HasLab Rancor Failed!
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- Опубліковано 4 лип 2024
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I collect Black Series and have a particular love for Jabba the Hutt and the various creatures and characters that live in his palace. If the Rancor was available at retail for a more reasonable price, I would have been all for it. I hope HASLAB learns from this.
If the Rancor was available for a reasonable price as a preorder. What does it matter if it's at "retail" or is a preorder?
I’m not even into this whole Haslab thing but I’m interested in the discussion as it reflects on the toy industry as a whole. Looking forward to this Tony!
When Mattel can sell a MASSIVE three-foot+ long Jurassic World T-rex for less than $180 AND it has a sound chip, you KNOW that Hasbro can make this less than $200. AND sell it at retail (if they actually bothered trying to talk to retail about it). Hasbro is risk averse and putting something in retail means that they may have to eat unsold merchandise. They have no confidence in the Star Wars IP at retail if it isn't Baby Yoda.
I picked up several of these large dinos for $34 each. I'd have little fear of a child breaking it. But the rancor would probably have to be off limits to the kid or at least supervised. And that's just sad. Sad that the rancor being 10x the price and irreplaceable unless spending 20x the price would disappoint the kid.
That’s a great point!
@@rotaxhippie Yeah Mattel sells a smaller TRex for only $55. And even then it's almost two feet long.
That is a good point, the Colossal T-Rex is a good comparison. Yes, it’s going to be a bit higher cos it’s a limited release and a crowd funder. But still, not that much more.
Once they sell enough units at retail the minority that go on clearance 6-12 months later are nothing. Its motivated by pure greed.
This project was doomed the moment they announced the tiers. I feel sorry for those that wanted it, but also proud of those that refused. However, I have a feeling that this isn't the last we will see of the Rancor.
Convention exclusive prolly. With even less for even more money.
Do u think HASBRO will try again with the Rancor?
@@palpatine1975 If Hasbro got anything out of all this, they know that the demand is there. Now, how will they decide to "repackage" this? 🤔
@@mechamanblade8465 but to Hasbro' eyes it failed because lack of demand for it. That's how they will see it rite?
@@palpatine1975 I can only speculate on what's going on at Hasbro. Let's see how the Skystriker does today. Perhaps that might put a more comparable perspective on this.
The Rancor's failure is a symptom of Hasbro's entire approach to the Star Wars license in recent years. Vintage Collection, Retro Collection, Black Series, Galaxy of Adventures, Mission Fleet...they're producing too many unrelated lines in too many different scales and they're all being half-assed. Kenner wrote the book in the 70's and 80's, and Hasbro did a nice job with the 90's revival. Hasbro knows what fans want because they have decades of success to refer to, plus there is more than enough feedback on the internet. They need to get their collective heads out of their asses and start delivering products people want to buy. If you can't get money from STAR WARS fans you have failed miserably and completely.
Not only did they launch 3 Haslab's right before Christmas, they also didn't take into account their competition. Super 7 is not going to stop soliciting expensive toys any time soon, never mind NECA, Mezco, etc. Hasbro needs to stop resting on their laurels and understand that there is a LOT of competition for the dollar of the adult collectors these days. If they want to present high end products, they need to bring their "A" game right out of the gate.
@@omegashenron8 sentinel also comes with chipping paint and weak knees out of the package and we have no idea the train wreck that will be Galactus
@@fillerbunnyninjashark271 Not to mention all the problems Unicron had. It's becoming a trend at this point.
You took the words out of my mouth Tony. Fan poll is such an easy thing for them to do and it would almost guarantee what fans want.
I've never really felt the need to back any of Haslab projects, but if I was I would be much more interested in projects I had some choices with. You have wonderful ideas about how they should be choosing their campaigns, Tony.
Hell, Hasbro's own Studio Series line of Transformers all come with accessories AND a cardboard backdrop, at regular retail prices!
Maybe their Star Wars group need to talk to their Transformers group about how to market figures.
Great video! Strong message!
Tony, I can't tell you how much I love your videos, and yes I think you deserve at least some credit for shedding a light on these problems in the industry. Because of people like you it's made us collectors realize that we DO need to speak with our wallets.
Hasbro's biggest mistake is having 3 expensive toys being funded at the same time....and right before Xmas. If they held off on at least one of them all of them would've been funded.
I got the “This Is Your Last Chance” email yesterday about the Rancor at about this time and now today I got the same one for the Skystriker. Funny how the Skystriker email says “We’re So Close!!!” but the Rancor one says, “The Rancor Needs You!”. You can tell they were getting desperate on the Rancor. The Skystriker is definitely getting funded, probably about 10 hours before the deadline.
