DD National Special || 15 Sept. || 59 Golden Yrs || Saeed, Devendra, Atul, OP Yadav

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  • Опубліковано 14 вер 2018
  • DD National (DD1) is a state-owned general interest terrestrial television channel in India. It is the flagship channel of Doordarshan, the Indian public service broadcaster, and the most widely available terrestrial television channel in India.
    DD National is a government body but it has its own editorial independence.
    Beginning: 1959 to 1982
    On 15 September 1959, at the studio of All India Radio, Delhi, the very first TV channel in India started an experimental telecast with a small transmitter and a makeshift studio. Until 1965, DD was part of All India Radio, so all the regular daily transmissions were operated by All India Radio. On 15 August 1982, Doordarshan introduced a national telecast service from its own TV studio in Mandi House, New Delhi. This telecast was named DD1 Channel and started regular transmission. Krishi Darshan, Chaupaal, Samachar, and Kalyani were the first programs on the channel.
    Golden days as national channel: 1982 to 1992
    In 1984, DD1 Channel started telecast of sponsored TV serials, which were produced by veteran filmmakers. Hum Log was the first TV serial of Indian television, and started airing on 7 July 1984. After the success of Hum Log, many other TV producers and filmmakers created many popular shows.
    In 1995, when most of the channels like DD Metro, Zee TV, Home TV, STAR Plus and Sony TV started focusing on their prime time slots, DD National was still stacked with its role and responsibilities, as at the time it was only source of news on TV. To provide more entertainment, DD National opened an afternoon slot for housewives, with the telecast of Shanti. To support the success of Shanti, many other shows like Swabhimaan, Farz, and Yug were introduced and all of them were praised.
    In November 2014, Prasar Bharati relaunched DD National as Desh Ka Apna Channel with a new theme and serials like Happy Homes, Khwabon Ke Darmiyaan, Khamosh Sa Afsaana, Dard Ka Rishta, Paltan, Stree shakti, Zindagi Ek Bhanwar, and Janmon Ka Bandhan. Initially these shows did better, but after monitoring their performance, in 2016 Prasar Bharati decided to go for a slot sale policy and invited bids from film makers for its 7 PM to 11 PM slot. Afternoon slots in 2016 aired serials like Krantijyoti Savitribai Phule, U-turn, and Munidhar.
    In late 2016, the Slot Sale Policy of DD was put on hold by Media and Broadcasting Minister Smriti Irani. Although many production houses Like Balaji Telefilms, and SaaiBaba Telefilms have won slots for airing their programs, but it could not commenced as it was reported for review. From 2017, Doordarshan does not telecasting any new Serial on its Prime Time and Mid Prime-time slots as well. It is just repeat telecasting its own old serials from library.
    This is how, once a pioneer have lost its image.
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