Influencer Marketing is a Scheme to Push Aesthetics to Keep You Broke
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- Опубліковано 22 сер 2024
- Unpacking influencer marketing and how it keeps you broke by chasing aesthetics and trends promoted by influencers. The Influencer marketing of aesthetics promotes consumerism, bad habit's like overconsumption and may keep you in financial stress if not careful! #socialcommentary #videoessay
Chapters:
00:00
00:41 What is Free PR For Influencer Marketing
01:01 What is a Gifted Collab for Influencer Marketing
01:36 How Social Media Influencer are used to Market to You
03:54 The Dramatic Reactions to PR and Gifted Collabs
05:11 You are the Prey in Consumerism
06:21 Words to Gen Z and millennial's
06:45 Manufactured Aesthetics Mob wife Aesthetic Theory
08:26 Aesthetics Don't pay BILLS
09:15 Honest Words for People chasing Aesthetic Trends
10:10 You Can't Cosplay Personality
11:21 My Response to Everyone Isn't Rich
11:51 Ways to influencer marketing traps
13:46 Liabilities vs Assets
14:16 Overconsumption is NOT a gateway to wealth
14:33 NOBODY CARES
Unpacking influencer marketing, aesthetic, aesthetics, aesthetic appeal, trends, consumerism, financial stress, overconsumption, social commentary, social media, video essay, consumer trends, online content, financial well-being, personal finance, money mindset, money management, lifestyle influencers, social media trends, financial literacy, influencer marketing trap, budgeting tips, economic impact, online influencers, sustainable living, saving money, wealth management, rends, commentary genre, self-care, self-help, critical theory, literature, literary theory, critical lens, video essay, criticism, fake reality, internet, digital, instagram, tiktok, gen-z, language, communication, signs, philosophy, sociology, media, fake news, content creation, content, beauty standards, beauty ideals, trends, pure imagination, world, fiction, dystopia
What do ya''ll think about influencer marking and aesthetics ? Don't be shy in the comments!😉Also what % is your phone 🔋on? It's 3 a.m. for me and I'm on 34% 😫
80%!! 😅
@adnaloy9025 I'd say it's a win! It's still early 😂
I don't mind it so much as long as the person is not only honest as to how they received it, but also honest about the quality or if they liked it or not. I hope you don't mind me saying, but this made me think about how all these brands might be expecting a positive review. I find a lot of brands just expect influncers to give them one.
61%
730 am on 32% 😊
"don't be rich girl aesthetic, be a rich girl" is exactly what I needed to hear today
I look like a broke girl, but I've got money in the bank--possibly more than these girls i see out in the bars, working so damn hard to get their drinks for free. 😉
You don't need to show that you have money. When you fly under the radar, no one can take advantage of you, and no one will see you coming.
Go ahead and smirk at me in my dirty jeans and steel toe boots. Judge away, honey. I probably make more than you do.
I’m a HUGE fan of the “Don’t go Broke” aesthetic. 👌🏾
lol this !
hahahah , OKAY!
I'm in my "anything goes" era. I'm averagemaxxing and boringcore. You could never pick me out of a crowd.
💕💕💕💕💕
This is literally the funniest thing I’ve read all week and I could not relate more
😂😂😂
I use old clothes that I got when I used to shop a bit too much (not like people do nowadays though..) and those have lasted me years and years! 😂 also it depends on me not following trends of course, which is very calming I think. It also makes me stand out I guess because I didn’t change fashion style from in my late 20s to being in my late 30s which people think is socially unacceptable, but I don’t care! Good for my wallet and the planet 😊
I became suspicious of mob wife aesthetic when they said cheetah print was coming back…
😂 😂 😂 😂 😂 😂 😂 😂 😂
Cheetah print will forever be for older women, you can’t change my mind. Grandmas be rocking that print
Lmaoooo
Lol
fighting the great grand aunt is a no go for me, she has a very particular style that is loud and hard to beat.
Was it just me or did anybody else hated the ads on television? And now,because they use our favourite influencers we sit and watch willingly.
It's like they found the secret formula to get us to willingly watch ads - just add our favorite influencers! 😂
I don't have favorite influencers. Or if I do, they are talking about decentering consumerism.
Speak for yourself hun
It's called evolution. Kids don't sit in front of cable TV watching SpongeBob anymore. Before TV, it was posters near schools or something idk.