Hasbro shouldn't be crowdfunding.
Yessir!!!!!!! Thank you brother!!!! I held back this time....and I was so scared to be the only one to miss out...omg thank you for bringing it to the light...you are the man! You had me feeling emotional lol...for real tho, this is a hobby that I have a passion for and it's awesome to see us stand together for the cause
I always thought a multi billion dollar toy company crowdfunding was ridiculous in the first place.
Yeah, it's really sickening that they are boldly just luring in addicts like this!
And aside from the occassional whiney fat weirdo creeping the toy isle, adult collectors have been a very chill community!
We never harrassed other groups, we never pulled big heists or con jobs, we never overstepped our boundaries in the stores or conventions, we never bothered any of the other communities...
So why can't we have mass produced collections and series out in the toy isle every time like it always was since it makes companies so much money?
I'm somewhat surprised Haslab let the date lapse and not give an extension like they did with Unicron.
It’s my theory that they gave Unicron an extension because they didn’t want their first haslab project to fail.
Great video !!! Agree with it all. Although I don’t have the room I’m sorry I missed the sail barge
Let’s hope Valaverse starts a Force Wars line
“I’m Spartacus and so is my wife”
There's a UA-cam channel called Mighty Jabba's Collection. He's a Jabba related focus collector, and has a massive collection, including those rare Rancor statues released over the decades. He said he felt the Rancor was a $250 toy.
I like the idea of doing a poll.
I remember when companies made products that people wanted to gain profit, instead of deciding what they were going to be willing to make, then guilt the potential consumers into paying for a product like they were in union negotiations. "This is it our final offer or nothing"
No thanks Hasbro
like the big millennium falcon, they say "we could never release THAT again at retail", how pathetic, they released it like three times, they've got the tooling, then rest on "taketh away" instead of reaching new greatness
@@redroversk The re-released it once. They did release it last year at retail simply because they were destined for Disney theme parks and because of the lockdowns Disney gave Hasbro that stock including the Falcon to sell at Target (if I remember correctly).
Verry well said tony👏👏👏
Tony, EVERY idea/comment that you make in this video are 100% spot-on correct 👍. I hope HASBRO sees this video! I applaud you, my friend. - William
Nice show as always Tony,and those people that misunderstood you I am Spartacus.Instead I yell out loud I am Analog Toys.Where I'm at they don't sell any of those toys anymore.Happy holidays collectors be safe and blessed take care.
Hasbro already did this years ago with their Toys R US/ SDCC Exclusive in 2015. It came with a rancor, guard, Luke, Jabba, C3po, and Leia figures. I get that it would be more expensive due to scaling up to 6' inch scale but the SDCC figure set only cost around $129.99 at retail. They sold their haslab six years ago for three times less the price they where charging customers for this one and gave people more at that price point than $350. No wonder it failed.
Removing the fact that one the largest toy companies on the planet is crowd sourcing thier molds, wouldn't it make more sense for them to have lower prices for the initial item and than purchase the unlocks individually
That graphic is amazing.
Great video and I couldn't agree more with the majority of what you said here! You have a new subscriber mate👍🏽👍🏽
Thanks and welcome
I just realized the thumbnail is the Rancor throwing a basketball. Now I wonder if in the Star Wars universe if there is a basketball league made out of large monstrous aliens. It is a question that needs answered!
Well said Tony. The Razor Crest was expensive but had an immediate wow factor even without the unlocks. The Rancor was way too expensive for a figure that didn't have the wow factor and the unlocks were afwful and couldn't save it.
"As my dear friend l=Laser Pants..." God I love the internet! 😁
Hey Tony, great video, as usual. I hear a lot of people talking about three Haslab projects running concurrently, but they are for three different consumer bases. Me, as a big Star Wars fan, personally, I would still consider the Skystriker, but not the Proton Pack. Now, three Star Wars projects going at once would be stupid, IMO. Cheers from the USA and have a nice Holiday season!
That settles it. I've decided I'm not going to back the Rancor.
You nailed it 100%, I would of bought in to this project if they would of had the last day after the new year, or would of charged me at point of shipment, not charging 350 bucks just before Christmas.
I don't support Haslab for the only reason that a company the size and weight of Hasbro should not resort to crowdfunding a product.
Also, Hasbro is probably only listening to the fanboys and those influencers/channels who suck up to the company and the product managers in order to stay on their good side and get preferrential treatment.
Therefore, Hasbro exists in a bubble and doesn't hear constructive criticism.
Haslab was confused by eBay's prices.
