20:53 minutes well spent. I have a question, if you don't mind. About using data to understand your TA, I used to work for a retail ICT company and partnered with the custhmer service to really understand our Distribution market. We worked on a short survey sent through emails and sms but did not receive the expected response. I was in betwen us not using the right channel or method. But by experience, what would you infer from this? For context, these distribution market are mostly computer village traders and companies that buy gadgets for their staff.
Thank you for the question, Overcomer. I think it could have been a combination of both - the channel and the method. Looking at the TA, I won't have used emails for several reasons and instead of SMS, I would have opted for WhatsApp. Also, a survey wouldn't have been my first chocie. What I believe would have been more effective for this TA is to have done a series of focus groups and one on one interviews. Yes, that's more time consuming but it would have given you the responses and insights you were looking for. I hope this helps. PS - The video on Understanding Your Audience will also help.
Hello @@adedoyinjaiyesimi, I just saw this now. Thank you so much for sharing. I also think that these may have also better connected to the TA. Well, hapoy learning to me☺
Here to curate a playlist⚡
Thank you so much Adedoyin🙌🏽
You're welcome.
20:53 minutes well spent.
I have a question, if you don't mind.
About using data to understand your TA, I used to work for a retail ICT company and partnered with the custhmer service to really understand our Distribution market.
We worked on a short survey sent through emails and sms but did not receive the expected response.
I was in betwen us not using the right channel or method.
But by experience, what would you infer from this?
For context, these distribution market are mostly computer village traders and companies that buy gadgets for their staff.
Thank you for the question, Overcomer. I think it could have been a combination of both - the channel and the method. Looking at the TA, I won't have used emails for several reasons and instead of SMS, I would have opted for WhatsApp. Also, a survey wouldn't have been my first chocie. What I believe would have been more effective for this TA is to have done a series of focus groups and one on one interviews. Yes, that's more time consuming but it would have given you the responses and insights you were looking for. I hope this helps.
PS - The video on Understanding Your Audience will also help.
Hello @@adedoyinjaiyesimi,
I just saw this now.
Thank you so much for sharing. I also think that these may have also better connected to the TA.
Well, hapoy learning to me☺