ARRI on-set with Jeff Berlin and GENLUX magazine

Join ARRI as we go behind the scenes with renowned fashion photographer and cinematographer Jeff Berlin on his latest shoot for GENLUX magazine. See how the DP utilized a range of ARRI tools to push the boundaries of fashion photography.
Berlin, familiar with ARRI’s ecosystem from previous collaborations, ventured into new territory by incorporating the ALEXA 35, SkyPanel X, and LED volume to create stunning fashion magazine-quality prints. His vision embraced the filmic quality of the ALEXA 35, reminiscent of his days as a film photographer, capturing an organic grain structure and unique textures.
Working closely with GENLUX’s creative director Stephen Kamifuji, and ARRI's Product Specialist, Cinema lenses, Art Adams, the ARRI technology offered unparalleled creative flexibility and streamlined the post-production process in a dynamic and adaptive environment, enhancing the overall efficiency and quality of the shoot.
In this video you will experience the seamless integration of the ARRI ecosystem, which fostered a collaborative environment for the entire team. As Berlin describes, "it allows me to push my photography further and further."

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I hope someday photographers can shoot single frame ARRIRAW in their stills cameras, then edit them like videos in Resovle. ARRI can cooperate with other camera companies, and sell this as an optional feature. I can't imagine how much this will sell.