I had no horse in the Rancor "race," but I can't feel too bad about this. Frankly, I hope the Skystriker crashes and burns, next. Charging over four times what they did for a Skystriker less than ten years ago (even with the extra figures) is simply egregious.
The original Skystriker sold in todays money would be about $94.
@@bigdaddy2343 Plus they are charging $39.99 for the. o ring Snake Eyes and Storm Shadow. So basically that's $19.99 a figure and it comes with five figures.
@@snellsworld2648 weird how Joes went from $1.99 to $3.99 from 82-94. O ring figures should be 12.99
The Sky-striker has been funded.
The "three idea" thing has merit.
You absolutely should have some collectors as consultants
So, I am glad this failed perhaps it will send a message for the future. I doubt it but here is hoping. I have backed 2 Haslab projects the Sentinal and Galactus. The Sentinal was such a huge disappointment I sold it and I am hoping Galactus will be better as it was probably the most interesting project to me and one of my fav characters from Marvel. Point back to that Galactus they did a pretty great job, 32" tall, light up features, highly articulated, multiple face sculpts and not 1 but 2 completely new figures one of which I would have never expected to get made. Not sure why they could not do this kind of work with all haslab projects. Now, I was not in for the Rancor at all, even if the unlocks had been good, maybe if the price had been lower say 200$ ok maybe. I am a MP transformers collector so I am used to dropping considerable bling on a single figure but for sure 350 was too high for this product. Honestly this could have sold at retail for 220 included with the back drop, bones and Rancor keeper and it would have flown off the shelves. To your last point, it is funny, Hasbro BS did run a couple of online polls to vote for figures that could come out. The fans spoke and the winners got released. So, it is very doable to poll the consumer for a verified winner.
I've said it before on other discussion boards and got beat down for it but I still say there is a huge amount of hubris from the Hasbro creative teams and little to no understanding of the people who buy the products. Haslab is most certainly for the elite collector who can drop a few hundred dollars on a project coming out in a couple years. Hasbro takes a stance of telling us what we want rather than asking and doing research. I'm not a Black Series guy and only buy 3.75 so I don't care about this project but I do care about how Hasbro communicates and treats fans. We aren't a cash machine.
Years ago I got to know Darrel DePriest and other brand managers at Hasbro and they spent a huge amount of time listening to what Joe fans wanted and learned from mistakes. Sure, they weren't all home runs but there was a drive to include fans in the ideas and decision making process (ie: the Cobra Trooper 6-packs). I look at the current Star Wars and Joe teams and there is a massive disconnect. They ignore the fans (especially the 3.75 guys) and make questionable decisions. I hope this was a wake up call for them but I honestly don't think it will be.
Your right about a coin and card back, but they do in the vc, but the vc and black series are so different and more then just size
Rancor apart, Tony, you're a pleasant talker, on UA-cam that counts :)
Totally agree with everything you said 👍👍
Truth prevails over FOMO. Good job, Tony. We are Spartacus!
Tell em Big Bossk!
Good
An excellent synopsis of the whole project. I can't help but wonder if at some point in the future ,we'll see this particular item in the shelves of Walmart or Target to some how recoup the loss on Hasbro s part. This could be wishful thinking on my part , but I agree with you Tony , this should have gone to retail from the get go.
$350 is a car repair or maintenance for me.
I really wanted that Rancor
The fools at Hasbro probably won’t learn from this. They’ll just blame it on Christmas and people being short on funds, not something they did wrong. “This would have funded if Jesus didn’t have to have a birthday. No company can sell toys this time of year.” Even though it was their (bad) decision to do it this time of year on top of 2 other Haslab projects. I really have 0 sympathy for Hasbro. And I cannot wait for Scott “Creative Speculation” Neitlich to tell us what the fans did wrong here.
I got my USS FLAGG under (well next to) the tree in time for Christmas, that marketing
I am still sad the cookie monsters didn't get funded
Great idea the "Haslab Ideas" like Lego is doing with the Lego fans !
They need to ask collectors what they want. They don't. They need to ask what we will fund. They won't. It's mind blowing how absurd how simple a thing this is that they refuse to do.
They NEED to stop crowd funding. THEY'RE a billion dollar corporation. THEY can afford to put these on the shelves and offer a pre-order online... WE should not be fronting anything for an establish billion dollar toy company
@@fillerbunnyninjashark271 you don't get it. The days of playsets and vehicles are gone, especially in 1/12 scale. Stores won't allow the space. If they let the customer decide what they sell of these, that'll succeed. Get over your reasons. This is the new way and its going to happen regardless of how you feel. However they need to do it right.
