My mom never fed us boxed cereal. I asked my mom why when I was a kid (my friends had it). She would say “you might as well throw out the contents and eat the box, it would be more nutritious!” I appreciate that now as an adult! She always cooked real food for us 3 kids. Mom will be 94 next month and the 3 of us are healthy so far, in or 60’s!
I feel like you added judgement, and meat. But we're - more or less - on the same wavelength. I'd prefer my children (hypothetically... I don't have any yet) to eat real whole food inclusive of animal proteins and avoid the vague class of foods we call UPFs
@@nicknorwitzPhD You are brilliant and your messages are vital. Don’t consistently bury the lede. We have been bamboozled and addicted by marketing, food scientists and false science, I.e., unscientific propaganda. You are a bright beacon. Artificial Intelligence needs to have truth at its foundation, and you seek truth. I have a topic for you: Should enriched flour be recategorized as adulterated flour? What is the impact of adding unmethylated B-vitamins to processed grain products? Does this make a potentially harmful product worse? Btw, minimize the consumption of bread, but if you do consume it, consider frozen French baguettes from Trader Joe’s. Yes, baked in France with non-enriched, overall superior French flour. Six baguettes for around $4! There is nothing more bioavailable than beef, something I’m hoping you will eventually verify. Oh, and yes, do have children. The world requires more good people like you.
Excellent Breakdown. For the record, here are things I do NOT consume in moderation: 1) Meth and All other Street Drugs 2) Things in bottles with a skull and crossbones 3) Cigarettes 4) Alcohol 5) Sugar and most Carbs Why? The first 3 are clearly just bad for me, and I would have NO SIGNAL of when to stop. I have addiction issues. The 4th one, because while I was obese, alcohol was literally a toxin. I learned to avoid it. I am better without it. Finally the 5th one. Again, these things are addictive. If I start into them, I will spiral into binging on them. They tickle a spot on my brain that I cannot explain. The #1 thing I must avoid is Egg Nog. I have literally drank a 1/2 gallon, one glass at a time. The glass starts out small, but I need a bigger dose each time I go back. There is something magical about the mouth feel, everything... Within an HOUR the 1/2 gallon is gone. I end up in the bathroom, requiring a 5 point harness while I "release" it all... And about an hour later... I find myself opening the second 1/2 gallon with a small glassful. And the cycle repeats. It's been a decade since I've done that. It doesn't just taste good... It FEELS good. Asking me to moderate sweets is like asking an alcoholic to only have 1 beer with dinner. There is NO OTHER addiction that we treat with "Moderation", or "It's an eating disorder to eliminate 1 food group!" (unless it's animal protein, then it's to be celebrated?!?)
I drank a min of a 6 pack a day of mountain dew, smoked until around 50 and ate a lot of high glycemic garbage food and i didnt have any real metabolic issues until around 45. At 55 i was pre diabetic with metabolic dysfunction. Went on whole food Paleo and went from my heaviest of 200 lbs to my high school grad weight of 155 and now healthy for 3 years on Paleo.
Addiction is good a making excuses that support the addiction. "In moderation" is only ever used around things we know, hopefully, are bad for us--sugar, alcohol, recreational drugs. I've never heard anyone say, "carrots are okay to eat in moderation", or "... as part of a balanced diet", when discussing leafy, green vegetables. These qualifying phrases only pop up when we're talking about things we shouldn't eat.
I tend to disagree with your premise. No one tends to overconsume carrots or green leafy vegetables, hence moderation is not needed. EtOH may actually have multiple health benefits in moderation. Moderation is for things that people may tend to take to excess.
Isn't it odd that whenever someone becomes a celebrity in any area then all of a sudden they become absolute geniuses. What is popular is very rarely right.
You see this all over the place… people are successful at something and they conclude or are encouraged (probably worse) that the skills they have are fully transmutable into another field…. And of course their skills are not. This “I was a healthy kid”/N=1 result is meaningless…. There is strong economic theory that backs up the wisdom of the crowd… but this is “wisdom” from N=2 (brothers) and a large marketing budget…. Completely useless false equivalency.
I went through the same thing with IBS. For a few years I couldn't figure out they cause. Doing a little experimentation on myself, the cutting out of 90% of sugar and cutting carbs by 50%. 95% of the cereal is supermarket shelves are horrible. A couple are not as bad as the rest, but still not heathy with respect to sugar and high fructose corn syrup. - Fructose impacts appetite/hunger (keeping it simple) and starts a chain reaction. - As a child I loved Kellog's Sugar Pops in milk with Nestles Strawberry Quick. My parents didn't have a clue how unhealthy that food was other than from a tooth decay perspective.
Absolutely unethical look at Ronaldo in his press conference where he removed the bottle or can of Coke in front of him and told them to get him a water
Great video! Thanks for sharing. I am 73 and trying to reverse a lifetime of excessive consumption of sugar and carbohydrates by now committing to a ketogenic/ low carb lifestyle. I am definitely better mentally and physically.
I wish you the best! I regret that my mom and I've only learned this stuff since she was diagnosed with blood cancer at 68. Switching off carbs helped immensely with health during treatment, but it's terrible that we've been tricked into eating poison for so many decades.
Another hit out of the park - in a metaphoric sense ... incredibly important and helpful info. My background is in public health and microbiology -- so this is of double interest to me ... retired now, but still very much interested as I hit my 70th year. Thanks!
From what I see is that,like most everything is complicated. We have developed an economic arrangement that allows cheap to make, highly profitable, and palatable goods. I don’t even want to call it food, more like food like. That said, our economic arrangements miss the need to provide well being, only profit. It’s just too dang easy to appeal to the lowest rung of Maslow’s hierarchy of need, and our firmware paleo brains for easy calories. I don’t expect you to get into the economics, and history of SAD. That said, I really appreciate your efforts to bring clarity to the diet dilemma that we face today. Thanks for your work.
And just try keeping to the serving size listed on the box. I remember as a kid in the 1960s and early 70s, they were already changing the names of some of the kids cereals to get "sugar" out of the name. They knew how bad it was.
I grew up on these cereals too. Eventually I could not enjoy them in moderation and "enjoyed" them as part of an unhealthy lifestyle. I was addicted to sugary carbs soaked in milk and I ballooned out to be class 2 obese for well over 2 decades of my life. I freely admit that I was a carb addict. Only recently by eliminating carbs from my lifestyle have I managed to start to lose fat, although I am sure I still have a few jumbo boxes of Frosted Flakes and Cinnamon Toast Crunch stuck in my love handles. Mexico has it right, and other countries should follow suit and eliminate cereal mascots and marketing addictive sugary cereals to children illegal.
Mexico has to be a top diabetic country. The majority drink Coke because it's cheaper than clean water and the coke Corporation has huge factories that use their fresh water source. I watched a documentary on it, so their cereal mascot is the least of their concerns.
I ate sugary cereals when I was a kid and still eat cereal as I turn 71. When I was a kid, I was out running around a lot rather than staying indoors. Today, I do hard hikes which can last up to 8 hours. I am thin and a bit underweight. Exercise is key. The cereals I eat today has no added sugar and I need the carbs because it takes 2 days to replenish the muscle glycogen lost from hiking then I'm good to head out on the third day.
@@Ron-kn6ur The chemicals are not good that are loaded in the cereals. Some are hormone disruptors along with other issues. That gets into your body and doesn't flush out no matter how much you exercise. Losing weight is 85% diet and 15% exercise. This has been proven.
@@Ron-kn6ur A mostly unspoken problem we have today is that 71 is considered "ripe old age" when it should be considered middle age. With proper nutrition and avoiding harmful substances we should be able to live to well over a hundred.
Cereal is good but it's not at all filling. I remember eating almost an entire box for breakfast as a kid and not really feeling like I ate anything. This compared to something like an omelette where I actually feel like I've eaten a large meal.
Great take on this! I’m curious about the roulette analogy. Do you think that anyone who routinely eats this stuff runs the risk of eventually running into trouble? Or rather, does chance play out at the population level? (I’m sure it’s technically a combination of the two, but which predominates?) I find this all super fascinating, and I have some free time today, so here are some musings… Society pays a lot of attention to fat gain, but for me, like Nick, I could eat whatever I wanted and experience very little fat gain. Doesn’t mean my health wasn’t impacted in other ways. I have also found relief by eliminating various foods. I think there’s a big gap in the societal imagination of all the ways that dietary choices can impact the body. If/when we regulate from this limited understanding, we could be missing all sorts of less visible impacts, and biasing policies towards the more visible ones, without regard for relative impacts on quality of life. On the tweets I’ll just say: survivorship bias. Maybe this food really did help him. But in my mind, it’s just as likely that there are people out there whose shot at getting to the pinnacle of pro sports was wrecked by eating piles of sugary and starchy foods. That’s why we prize randomized controlled trials. That said, I have a growing distaste for arguments that people don’t know what’s best for them, and we should therefore constrain their behavior for their own good. (Not saying anyone around here has advanced that argument, in fact I heard the opposite, so cheers!) Not because it’s not likely true in this case, but because of where it could lead years from now if we’re not very careful about constraining *that* power. Which ties back into what I was saying above about the biasing impact of our understanding on the regulations we push-not to mention person-to-person variation in dietary needs and health impacts, which render one-size-fits-all regulations unsuitable. I could actually imagine people with a similar viewpoint buying this product in an act of defiance. Simply standing up for their ability to do so. Speaking of, just recently I heard Calley on a podcast talking about orchestrating such a dynamic for a similar big-name client of his (which sells products of the liquid variety), back when he worked in the industry: figuring out what would motivate various groups of people to buy, seeding those narratives in the media, and playing those groups off each other to create a perpetual marketing machine. Boxed cereals are very lucrative, and I think it’s a distraction playing whack-a-mole with celebrities willing to put their faces on boxes for a buck. For every one we convince to have a change of heart, there are probably 100 more behind them willing and able to fill that space. I’d rather focus on any and all factors that may be giving these products an unfair advantage in the marketplace, including possible crop subsidies, permitted externalities, tax incentives, regulatory blind spots, and policy favors.
