Netnography: Robert Kozinets

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  • Опубліковано 31 січ 2025

КОМЕНТАРІ • 7

  • @JulieAnnRacino
    @JulieAnnRacino 5 років тому +10

    We find ethnography extremely rich and even very, very complex. Congratulations to a marketing and net approach to broader view of ethnographic studies. Julie Ann Racino, Cornell and Syracuse University Alumni, 2019

  • @TheUniversityConnection1
    @TheUniversityConnection1 Рік тому

    More power to Kozinets 🔥
    My favourite research methodology.

  • @RedneckJoe
    @RedneckJoe 3 роки тому

    Amazing video! I'm using this method in my master's in education, as a way to look at how people use websites, such as youtube, as a learning tool.

  • @toastedclosure2770
    @toastedclosure2770 3 роки тому +4

    please for the love of god, scrap the "im a corporate entity" background music

  • @taby1975
    @taby1975 5 років тому +2

    this is a discourse analysis..........i dont find any thing new

    • @Mougino7
      @Mougino7 5 років тому +2

      Yea of course, It is also as he said an adaptation of ethnography but into a new arena, online communities.

    • @JulieAnnRacino
      @JulieAnnRacino 5 років тому +1

      @@Mougino7 1995 was early for online net studies which became then very commonplace as studies of social media, even by police groups which observed different nations. Julie Ann Racino, ASPA, SSTIG, 2019