Unlock Klaviyo Mastery: Add 'Last Language ID' to Profiles with the Update Profile Property

Klaviyo trick - adding a Last Language ID to profiles using the update profile property.
Sometimes you run into situations where it makes sense to know what language a person viewed a website last. Behavior beats detection based on IP most of the times.
Why: If someone is in Italy for example it doesn't mean he's Italian or even speaking the language so he might be browsing another language.
For this we used the "viewed product" metric and based on this we can find the URL someone used last to view a product and update the profile property.
Keep in mind, sending a i.e. French newsletter with wrong links to the English website where someone started browsing the English website can overrule this last language ID setting but whenever they switch this automation will fix it since it's based on the last recorded viewed product event.
Have questions? Feel free to ask them below.
Already using the update profile property? What use case are you using it for?
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