@@paulhailey2537 Apparently, a lot of Food Processing Companies are heavily Invested in Big Paharmaceutical Manufacturing , too .When you really learn about these type of things , it is more than a bit unnerving .
The way you put points is amazing. I feel the same. Moderation doesn't work and big food knows this. They hire food scientists to make ultra processed food more addictive. common people are not informed enough to make smarter and healthier choices.
As an American I value choice. Also, as an American who listened to lots of dietary advice from the media and experts I agree the public must be better informed about nutrition and what's actually true. The problem is we still have people stuck in dietary advice from 50 years ago. These are some falsehoods I've been taught: 1) Breakfast is the most important meal of the day. I would argue the less often we eat the better metabolically we are off. 2) Consumption of carbs is necessary to have energy. I didn't think it's necessary at all anymore and may actually lower athletic performance. 3) Diabetes is a chronic disease that you're stuck with for life. A large number of people have reversed or put diabetes into remission with diet alone.
Breakfast is very important for children, kind of the main concern of this video (PMC3737458). Adults, its debatable. I say this as someone who does not eat breakfast. Carbs are also incredibly important for elite athlete performance, even though they are not at all necessary for us average folk. Nuance, not falsehoods.
Thank you. This was excellent. My daughter has hyperlipidemia familial type 2a and as a child in the 1990s I used to send her off to school with a small packet of Nutrigrain cereal for morning tea because I thought that it was healthy for her.
@@jobrown8146 Don't blame yourself .We've all been fooled . Until we learn from trustworthy sources , how are supposed to know about Processed foods ? . The people who intentionally design such unhealthy foods ,are the ones we should blame .
@@kenadams5504 Thanks Ken. I've watched a lot of videos in the last few years and have learned a lot about diet, health, how the body works etc, as well as my personal experience of remitting diabetes and becoming metabolically healthy just be changing to a low carb diet; I now weigh what I did before having children in the mid 1980s. I know that we have been lied to. One documentary said that the clinical trials had not been completed when they published the food pyramid. It's very sad that many/most people are suffering the consequences of this.
@@jobrown8146 It is sad . I've seen mental health (schizophrenia ) , neurological (Parkinsons ) , Cancer and auto-immune conditions suffered by my immediate Family ....all of which are linked to Metabolic ill Health . The scale of illness that irresponsible food processing contributes to, is so vast that it isn't even measurable .I ,actually , don't eat any such packaged foods now ,and try to prioritise my health with a Carnivore diet .Congradulations on you diabetes remission and lets hope the food pyramid comes more into line with whats needed ,because many don't know that such guidelines are shockingly mis-leading .
@@kenadams5504 Thank you. I didn't know if it would work, but I would watch videos and read the comments and it was basically the people telling of their own experience that made me relisten to what the videos were saying and I realised that there all they were suggesting was real food and decided to try it for 3 months, and it did work for me too. It's almost 3 years now and because of what I have learned since then I will not return to the processed rubbish. I still use sweeteners and sugar free jelly/jello and buy the sugar free chocolate, but also make my own; these help me to stick with it. I'm keeping seed oils to an absolute minimum now too. I wish you well.
Kelce mentions eating a whole box at a time then talks about moderation... Reminds me of when I played football. My cheat meal, in addition to my regular food, was a frozen pizza. Usually it was around 750 cals. My daily diet in the offseason ranged from 4000 to 5000 on a scale of rest day to leg day. The snack and processed food industry is doing something very disingenuous here, and has been for decades. This tactic is using athletes lifestyle and training amounts to justify what should constitute a healthy diet. The general public and athletes are two very different groups of people.
This is probably the most excellent point! Athletes build a tremendous amount of muscle mass which affords a much bigger storage ‘bin’ for glycogen. It takes a massive amount of glucose consumption to start seeing fat accumulation. But these guys forget most people are not carrying around way more muscle mass than what’s required to be healthy. So they project their experience and advantage onto everyone. Their moderation stops at 1 box, maybe two, for harmful effects. Whereas, every normal person can only take half a bowl.
I was gifted some candy recently, I tried eating just a single one.. well, moderation failed on my part. One can blame my lack of willpower, but kids don't have much either, and I don't want to spend the little I have on moderating what I eat, when I can just eat meat and not worry
... and Simone Biles with her mom is pushing Mounjaro, a "proud partner" of Team USA (through 2028), for her mom's Type 2, an arguably reversable condition through nutrition/diet and exercise. Lilly has partnered with Biles and six other athletes. Lilly's stock is $800+. Biles' and Kelce's endorsement deals are massive and Kelce's deals with big pharma and surgary cereal is a 'travesty' 😊. "Moderation' is laughable. Why do we have prenatal obesity now and kids with fatty liver disease?
Moderation is a thing, but there is not much moderate about our modern food environment. You can't moderate something that's already over the top at any satisfying dose. A moderate dose of most breakfast cereals today wouldn't fill a shot glass.
Nice last sentence. Poetic, in a way. The counterpoint is - of course - YOLO... but the counterpoint to the counterpoint is - exactly... so best to optimize health span...
@@nicknorwitzPhD there's also the fact, to the best of my understanding, is that by poisoning yourself with these sugars, you actually diminish your ability to enjoy a proper human diet because your taste buds become reprogrammed.
What a stellar commentary. I only hope this video really does ignite a conversation! We all know children should not be eating that for breakfast. Not many of us will be professional athletes. And how will we eat when we have a job that doesn't afford limitless time to exercise?
I used to do that with Lucky Charms. My parents refused to buy it for us, but my grandparents always had it when we would go visit them (several states away). I could never understand why because I know they weren’t eating it themselves. But the only time my parents allowed me to eat it was on those rare occasions, and I would eat like three or four bowls in a row. I was a thin child but I don’t know, I would suddenly turn into a crack fiend at my grandparents’ house lol. That shit is truly addictive, and now that I’m an adult I’m so glad my parents didn’t allow it.
You’re at Harvard - read Michael Sandel’s excellent book “What Money Can’t Buy: The Moral Limits of Markets”. He teaches law and philosophy. Rhodes Scholar. Teaches the most popular course on Ethics in the world (on YT for free). This is a no-brainer. Nobody should be selling junk food to anybody else. We’re simply accustomed to so much horrible, toxic capitalism. I’m not against capitalism, just the horrible, abusive use of it.
Yes, I believe it is the Crony capitalism you are talking about. The cycle, politicians get out if politics and become lobbyists for the big corporations, and vice versa. Passing laws in Congress to benefit big corporations so they can continue making 💲💲💲💲.
@@justanother240 “this system” just IS a lack of freedom. You think we have ‘freedom’? It’s a rigged game where big corporations WANT regulations that benefit them and squeeze out the competition. They buy politicians who get the regulation they want, and at the lower level, regulators are in a revolving door with the regulated. You presuppose a false dichotomy, as if there are only two choices, THIS system or…what, exactly do you have in mind? North Korea? No, there are a million possible ‘systems’ and possible ways this horrible one could be improved. One improvement would be to not have ANYTHING directly advertised at kids. Do you think, for example, that schools should have Pepsi or Coke advertisements in the cafeteria and giant billboards at high school athletic fields? Do you think Coke should be ‘free’ to put cocaine back into its product? Should cigarette companies go back to using cartoon ads that appeal to kids, and directly try to get them to think it’s cool? Should there be product placement in children shows to make cigarettes look sexy? Please clarify.
Hi Nick, I love your content. Went keto few months ago when I stumbled upon your videos. I would love it if you could alleviate the whole electrolyte balance problematic on this diet, I'm starting to experience kidney pain suggesting that my uric acid is going up, and at the same time cardiac arrythmia suggesting that my minerals are low. Most youtube "experts" suggest to hydrate more to relieve kidney pain, but it flushes minerals even more aggravating the cardiac problem. Going to a regular doctor doens't resolve the problem since they are not well informed on this diet, they just tell people to stop keto because it's dangerous and is the main cause of this kidney/heart failure. Increasing drastically salt intake doens't seem to help either, since the potassium is not following. I really love this diet, it made me feel so much better. I hope you can try to give us some scientific evidence and best practices about this electrolyte dance on keto diet since it's the only drawback that I can observe. Thank you sir.
@@MrWingiii thing is they aren't palatable to someone that doesn't consume the toxin. They taste like the toxins they are to the unpoisoned. Fructose is just like alcohol. Most people's first taste of alcohol is revulsion because the body is designed to revile toxins, but over time (and with forced consumption of the toxin) the dopamine response supplants the revulsion response. Once addicted to fructose it is "palatable" (not so much palatable as craved due to the addiction).
Real ice cream is metabolically healthy, you take actually fresh cream & truly whole milk, freeze it a bit, and you don't need to add anything, but could add vanilla & berries, or cocoa, maybe some Stevia, or real maple syrup if you can tolerate a little sugar. I make ice cream this way. The store can't sell real ice cream bcz if frozen too long it becomes solid as a brick. You eat real ice cream as soon as it's made, which is fast, within 10 minutes, if you use the bag of ingredients in a bag of ice/salt, in a towel hand shaking method of freezing it. Start to finish 10 min at most, really.
