How Gen Z is redefining corporate marketing | The Stream

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  • Опубліковано 22 гру 2024

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  • @miro.georgiev97
    @miro.georgiev97 Місяць тому +71

    I never would've expected "brainrot" to be mentioned in all seriousness on Al Jazeera, but here we are. 😅

    • @thewolfieboie
      @thewolfieboie 25 днів тому +1

      @@miro.georgiev97 power of viral content hehe

    • @ndekesyiri
      @ndekesyiri 14 днів тому

      @@miro.georgiev97 Gen Z 😅😅

  • @meb4100
    @meb4100 18 днів тому +27

    Much of what I see from brands is terrible and irrelevant to my age. In Canada 70% of marketing agencies staff is below 40 years old. People in their 50s and up are completely ignored as consumers.

  • @galivantesproductions4048
    @galivantesproductions4048 28 днів тому +39

    lol gen z have no spending power tho so you ca get the likes but doesnt translate to consumer buying

    • @MrBoxofplastic
      @MrBoxofplastic 15 днів тому

      @@galivantesproductions4048 except for avocado 🥑 toast, cellphones, earbuds, cheaper cars, credit cards, buy now pay later lending, clothing, junk food, vacations, music, etc.

    • @samsonAsamuel
      @samsonAsamuel 10 днів тому +3

      @@galivantesproductions4048 until you realize that Genz is the future parents and workforce

    • @vivekrajrajendran8535
      @vivekrajrajendran8535 10 днів тому

      You've no idea

  • @autumntriesthings
    @autumntriesthings 27 днів тому +21

    TikTok reviews is so saturated and tbh sometimes not genuine as they're paid to review those places

    • @kubli365
      @kubli365 13 днів тому

      People who use TikTok don't care

  • @banane_goyave
    @banane_goyave 15 днів тому +4

    very happy to see big media like Al-Jazeera willing to discuss tiktok. unlike big media in the united states that seem to avoid discussing tiktok and they prefer to prioritize social media originating from the united states.

  • @gc7214
    @gc7214 13 днів тому +5

    Just being a Gen Zer doesn’t mean you’re automatically good at marketing to Gen Z. Just like YA books aren’t written by YAs, and record companies are run by teens, their target consumer. You just need to be a good marketer.

  • @giliamjohanwinckler4924
    @giliamjohanwinckler4924 27 днів тому +7

    Marketing, at least in my opinion and experience, not only perpetually evolves but is also something that at its core is fundamentally inevitable. It's been fascinating to see how it has been adapting, always reinserting (and shall one also say reasserting?) itself for every generation, especially since the 1920s.
    A question remains though about what lies ahead for the next generation, post the TikTok thing (say, a decade or so from now).

  • @katisteven3642
    @katisteven3642 22 дні тому +3

    10:45 When Ashwin got commended for nodding, the other two experts also start to nod their heads later in the video.

  • @umarramlan9712
    @umarramlan9712 12 днів тому +4

    I don’t think gen z is special, when millennials was at that stage too, marketing strategy and Chanel’s and content at the time was always geared towards them and a lot of focus from brands doing what’s needed to reach that target audience and the personas.
    And to be honest I think we have a lot of poor content creators that are just flooding and making social media annoying and cringe content.

  • @mikaeelmumba2408
    @mikaeelmumba2408 29 днів тому +5

    This is incredible.,fascinating and brilliant.

  • @Jorn-sy6ho
    @Jorn-sy6ho 28 днів тому +4

    It's sad to see that people consider brands as as important as people. It's as one of the panellist says: it's just marketing.

  • @saifiiui
    @saifiiui 29 днів тому +12

    As a 59% millennials and 41% gen Z I feel like Gen z also facing hypertension right now. They have beautiful starburst-like personalities but sticking to routines is a big no no for them.
    Al jazeera always comes up with really good content.
    Most gen Z are showing their freedom on tik tok but not in the real world because of a one size fit all management process.
    Now my kids are gen alpha. God knows how they'll behave to real world problems 😏

  • @freyafoxmusic
    @freyafoxmusic 8 днів тому

    Ben nailed it about third place marketing

  • @Fantasticfive2
    @Fantasticfive2 8 днів тому

    We don’t have spending power but we will. We will eventually be the consumers

  • @gabytalila
    @gabytalila 22 дні тому +2

    I can’t understand the name of the social media platform at the end. Is the girl saying subsek?

