Tech in 26.2 - A Conversation with Troy Busot CEO and Founder of Athlinks (a Lifetime company)

In this next episode of Tech in 26.2 podcast - I sat down with Troy Busot, Founder & CEO of Athlinks (a LifeTime Company) : the premier platform for race results and athlete data that holds ~400 million race results and counting. As a triathlete and serial entrepreneur, Troy recently launched iLoomi, an expert biographer for writing a life story. Some of the key focus areas of our conversations were:
🎯 Founding journey of Athlinks and pivots to find product market fit
🎯 Figuring out generating revenue (through advertising) and retrospectives on mistakes
🎯 How to build a company with exit in mind from day one?
🎯 Power of networking and finding a suitor to sell Athlinks
🎯 Selling Athlinks to LifeTime Fitness and figuring out how to get things done at LifeTime
🎯 Events leading to launch of iLoomi - celebrating magical moments of life
Podcast Outline
0:05 Introduction
3:21 Founding Story and finding product market for Athlinks
12:36 Getting first paying customer through advertising
16:00 Endurance industry trends that helped survive 2008 recession
20:30 Transitioning into being an endurance athlete and building fail fast muscle
25:45 Building Athlinks as cog in a bigger machine and finding potential buyer for exit
31:48 Selling Athlinks to LifeTime Fitness
33:21 Learnings from building Athlinks
37:09 How you build a company with exit in mind from day one?
40:07 Figuring out getting s**t done - life at LifeTime Fitness
56:54 Transitioning out of LifeTime Fitness
1:02:02 Launching iLoomi - celebrating magical moments of life
References
Athlinks - www.athlinks.com/
iloomi - www.iloomi.com/
USA Triathlon - Splash & Dash - www.usatriathl...
Mapmyrun - www.mapmyrun.com/
Lifetime Fitness - www.lifetime.l...
Chronotrack - chronotrack.com/
Product Market Fit - www.productpla...
Faster Forward Podcast - podcasts.apple...
Podcast production tool credit:
Planning - Notion
Research and show notes - Perplexity and Microsoft Copilot
Recording - Zoom
Transcription - [Restream.io](restream.io/)
Media editing and mixing - Canva MagicAI
Episode info:
UA-cam - • Tech in 26.2 - A Conve...
Apple Podcast link - apple.co/4btUg9p
Spotify podcast link - bit.ly/3zD0mXJ
Transcript and Show notes:
www.traxamo.co...
Enjoy the episode!

[@GregTaylor]

Great Interview with a great person.. It was very cool to hear the behind the scenes of the acquisition, and the new venture. Can't wait to see iLoomi grow!

[@fasterforwardshow6805]

Thanks @GregTaylor!

[@traxamo]

Thanks, Greg.