Light is the best disinfectant. I suspect the natural consequence of this will be for the Swift/Kelse shine go to gray and for the cereal grift to backfire.
Meaninful N of 1 story. I would add, not many have the self-discipline to pursue such lofty goals as alternative health to fix their own body, pursuing advance degrees and cutting edge research to understand and progress their interests. This means, that where you had the ability to make your body work well, many others won't, and habits will dominate.
It's an objective vs. subjective situation. Objectively, someone could have a bowl of Reese's Puffs cereal every day. And in the context of an otherwise fine diet, someone could be healthy doing this. However, put that sh*t in my house, and I'll RUN through it. As much as possible with kids, we try not to have these foods in the house. We know ourselves well enough that if we keep hyper-palatable foods, they'll get eaten.
If these types of diets are that bad for the population they should be restricted by law similar to cigarettes, alcohol, and other dangerous substances. I really don't care what Kelce or any other athlete/celebrity does in the meantime, companies will find ways to advertise to their audience.
Moderation worked fine for me until it didn't. I'm sure the crap I ate as a child was already developing metabolic issues long before I started getting chubby or feeling crappy. And athletes who burn 10,000 calories a day can get away with it longer than anyone. Their n=1 is the most deceptive as a result. When those guys are 40+, unable to work out like they do now, and with no concept of how to eat healthy, they will go to absolute crap just like most old soldiers.
Moderation my %$#. These kids are eating cereal every day. Followed by cupcakes, sodas, ice cream and everything else. Childhood diabetes is running rampant. Parents buy cereal because they don't want to cook nutritious food for their kids.
I stopped sharing information like this, with links or words. I can’t seem to find anyone who cares. The people I care about won’t recognize their food addiction and trust of a system that propagandizes and poisons us.
I don't understand how both Nick and the Kelse brothers speak of eating these cereals "in moderation" and yet brag how they would eat a whole box of the stuff. To me, moderation would be eating a normal size bowl of cereal at breakfast. And maybe, if you got the munchies at night, you might (on occasion) have another bowl in the evening.
I think you're misrepresenting my point. I don't think cereal is a food that lends itself to "in moderation" consumption. My self-example, drawn from childhood, was meant to make that point. To be clear, I'm not in favor of cereal for health and think "balanced diet" and "in moderation" are harmful platitudes. Is that clear?
@@nicknorwitzPhD My point was that General Mills or mainstream advice is trying to say that you can eat this junk as long as you do it in moderation, and yet they show a comment from the Kelce brothers stating they eat a whole box of the stuff.
@@nicknorwitzPhD just slight sideways movement of the eye balls, hardly noticeable. I did the same and changed the settings so it's all in a narrower column
I think we also need to consider knowledge through generations. When I was a child (in the 70's and 80's), parents were ill informed on sugars and refined carbs. So yes, we had cereal with milk...a 'healthy' breakfast. However, people today know better. Diets, obesity, diseases, mental illness, health in general, etc. are talked about more, in the public more. You can't claim complete ignorance when every celebrity is talking about some kind of diet or what they eat or what their disease is. And if you don't follow celebrities, health and diets are even in politics. So in todays world, no it isn't okay to promote these things to children or anyone for that matter. Period. Let's be clear here, the Kelce Bros. are ONLY doing this to make money! They do not care about 'moderation', feeding children, or the health of anyone. They aren't giving the cereal away for free! It is such a sad world when money once again rises above ethics and morals and the good health of our futures.
I think these two guys could have a stronger leg to stand on if the companies didn't use all of these many ultra processed ingredients. Plus, these companies do not say to eat their products in moderation, but things like "part of a balanced breakfast". But, I think if I could go back knowing what I know now, I'd not eat the cereals and all these other garbage foods.
I’m super curious about this as well. Navy-backed research supporting the identification of a proposed third essential fatty acid is quite the attention-grabber. And yet it doesn’t seem to be getting all that much attention. Hard to know what to think. Luckily it’s available in fish skin and grass-fed butter, which I eat anyway.
@@nicknorwitzPhD I always watch the Superbowl , but Rugby is more popular ,for sure .( btw I'm an lmhr with a cac of zero at 51 years old...thanks for the info about it ) .
Never had sugary cereals as a kid, butt .. there was kool-aid in the fridge and ice cream in the freezer, both of which I was limited to how often I could eat them. Heck having a coke was a rarity in those younger days. Today, I haven't had any of those in two years +, add to that list bread, pasta and a vast variety of processed crap food. Most days I don't get hungry until well into the afternoon , so my break-fast is a late lunch (?) LOL!
Cereal is such garbage it's amazing anyone could be brainwashed into eating it. Steak and eggs is so much more tasty and tempting, the sizzling steak, the scent of eggs frying in beef tallow is the highlight of my morning! When mom pushed a bowl of duck food on the table I would dump it out the window.
I expect that this is sarcasm, but an important point is that fructose is a toxin at *any* dose. It is true that the liver can safely process some amount of the toxin and if the dose is kept below the livers ability to process, the there will be no ill effects. Whether that counts as "moderation" though is another matter. Moderation implies that there is some benefit to "moderate consumption". There is no benefit, at best, if kept below a threshold, it can be rendered harmless. What most people don't understand is what the level that the liver can safely process is. It is around 10g/day. As with everything that tolerance level varies by individual. It could be as low as 4g/day or as high as 15g/day.
@@nicknorwitzPhD if you're liver is large enough to process that toxic load :-) Of course nobodies liver is large enough for a whole box. They just won't see the symptoms for 10 more years.
Haha yeah, I’m able to stop myself from going back to the store for another box. Moderation win! Does anyone else find themselves overeating the junk on their shelves just to silence the imagined voices of those products calling to them? When I’m shopping, I have a long look at each item under consideration before putting it in my cart, to determine whether or not it’s going to torment me in that way once I get it home. That’s pretty much the only way I can moderate my consumption of junk. If people can actually routinely pour one bowl, eat it, and be satisfied until the next day, good for them!
@@nicknorwitzPhD And don't get me wrong. What I mean is that some people think that eating harmful things in moderation is okay because some people are healthy with this lifestyle. The truth is that sooner or later you will develop some disease. And if you are sick as a child, your condition will just get worse within a few years.
What is the effect of the constant stream of processed food-like substances and additives on the quality and quantity of stem cells and their ability to proliferate?
It's hard for people to understand but I a true addiction to sugar and chocolate. When I try to eliminate them I feel like I'm going to die. Carbs has been my main food source and now my body is a torture chamber.
The roulette wheel analogy is wrong. It's all harm. It's just a matter of how much harm. The more muscle you have, (and the more male you are, and the more you've contracted your muscles around the time of consumption) the more "buffer" you have against the harms of sugars. Just like with everything. Lots of things we are very careful not to let babies or dogs get exposed to, but we eat or smoke or inject or snort them in nonzero amounts "no problem". It's ALWAYS a problem. It's ALWAYS harmful, regardless of dose. It's just that some things are like pissing in the ocean. A Kelce brother eating a "box" (really a half-filled, tiny bag inside a cardboard box) of a sugary cereal IS BAD; it harms them. The harm is small RELATIVE TO their muscle size, aka their metabolic health aka their metabolic "buffer". Having lots of hit points doesn't reduce damage, it doesn't turn an attack into a not-attack, it just reduces the percent of your health that you lose to a particular "attack", which makes the attack and its damage seem less urgent and less important, because IT IS less significant, as a % of the health of the creature in question. Like a fine of $300 doesn't become NOT a fine, just because one is sufficiently wealthy. It's still a fine. It just doesn't matter as much against a $25B fortune as a $25 one.
As an EAGLES Kelce fan I'm sad to see this! I'M CURIOUS, however, on a different subject What do you think about C15? I'd love to hear your take on the subject. Personally I'm embracing sheep/goat products, cheeses, ground lamb, etc. Thanks!
Okay, please tell me the secret behind your energy as I want it! And the four S's in the title have turned this Monday around into GREATNESS! Thank you for the ssssssssmiles, Nick!
Can it? Just ask my friend Kerwin,no,wait,you can't as he died from demenchia from eating the sad and eating cereil twice a day for years and massive amounts of processed crap. We begged him to change his diet, but he ignored us.😒😑.Watching him go downhill was brutal. I miss him so much. Words cannot express how much I hate the "food" industry.
I see promoting these cereals like promoting cigarettes to kids, whats the difference? Would be interesting to see when these football players stop playing football burning thousand of calories a day and sit around instead, if their just in moderation statement still holds true.
IMHO and having raised two girls, the “part of healthy breakfast” thing usually ends up being the whole breakfast. Especially now days. I have personally in the past eaten only cereal for breakfast though not often and the hungry by 10 am thing always caught up with me. I only eat cereal now in early July during the pick-your-own blueberry season in the mountains of North Carolina. And then only “as part of a healthy breakfast” of eggs and some sort of carcass to carb load for a long bike ride. It’s no surprise kids are performing poorly on a cereal diet. Let’s face it; the Kelce bros are profiteering. But this hast been going on as long as the wheaty box thing has been around.
So you think corporations should be able to advertise cigarettes, vaping, and recreational drugs to children? Should we have Mickey Mouse selling puberty blockers to kids? If that were allowed, Disney would do it. Maybe have a lab coat-dressed actor say “This chemical castration drug is recommended by 2 out of three doctors who chew gum”. And have sexy actors and cartoon characters get in on the action.