  • @FlowLai
    @FlowLai Місяць тому +5

    Actually a great video

  • @box4soumendu4ever
    @box4soumendu4ever 12 днів тому

    ...we have to wait and see as, yes, common sense and intelligence are so co-related. I believe in any way we should not waste this long effort of globalization. There is a good chance we need more time to understand and no way we should encourage fight for ❤. And only ❤ can rule anything and all the things in nature 🕊️🕊️🕊️🕊️🕊️🕊️🕊️🕊️❤❤❤❤❤Hope for the best❤🕊...

  • @SazalibinkamsirSazali-zu5yo
    @SazalibinkamsirSazali-zu5yo 22 дні тому +1

    Thank you for your nice Talking .❤im from singapore C4.Admin Modaretor why many time im show but nobody can undertand done from number .

  • @ebinom8112
    @ebinom8112 11 днів тому +1

    I enjoyed this conversation. Now I'm feeling like a dinosaur.

  • @sharonwyus1
    @sharonwyus1 29 днів тому +5

    For those of you in HR, I am curious if you will hire the guy at 18:39?

    • @dariamar3716
      @dariamar3716 28 днів тому +4

      @@sharonwyus1 i am not the HR, but i was a hiring manager previously. And I would invite him to the interview, because he is creative and it’s a precious quality for marketing specialist. I would definitely evaluate his experience and skills, but it is good way to stand out of the numbers of candidates.

    • @sharonwyus1
      @sharonwyus1 28 днів тому

      @dariamar3716 thanks for sharing! 😊

  • @harbinger6562
    @harbinger6562 Місяць тому

    Thank You ❤️🇶🇦🦾😇🌹👋

  • @richardlawrence3056
    @richardlawrence3056 23 дні тому +7

    Why should brands care about GenZ.. they broke?

    • @AlainaMartinLe
      @AlainaMartinLe 21 день тому

      I was thinking are they actually buying 😅 legit question

    • @catoftruth1044
      @catoftruth1044 14 днів тому +3

      they need to form relationship sooner the younger the better. they wont buy now, but later they will

    • @jewellscott4582
      @jewellscott4582 8 днів тому

      @@richardlawrence3056 brands will age out if they don’t reach younger audiences.

  • @Alphamaan
    @Alphamaan 7 днів тому

    Never forget. This is only 1 generation in North America and maybe in Western Europe. Also it‘s a small generation compared to the previous generations because people don’t make kids anymore.

  • @MiloMontang
    @MiloMontang 24 дні тому +2

    But most of content just copy-paste ing

  • @YUAN_TAO
    @YUAN_TAO 23 дні тому +2

    Host sounds a bit rehearsed. Sorry, surely a nice lady.

    • @kubli365
      @kubli365 13 днів тому +1

      maybe its the accent

  • @_francaisconnecte
    @_francaisconnecte 29 днів тому +3

    Your video is so inspiring, thanks! May we have the names of the panelists please

  • @franciscosoto3566
    @franciscosoto3566 12 днів тому

    The zoo post was hilarious. 🤣

  • @mmhuq3
    @mmhuq3 Місяць тому +2

    very informative

  • @CASADELSOULVIDMIXTV
    @CASADELSOULVIDMIXTV 17 днів тому

    Meme culture is going to get even crazier now that we can monetize it using crypto. Pay attention to these new communities, they are doing big things together.

    • @ebwmusicproduction
      @ebwmusicproduction 15 днів тому

      Monetize with crypt, how so. My mind goes to black market discord exchanges lol.

  • @Abdul_Aloha
    @Abdul_Aloha Місяць тому +5

    ☪ It was narrated that ‘Asim bin ‘Ubaidullah said:
    “I heard ‘Abdullah bin ‘Amir bin Rabi’ah narrating from his father that the Prophet said: “There is no Muslim who sends peace and blessings upon me, but the angels will send peace and blessings upon him as long as he sends peace and blessings upon me.” >🌙

  • @mioVanz
    @mioVanz 13 днів тому +2

    What genz?

  • @TudorHurle
    @TudorHurle 29 днів тому

    It was millenials who pioneered the media in its current form for those of us in our 20s.

    • @ceo.amai88
      @ceo.amai88 22 дні тому +1

      yup. prev gen x only had websites and emails, and they were slow. all the breakthroughs in online systems, digital media, marketing funnels, the birth of social media, social psychology, online business millionaires, vs conventional school system, online education all were in millennials era

    • @ceo.amai88
      @ceo.amai88 22 дні тому

      but i see gen as "the Disruptors". they carry the message that the minority in prev gen millennials was saying that "we don't have to follow this system anymore, there are new ways" and made it the majority and breakthrough with it. yes their byproducts are messy, but it has to be done because Boomers overstayed their positions in power and nothing was changing. they were greedy because they came from war and scarcity. the real problem was the gen X who i call "Sheep generation" who had it easy and benefitted the most from the system because it made sense to just follow what the Boomers say. they never had the balls to takeover from the Boomers. gen z comes and say, "stay after work? fk you pay me" "think ur too powerful to fall? i will cancel u" "i identify as a cactus wtf you gonna do". gen z reminds the people, the power of the people.
      i believe gen Alpha will be "the Fixer", they will come and say "okay that's enough, stop breaking things. it's time to rebuild and make some real change". that's when decentralization will truly breakthrough, the education system will be exposed as it will no longer make sense to pay you and wait for 4 years to start making money or be valuable to businesses, among other things.