Also, there used to be a clear distinction between a program and the ads. Now a lot of people sneakily push products on us.
i miss when "aesthetics" were actual genuine fashion subcultures and communities. ive been paying attention to things like cottagecore, emo/scene, goth, punk, etc for years since i became sentient and knowledgeable that i COULD look how i wanted. i think its a shame that people arent searching for what they truly love to wear and dopamine dressing. the way fast fashion, influencer marketing and social selling has rotted the consumer mindset is painful.
I miss it too, not because I keep up but because some great people are putting themselves in boxes 😔
I miss it because I’m sick of fitting in like a splinter in a sea of leggings and sweatpants. I’m working on my confidence with being okay standing out. Sadly I rarely compliment anyone’s outfits anymore because the public has gotten so basic and cookie cutter. No doubt because of influencers
You know what I miss? Watching new aesthetics form. When I was a kid emo wasn't a thing. At all. Emo from my point of view is a subculture of goth and punk. Mostly punk but with a goth undertone. Now aesthetics are just another fad.
When was that because that has never, ever been the definition.
@@MamaMOBso you're like seventy???
Subscribed ✅ I am an older millennial (36). I realized that at my income level, I can either look rich or retire with dignity but not both.
Choose living dignified every time. ✨
About to be 36 here and I feel the same way. I just started caring about investing in the last year or so and actually prioritizing it
👏🏿👏🏿👏🏿❤
Preach! I am so tired of words like "aesthetic" and "iconic" too.
and "obsessed" lol, influencers are OBSESSED with everything!
@@ctrlaltdltmylife YES! you're right. So tired, these words, and now they're meaningless.
😂 they beat "chic and vintage" into the ground
Yes girl! " You can't cosplay personality" is the realest thing I've heard about this topic from anyone 👏👏👏
Thank you! I find it funny because I just went viral for the short doing this and it was a joke and supports my point. Deep down I AM SYMONE not what I'm wearing. AND THANK YOU!! I am so glad you received my words well 💕 I appreciate you!
Of course you can! What do you think the LGBTQIA+ community, BLM, Anti-Fa, and now anti-israel protesting is?
Anyone else also notice that what ever is “trending” you never actually see people out in the wild dressing like that? These companies convince us we should be wearing all these certain kinds of clothes yet you actually step outside your house and 99% of people are dressed… normal. Like even a lot of very to do celebrities don’t even wear these kinds of clothes unless it’s for a certain event/promo 😂
Fashion trends are like unicorns - you hear about them, but spotting one in the wild is a rare occurrence!💕💕💕💕💕
Idk if y'all have noticed but marketing is getting sneakier. They're trashing/criticizing brands then the brand 'responds' to them and ends up the hero for 'listening and learning'. It evolved from the Kardashians who trigger bw for advertising but now brand want to sem 'down to earth'. I'm talking about the 🐝 guy who went viral for critiquing kourtney k etc. Mlms are also marketing on that app.
Also, someone pointed out how weird it is that influencers live in bare minimalist houses but do target/ designer hauls every week.
So whenever you hear a brand mentioned its an ad. Doesn't matter if its positive or negative. *Youthforia or w/e
It's true, marketing tactics have definitely evolved over time! I have to look into he 🐝 guy who went viral for critiquing kourtney k. I am out of the loop lol. And you are right some of these homes. It could be the products are in one room or storage. I just heard someone say/show that were her 10000 products were until so got rid of it all. And did I keep hearing things about Youthforia. Something about their one shade of black....So much going on...
@@SocialSymone his name is bee better. You might also come across that girl who owes like 6k to the IRS coz companies use PR as tax write offs. Apparently that's why they do giveaways.
@@DivestedChristian I think I seen her hut not him. I think she got it fixed if we are Referring to the same person but if not I hope they are to find a resolution. I wouldn't want to pay taxes on PR. It Some people may be getting got 😞
@@SocialSymone lol that reminds me when oprah gave those cars away ppl had to pay 40% of the gift value😂 so alot of them were not able to get the car because it was too expensive. Yes you can get taxed on or gifts especially if the company reported said gift to irs .
@@zhangliyi Depends on the state! I vaguely remember the Oprah car thing but we don't pay taxes on vehicle gifts in Louisiana.
All these brands promoting more watste on landfills.
Alot are for sure, especially the fast fashions one but I have seen more environment friendly brands now. I have to do more research but it SEEMS like a step in the right direction.💕
!! this. not only does it hurt the individual (financially) , but the planet sustainably
"It's soooo free to be yourself!" 😂 I love this
was just about to comment this lol. i'm about to put that in my notes and pin it 😭
She speaks like philosopher
I am clinging to my witchy victorian aesthetic and consumerism can pry it from my cold deceased hands
OOO I love that! Especially because things like that can be found second hand!!
