollo
GM took the name Nova and used it as the first letter of all its Children. I worked in an Oldsmobile dealership, and we would get cars that were mismarked with Pontiac Ventura badges on the horn button, ETC. As far as I know this was the first attempt at rebadging cars so that all manufacturers had a certain gas saving model.
How would you classify the Holy Trinity of Subaru BRZ , Scion FR-S , and the Toyota 86/GT-86 ?
A rebadge of a rebadge is crazy😂😂 GM and Toyota really gagged me with that one😂😂
Rebadging is one of my favourite bits of auto industry insanity. I mean, try and tell the difference between a postwar Dodge and Plymouth, right? Of course I come from the land of Plodges and many of our "home-grown" cars were courtesy of sticking new name tags on existing models. My wife has a Dacia Dasher she calls Daphne; I call it the Romania Renault.
Our Chrysler cars years ago all had Plymouth bodies, really making them look badge engineered in comparison to the American models.
While that is true, things were wild in the opposite direction in the early to mid 50s. When Chrysler bet the farm on its new hemispherical headed V8s they didn't build one V8 for all divisions. They sprung for three different engines with different sized architecture. The small 241-270 cubic inch Red Ram V8 for Dodge, a medium sized 276-291 cubic inch Firedome V8 for Desoto and the big 331-392 cubic inch Fire Power for Chrysler. I recall that Plymough eventually got the cheaper polyspherical version of the Dodge V8. When Chrysler replaced their hemispherical V8s. Crazy times those.
There is one example of somewhat lazy rebadging that I know of, and that is the Lincoln Mark LT. Ford basically took the F-150, made a new front grill for it and some new exterior pieces, as well as put a new steering wheel airbag cover on, and boom, the Mark LT was born. The 2009 to 2014 model year, being the last for the Mark LT, was when it became the most obvious that what people were looking at was an F-150 with some differences, notably with the grill itself extending up to the hood, and different trim pieces, but otherwise, you could get all of the 12th Generation Ford F-150 grill and trim pieces, and end up making an F-150 on a budget out of what is basically the Lincoln version of itself.
One of the more common ones I’ve come across over here in Australia is the Nissan Patrol GQ Y60/Ford Maverick. Literally just slapped a Ford badge on the grill and rear door and called it a day. Only major difference was that the Mavericks had a higher production of SWB than the GQ.
Ooh god, this video is true masterpiece 😂 Funniest thing about badge engineering is, that I, and all generations of peoples living in (at least eastern) Europe, doesn’t likes Chevrolets. Why? Because nobody never told us, that the Chevrolet Captiva is NOT a Chevrolet, but Daewoo. Hence nobody can’t know, there were only 2 true and real Chevrolets ever sold here in the Slovakia (Czech Rep., Poland, Hungary, and elsewhere), was Camaro and Corvette… So in mine point of view, there’s only one conglomerate, which is doing badge engineering “?correctly?”, and that’s VolksWagen A. G. (Well except minicar trio mentoned before). Because yes, I can say, that I’m driving VW Polo, and it’s called Skoda Fabia (first. gen.). But all derivates of Polo, which also includes Seat Ibiza, and Audi A2 not only looks different, but every car was built, and drives differently. Š. Fabia in her 1st. gen. was most popular choice for older people. Fabia was cheapest of all, altought in most expensive RS variant, and was “modified” by Skoda to bestly fit on to the fucked up eastern European roads. On the oppsite side was Seat Ibiza, which also in it’s cheapest variant, was ment amd intented to be sporty, fast, dynamic, and made idealy for young active people. VW Polo and Audi A2 was built to be german 😀 J