What are the 5 Marketing Management Orientations?

An organisation focus (and subsequently its marketing) is centred around five key categories, classified into the following orientation groups: Production orientation, product orientation, sales orientation, societal orientation and market orientation.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in UA-cam.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction to Marketing Management Orientations
Production Orientation
Product Orientation
Selling Orientation
Marketing Orientation (Market Orientation)
Societal Marketing Orientation
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Came across a great saying:
"If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein
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Additional Reading:
The Five Key Categories of Marketing Orientation Approaches
traqq.com/blog...
5 Basic Concepts of Marketing Explained with Examples [2022]
www.inviterefe...
MARKETING ORIENTATION APPROACHES
www.orientatio....
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School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44

[@sultan_sikander_khan]

nice

[@SchoolofLearning]

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[@noorhassan6526]

thank you, this video helped me a lot ❤️