Don't worry it'll come back around and get called something like Vict-core
Yasss witch
“You can’t cosplay personality.” I’m a gen x (not sure how I got here, honestly) and cheered internally when you said that. Figure out what you love and what works for you. Then when the new trends come along, you can say, no, not for me, or pick out one or two things and ignore the rest.
Oh, and I’m old enough to remember seeing real mob wives on the news. They were terrifying. Married to men who could murder in cold blood and didn’t care. They were hard as nails and looked it.
I grew up around guys like that. They're psychopaths, but they aren't "hard." They are some of the whiniest, most pampered children you'd ever meet. Most of them would have coronary getting up a flight of stairs.
Also gen X and living in NJ. I was around some of these mob people; I don't want to mimic any of them. This aesthetic thing is dumb.
Agreed. Most of these “aesthetics “ are really very ugly. Buy things you like and need, don’t overdo it, don’t worry about anyone else. There, that’s my aesthetic. I guess I need a catchy name. Maybe it’s just Gen X aesthetic lol. We don’t care what you think
Im getting anxiety just by watching these influencers unpack all that crap
The audio “broke people should never laugh” is just playing on repeat in my brain while I watch this.
I think poor people are likely to overspend on influencer products because the link often comes with a discount, and a $10 lipstick or $40 pair of pants is easier to acquire than a car, or house, or even a family.
Wheeeewww! 🤯 That's an interesting perspective! It can be done, But I agree, It takes work that some may not be ready to do to get what they really want. But buying all this stuff doesn't get them there either!
@@SocialSymone I'm broke so I kinda get wanting to get yourself something people are excited about because you otherwise don't get to do that. It's nice to feel like you aren't broke by having popular internet things. I got suckered into buying cool stuff because other people have it, and like it just sit in my closet unused lol.
Poor and overspending? How that's impossible
@@Poochieloucredit
No, true "poor" people do not overspend on needless things, they can't do that without leaving their basic needs unmet. I'm so tired of people using the word "poor" to describe people who aren't particularly well-off and are feeling sorry for themselves because they are unwilling to accept that the habits you describe are making their financial situation worse. I think that people are are easily influenced like this are likely doing this somewhat regularly and should add up just how much money they're wasting. I am mostly saying this because I worked for years with very low income individuals who just wanted food and a roof over their head.
I like how you give folks suggestions to the overconsumption issue and not just talk about the issue
Thank you, I am you found it helpful! That was my whole purpose but sometime we gotta put the medicine in the candy to help people 💕
I go to thrift stores when I have impulse to spend.
12:02 a point about budgets: it’s the maximum you CAN spend; not the max you SHOULD OR WILL SPEND. If the grocery budget is $100 and you spend $50; you’re within your budget. Hold on to the other $50 for other situational grocery needs (ran out of eggs, need more flour). If you don’t spend the other $50 doesn’t mean next week’s budget is now $150. It’s still $100. If you continue to stay within budget, you’re saving money.
Ooo girl! I’ve realized this. Had to unfollow some accounts, realizing they’re all glamorized commercials.
Fr, I was following this girl on UA-cam during the shein scandal and she was doing lots of shein hauls at the time and said that after learning of their terrible business practices she wouldn't work with them anymore. Few months go by and everyone forgets about it and she freaking goes back to doing shein hauls 🙄
It opened by eyes to how fake abd horrible these influencers are and promoting overconsumption is disgusting anyway, so I unsubscribed from all of these haul UA-camrs.
I stopped wanting to “fit in” in high school. It’s made my life much easier.
My ascetic is "Mom at the playground," 😂 and I'm sticking to it!
Haha same! I’m lucky if my two socks match. I got my off brand water bottle and iPhone 6. I’m doing just fine 😂
I relate so much to this 😅
a timeless look. 😁I am currently in my 'older sisters hand me downs' and broke student era. so its just t-shirts and sweat pants except my interchangeable 3 interview and church outfits that I can mix and match to me 6 combinations
Mine is "Adam Sandler"😂
so glad someone is finally talking about this. we’re going broke and they’re literally making money off of us and we’re paying for them to have the luxurious life we will always dream of but most will not actually achieve. im over it.
Yep def. And for some people is hard to see that. Luckily i realized itnin the early stages . And some get so entitled .You see the attitudes change as their channels gets bigger! .
I feel like the infomercial world disappeared specifically because every day people wanted to become walking billboards, they don’t realize they are the infomercials in human form. It’s so cringe to me. But I guess it’s a genius move on the corporations part because they got a bunch of free advertisers to do the hard work for them now.
