NEW! Digital Purple Shades: A Cosmic Twist on a Classic VIVIDS Shade! [Get the Look] PRAVANA

Are you ready to blast off into a galaxy of hair color excitement? Look no further than Digital Purple - the perfect way to add a cosmic twist to the classic VIVIDS shade! Watch as PRAVANA's Becky Betts shows you how to incorporate these supernatural shades to create a look that's out of this world!
To view the complete Step-By-Step PDF with Pro Tips, please visit: bit.ly/3MZcnes
For more Education & Inspiration, head on over to bit.ly/3q4mm9e
Missed a step? Here's the Video Step-By-Step time stamps to review each section:
Step 1: (0:19) Sectioning
Step 2: (0:31) Pre-lightening
Step 3: (1:04) VIVIDS Application - Nape
Step 4: (1:18) VIVIDS Application - Fringe
Step 5: (1:47) VIVIDS Application - Quadrants
Shop the Look! Product List:
PRAVANA Purify & Revive PRIME, shop here: bit.ly/3C9qZl3
PRAVANA Pure Light Ultra Lightener, shop here: bit.ly/43qZSOb
PRAVANA ChromaSilk VIVIDS Wild Orchid , shop here: bit.ly/43uSaTm
PRAVANA ChromaSilk VIVIDS Violet, shop here: bit.ly/3IJTSYP
PRAVANA ChromaSilk VIVIDS Grape, shop here: bit.ly/3qiNlOy
PRAVANA ChromaSilk VIVIDS Periwinkle, shop here: bit.ly/43cZD9I
PRAVANA ChromaSilk VIVIDS Smokey Violet, shop here: bit.ly/3MLgzNx
PRAVANA Intense Therapy Cleanse, shop here: bit.ly/3orvzYZ
PRAVANA Color Protect Condition, shop here: bit.ly/45BfpwE
JOIN THE CONVERSATION!
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PRAVANA Instagram goo.gl/z0wPqG
PRAVANA Pinterest goo.gl/qVXfZ8
PRAVANA UA-cam goo.gl/MXXniN
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[@isellorganic]

I usually use the violet. Have you seen the color Purple Tourmaline? I was wondering which one looks more purple.

[@SweetPea1970]

I love the Smoky violet- I have virgin black hair, Can I just put it on my black hair? can you show what that would look like? Without lightening?

[@pravana]

Hi Racheal
Thank you for the compliment on our new Smokey Violet shade--we love it too!
VIVIDS are applied over lightened hair. Find a PRAVANA colorist near you for a consultation here! www.pravana.com/locate/