@@RC-qf3mp yes, exactly. People are responsible for their decision, and they don't need a Big Brother to tell them what's is right or wrong. The market will select the healthiest products simply because they are better. Don't give up your power to the State. Take responsibility!
@@brauliobo that would be fine if Big Brother didn’t TIP THE SCALE by subsidizing junk food and PUNISHING small farmers. That would be fine if kids weren’t FORCED to see junk advertisements for all kinds of harmful stuff everywhere they go, online and offline. the billboards in the US are obscene. The problem with a Big Brother is if they try to shove broccoli down your throat - I’m against that as well. The problem here is different - the STATE is basically advertising the junk to kids. The STATE is creating laws and rules for this junk to go into kids bodies. BIG BROTHER IS ALREADY HERE…and poisoning kids. this isn’t a ‘communist’ big brother. This is a capitalist big brother where big corporations buy off politicians to create laws that rig the game for their benefit. We already live in a Big Brother state. Big Corn, Big Wheat, Big Soy, Big Fertilizer, Big Pesticide, Big Oil … which all screws over the small farmer. Read Joel Salatin’s “Everything I want to do Is Illegal”. A small farmer and staunch LIBERTARIAN who complains about how regulation prevents him from growing healthier, better food on his farm (like slaughterhouse regulation). Kids are sacred - surely, you don’t think anybody should be able to advertise ANYTHING, ANYWHERE to ANY kids?? Should public school cafeterias be sponsored by Coke and Pepsi? That’s BIG BROTHER PROPAGANDA if the STATE allows that to happen. Small farmers don’t have the money to get together to have pasture-raised eggs advertised to kids. And why don’t they have the money? Because regulation for 60+ years has destroyed small farming in favor of giant go’vt subsidize monocultures of GMO junk.
@@brauliobo what you don’t miss is the internal contradiction of how you understand “the market” and “the State”. The “market” already IS whatever the State wants it to be. The “market” is Big Brother. The only relevant question left is what this Big Brother will be allowed to do. There’s no “Market” without law and regulation. There’s no “Free” market - that would just be chaos, where you go into a store with a gun, take what you want, and leave. Instead, we have laws that prohibit that. And you can’t sell a burger as “pasture -raised beef” if it was from a CAFO. That’s fraud. We have laws against fraud. And so on and so on. This is basic. Your argument contradicts itself.
Except for the bha and bha preservatives that are made from Britain that is in it ! And no he didn't grow up on these products they weren't using this sht in them then !!!
“I can eat an entire box in one sitting.” 30 seconds later: “This cereal is meant to be eaten in moderation.” Ummm, eating an entire box of sugar-filled cereal is NOT eating in moderation! The hypocrisy of these celebrities astounds me. Just tell us you want us dead. That’s essentially what you’re saying. I wish one celebrity would just be honest for once.
@@Merzui-kg8ds i will say this - I’m shocked at the extreme levels of caffeine nurses drink and shocked at how many smoke and are obese. The only group of health care professionals I’ve seen that are consistently healthy (at least by outward appearance) are physical therapists. They also tend to be the most personable and less socially awkward and egotistical. An interesting question is whether it matters what kind of lifestyle your physician has if you are getting diet and exercise advice from them. Of course, somebody could have a health condition preventing them from being in good shape; but a lot of them just seem clueless about basic health, diet, exercise etc and this is apparent just looking at them and see the garbage they eat, their smoking habit, even their shoes and feet. I went to minimalist shoes - changed my feet and life. Yet, i know doctors who pay thousands for orthotics and think minimalist shoes are bunk.
1. No it isn't unethical, as the term ethical means relating to moral principles, like obeying the 10 Commandments. 2. Moderation does work, for some people, definitely not all, certainly not for me. 3. Do we need a new norm with respect to consuming sugars and other plant based junk foods? Absolutely! I prefer to use words with their proper meanings, just because we don't like something, doesn't mean it's unethical.
There’s the harm to teeth and other body parts that takes time to develop. Children are not rational actors - NOTHING should be advertised to kids. That’s absolutely absurd. Americans are unique in allowing all kind of hyper-capitalism … and it is no coincidence the US has the highest rates in the world of obesity and Type 2 diabetes. There’s an environmental impact on these foods which require GOVERNMENT SUBSIDIZES monocultures that screw over the planet and screw over farmers that don’t get subsidies to enrich the soil with regenerative farming. Your conception of ‘ethical’ is narrow and naive. Perhaps look up “Ethics” in the Stanford Encyclopedia of Philosophy online resource for a primer.
1) interesting analogy to religion 2) agree, and I say as much 3) it’s a question on thumbnail art, not a statement of fact. Was this comment rendered without watching the full video? Curious
@@nicknorwitzPhD Thanks for responding so quickly. Yes, I did watch the video but also the short, so I suppose I am responding more to the short. With regards to ethics, people have been determining morals, and ethics, from religion for thousands of years, since the dawn of civilization. Religion is generally required as a condition of a population being civilized, among other things, such as a writing system and establishment of cities.
I think it is unethical for health associations being complicit in diseases and deaths of millions of people around the world from their spread of lies and misinformation.
Travis Pfizer-Swift and his brother should stay in their lanes and just play football. I would take Calley Means in a health debate over those two nut butters.
Junk food tastes quite good, is cheap, widely available and has high shelf life. Most people know its unhealthy but consume it anyway because our brains are naturally inclined to like high energy dense foods. Moderns American diet causes massive obesity spike wherever it goes and simple recommendations to eat in moderation has led to the worst crisis in public health in the western world. If we want to deal with this crisis the food environment needs to change. Tobacco consumption plummeted when propaganda became illegal. Millions are dying from food over consumption. All food propaganda should be illegal same as tobacco. You want to reduce population obesity that’s the first step.
My mom never fed us boxed cereal. I asked my mom why when I was a kid (my friends had it). She would say “you might as well throw out the contents and eat the box, it would be more nutritious!” I appreciate that now as an adult! She always cooked real food for us 3 kids. Mom will be 94 next month and the 3 of us are healthy so far, in or 60’s!
More concise: Don’t consume processed foods. Avoid seed oils, sugar, grains. Protect your children. Eat meat.
I feel like you added judgement, and meat. But we're - more or less - on the same wavelength. I'd prefer my children (hypothetically... I don't have any yet) to eat real whole food inclusive of animal proteins and avoid the vague class of foods we call UPFs
@@nicknorwitzPhD You are brilliant and your messages are vital. Don’t consistently bury the lede. We have been bamboozled and addicted by marketing, food scientists and false science, I.e., unscientific propaganda. You are a bright beacon. Artificial Intelligence needs to have truth at its foundation, and you seek truth.
I have a topic for you: Should enriched flour be recategorized as adulterated flour? What is the impact of adding unmethylated B-vitamins to processed grain products? Does this make a potentially harmful product worse? Btw, minimize the consumption of bread, but if you do consume it, consider frozen French baguettes from Trader Joe’s. Yes, baked in France with non-enriched, overall superior French flour. Six baguettes for around $4!
There is nothing more bioavailable than beef, something I’m hoping you will eventually verify.
Oh, and yes, do have children. The world requires more good people like you.
@@nicknorwitzPhD😅. I read that as ‘UFOs’. Unidentified Food Objects. 😂 it’s a kind name for UPF.
@@nicknorwitzPhDdoes UPF stand for unknown processed food?
Excellent Breakdown. For the record, here are things I do NOT consume in moderation:
1) Meth and All other Street Drugs
2) Things in bottles with a skull and crossbones
3) Cigarettes
4) Alcohol
5) Sugar and most Carbs
Why? The first 3 are clearly just bad for me, and I would have NO SIGNAL of when to stop. I have addiction issues.
The 4th one, because while I was obese, alcohol was literally a toxin. I learned to avoid it. I am better without it.
Finally the 5th one. Again, these things are addictive. If I start into them, I will spiral into binging on them. They tickle a spot on my brain that I cannot explain.
The #1 thing I must avoid is Egg Nog. I have literally drank a 1/2 gallon, one glass at a time. The glass starts out small, but I need a bigger dose each time I go back. There is something magical about the mouth feel, everything... Within an HOUR the 1/2 gallon is gone.
I end up in the bathroom, requiring a 5 point harness while I "release" it all...
And about an hour later... I find myself opening the second 1/2 gallon with a small glassful. And the cycle repeats.
It's been a decade since I've done that.
It doesn't just taste good... It FEELS good.
Asking me to moderate sweets is like asking an alcoholic to only have 1 beer with dinner.
There is NO OTHER addiction that we treat with "Moderation", or "It's an eating disorder to eliminate 1 food group!" (unless it's animal protein, then it's to be celebrated?!?)
I drank a min of a 6 pack a day of mountain dew, smoked until around 50 and ate a lot of high glycemic garbage food and i didnt have any real metabolic issues until around 45. At 55 i was pre diabetic with metabolic dysfunction. Went on whole food Paleo and went from my heaviest of 200 lbs to my high school grad weight of 155 and now healthy for 3 years on Paleo.
When I started as a pediatrician 43 years ago, we saw only a few the overweight and obese kids that we have seen increasingly over the last 30 years.
Addiction is good a making excuses that support the addiction. "In moderation" is only ever used around things we know, hopefully, are bad for us--sugar, alcohol, recreational drugs. I've never heard anyone say, "carrots are okay to eat in moderation", or "... as part of a balanced diet", when discussing leafy, green vegetables. These qualifying phrases only pop up when we're talking about things we shouldn't eat.