Some people think consumerism is a personality trait
💯💯
Dang she said buying your Tik Tok personality on Amazon! Wow 🔥
9:10 this hits so hard. It is so free to be you without needing to buy a new personality every time a new trend is pushed on you. There's nothing wrong with liking certain styles but you know yourself better than anyone else. Think about why you're buying what you are. Taking advice is fine but take it with a grain of salt and with critical thought.
Another common tactic is influencers buying shit they can't actually afford at places like Sephora and returning the products, all to push a certain image/lifestyle. Pay attention to if there is someone you like, whether they keep using the products they're showing and let you know which products they have found trustworthy over YEARS, or jump to pushing the next thing in a heart beat.
I went back to see and I have to agree, 9:10 was a moment! I hope anyone who needed it FELT THAT because it's true.
I agree with you on the tactics too. The beauty influencers to me are the worst ones when it comes to it because it's a new SOMETHING every day. I see nothing wrong with buying products for your business because as someone with a business, we must do that sometimes. BUTTTT to ACT like EVERYTHING bought is amazing is crazzzzzzyyyy to sell to people when most things are not that great. And buying stuff to return it is willllddddd too. That's real life scheming! Some people buy and donate it after reviews and it may be a business expense, which is a whole other conversation but personally I have no issue with that if they are truthful about it and that's how they make their money. I just don't like things painted as something that they aren't. I respect honesty and the hustle of people who want to grow but it can be done being real and transparent.
@@SocialSymone Exactly! Transparency is vital and there's ways to do it while keeping it real and not hurting your own audience.
I love that you talk about this, I feel like it’s so normalized to over-consume online!
Thank you! I appreciate your kind words and more to come! 💜
I recently learned that PR sometimes isn’t even free. The companies can write it as a gift or tax write off under that person in terms of “self-employment”, thus the person receiving it would have to PAY taxes on it!
First off, your aesthetic is refreshing. Love your ponytails with the black satin scrunchies, clean glowy skin and clear lippie and sparkling teeth. Everyday fresh + clean beauty accessorized with intelligence and critical thinking.
This is the FIRST time I've taking a compliment about an aesthetic 😂 IM ON THE FENCE cause I dislike that word to the core but I know you didnt mean it how these other people use it. I took it as the ACTUAL definition. Thank you for the compliment 💕💕💕💕💕💕 You are so kind!
Influencers are nothing more than the next iteration of sales people and a lot of times I'm seeing people be pretty confused about that. Even older media will show you back in the day. People would go to the stores they wanted to go to and generally if they went to that store somewhat frequently they had a preferred salesperson just like if you go to a diner back in the day. You might have a preferred waitress or waiter and you would trust their recommendations. They sure were friendly you like them. They provided you useful information but they were not your friend. They were a salesperson was their job to make commission to make tips from selling people. Things from upselling pie from upselling hardware equipment. Back in the day you would go to the mall you'd go to the beauty counter. They would put together makeup for you that was complementary to you and show you how to use it. They would upsell you on maybe a higher-end version of the product that was already working well for you where they would show you the newest thing that had just come in and almost nobody in town had seen it or had access to it yet. Back in the day manufacturers would have sales parties, seminars, conferences where their sales people would show up where the affiliates they participated in connection with to sell their products would come for several days and they would be educated on these new products. These innovations these remarkable opportunities to increase their commission and there was a lull in that from the mid '90s to the late 2010s. But now they figured out how to shift gears. They have their new sales people. They have their new beauty counter called UA-cam. They have their new hardware store called Facebook. They have their new fashion department called Instagram. They have their new soft and hard goods department called tick tok.
Even people who were obsessed with celebrities back in the day would watch their favorite celebrity sell cigarettes or alcohol. Their current favorite celebrity selling perfume or highlighter or the next amazing medical procedure.
Influencers are just your local sales people Hocking their wares on the corner of Internet, Street and social media boulevard. 💸💸💸💸
Wheeewww you were preaching! I agree this is is VERY old concept but the person selling is new. It could even be your neighbor selling too you now 😂
@@SocialSymone😂🤣
Goddamn I remember those days. My grandmother and I would have to constantly remind my mom that these people were just trying to sell a product and were not her friends just because they acted like it. At least now she's old and cranky and gets annoyed at people invading her space and tells them to buzz off, bless her.
