How To Build a Successful Brand In The Social Media World
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- Опубліковано 9 чер 2024
- Today's video is an interview I did with @bigthink where I cover a range of marketing and branding topics that are crucial for understanding and navigating the complexities of brand building in the digital age. Hope you enjoy it!
Check out my new book - Day Trading Attention: garyvee.com/attention
Here are the questions I answer during the episode:
0:00 Intro
0:57 What do traditional marketers get wrong about reaching their customers?
2:55 Does a lack of focus represent a lack of caring?
4:40 What are the risks if a brand doesn't have empathy for its customers?
5:07 How does the act of caring help brands connect with their audience and customers?
5:51 Strategies for listening or considering customers' feedback
7:36 When you’re taking the insights, how do you use that information to inform your strategy?
9:03 Solving people's pain points as a business
10:40 What is segmentation and how to use it for any business
13:50 Do we need more narrow segments with the advent of AI?
14:11 How has the landscape of the internet and social media evolved in the last decade
17:33 The concept of Day Trading Attention
19:30 The concept of underpriced attention
23:02 How to start applying the concept of Day Trading Attention
26:14 Branding vs Sales
28:32 How to measure the impact of building a brand?
32:10 How to measure the success of branding along the way
35:42 The Vayner volume model
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s.
In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Check out Gary's new book, Day Trading Attention!
garyvee.com/attention
You can thank Dave Thomas of Wendy’s for the first drive thru. He later made it a 2 step process by placing the menu and speaker away from the “pickup window” to allow prep time. I learned this off the History Channel. Dave was listening to his audience. He made fast food, faster. He was a genius in that industry!
I LOVE the History Channel @MarkEaster
🥳Grow your business with us.💥💥Let's shake hands.🥰
Gary is such a source of insight. Avoid the tropes and the competitors' safe zones. Use the features of my product and my brand to tell the customers' story. Sales is the just the pain in the ass part that has to come along for the ride.
Your brand is number one. Build a community brand. Use your own platform. Host it on circle or mighty. The days of corp social media will be over soon. It will all be private social media and likely subscription based
Yes David. Human owned Tribes will be the new Social Media, not the corps. Anymore
“I can sit here in front of this camera and tell you every single thing I’ve achieved professionally is directly attributable to her” 💪🏽💯
I love that comment, "best story will find its way".... love it. Working on this mindset!
Your insights perfectly highlight the pivotal role of branding in fostering consumer affinity and long-term success. The Vayner volume model sounds like a brilliant strategy for building brand narratives that resonate and drive sales.
Great gems as always Gary!
I have been listening to Gary for years and still one of my fav online marketing speakers. Keep up the great work, Gary! We love you
He taught me 60% of all that I know while starting out 5yrs ago.and I can't thank Him enough!❤
I am listening to Gary’s audio book Crush it and it’s like whole business management degree in just in that book with so many case study. I am one step closer to starting my business and I am already like getting mentored by Gary. And what Gary is saying here is absolutely correct and I am already making notes that how I am going to incorporate all this in my business. Thanks man
Your emphasis on the power of democratized storytelling resonates deeply. In today's digital landscape, the true challenge lies in creating content that genuinely connects with audiences amidst the noise. Authenticity and understanding the emotional pulse of your audience are paramount in breaking through the competitive clutter.
❤ I love it! A great story is EVERYTHING !!
Financial planning is like navigation. If you know where you are and where you want to go, navigation isn't such a great problem. It's when you don't know the two points that it's difficult
People dont understand that the prices of things are never going back down. This inflation is deeper than we think. Those buying groceries are well aware that the real inflation is much over 10%. The increments dont match our income, yet certain investors still earn over $365,000 in stocks and assets. Wish I could accomplish that.
Very possible! especially at this moment. Profits can be made in many different ways, but such intricate transactions should only be handled by seasoned market professionals.
Finding yourself a good broker is as same as finding a good wife, which you go less stress, you get just enough with so much little effort at things
Gary, because of you I will treat my employees AMAZING! Thanks!