No one should eat man made carrots nor wilf toxic carrots full of falcarinol, green leaves is not a human food.
I tend to disagree with your premise. No one tends to overconsume carrots or green leafy vegetables, hence moderation is not needed. EtOH may actually have multiple health benefits in moderation. Moderation is for things that people may tend to take to excess.
Athletes used to promote cigarette companies. Wonder if they talked about smoking in moderation being just fine.
Isn't it odd that whenever someone becomes a celebrity in any area then all of a sudden they become absolute geniuses. What is popular is very rarely right.
The bigger the megaphone … 📢
You see this all over the place… people are successful at something and they conclude or are encouraged (probably worse) that the skills they have are fully transmutable into another field…. And of course their skills are not. This “I was a healthy kid”/N=1 result is meaningless….
There is strong economic theory that backs up the wisdom of the crowd… but this is “wisdom” from N=2 (brothers) and a large marketing budget…. Completely useless false equivalency.
Yep, it’s pretty obvious by now that the Kelce brothers made a deal at the crossroads…
I went through the same thing with IBS. For a few years I couldn't figure out they cause. Doing a little experimentation on myself, the cutting out of 90% of sugar and cutting carbs by 50%. 95% of the cereal is supermarket shelves are horrible. A couple are not as bad as the rest, but still not heathy with respect to sugar and high fructose corn syrup. - Fructose impacts appetite/hunger (keeping it simple) and starts a chain reaction. - As a child I loved Kellog's Sugar Pops in milk with Nestles Strawberry Quick. My parents didn't have a clue how unhealthy that food was other than from a tooth decay perspective.
Absolutely unethical look at Ronaldo in his press conference where he removed the bottle or can of Coke in front of him and told them to get him a water
I did love that Ronaldo moment :)
WOW! I'd never seen that scene! Thanks for sharing! Awesome. I never paid too much attention to Ronaldo, but he has gained a fan.
@@stx7389 Sure.
@@stx7389Which athletes are promoting bacon?
How much are the Kelces being paid for their endorsement? Answer that question and their motivation will be clear.
Great video! Thanks for sharing. I am 73 and trying to reverse a lifetime of excessive consumption of sugar and carbohydrates by now committing to a ketogenic/ low carb lifestyle. I am definitely better mentally and physically.
I wish you the best! I regret that my mom and I've only learned this stuff since she was diagnosed with blood cancer at 68. Switching off carbs helped immensely with health during treatment, but it's terrible that we've been tricked into eating poison for so many decades.
Another hit out of the park - in a metaphoric sense ... incredibly important and helpful info. My background is in public health and microbiology -- so this is of double interest to me ... retired now, but still very much interested as I hit my 70th year. Thanks!
Would you say it’s GRRREAT?! ⚾️? 😉
From what I see is that,like most everything is complicated. We have developed an economic arrangement that allows cheap to make, highly profitable, and palatable goods. I don’t even want to call it food, more like food like. That said, our economic arrangements miss the need to provide well being, only profit. It’s just too dang easy to appeal to the lowest rung of Maslow’s hierarchy of need, and our firmware paleo brains for easy calories. I don’t expect you to get into the economics, and history of SAD. That said, I really appreciate your efforts to bring clarity to the diet dilemma that we face today. Thanks for your work.
Thank you for your thoughtful comment. You are on point.
I really like the firmware analogy here
And just try keeping to the serving size listed on the box. I remember as a kid in the 1960s and early 70s, they were already changing the names of some of the kids cereals to get "sugar" out of the name. They knew how bad it was.
Thank you for including the mental health epidemic (as a dietary issue) in the public health disaster
Of course. That's the way I feel. More importantly, the data support that position.
@@nicknorwitzPhD absolutely, but 'somehow' the message isn't being spread ...
@@cassieoz1702Funny that....
Thanks Nick...! 🙂👍👍 "Ethical" has NOTHING To Do with Corporate $$$-PROFIT SEEKING Behaviors...!!! 👎👎 UGH...!!!
incentive structures. true.
Keep at it Nick. We all need help with understanding the complexities of our metabolism.
I grew up on these cereals too. Eventually I could not enjoy them in moderation and "enjoyed" them as part of an unhealthy lifestyle. I was addicted to sugary carbs soaked in milk and I ballooned out to be class 2 obese for well over 2 decades of my life. I freely admit that I was a carb addict. Only recently by eliminating carbs from my lifestyle have I managed to start to lose fat, although I am sure I still have a few jumbo boxes of Frosted Flakes and Cinnamon Toast Crunch stuck in my love handles.
Mexico has it right, and other countries should follow suit and eliminate cereal mascots and marketing addictive sugary cereals to children illegal.
Mexico has to be a top diabetic country. The majority drink Coke because it's cheaper than clean water and the coke Corporation has huge factories that use their fresh water source. I watched a documentary on it, so their cereal mascot is the least of their concerns.
if I was allowed to portion cereals for myself, the portions became bigger and bigger daily
I ate sugary cereals when I was a kid and still eat cereal as I turn 71. When I was a kid, I was out running around a lot rather than staying indoors. Today, I do hard hikes which can last up to 8 hours. I am thin and a bit underweight. Exercise is key. The cereals I eat today has no added sugar and I need the carbs because it takes 2 days to replenish the muscle glycogen lost from hiking then I'm good to head out on the third day.
@@Ron-kn6ur The chemicals are not good that are loaded in the cereals. Some are hormone disruptors along with other issues. That gets into your body and doesn't flush out no matter how much you exercise. Losing weight is 85% diet and 15% exercise. This has been proven.
@@Ron-kn6ur A mostly unspoken problem we have today is that 71 is considered "ripe old age" when it should be considered middle age. With proper nutrition and avoiding harmful substances we should be able to live to well over a hundred.
Cereal is good but it's not at all filling. I remember eating almost an entire box for breakfast as a kid and not really feeling like I ate anything. This compared to something like an omelette where I actually feel like I've eaten a large meal.
Give it to them my good brother! Let’em have it!
Great take on this! I’m curious about the roulette analogy. Do you think that anyone who routinely eats this stuff runs the risk of eventually running into trouble? Or rather, does chance play out at the population level? (I’m sure it’s technically a combination of the two, but which predominates?)
I find this all super fascinating, and I have some free time today, so here are some musings…
Society pays a lot of attention to fat gain, but for me, like Nick, I could eat whatever I wanted and experience very little fat gain. Doesn’t mean my health wasn’t impacted in other ways. I have also found relief by eliminating various foods. I think there’s a big gap in the societal imagination of all the ways that dietary choices can impact the body. If/when we regulate from this limited understanding, we could be missing all sorts of less visible impacts, and biasing policies towards the more visible ones, without regard for relative impacts on quality of life.
On the tweets I’ll just say: survivorship bias. Maybe this food really did help him. But in my mind, it’s just as likely that there are people out there whose shot at getting to the pinnacle of pro sports was wrecked by eating piles of sugary and starchy foods. That’s why we prize randomized controlled trials.
That said, I have a growing distaste for arguments that people don’t know what’s best for them, and we should therefore constrain their behavior for their own good. (Not saying anyone around here has advanced that argument, in fact I heard the opposite, so cheers!) Not because it’s not likely true in this case, but because of where it could lead years from now if we’re not very careful about constraining *that* power. Which ties back into what I was saying above about the biasing impact of our understanding on the regulations we push-not to mention person-to-person variation in dietary needs and health impacts, which render one-size-fits-all regulations unsuitable.
I could actually imagine people with a similar viewpoint buying this product in an act of defiance. Simply standing up for their ability to do so. Speaking of, just recently I heard Calley on a podcast talking about orchestrating such a dynamic for a similar big-name client of his (which sells products of the liquid variety), back when he worked in the industry: figuring out what would motivate various groups of people to buy, seeding those narratives in the media, and playing those groups off each other to create a perpetual marketing machine.
Boxed cereals are very lucrative, and I think it’s a distraction playing whack-a-mole with celebrities willing to put their faces on boxes for a buck. For every one we convince to have a change of heart, there are probably 100 more behind them willing and able to fill that space. I’d rather focus on any and all factors that may be giving these products an unfair advantage in the marketplace, including possible crop subsidies, permitted externalities, tax incentives, regulatory blind spots, and policy favors.
The Two Largest Tobacco Companies own the 4 largest Food Companies
@@paulhailey2537 Apparently, a lot of Food Processing Companies are heavily Invested in Big Paharmaceutical Manufacturing , too .When you really learn about these type of things , it is more than a bit unnerving .
The way you put points is amazing. I feel the same. Moderation doesn't work and big food knows this. They hire food scientists to make ultra processed food more addictive. common people are not informed enough to make smarter and healthier choices.
As an American I value choice. Also, as an American who listened to lots of dietary advice from the media and experts I agree the public must be better informed about nutrition and what's actually true. The problem is we still have people stuck in dietary advice from 50 years ago. These are some falsehoods I've been taught: 1) Breakfast is the most important meal of the day. I would argue the less often we eat the better metabolically we are off. 2) Consumption of carbs is necessary to have energy. I didn't think it's necessary at all anymore and may actually lower athletic performance. 3) Diabetes is a chronic disease that you're stuck with for life. A large number of people have reversed or put diabetes into remission with diet alone.
Inform so people can make the best use of their liberty. Right?
@@nicknorwitzPhD Exactly. It's also important that people take an active interest in their own health and better understand it.
Breakfast is very important for children, kind of the main concern of this video (PMC3737458). Adults, its debatable. I say this as someone who does not eat breakfast.
