Kara Swisher on Why Embracing the Tech Industry is an Imperative for Your Business

Kara Swisher is a journalist, author, podcast host, and small-business owner who has written about the tech industry since the beginning of the internet age. Her new offering, Burn Book: A Tech Love Story, details her interactions with some tech giants. She also shares insights on Paychex THRIVE, a Business Podcast, about how a lack of regulatory oversight has led to challenges in society, including privacy issues and safeguarding information. She also talks about the tool that is AI and how business owners need to jump on board to understand how to use it for their benefit.
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Topics Include:
00:00:00: Opening quote
00:01:32: Introduction to Kara Swisher
00:03:10: Discussion about Kara's new book on tech
00:07:24: Transition from being a journalist to a business owner
00:09:55: Insights on contracts and work relationships
00:11:01: Marketing insights on social media
00:21:26: Tech is a tool and still adapting
00:24:39: Security and privacy in tech
00:26:13: Need for stricter data regulation
00:28:00: Discussion on Augmented and Virtual Reality devices
00:32:01: Why Climate Change Tech would be a good job
00:34:38: Wrap-up and thank you