I wonder if these influencers can get sales or marketing jobs within these companies 🤔
“a lot of people want to look the part, but they don’t want to BE the part in real life” THANK. YOU. this is something i feel is especially prevalent when it comes to different alternative fashions being deemed “”trendy”” by tiktok. they don’t actually care about what the subculture stands for, or it’s history or anything like that. they just see the clothes and that’s it. i’ve called these types of people out on their “participation” being non genuine multiple times, and each time i get attacked by (non alternative !) people saying “they’re just clothes” or “it’s just clothes” which is honestly infuriating because they are NOT “just clothes”. subcultures have purpose and a lot of history and meaning, the fashion aspect of them is the surface level. the fact that people don’t actually care to go beyond that surface level, speaks at volumes they definitely can’t hear
the emphasis on" let them sink by themselves...LET THEM SINK BY THEMSELVES!" 😂so good.
I’m a part time worker with a shopping addiction. This video popped out right after I bought 60$ worth of lipstick when I already own a lot. I know I have a problem with spending my parents never really showed me how to save money. They still don’t have any savings so whenever there is an emergency it’s on me to give them money. I guess shopping and spending money on myself is a way of feeling control. I have a lot of medical debt bcs of chronic illness that no matter how much I try and pay off constantly grows to the point I just gave up trying to pay it off entirely. My medication also takes a lot of my money so at the end of the month I stay with practically nothing so when I have some extra I spend it without thinking. Like finally I can buy myself something. Like a lil treat to forget all the bad feeling and anxiety around money and how doomed and poor my family is.
I do the same thing. I found Caleb Hammer's channel really helpful, but I'd recommend his older videos over the newer stuff. The older videos have more heart; newer stuff is clickbaity.
Cancel that order right now. Thank me later.
I mean life sucks as an ill person! I know it. I’m on benefits full time because of genetic illness. I don’t have the health and energy to do the fun stuff other 38 year olds do even if I had the money.. so when I have maybe $100 to spend on something nice I do it, but not every month. I think about saving for a small vacation but I don’t know if I will ever be healthy enough to do that, so then I buy that new top, some nicer skincare or a new necklace just to cheer myself up. If it’s not crazy spending don’t be hard on yourself! Being sick is not fun and sometimes you need a treat. It’s hard to save money if it’s just small sums like $50 a month I think
@@TheWolfeDen yes!! I like his advice but the clickbait is too much and getting kinda toxic so I stopped watching.
You are so real for this. As a gen z, I have no idea how aesthetics/trends could change so quick. It's like none of the trends have much staying power. Idk maybe because I'm slightly older gen z so I do remember when trend cycle weren't really short. I think the hypebeast trend is a good example. Being a hypebeast was basically "the dream life" for a lot of people, especially dudes back in 2010s. Good ol' times.
Mismanaging or just living above their means. And I can’t even afford to live above my means so I definitely can’t mismanage the few coins that I do get as a 43 year old widow. 😢
“It’s free to be yourself” yessssss!! Great quote
Thank you 💕
This had me by the ovaries!!! I would want so much that an influencer would suggest. It happened in the natural hair community and then beauty community. I had to step back back
You’re on to something l! I was a product junkie! I have said this is some of my microlocs videos and I am now DELIVERED! 🙌 it’s one of the reason I have Locs. I remember the when they started actually having products for us we were out buying IT ALL! I was in too deep 😩
She said, your new personality has been posted on tiktok 😂 I must subscribe right now. I love this girl I thought I was the one who thought like this I'm soooo sick of the "follow the trends or be cancelled or be called basic" because your the only one who doesn't want a BBL, claw nails, big unnecessary standby until the next trendy cup is made Stanley cup. And it used to be just teenagers who did this mes but now it's full grown toddlers running around, "I went it because everyone else has it" gurl bye
I might need to put it on a shirt 😂 I appreciate your love and support and nithing wrong with not having all that stuff. 💕💕💕💕
I like being froufrou and feminine looking most of the time. Cottagecore and princess core work super well for me, and I like to wear Chinese traditional dress too because it’s gorgeous and comfortable. I don’t know why we stopped dressing in ways that make us feel good. I really don’t know and it’s so so sad.
If I feel stress decluttering my house and cleaning, how the heck those gyals manage boxes and boxes! Let’s be aware and save those coins, life is something greater ❤ thank you for this video! Need more messages like this
Another good video and a good message for all of us. And what happens to all that stuff when they are onto the next thing? Have you ever seen those huge trash dumps in the movie Idiocracy? Whew! Thank you for the vid! ✌🏾💜
Thank you and I appreciate you. 💕 And Oh goodness YES, It really can take up a whole room in a house if you have too much stuff. I wouldnt want anymore if i ever had this level of PR sent. I see why some of them want to get off the lists!