Carbs are also incredibly important for elite athlete performance, even though they are not at all necessary for us average folk.
Nuance, not falsehoods.
Thank you. This was excellent. My daughter has hyperlipidemia familial type 2a and as a child in the 1990s I used to send her off to school with a small packet of Nutrigrain cereal for morning tea because I thought that it was healthy for her.
@@jobrown8146 Don't blame yourself .We've all been fooled . Until we learn from trustworthy sources , how are supposed to know about Processed foods ? . The people who intentionally design such unhealthy foods ,are the ones we should blame .
@@kenadams5504 Thanks Ken. I've watched a lot of videos in the last few years and have learned a lot about diet, health, how the body works etc, as well as my personal experience of remitting diabetes and becoming metabolically healthy just be changing to a low carb diet; I now weigh what I did before having children in the mid 1980s.
I know that we have been lied to. One documentary said that the clinical trials had not been completed when they published the food pyramid.
It's very sad that many/most people are suffering the consequences of this.
@@jobrown8146 It is sad . I've seen mental health (schizophrenia ) , neurological (Parkinsons ) , Cancer and auto-immune conditions suffered by my immediate Family ....all of which are linked to Metabolic ill Health . The scale of illness that irresponsible food processing contributes to, is so vast that it isn't even measurable .I ,actually , don't eat any such packaged foods now ,and try to prioritise my health with a Carnivore diet .Congradulations on you diabetes remission and lets hope the food pyramid comes more into line with whats needed ,because many don't know that such guidelines are shockingly mis-leading .
@@kenadams5504 Thank you. I didn't know if it would work, but I would watch videos and read the comments and it was basically the people telling of their own experience that made me relisten to what the videos were saying and I realised that there all they were suggesting was real food and decided to try it for 3 months, and it did work for me too. It's almost 3 years now and because of what I have learned since then I will not return to the processed rubbish.
I still use sweeteners and sugar free jelly/jello and buy the sugar free chocolate, but also make my own; these help me to stick with it. I'm keeping seed oils to an absolute minimum now too. I wish you well.
Kelce mentions eating a whole box at a time then talks about moderation...
Reminds me of when I played football. My cheat meal, in addition to my regular food, was a frozen pizza. Usually it was around 750 cals. My daily diet in the offseason ranged from 4000 to 5000 on a scale of rest day to leg day.
The snack and processed food industry is doing something very disingenuous here, and has been for decades. This tactic is using athletes lifestyle and training amounts to justify what should constitute a healthy diet. The general public and athletes are two very different groups of people.
This is probably the most excellent point!
Athletes build a tremendous amount of muscle mass which affords a much bigger storage ‘bin’ for glycogen. It takes a massive amount of glucose consumption to start seeing fat accumulation. But these guys forget most people are not carrying around way more muscle mass than what’s required to be healthy. So they project their experience and advantage onto everyone. Their moderation stops at 1 box, maybe two, for harmful effects. Whereas, every normal person can only take half a bowl.
I can’t wait to see how much these two balloon up after they retire.
I was gifted some candy recently, I tried eating just a single one.. well, moderation failed on my part. One can blame my lack of willpower, but kids don't have much either, and I don't want to spend the little I have on moderating what I eat, when I can just eat meat and not worry
... and Simone Biles with her mom is pushing Mounjaro, a "proud partner" of Team USA (through 2028), for her mom's Type 2, an arguably reversable condition through nutrition/diet and exercise. Lilly has partnered with Biles and six other athletes. Lilly's stock is $800+. Biles' and Kelce's endorsement deals are massive and Kelce's deals with big pharma and surgary cereal is a 'travesty' 😊. "Moderation' is laughable. Why do we have prenatal obesity now and kids with fatty liver disease?
I definitely don’t think these are equivalent.
Moderation is a thing, but there is not much moderate about our modern food environment. You can't moderate something that's already over the top at any satisfying dose. A moderate dose of most breakfast cereals today wouldn't fill a shot glass.
I want good health, so I eat well.
I don't want moderately good health.
Nice last sentence. Poetic, in a way. The counterpoint is - of course - YOLO... but the counterpoint to the counterpoint is - exactly... so best to optimize health span...
@@nicknorwitzPhD there's also the fact, to the best of my understanding, is that by poisoning yourself with these sugars, you actually diminish your ability to enjoy a proper human diet because your taste buds become reprogrammed.
What a stellar commentary. I only hope this video really does ignite a conversation! We all know children should not be eating that for breakfast. Not many of us will be professional athletes. And how will we eat when we have a job that doesn't afford limitless time to exercise?
Question is. Quantitatively, how much is moderation? How does one define moderation?
Thanks Nick informative and enjoyable
You’re so welcome 😊
Way back in the day, I could and would eat an entire box of Fruity Pebbles. I loved it. There was no moderation, at least not for me.
I used to do that with Lucky Charms. My parents refused to buy it for us, but my grandparents always had it when we would go visit them (several states away). I could never understand why because I know they weren’t eating it themselves. But the only time my parents allowed me to eat it was on those rare occasions, and I would eat like three or four bowls in a row. I was a thin child but I don’t know, I would suddenly turn into a crack fiend at my grandparents’ house lol. That shit is truly addictive, and now that I’m an adult I’m so glad my parents didn’t allow it.
You’re at Harvard - read Michael Sandel’s excellent book “What Money Can’t Buy: The Moral Limits of Markets”. He teaches law and philosophy. Rhodes Scholar. Teaches the most popular course on Ethics in the world (on YT for free). This is a no-brainer. Nobody should be selling junk food to anybody else. We’re simply accustomed to so much horrible, toxic capitalism. I’m not against capitalism, just the horrible, abusive use of it.
Thanks for the tip. Sincerely
Yes, I believe it is the Crony capitalism you are talking about. The cycle, politicians get out if politics and become lobbyists for the big corporations, and vice versa. Passing laws in Congress to benefit big corporations so they can continue making 💲💲💲💲.
That is the price of freedom: the ability to make mistakes. I will still take this system over any alternative.
@@justanother240 “this system” just IS a lack of freedom. You think we have ‘freedom’? It’s a rigged game where big corporations WANT regulations that benefit them and squeeze out the competition. They buy politicians who get the regulation they want, and at the lower level, regulators are in a revolving door with the regulated. You presuppose a false dichotomy, as if there are only two choices, THIS system or…what, exactly do you have in mind? North Korea? No, there are a million possible ‘systems’ and possible ways this horrible one could be improved. One improvement would be to not have ANYTHING directly advertised at kids. Do you think, for example, that schools should have Pepsi or Coke advertisements in the cafeteria and giant billboards at high school athletic fields? Do you think Coke should be ‘free’ to put cocaine back into its product? Should cigarette companies go back to using cartoon ads that appeal to kids, and directly try to get them to think it’s cool? Should there be product placement in children shows to make cigarettes look sexy? Please clarify.
There’s only capitalism. No adjective possible to add to it. What they are doing is not capitalism.
Hi Nick, I love your content. Went keto few months ago when I stumbled upon your videos. I would love it if you could alleviate the whole electrolyte balance problematic on this diet, I'm starting to experience kidney pain suggesting that my uric acid is going up, and at the same time cardiac arrythmia suggesting that my minerals are low. Most youtube "experts" suggest to hydrate more to relieve kidney pain, but it flushes minerals even more aggravating the cardiac problem. Going to a regular doctor doens't resolve the problem since they are not well informed on this diet, they just tell people to stop keto because it's dangerous and is the main cause of this kidney/heart failure. Increasing drastically salt intake doens't seem to help either, since the potassium is not following. I really love this diet, it made me feel so much better. I hope you can try to give us some scientific evidence and best practices about this electrolyte dance on keto diet since it's the only drawback that I can observe. Thank you sir.
problem is these foods are developed so that ‘in moderation’ doesn’t work as they are super palatable and take a while to satiate.
20 years ago, I noticed that when I consumed a certain supposedly healthy cereal bar, I immediately felt hungrier than before eating it.
@@MrWingiii thing is they aren't palatable to someone that doesn't consume the toxin. They taste like the toxins they are to the unpoisoned.
Fructose is just like alcohol. Most people's first taste of alcohol is revulsion because the body is designed to revile toxins, but over time (and with forced consumption of the toxin) the dopamine response supplants the revulsion response.
Once addicted to fructose it is "palatable" (not so much palatable as craved due to the addiction).
In general, I agree. There's some issues with operationalizing those terms, but that's me being 'academic'
@@nicknorwitzPhD dr nick…had a question? after you get your md..what field are you going in?
@@petermadany2779 this is usually the case, and it's not a "I could eat something" - hunger, but rather a "WHERE IS FOOD" kind of hunger
Real ice cream is metabolically healthy, you take actually fresh cream & truly whole milk, freeze it a bit, and you don't need to add anything, but could add vanilla & berries, or cocoa, maybe some Stevia, or real maple syrup if you can tolerate a little sugar. I make ice cream this way. The store can't sell real ice cream bcz if frozen too long it becomes solid as a brick. You eat real ice cream as soon as it's made, which is fast, within 10 minutes, if you use the bag of ingredients in a bag of ice/salt, in a towel hand shaking method of freezing it. Start to finish 10 min at most, really.
Light is the best disinfectant. I suspect the natural consequence of this will be for the Swift/Kelse shine go to gray and for the cereal grift to backfire.
This isn’t Taylor’s fault 🥺
@@nicknorwitzPhD exactly
In the end the swift brand will be OK. It would be my guess that she finds this whole thing to be a bit tawdry.
