IAPNM 2023 - Podcast with Dr Melanie Kay Smith

The Faculty of Business and Economics of the University of Pannonia, in cooperation with the IAPNM (International Association on Public and Nonprofit Marketing), organized the 22nd International Congress on Public Sector and Non-Profit Marketing in Veszprém, Hungary, from 5-7 July 2023. Addressing important social, sustainability and non-profit issues, the conference brought together 70 academic and expert participants from 14 countries to reflect on the issues of the future. The central theme this time was cultural values, linked to the priority given to the Veszprém-Balaton region this year. The conference was supported by the European Capital of Culture Veszprém-Balaton 2023.
On the occasion of the event, we had a conversation with Dr Melanie Kay Smith, Associate Professor at the Budapest Metropolitan University, about her presentation "Social and Non-Profit Marketing: Implications for Culture and Tourism".