048 The end of competitive advantage - Rita Gunther McGrath | d.MBA Podcast

Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.
She is an author of Discovery-Driven Growth (www.ritamcgrath.com/book/disc...) and The End of Competitive Advantage (www.ritamcgrath.com/book/the-..., which are widely used in the business design community.
In this podcast we talked about:
- how and why we should prototype with numbers,
- why the era of sustainable competitive advantage is over,
- and how can designers explain “inflection points” to business leaders (per Rita’s new book Seeing Around Corners - www.ritamcgrath.com/book/seei....
#podcast #design #designer #businessanddesign #designmba
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