Insights from Brand Builders - Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo about the increasing importance of brand in driving growth.
You can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global