Prof Ritson's presentation focused on the 60:40 rule developed by Field and Binet and the authority of news media advertising. NewsMediaWorks 2018 INFORM News Media Summit
All your numbers aside. Observe what a room full of people does whenever a commercial comes on TV 📺 Suggestions : Picks up their phone Picks up their phone Picks up their phone Goes to the bathroom Makes a sandwich Fast forwards Don't mistake how much advitisers spend on advitising, with how much an advitisment is actually consumed (watched, listened to with attention)
Got it, I understand what point you are trying to make. Here is my POV - Observe what a room full of people do when they are going through their Facebook or Instagram feeds and an Ad comes up( goes for UA-cam as well )? They SKIP the ad. They, most of the times fucking SKIP THE AD. How do I know this? Because I do that too. The point here is that, with all these social media ads and advetising platforms, YOU as a customer, most of the times, have a control over skiping the ads. But with TV, most of the times, you don't have an option to skip it. So basically, even if you are on your phone, you are listening to the advertisement going on in the background. Hope I made my point clear.
Totally agree Mark.
I have to disagree about mobile video.
All your numbers aside. Observe what a room full of people does whenever a commercial comes on TV 📺
Suggestions :
Picks up their phone
Picks up their phone
Picks up their phone
Goes to the bathroom
Makes a sandwich
Fast forwards
Don't mistake how much advitisers spend on advitising, with how much an advitisment is actually consumed (watched, listened to with attention)
Got it, I understand what point you are trying to make.
Here is my POV -
Observe what a room full of people do when they are going through their Facebook or Instagram feeds and an Ad comes up( goes for UA-cam as well )?
They SKIP the ad. They, most of the times fucking SKIP THE AD. How do I know this? Because I do that too.
The point here is that, with all these social media ads and advetising platforms, YOU as a customer, most of the times, have a control over skiping the ads. But with TV, most of the times, you don't have an option to skip it. So basically, even if you are on your phone, you are listening to the advertisement going on in the background.
Hope I made my point clear.
To me the numbers are meant to go beyond a (this) room full of people and see what's actually happening in the rest of the world.