Meaninful N of 1 story. I would add, not many have the self-discipline to pursue such lofty goals as alternative health to fix their own body, pursuing advance degrees and cutting edge research to understand and progress their interests. This means, that where you had the ability to make your body work well, many others won't, and habits will dominate.
I'm not sure it's a matter of discipline as much as it is a matter of education, support, and building an environment conducive to success.
It's an objective vs. subjective situation. Objectively, someone could have a bowl of Reese's Puffs cereal every day. And in the context of an otherwise fine diet, someone could be healthy doing this.
However, put that sh*t in my house, and I'll RUN through it. As much as possible with kids, we try not to have these foods in the house. We know ourselves well enough that if we keep hyper-palatable foods, they'll get eaten.
If these types of diets are that bad for the population they should be restricted by law similar to cigarettes, alcohol, and other dangerous substances. I really don't care what Kelce or any other athlete/celebrity does in the meantime, companies will find ways to advertise to their audience.
Moderation worked fine for me until it didn't. I'm sure the crap I ate as a child was already developing metabolic issues long before I started getting chubby or feeling crappy. And athletes who burn 10,000 calories a day can get away with it longer than anyone. Their n=1 is the most deceptive as a result. When those guys are 40+, unable to work out like they do now, and with no concept of how to eat healthy, they will go to absolute crap just like most old soldiers.
Moderation my %$#.
These kids are eating cereal every day. Followed by cupcakes, sodas, ice cream and everything else.
Childhood diabetes is running rampant.
Parents buy cereal because they don't want to cook nutritious food for their kids.
I stopped sharing information like this, with links or words. I can’t seem to find anyone who cares. The people I care about won’t recognize their food addiction and trust of a system that propagandizes and poisons us.
Excellent context as usual. 😊
Glad you think so!
authentic video, thank you
Thanks. I love that compliment :)
Those guys got paid big time and they don’t give AF about anyone but themselves
Yes, they definitely sold their souls.
I don't understand how both Nick and the Kelse brothers speak of eating these cereals "in moderation" and yet brag how they would eat a whole box of the stuff. To me, moderation would be eating a normal size bowl of cereal at breakfast. And maybe, if you got the munchies at night, you might (on occasion) have another bowl in the evening.
I think you're misrepresenting my point. I don't think cereal is a food that lends itself to "in moderation" consumption. My self-example, drawn from childhood, was meant to make that point. To be clear, I'm not in favor of cereal for health and think "balanced diet" and "in moderation" are harmful platitudes. Is that clear?
@@nicknorwitzPhD My point was that General Mills or mainstream advice is trying to say that you can eat this junk as long as you do it in moderation, and yet they show a comment from the Kelce brothers stating they eat a whole box of the stuff.
I see you got the prompter (only because I have one & can look for the signs), I hope you're enjoying it.
Do tell... what are the signs?
@@nicknorwitzPhD,its all in the eyes
@@nicknorwitzPhD just slight sideways movement of the eye balls, hardly noticeable. I did the same and changed the settings so it's all in a narrower column
Excellent content as always
I think we also need to consider knowledge through generations. When I was a child (in the 70's and 80's), parents were ill informed on sugars and refined carbs. So yes, we had cereal with milk...a 'healthy' breakfast. However, people today know better. Diets, obesity, diseases, mental illness, health in general, etc. are talked about more, in the public more. You can't claim complete ignorance when every celebrity is talking about some kind of diet or what they eat or what their disease is. And if you don't follow celebrities, health and diets are even in politics. So in todays world, no it isn't okay to promote these things to children or anyone for that matter. Period. Let's be clear here, the Kelce Bros. are ONLY doing this to make money! They do not care about 'moderation', feeding children, or the health of anyone. They aren't giving the cereal away for free! It is such a sad world when money once again rises above ethics and morals and the good health of our futures.
I think these two guys could have a stronger leg to stand on if the companies didn't use all of these many ultra processed ingredients. Plus, these companies do not say to eat their products in moderation, but things like "part of a balanced breakfast". But, I think if I could go back knowing what I know now, I'd not eat the cereals and all these other garbage foods.
YOU ARE SPOT ON!!!
Spot on where? My shirt? Not again!
@@nicknorwitzPhD hehehehehehe... YOU are spot on, not a spot on you :D
Great take on this Nick... Can you address the hype around Pentadecanoic Acid (15:0) the metabolic gurus are talking about?
Which gurus?
I’m super curious about this as well. Navy-backed research supporting the identification of a proposed third essential fatty acid is quite the attention-grabber. And yet it doesn’t seem to be getting all that much attention. Hard to know what to think. Luckily it’s available in fish skin and grass-fed butter, which I eat anyway.
They should be booed at every nfl game . (And then educated about blood glucose spikes from such cereals ).
@@kenadams5504 is it heretical to say I don’t like football? Never have. If I had to choose an egg-shaped ball spots Rugby 🏉>>>> Football 🏈
@@nicknorwitzPhD I always watch the Superbowl , but Rugby is more popular ,for sure .( btw I'm an lmhr with a cac of zero at 51 years old...thanks for the info about it ) .
Thank you
Welcome :)
We should all be *swift* to condemn this *travisty.*
🥁🥁🥁
😂
Money is also the reason you cant even give the facts, you have to dance around the truth like a ballerina. UA-cam is highly censored and will fail.
Never had sugary cereals as a kid, butt .. there was kool-aid in the fridge and ice cream in the freezer, both of which I was limited to how often I could eat them. Heck having a coke was a rarity in those younger days. Today, I haven't had any of those in two years +, add to that list bread, pasta and a vast variety of processed crap food. Most days I don't get hungry until well into the afternoon , so my break-fast is a late lunch (?) LOL!
Chocolate milk and CTC!? He’s unhinged! 😂
He? Of course? I'm "crazy with a purpose" ... or so they say.
@@nicknorwitzPhD 🤠
Cereal is such garbage it's amazing anyone could be brainwashed into eating it. Steak and eggs is so much more tasty and tempting, the sizzling steak, the scent of eggs frying in beef tallow is the highlight of my morning! When mom pushed a bowl of duck food on the table I would dump it out the window.
I eat it in moderation, " i eat the full box" that sounds like moderation to me, and apparently the brothers agree.
I expect that this is sarcasm, but an important point is that fructose is a toxin at *any* dose. It is true that the liver can safely process some amount of the toxin and if the dose is kept below the livers ability to process, the there will be no ill effects. Whether that counts as "moderation" though is another matter. Moderation implies that there is some benefit to "moderate consumption". There is no benefit, at best, if kept below a threshold, it can be rendered harmless. What most people don't understand is what the level that the liver can safely process is. It is around 10g/day. As with everything that tolerance level varies by individual. It could be as low as 4g/day or as high as 15g/day.
I mean if you’re large enough…
@@nicknorwitzPhD if you're liver is large enough to process that toxic load :-)
Of course nobodies liver is large enough for a whole box. They just won't see the symptoms for 10 more years.
Haha yeah, I’m able to stop myself from going back to the store for another box. Moderation win!
Does anyone else find themselves overeating the junk on their shelves just to silence the imagined voices of those products calling to them? When I’m shopping, I have a long look at each item under consideration before putting it in my cart, to determine whether or not it’s going to torment me in that way once I get it home. That’s pretty much the only way I can moderate my consumption of junk.
If people can actually routinely pour one bowl, eat it, and be satisfied until the next day, good for them!
@@allisonal if you pour one bowl, you've already exceeded the livers capacity to remove the fructose without any consequences.
Absolutely!
Just be healthy! Just have good genetics! Just be an athlete!
I will myself to 6’5” 😂
@@nicknorwitzPhD I will myself to 100 years of age. Only 25 years to go.
@@dennisward43Me too! 👍
Why people don't understand that developing a disease takes years, you can eat shitty food and be healthy as a kid.
T2d was something very old people got. Nowadays the youngest T2d are less than 10!
Roulette ... some people last longer ... some don't
@@nicknorwitzPhD true
@@nicknorwitzPhD And don't get me wrong. What I mean is that some people think that eating harmful things in moderation is okay because some people are healthy with this lifestyle. The truth is that sooner or later you will develop some disease. And if you are sick as a child, your condition will just get worse within a few years.
@@nicknorwitzPhDAnd does one really want to find out...
What is the effect of the constant stream of processed food-like substances and additives on the quality and quantity of stem cells and their ability to proliferate?
It's hard for people to understand but I a true addiction to sugar and chocolate. When I try to eliminate them I feel like I'm going to die. Carbs has been my main food source and now my body is a torture chamber.
Sugar is the second most addictive substance in the world. The first is money. Aint that right all you 'health' associations.
Hmm. Sorry sex, do you even podium?
Spot on.
I have a question: how is eating a whole box of Reese's Puffs in one sitting "in moderation"?
I mean he is a big dude
The roulette wheel analogy is wrong. It's all harm. It's just a matter of how much harm. The more muscle you have, (and the more male you are, and the more you've contracted your muscles around the time of consumption) the more "buffer" you have against the harms of sugars. Just like with everything. Lots of things we are very careful not to let babies or dogs get exposed to, but we eat or smoke or inject or snort them in nonzero amounts "no problem". It's ALWAYS a problem. It's ALWAYS harmful, regardless of dose. It's just that some things are like pissing in the ocean. A Kelce brother eating a "box" (really a half-filled, tiny bag inside a cardboard box) of a sugary cereal IS BAD; it harms them. The harm is small RELATIVE TO their muscle size, aka their metabolic health aka their metabolic "buffer". Having lots of hit points doesn't reduce damage, it doesn't turn an attack into a not-attack, it just reduces the percent of your health that you lose to a particular "attack", which makes the attack and its damage seem less urgent and less important, because IT IS less significant, as a % of the health of the creature in question.
