AJA Creative Spotlight: DeliciousEdit

DeliciousEdit, a boutique editing house in the heart of Soho, has been cutting commercials, promos and music videos for some of the UK’s top brands, corporations and artists since 2004. Their high-efficiency workflow is built around a serial digital fiber network and is equipped with Final Cut Pro editing, After Effects compositing, 3ds Max, Maya and Cinema 4D for 3D modeling and animation, and Smoke for Mac for finishing. At the heart of delicious’ workflow are AJA KONA capture and playback cards, which help the studio handle the range of formats, frame rates and resolutions that come in their door daily.
“We did a lot of research and ended up standardizing on the KONA card because it’s reliable, it has regular firmware updates and it can handle anything that the future is going to throw at us,” said Olly Wade, delicious edit’s Director of Facilities. “We recently brought in Smoke for Mac and learned that it uses the KONA card. We feel really good about the fact that the cards we bought five years ago are still at the top of the market.”
delicious clients bring the shop everything from NTSC footage, 24- and 25-frame projects, files that need HD/SD up- and down-conversion, and a range of custom formats and frame sizes. “With KONA, if I’m doing an HD job and someone brings in SD footage I up-res it on the spot. I don’t have to spend time rendering an SD shot in an HD project - or vice versa.”
The shop relies on an Apple ProRes workflow throughout the creative process. “We digitize as ProRes, use it as an intermediary format for keying, color correcting, DVDs and that kind of work, and output it. ProRes goes from Final Cut into Smoke and out. You’re talking about files that are a fifth the size of uncompressed and they’re the same quality. It’s absolutely brilliant,” said Wade.
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About AJA Video Systems, Inc.
Since 1993, AJA Video has been a leading manufacturer of video interface technologies, converters, digital video recording solutions and professional cameras, bringing high-quality, cost-effective products to the professional broadcast, video and post production markets. AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world.