@SocialSymone yes! I am in the middle of getting rid of stuff right now. And I hate to throw stuff away but at some point my house was just too cluttered! But... I'm keeping most of my books. 🤓😁
@@adnaloy9025 I feel you on that one, It feels good to declutter. I hope everything comes out how you like and it brings you peace. 💜
@@SocialSymone thank you! That's what I am going for, peace and tranquility.
This so much! I remember watching a video a long time ago (im talking maybe pre covid) about fashion influencers adding to the issue we have with clothing waste.
(Clothes are notoriously hard to breakdown and so a good chunk of landfills is clothes)
They showed how these people would get tons of brand named clothes they would wear once and just throw away or keep in their closet where its eventually thrown away. Im not sure about nowadays but i hope a good amount of influencers are hopefully donating the stuff they never use or never will use instead of throwing it out now
I can’t tell you how much I hate when influencers tap their nails against the product. I might just hate everything about influencer content, but that’s at the top lol
It’s so robotic, lol!
Aesthetics have washed out sub-cultures. Anyone remember Cottagecore from 2020? Yeah, that was around since at least 2017, and there was subculture around it. Before 2020 I could look up cottagecore and find baking tutorials, people's art work, DIY stuff in general. There would be clothing or pretty posts too but they were not the majority. And now when I look up cottagecore? "Buy this! Buy that!" It p's me off so much. Same with kawaiicore, it was a specific subset of the anime fandom and now it's just "buy this! Buy that!"
"You can't pay bills with compliments!"
I am SO HAPPY the algorithm suggested your channel.
3 years ago I was definitely one of those people who would argue “I’m not broke” meanwhile I was living paycheck to paycheck. Had no savings, no emergency fund if something were to happen I’d have to borrow money or use credit cards to survive. Just because you have income doesn’t mean you’re not broke.
I earn a less than a minimum wage in my country, which is 650 USD a month. I also have disability benefits, but overall I don´t get more than 900USD per month. Half of that is for rent. I still managed to build up savings. I don´t have children and live on my own. I sometimes work on the side to get extra 200 USD when I need to buy clothes or other necessities. But I shop in second hands, only buy things on sale and never even visit expensive brands or online shops. I don´t own much, only a few pieces of furniture I found by the bins or got second-hand, 3 skincare products and only a basic make-up. I have never been to a salon to get my hair dyed, nails done or let alone some skincare procedure. I cut and dye my hair at home with a 3 USD hair dye from a supermarket. Yet I get complimented on how I dress and look. No one knows how cheap all the things I onw are. The only more expensive things I buy are grocceries, food for my pet bunnies and I ocassionally go to a cheap techno party or a few beers. You can absolutely make yourself look like you take care of yourself well, nobody will ever know if you learn to do it right. I am not ashamed, I am happy I have more money in my account than most of my friends who earn 5 times more than me.
my disabled and unemployed ass living on government benefits listening to you talk about investments: 👁️👄👁️
all jokes aside, awesome video and a very important message! to quote an amazing artist: "if what you are is just what you own, what have you become when they take from you almost everything?"
I got off social media, this one of the main reasons. I’m tired of feeling like I’m always being sold something. I used to impulsively spend and I’m sick of it lmao. I don’t even have an aesthetic. I just like to be comfy and cute.
I’m so glad you touched on this because influencers are not this transparent. And it needs to be talked about because people don’t even realize this is happening.
“What the heck is a vanilla girl?” 😭 RIGHT! Thank you!!! I can’t keep up with all of the goofy aesthetics. Loved the way you broke this down, new sub here 🫶🏾
I watched a breakdown of how mobwife started. Tbh, i think the og lady was just wishing it into being but the way she talked about it made me sad.
It very much sounded like someone who felt they can't dress that way unless its "in".
As someone whos been doing 50s type stuff for a decade, it doesn't matter whats in. You can buy any wardrobe you desire and you're gonna let trends tell you what you like?
No. Get some taste and enough stuff that you're ready for aesthetics.
A blazer, a few bottoms, a few tops, some one piece dresses, and then accessorize.
Honestly, if you change your accessories every season, thats a totally fine way to do fast fashion. Slow fashion is better but i get its fun to look trendy.
Girl!!!! I'm sipping on a matcha latte right now while I'm at work watching your video!!! Thank you so much for all you do!!! Please keep em coming. 🙏🏾The more truth is exposed, THE BETTER!!!! KEEP GOING!❤
Hoping this video blows up, this is definitely something that I think everyone needs to hear.