  • @c-tech_
    @c-tech_ 14 днів тому

    Nothing unique about gen z. Every generation comes with a shift in tech and process

  • @sonicocr
    @sonicocr 13 днів тому

    wow! I love the world of marketing...they got cheap workers who create tons of content thinking they are changing the world...

    • @kubli365
      @kubli365 13 днів тому

      loyalty to the brand
      loyalty is salvation
      loyalty is life

  • @KC-lc8dx
    @KC-lc8dx Місяць тому

    Interesting

  • @Ayanda846
    @Ayanda846 29 днів тому

    As I study for my tomorrow's Integrated marketing communications exam

  • @harbinger6562
    @harbinger6562 Місяць тому +1

    Did they kill Mr Qassem 🤔❤️

  • @marvinhare
    @marvinhare Місяць тому

    Education.

  • @PeopleOverCapital
    @PeopleOverCapital Місяць тому +3

    Y’all basically describing neocolonialism😭 wtf

  • @iztyle316
    @iztyle316 11 днів тому

    Tiktok search is so time wasting to get thing done. Am i old?

  • @Ruth-os4mi
    @Ruth-os4mi 23 дні тому +1

    Nothing new. Remember when brands tried to do talk like black youth?

  • @AbrazAlam-zi4es
    @AbrazAlam-zi4es 29 днів тому

    Come to goa shingham 🤣🤣🤣

  • @Gabeyre
    @Gabeyre Місяць тому +1

    TikTok X

  • @mta5926
    @mta5926 29 днів тому

    Authenticity ✅degeneracy ❌

  • @rrickstrr
    @rrickstrr 13 днів тому +1

    how do i know this isn't AI generated??? lol

  • @JackFieldBand
    @JackFieldBand Місяць тому +12

    Gen Z voted for Trump. Cope.

    • @mr.unknownindian1764
      @mr.unknownindian1764 Місяць тому

      @@JackFieldBand Cz they wanna marry someone reliable unlike being a lifetime single and Trump promised Better economic opportunities for Gen-Z if elected. The whole MAGA movement is upon his promise of making the USA a brave and a reliable destination for people having high IQ unlike people with corrupt wealth driven illegal approaches. Let's see, what happens next.

    • @handleisGG
      @handleisGG 28 днів тому +3

      😂 the dumbed down ones yeah not the smart ones with high literacy rates 🤭

    • @yta23xp
      @yta23xp 23 дні тому +1

      @@JackFieldBand Nope.

  • @ItsmeA717
    @ItsmeA717 13 днів тому

    😭not them talking about brainrot

  • @Julieowl-m1b
    @Julieowl-m1b 15 днів тому

    💛💛💛💛💛💛❤❤❤❤❤❤❤❤❤

  • @alexdiaz1492
    @alexdiaz1492 9 днів тому

    I seriously cant stand news anchor talk. It was developed for a different time. I wish that i can hear this ladys voice without feeling like shes so far removed from reality because of that accent.

  • @NôngThịVươn-i3j
    @NôngThịVươn-i3j 8 днів тому

    The video is very interesting! Something I don't understand: I have TRC20 USDT in my OKX wallet and I have the recovery phrase: {pride pole obtain together second when future mask review nature potato bulb}. How should I convert them into Bitcoin?

  • @harbinger6562
    @harbinger6562 Місяць тому

    🤣🤣🤣🤣🤣🤣❤️🇵🇸🦾😇

  • @box4soumendu4ever
    @box4soumendu4ever 12 днів тому

    💣

  • @Dr.pawanduhan
    @Dr.pawanduhan 11 днів тому

    Gen z ❌
    Gen gay ✅

  • @harbinger6562
    @harbinger6562 Місяць тому

    Hi Annalise ❤️🇶🇦🦾😇🌹👋

  • @arrasanagustin_official
    @arrasanagustin_official 18 днів тому

    very informative

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix 22 дні тому

    Interesting

  • @Gabeyre
    @Gabeyre Місяць тому

    TikTok X