😂😂
@@Cinemafusion889 Thank you! Have a great day!
This was excellent. As a newbie in the digital marketing world, understanding sales vs branding was really insightful!
The insights on empathetic branding are brilliant.
this video should be sent to those who say gray talk to just talk cuz it's full of value
Always a gift to learn from Gary Vee .
Great differentiation of brand and sales. It's probably the biggest struggle I've experienced with clients. They are so focused on sales that brand seems like the unnecessary fluffy stuff to them.
Great video Gary!!!! I've been working on my passion project Hidden Julz for the last 3 years and last year I almost gave up. I didn't post anything. I went numb, I went blank but I am back working on my podcast and I thank you for the constant motivation and reminder to stay DEDICATED
YES! You're spot on with establishing the power of brand over sales. Branding is such an essential element of building a business with longevity, but is often oversimplified and boxed into a very narrow definition. Brilliant branding drives loyalty, recognition, and conversions over the long haul.
Care to share with me your take on how to better approach one's Branding outside the norm of: "Stick to your Niché and become an authority"
@@apostleofmedia Thoughtfully building a defined brand identity is key. Just like we build customer avatars to get clarity on who we're communicating to, we must do the same deep thinking for our businesses. This includes bigger concepts like values and vision, as well as more defined details like how you want to show up in the world, the kind of language you use, etc. You must be clear on that and who your target audience is. Otherwise, you're likely going to dilute your messaging and lack the resonance and impact you could otherwise have.
I’ve been personally influenced by Gary’s insights on how to build a social media platform. Thank you 👍🏻
Now I'm working on my personal brand as a English teacher as a foreign language and It's been wonderful, because people can know more about me and they convince themselves with ny videos. So , I think if you have an ability you should take advantage of it and show off on social media.
This is so good! Thanks Gary and team!
I definitely struggle [targeting the customer's I need to reach]. This is great even just as a reminder to not veer away from the root why you started the business
Well said. While strategies like instant gratification, personalized notifications, and meme campaigns effectively drive user engagement and retention, they also raise concerns about promoting addictive behaviors and reducing the overall quality of user experience.
wow ! we should paying for this info thanks again Gary !
Love this! Also, accountability is incredibly important and currently seems a bit hard to reach for some that have had specific training or lack thereof as well as some challenges in life that cater to not taking accountability.
Thank you for this, your content is one of the reasons for us to keep going on UA-cam.
The amount of value in this is absurd, listen carefully folks.
Thank you Gary 🙏🏾
Just what I needed to see bro.
Thank you for sharing ❤
you're awesome Gary.
i admire Gary
6.50 whoooooo murderous tip!!
Thank you for reminding me about STORY ...I'm brewing a very good one.
Interesting concept
The customer is number one. Your brand either aligns with your ideal customers or you waste time, money and resources trying to create a brand that chases customers because you put your brand first. Without the customer you have no brand.
Taking notes as I prepare to get Start With Me established
Great job telling us what to do but not how to do it! We all know what we SHOULD do but how is the issue for most people 🤷🏾♂️
Great video!
Gary's living what he's preaching.
Love this ❤
Only 5 min in and he is dead on!!
Great interview 🔥🔥🙏🏿 hope everyone watching is able to brand themselves & their story in a fruitful way! Much love!
So crazy to me how the world has evolved in such a short amount of time!
Love you brother thank you 🙏
I’ve wanted Gary to answer 7:36 for years
great video !
finding your audience can be quite challenging, is your book out for release gary? would love to read and get a better understanding and perspective for my personal benefit,
You just need Drive and love for what you’re doing. 🤓
If you go so deep into segments in your communication, how do you bring the right message to the right segments in post-iOS14.5?
HI PCS! HOPE YOUR HAVING A GOOD DAY!!!
This is good ❤
Appericate you gary!!!
Gary always has the hard reset words
Gennady Alexandrovich Vaynerchuk,
You truly are an inspiration. May God bless you and grant you and your whole family goodness always.
Reds burgers in Springfield Missouri started the first drive threw. And it’s open again now. Fun fact . They sold their idea from what I heard.