Thank you! These unboxing videos feel like unintentional rage-bait ugh
I love your channel.. your voice is so calming!
I know a few people when I was in college that were pursuing being influencers, they did get big followings over social media but it’s different when you see them everyday on campus and actually know them. Mountains of fast fashion new “hauls” every week, designer , vacation vlogs etc as a college student or young adult without family wealth is wild to me. Some of them didn’t even have a car and I just know they were in debt to their eyeballs.
I discovered your channel today and I love your honesty and your figure of speech. ‘Why look rich when you could just be rich’. It is refreshing that you point out the problem today culturally, in our society. You don’t talk only about finances, you talk about external and internal drivers. I also love that you consider yourself one of the influencer and “who am I to talk” cracked me up. I am a fan. I wish you great success with your content and reach.
Influencers aren't our friends, they're salespeople. It would be like walking into a clothing store, having their employee recommend a pair of shorts and hyping them up for us to buy them by saying they're the best fabric ever and look fabulous on us (as is their job), and for us to think they're our besties. They're literally doing their job, and that is to make us buy stuff. No difference! 🤷♀️ and exactly as you explained, it's our responsibility to take care of our own wallets. I'd never blame a Zara worker for me spending money, and I also don't blame an influencer for trying to get me to buy their newest useless product 😂
I hate all this aesthetic crap. Just wear what you wanna wear when you wanna wear it and don’t try to fit into any “aesthetic!” Just be you!💚
You are so needed in this crazy world, open these people's eyes please
Insightful take on the dynamics of influencer marketing! It's important for consumers to remain critical and financially savvy, recognizing the influence of marketing in their purchasing decisions. Awareness can empower us to make choices that genuinely benefit our interests and budget. 👍
I got this from my recommendations on my work computer and I had to hop on my phone to subscribe and say how much I loved this video. You perfectly described and deconstructed the bs behind this without rehashing the same points a lot of other videos have. Keep up the good work!
It's a blessing to have you here and I appreciate you for showing me love 💕💕💕💕
I’ve been watching your channel for a week now and I loveeeee. Your voice reminds me of “Daisha’s Digest”. I’m glad I have found both of you on UA-cam.
This is good! Thank you! I broke the cycle and started a HYS account.
I hate the fact I have to search 'grunge aesthetic' or 'scenecore' or 'kawaii aesthetic' in order to find the clothes I like to wear because it makes me feel like I don't fit anywhere like I used to :/ If anything I would classify myself as alternative because its not anything that fits anywhere but when I look it up on places I like to shop it shows me like E-girl clothes?? it's just do confusing now :(((
Gen X here and you’ve told 0 lies!!! Excellent job and new subscriber! ❤
Hi so I’m easily influenced but I don’t chase esthetics I just hoard products like an idiot and finding your channel is kind of life saving I’m trying to get out of the continuous circle of buying constantly
Thank you for calling it out! Because I been noticing that lately too people do NOT want to admit they are bad with money. But you know what? Just like everything else people in general don’t take accountability for anything. 🧐
Just like addiction, the first step to becoming better at whatever it is is realizing you have a PROBLEM.
You said this so well. Saving this vid for when my kids are older. Feel like im going to need it with where things are heading
I couldn't even finish watching this because the influencer videos pissed me off too much :( Sending you a like because your message is so good but I just can't with these people anymore.
Saving this so i can watch it whenever i want to buy $100 worth of crap from shein💁🏾♀️
if you need another reason to not buy from shein: their clothes tested positive for lead and they steal from indie designers and they use exploitive fomo marketing tactics to trick you into buying. you're better off investing that money into you instead of buying shein.
The thing is that we NEED only a few things in our life, anything else is a burden in our life, mind and mostly our soul!
Thank you! Finally, someone brave enough to speak facts. I watch a lot of organizational videos and influencers would push these clear containers to put more stuff!!!!!!!
When you said, "What the heck is a Vanilla Girl?" and burst out laughing, made me laugh haha 😂 Newly subscribed and I love your videos
They use a combination tactic. They use the influencers audience that idolizes the influencer, then they couple it with a discount code. It’s the perfect “Spaving” storm!
Your voice is nice to listen to. 😄 Thank you for standing for morals over materials. Morals are always more important. YOU as a person are you. You are not your clothes or the opinions of others.