Like a fine of $300 doesn't become NOT a fine, just because one is sufficiently wealthy. It's still a fine. It just doesn't matter as much against a $25B fortune as a $25 one.
As an EAGLES Kelce fan I'm sad to see this!
I'M CURIOUS, however, on a
different subject
What do you think about
C15?
I'd love to hear your take on the subject. Personally I'm embracing sheep/goat products, cheeses, ground lamb, etc.
Thanks!
Kelce’s love $$. Remember how Travis pushed the covid jab for $$$$?
Okay, please tell me the secret behind your energy as I want it!
And the four S's in the title have turned this Monday around into GREATNESS!
Thank you for the ssssssssmiles, Nick!
alllllllliteration!
Thanks Nick!
Welcome David!
Ethical? Not at all. They are free to do this but it reveals their lack of knowledge and or greed. Stupidity too possibly?
Thank you
You're welcome
Can it? Just ask my friend Kerwin,no,wait,you can't as he died from demenchia from eating the sad and eating cereil twice a day for years and massive amounts of processed crap. We begged him to change his diet, but he ignored us.😒😑.Watching him go downhill was brutal. I miss him so much. Words cannot express how much I hate the "food" industry.
Right on again.
I totally agree!
🙏🏻
I see promoting these cereals like promoting cigarettes to kids, whats the difference?
Would be interesting to see when these football players stop playing football burning thousand of calories a day and sit around instead, if their just in moderation statement still holds true.
I would define “in moderation” to mean the recommended serving size, which no one can follow.
Definition of a unicorn 🦄: eating an actual “serving” of cereal 😂. True
I would agree with Robert. Careful Nick, your unicorn looks a bit woke.
How do you know a food is bad? When “in moderation” is applied.
Brussel sprouts rarely need the “in moderation” caveat.
IMHO and having raised two girls, the “part of healthy breakfast” thing usually ends up being the whole breakfast. Especially now days. I have personally in the past eaten only cereal for breakfast though not often and the hungry by 10 am thing always caught up with me. I only eat cereal now in early July during the pick-your-own blueberry season in the mountains of North Carolina. And then only “as part of a healthy breakfast” of eggs and some sort of carcass to carb load for a long bike ride. It’s no surprise kids are performing poorly on a cereal diet. Let’s face it; the Kelce bros are profiteering. But this hast been going on as long as the wheaty box thing has been around.
freedom comes first, before informed choice
So you think corporations should be able to advertise cigarettes, vaping, and recreational drugs to children? Should we have Mickey Mouse selling puberty blockers to kids? If that were allowed, Disney would do it. Maybe have a lab coat-dressed actor say “This chemical castration drug is recommended by 2 out of three doctors who chew gum”. And have sexy actors and cartoon characters get in on the action.
@@RC-qf3mp yes, exactly. People are responsible for their decision, and they don't need a Big Brother to tell them what's is right or wrong. The market will select the healthiest products simply because they are better.
Don't give up your power to the State.
Take responsibility!
@@brauliobo that would be fine if Big Brother didn’t TIP THE SCALE by subsidizing junk food and PUNISHING small farmers. That would be fine if kids weren’t FORCED to see junk advertisements for all kinds of harmful stuff everywhere they go, online and offline. the billboards in the US are obscene. The problem with a Big Brother is if they try to shove broccoli down your throat - I’m against that as well. The problem here is different - the STATE is basically advertising the junk to kids. The STATE is creating laws and rules for this junk to go into kids bodies. BIG BROTHER IS ALREADY HERE…and poisoning kids. this isn’t a ‘communist’ big brother. This is a capitalist big brother where big corporations buy off politicians to create laws that rig the game for their benefit. We already live in a Big Brother state. Big Corn, Big Wheat, Big Soy, Big Fertilizer, Big Pesticide, Big Oil … which all screws over the small farmer. Read Joel Salatin’s “Everything I want to do Is Illegal”. A small farmer and staunch LIBERTARIAN who complains about how regulation prevents him from growing healthier, better food on his farm (like slaughterhouse regulation).
Kids are sacred - surely, you don’t think anybody should be able to advertise ANYTHING, ANYWHERE to ANY kids?? Should public school cafeterias be sponsored by Coke and Pepsi? That’s BIG BROTHER PROPAGANDA if the STATE allows that to happen. Small farmers don’t have the money to get together to have pasture-raised eggs advertised to kids. And why don’t they have the money? Because regulation for 60+ years has destroyed small farming in favor of giant go’vt subsidize monocultures of GMO junk.
I didn’t advocate for any bans
@@brauliobo what you don’t miss is the internal contradiction of how you understand “the market” and “the State”. The “market” already IS whatever the State wants it to be. The “market” is Big Brother. The only relevant question left is what this Big Brother will be allowed to do. There’s no “Market” without law and regulation. There’s no “Free” market - that would just be chaos, where you go into a store with a gun, take what you want, and leave. Instead, we have laws that prohibit that. And you can’t sell a burger as “pasture -raised beef” if it was from a CAFO. That’s fraud. We have laws against fraud. And so on and so on. This is basic. Your argument contradicts itself.
Those raisinbrand with bananas....
Nobody eats this crap in moderation.
I’ll ask the coprophagovores
The Kelsy brothers are WRONG! I'm very disapointed.
The answer is: Shredded Wheat.
Except for the bha and bha preservatives that are made from Britain that is in it ! And no he didn't grow up on these products they weren't using this sht in them then !!!
This is eating death! Plant based foods are super healthy and is sustainable.
“I can eat an entire box in one sitting.”
30 seconds later: “This cereal is meant to be eaten in moderation.”
Ummm, eating an entire box of sugar-filled cereal is NOT eating in moderation! The hypocrisy of these celebrities astounds me. Just tell us you want us dead. That’s essentially what you’re saying. I wish one celebrity would just be honest for once.
Nock has made a multivolume out of hid n=1 experiment. Is he a PhD scientist ?
Not exactly sure what this comment is supposed to communicate but yes I have a PhD, to answer your direct question
Uh...how the fact that doctors and nurses eat worse than nearly any other profession. The worst person to ask about nutrition: your GP.
Data please?
@@Merzui-kg8ds i will say this - I’m shocked at the extreme levels of caffeine nurses drink and shocked at how many smoke and are obese. The only group of health care professionals I’ve seen that are consistently healthy (at least by outward appearance) are physical therapists. They also tend to be the most personable and less socially awkward and egotistical. An interesting question is whether it matters what kind of lifestyle your physician has if you are getting diet and exercise advice from them. Of course, somebody could have a health condition preventing them from being in good shape; but a lot of them just seem clueless about basic health, diet, exercise etc and this is apparent just looking at them and see the garbage they eat, their smoking habit, even their shoes and feet. I went to minimalist shoes - changed my feet and life. Yet, i know doctors who pay thousands for orthotics and think minimalist shoes are bunk.
"In moderation"
Also
*"I eat an entire box in one sitting!"*
Koala Crisp!
1. No it isn't unethical, as the term ethical means relating to moral principles, like obeying the 10 Commandments. 2. Moderation does work, for some people, definitely not all, certainly not for me. 3. Do we need a new norm with respect to consuming sugars and other plant based junk foods? Absolutely! I prefer to use words with their proper meanings, just because we don't like something, doesn't mean it's unethical.
There’s the harm to teeth and other body parts that takes time to develop. Children are not rational actors - NOTHING should be advertised to kids. That’s absolutely absurd. Americans are unique in allowing all kind of hyper-capitalism … and it is no coincidence the US has the highest rates in the world of obesity and Type 2 diabetes. There’s an environmental impact on these foods which require GOVERNMENT SUBSIDIZES monocultures that screw over the planet and screw over farmers that don’t get subsidies to enrich the soil with regenerative farming. Your conception of ‘ethical’ is narrow and naive. Perhaps look up “Ethics” in the Stanford Encyclopedia of Philosophy online resource for a primer.
1) interesting analogy to religion 2) agree, and I say as much 3) it’s a question on thumbnail art, not a statement of fact. Was this comment rendered without watching the full video? Curious
@@nicknorwitzPhD Thanks for responding so quickly. Yes, I did watch the video but also the short, so I suppose I am responding more to the short. With regards to ethics, people have been determining morals, and ethics, from religion for thousands of years, since the dawn of civilization. Religion is generally required as a condition of a population being civilized, among other things, such as a writing system and establishment of cities.
I think it is unethical for health associations being complicit in diseases and deaths of millions of people around the world from their spread of lies and misinformation.
Travis Pfizer-Swift and his brother should stay in their lanes and just play football. I would take Calley Means in a health debate over those two nut butters.
I do like nut butter … ideally macadamia
Your null hypothesis has multiple hypotheses.
Would you take arsenic in moderation…..
I prefer eggs tyvm
Junk food tastes quite good, is cheap, widely available and has high shelf life. Most people know its unhealthy but consume it anyway because our brains are naturally inclined to like high energy dense foods. Moderns American diet causes massive obesity spike wherever it goes and simple recommendations to eat in moderation has led to the worst crisis in public health in the western world.
If we want to deal with this crisis the food environment needs to change. Tobacco consumption plummeted when propaganda became illegal. Millions are dying from food over consumption. All food propaganda should be illegal same as tobacco. You want to reduce population obesity that’s the first step.