Search Everywhere Optimization: Why It Takes More Than a Website to Get Found Online

It’s not enough to rely on a polished website and a few well-placed keywords. Clients are searching for tax and accounting professionals across multiple platforms-Google, social media, AI-driven tools like ChatGPT and Google Gemini, voice search, and beyond. So how do you stand out in a landscape where prospective clients can find (or miss) you virtually anywhere?
In this episode of "The Growth Minded Accountant", host Lee Reams (Founder & CEO of CountingWorks and TaxBuzz.com) dives into the concept of “Search Everywhere Optimization” with marketing strategist Rebekah Barton. They discuss why traditional SEO is just one piece of the puzzle, and how tax and accounting pros can build a cohesive, authoritative presence on the platforms their ideal clients are using right now.
What You’ll Learn:
Redefining SEO: What “Search Everywhere Optimization” truly means and how it differs from the old-school approach to online visibility.
Platform Prioritization: How to identify which platforms-Instagram, TikTok, directories, AI-driven search, and more-are most critical for your firm.
Content That Converts: Best practices for creating content that resonates everywhere, from short-form videos and infographics to authoritative blog posts.
Leveraging Reviews & Social Proof: Strategies to collect and highlight testimonials and case studies that build trust across every channel.
Preparing for the Future: Insights on emerging AI-driven search trends and how to future-proof your marketing efforts for the next 3-5 years.
Who This Is For:
Tax and accounting professionals looking to expand their online presence beyond a single website or platform.
Marketing-savvy accountants ready to attract new clients and stay visible in a rapidly evolving digital ecosystem.
Stay Connected & Subscribe:
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