What marketing advice do you have for writers? Thoughts on creators using Kickstarter?
brand is build over years in the market so many business concentrate on branding when they should actually need marketing and sales
the sweater is super distracting, but the info and messaging is solid.
my first comment 🎉🎉
wow great
Real ones saw the sneaky wink towards Dustin while mentioning BMX driving at 36:54
What about the people in the firearm industry that constantly have to deal with the big tech targeting and suppressing their business? Most banks won’t do business anymore with anyone that is remotely connected to firearms, let alone the big box store like Cabelas and Bass Pro. And to top it off the government (mainly the ATF) is making it harder every day for new businesses to grow or even start and for old businesses to stay afloat.
hello by a new subscriber❤
very valuable content!
FYI .... real advice starts at 22mins. The rest is useless fluff
Ty bro 😎
Thank you❤
Thank u 🙏🏻
Thanks😊
Thank you
I recommend everyone to find the forbidden book titled The Hidden Truths Of Wealth, it goes deep into all of this, and it changed my life
Where can i find that book?
Borlest ( I found it there )
Author please?🙏🏿
Author
@@burmakara I think you’re selling. You’re smart 😂
❤
6:58 Hi pcs guys!
What do you think about the possibility of A.I in the future being able to collect data from a previous video to then become the interviewer for the next upcoming video and ask the questions related to the previous audience curiosity or data provided?
The emphasis does need to be on the consumer.
Best Regards to PCS who read this :)
what i took away from this is the combination of the macro and micro
you have to pay for engagement. I've been posting content daily for months on Twitter and don't have a single human follower or engagement
is it LinkedIn in the background
🥳Grow your business with us.💥💥Let's shake hands.🥰
segmenting=small narrow target audience for ads
Gary those questions sounded like they were coming from Sam Altman's very first chatbot in 1995
is this AI interviewing him?
TikTok is testing a photo sharing app so that will be another avenue
The problem is at a young age you can’t just go and find out for yourself if what you’ve been “told” is false about your other parent.
I really wanted to listen to this, but the audio for the questions was so awful it took me out of the video every time. Stopped watching 8 min in. Hope the post content strategist sees this comment….
As someone who has seen through the years what it takes to make good audio, that blends well between multiple or on its own, I totally get you with this comment.
It sounds like its a chat bot asking the question 😂
I think it's pretty obvious that the interviewer experienced mic issues and the original audio couldn't be used.
It has happened to me once as an interviewer and once as the presenter. And it's awful. That's why you shouldaways have redundant mics and cables and take time to not just test all mics "live" but also do a test recording and listen back to it before the actual interview.
If you "really" wanted to listen, a simple audio failure wouldn't stop you
don't act like a brat, bro. it's not that bad. the gems in here are worth even shittier audio quality.
1st
News cycles are 12 and 24 minutes
McDonald's installed their first drive-thru in 1975 for military personnel who cannot get out of their vehicle in uniform.
Are you using AI to ask you questions? Doesn't sound like a real human nor do we see anyone else. Just curious
This qualifies for a marketing degree
Where is the interviewer? lol
i wanna grow my youtube channel
is this AI interviewing you? how does someone so robotic sounding score an interview with gary
you have right to speak UA-cam has right to block😂
In 2024 one solution is Tik Tok Shop
Nah tik tok is about to get shut down by gov
@@davidjonburke2729 that’s not for sure is it?
@@RAZASHARP I can tell you this, government is forcing it to be sold. That's up to TikTok
Is Gary being interviewed by an AI? He ran out of intern free labor or what?
Buy nft
Notice how he disregards and throws the statistics and data from actual educated people with actual degrees out the window when he makes his sly comments about 18 to 35. You're such a total........😂
I like gary, but this video is strange the other persons voice is like an add on it's out of sync it's too loud. does not seem natural questioning at all. could not watch the whole video it grinds with me
it seems it was meant to be an interview, not sure what it is as that person is not there and Gary answers before they finish speaking, but he claims he listens. All out of sync should not have been posted
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