Sooo true! Especially the new self care trend for kids. The face care routine for 4 year olds and 10-12 year olds lol is crazy
A great video 👍
What gets me is the "bullying" of those who call out the foolishness. These influencers have fans and supporters who will defend them to the death no matter how toxic the content is.
Thank you for your content, I feel like your videos are helping keeping me in check. Over the past year I’ve been trying to change my behavior in general about finances, these videos are a good reminder to keep it up
The outburst of giggles in between sentences is sending me 😂
😂😂
I am doing a financial literacy course through a local resource. Research if there is anything like that in your area. Its 2 hours once a week and its qualified me for a school grant and other benefits but main reason i joined is i am 32 and starting my life over i am in recovery from substance use so i only knew the hustle not responsibility and honest work. Its really helpful i am also learning my tenant landlord rights and the laws around leasing and how to try to buy property some day.
this reminds me of how i was on threads and i was saying how much i hate shein for exploiting labor, for creating fomo, for making it seem like you HAVE to constantly buy trendy look how affordable it is to be trendy now, for the lead in their clothes, for the constant stealing from indie designers (esp designers of color who have spent YEARS facing systemic racism to perfect their craft only to have some fuckin company steal their labor), for polluting our earth... and the shein girlies were in my comments FIGHTING FOR THEIR LIFE to defend a company that only sees profit off them. like. in the time they spent defending shein, they could've been doing ANYTHING ELSE. cause i'm not gonna change my mind on shein and temu's business practices and i certainly don't throw away my hard earned money on cheap clothes i know will only be trendy for a week or two at most. so yeah: influencer marketing IS a scam.
i've been eating up all your videos, thank you for the honest commentary
The way people use the word "aesthetic" these days drives me crazy, mostly because I can see the intention. 20 years ago it was considered a pretty formal word that would be used in art or music classes in college to describe certain creative styles, or types of beauty. The marketing and influencer world has essentially taken a fancy word to make themselves and what they're trying to sell people seem more important. I also think that the promoting of "aesthetics" makes people feel a need to put themselves into some kind of category, when I don't think anyone can do that without losing some of their own personality.
These last two videos have been HITS 👏🏾🌟
7:37 it is not a conspiracy theory unfortunately. The "Old Money" and "Silent Money" trend emerged after LVMH bought the Loro Piana brand. No other old brands took off, only a couple of brands benefited from that “Old Money aesthetic”, and Loro Piana the most: a bunch of teenagers bought themselves expensive caps from Loro Piana on credit, and those who were richer bought a sweater and slippers. So yes, esthetic is not estheticing itself. There are some brands that make it happen. If you track the business processes of large corporations that sell clothing, you can predict a new fashion “aesthetic” with 99% accuracy.
Your videos are so smart and insightful. I hope young people watch them and take note.
Thank you for the kind words! I appreciate your support. 💕💕💕💕
I've been living paycheck to paycheck for years, and my goal is to end this week with more money than I started with to break the cycle and begin my journey of building wealth for a better future. Because of your videos, Caleb Hammer's videos, other's and the support of my loving partner, I'm currently debt free and ready to begin a better life
I really needed this video! thank you so much for sharing this message ❤
This is gooood. 👏🏽 I'm an influencer-myself and have been trying to talk on my channel about all this mess from the 'inside'. On the topic of PR, I always feel SO CONFLICTED, and I say no to a ton (but still get sent a lot). I'm so incredibly grateful, but I'm also hyper aware of the fact that as I grow and could hypothetically afford some of these products myself now, the chances I'll just get them for free also increase--SO MESSED UP.
I think as creators, we need to be more discerning about accepting things, and also use receiving them as an opportunity to make REAL helpful and balanced reviews vs mindlessly hyping...but too many people are scared to miss out on receiving more if they are not "OBSESSED WITH IT". 🙃
Love you promoting personal responsibility!!! Subbed
This is why i stick to watching my brown sisters tell me stories while they do their makeup or if i already have a product or anticipate a product ill research it. Thanks for sharing luvbug❤ also your locs are absolutely gorgeous!
Thank you so much 💕💕💕💕
I loved this video! I laughed out loud so many times ❤
I really love this perspective because I’ve been thinking this too. I love shopping tho 😂 I’m definitely cutting back big time
You are right. Not a lot of people are seeing things the way you are. But what you are saying is the right way. So, keep going. You are doing a great job!
Your support means a lot to me, thank you!
Wisdom on top of wisdom in this video 👏
literally, why is everything an aesthetic.... its like you can't find what your personal style is because you're being bombarded with micro-trends
"in a world full of pearls, be mr. krabs" took me outttt