Elijah, I think I remember you from the "Imperial Owner's Club" years ago. This is a nice historic film and I am glad to see you have duplicated it on a modern video. What a neat item from the past! Keep up the good work!
Thank you for posting this video. I own and drive a 1954 Custom Imperial Sedan, mostly original, an amazing, solid tank of a car. I had not seen this promotional video before.
Green is the most popular color for Chrysler products for the 1950s, then followed by red. Two tone paint job is increasing popular during the 1940s and 1950s. In this video, a 1954 Imperial Crown with a V-8 engine is standard (along with Chrysler New Yorker DeLuxe, DeSoto Firedome, and Dodge Coronet and Royal), which includes the 2 door Newport (later Southampton in 1955) in two tone green paint job. For 1955, Imperial did became the separate make instead of Chrysler top of the line. 4 door sedan outselling other body styles by a 2 to 1 margin in the early 1950s.
Recall the 1954 Chryslers. In December 1953 my dad brought home a Green Chrysler. I recall it had a Hemi Engine and Automatic. But it was a modified Torque converter style. Select Drive and press gasoline pedal to move. hit 25 MPH and release pedal and there was a audible click and car would then be in drive. It was a great Highway Runner but from a start is was POKEY. My Father did not like this car. In New Years Eve 1954 Dad drove a 1955 Chrysler New Yorker home. 4 door Green car. It had a big Hemi and a Automatic Trans with a stick coming out of right side of dash. It was a new 2 speed auto. It was quick! Very low in rear bumper as it scraped going into our driveway. 3 days later dad took car to RAYCO AUTO COVER and had horrible clear plastic seat covers installed. NO AC and terrible during hot weather. Always had a blanket underneath me. I had a friend's Father that had a 1957 Oldsmobile 98 and we took this car to my PROM. That was a very quick car and more comfortable. MUCH MORE! I'm only 16 then.
I love these historical sales films. Too bad the color has degraded over time. I'm sure the true beauty of these fine cars would be even more dazzling.
I wonder how that ad campaign worked out for them? I think it is kind of disgusting. Looking at the ages and financial status of their supposed target group, they are really limiting the audience to whom they are trying to appeal. If you cannot identify yourself with these folks, forget about being our customer! The cars themselves are not very appealing, to me, quite plain. And while in color, unlike all the other Chrysler training and advertising slide shows I have seen, it is still just a slide show! Cheapskates. thank you for bringing the presentation to us, though. I really appreciate it.
![Lp. Сердце Вселенной #60 РОЖДЕНИЕ ЛОЛОЛОШКИ [Финал] • Майнкрафт](http://i.ytimg.com/vi/YoR0pAV9FVQ/mqdefault.jpg)
Elijah, I think I remember you from the "Imperial Owner's Club" years ago. This is a nice historic film and I am glad to see you have duplicated it on a modern video. What a neat item from the past! Keep up the good work!
Thank you for posting this video. I own and drive a 1954 Custom Imperial Sedan, mostly original, an amazing, solid tank of a car. I had not seen this promotional video before.
Hi Dan, you should post some pix of it here on YT, people would love to see it - I know I would, for one!
Green is the most popular color for Chrysler products for the 1950s, then followed by red. Two tone paint job is increasing popular during the 1940s and 1950s. In this video, a 1954 Imperial Crown with a V-8 engine is standard (along with Chrysler New Yorker DeLuxe, DeSoto Firedome, and Dodge Coronet and Royal), which includes the 2 door Newport (later Southampton in 1955) in two tone green paint job. For 1955, Imperial did became the separate make instead of Chrysler top of the line. 4 door sedan outselling other body styles by a 2 to 1 margin in the early 1950s.
I have a 54 New Yorker Station Wagon with Full Power.
The announcer sounded like an art critic. Lot's of words with very little substance. But, that's how it was in 1954.
Recall the 1954 Chryslers. In December 1953 my dad brought home a Green Chrysler. I recall it had a Hemi Engine and Automatic. But it was a modified Torque converter style. Select Drive and press gasoline pedal to move. hit 25 MPH and release pedal and there was a audible click and car would then be in drive. It was a great Highway Runner but from a start is was POKEY. My Father did not like this car. In New Years Eve 1954 Dad drove a 1955 Chrysler New Yorker home. 4 door Green car. It had a big Hemi and a Automatic Trans with a stick coming out of right side of dash. It was a new 2 speed auto. It was quick! Very low in rear bumper as it scraped going into our driveway. 3 days later dad took car to RAYCO AUTO COVER and had horrible clear plastic seat covers installed. NO AC and terrible during hot weather. Always had a blanket underneath me. I had a friend's Father that had a 1957 Oldsmobile 98 and we took this car to my PROM. That was a very quick car and more comfortable. MUCH MORE! I'm only 16 then.
I love these historical sales films. Too bad the color has degraded over time. I'm sure the true beauty of these fine cars would be even more dazzling.
I wonder how that ad campaign worked out for them? I think it is kind of disgusting. Looking at the ages and financial status of their supposed target group, they are really limiting the audience to whom they are trying to appeal. If you cannot identify yourself with these folks, forget about being our customer! The cars themselves are not very appealing, to me, quite plain. And while in color, unlike all the other Chrysler training and advertising slide shows I have seen, it is still just a slide show! Cheapskates. thank you for bringing the presentation to us, though. I really appreciate it.
The target audience were salesmen tasked with selling cars to self-important elites.