@@Libertycustom73 that's why the 400 dollar millennium falcon wasn't on shelves at Target 😏 ... Nice opinion you have there
The poll and communications is exactly what I was thinking today. Essentially a crowd funder model is literally, allowing customers to choose if something gets made, so since that’s the case - just ask fans what they are willing to buy.
Btw Tony love the 'I'm Spartacus' ending.
You certainly make some very valid points that I can get behind but your last video eh not so much. The only reason I didn't back the rancor wasn't because of any unlocks. I also collect GI Joe and wanted the striker more but couldn't financially do both. To much at the same time definitely helped in the demise of the rancor and possibly the striker.
If they just went to retail at a decent price and had a option for a deluxe version with goodies it might have been a win.. and have it available worldwide
I'm glad this project failed as it was a ridiculous project to begin with for that price point and an essentially really rough prototype.
For $350 they were pretending it was a high end premium product when it clearly looked and feels like a child's toy.
I am personally glad collectors called them out on their Emperor's new clothes BS!
I wouldn’t pay $100 for that thing and I’m a completist. What shocked me was how many people were streaming last night for the “Rancor Countdown.” How can people support such an abuse of fandom I will never know. I won’t call them shills though those people do exist. They’re just fans that Hasbro has taken advantage of. The impulse to pledge for something special is a psychological thing Haslab has figured out I think. They will have to do a lot to get me on board with the Haslab business model. I’m awaiting a great GI Joe vehicle for the Classified line, but it better go above and beyond . An o ring Skystriker for over $200 is not going to do it. I will reclaim my childhood, priceless, Skystriker for $30 to $50 and be over the moon. I feel bad for the fans but I feel nothing but contempt for Haslab. Hasbro keeps missing the mark again and again. Were the toy gurus of the past superheroes or something? No, probably not. Its most definitely the modern corporate ways that maintain the cluelessness we see. Hasbro, get your tish together!
How did they mess this one up?
Some collectors pride is worth more than 350$..
It really sucks waiting over a year for your haslab
I would have used the gate crushing the Rancor's head as a thumbnail.
I backed out of 3 pre-orders
Ohno
i have pretty much given up on this line due to availability never can find them in stores and if you happen to find them usually hasbro sends one case and it sells out immediately and if you blink you miss it, you never see that line again after that they have been fumbling the line for a long time.
Poor Star Wars. It's insane how much damage has been done to the franchise. What was once the leading action figure brand now can't even sell toys in December with a new movie at the cinema advertising the characters. Though this is as much to do with perceived value for money. The Rancor didn't look worth the price they were asking.
I don't understand why Hasbro has been so slow in getting more Star Wars Black series figures out into the marketplace. There are many Vintage figures that should already be Black Series figures, but aren't. Which is very frustrating as both a fan and a collector. Next year will be a big year for Lucasfilm. With the arrival of four Star Wars series on Disney plus, hopefully Hasbro will be able to get with the program and make more Black Series figures to fill the demand of their customers. The failure of the Haslab Rancor project has been their big reality check. They need to hire actual fans of the Star Wars franchise to work for the company. Who would work hard everyday to develop more Black Series figures which include a more affordable Rancor monster. The Hoth Wampa Black series figure is a good example. What is possible. Furthermore, eliminate all of the special exclusives at Target Walmart, and Walgreens. Which seems only to benefit the online scalpers
Man you see the new vc Jedi Luke that is coming out in 23
I collect black series but did not fund the rancor because it was way to dear and i have not got the space for it.
So i decided to stick with my vintage kenner rancor and my vintage rancor keeper.
I am also working on a diorama for them and it isnt cardboard lol, also stan solo is working on a vintage kenner style oola,winner winner rancor dinner.
skystriker just made it.... no way they were gonna let them both fail.....
350 usd Rancor,450 usd tmnt van...What's going on!?
toy companies are taking fans for a nostalgia ride and think those are "reasonable" prices.
The more I look into the current state of the toy industry the more I think it’s collapsing into itself.
I can't recall the last time I was so happy about a failure!
Fomo? Don't feel bad I never knew what a "jackbloak" was untill you taught us in your haslab sentinel video LOOOL LOVE IT !
The Rancor should be retail and the Haslab part should have been the the Rancor Pit and the gate holding cell with his Handler.
Ask fans what they want? Imagine that!
Hasbro built an empire in the 80s and 90s with GI Joe and Transformers.
The real problem.. 70s 80s and 90s kids played with action figures from age 5-12 yrs old. Today? It's Targeted at 3-9 yrs old. I don't think there's enough Adult collectors between US and UK and Canada..
Every time hasbro makes a mistake my brain cells die. I may be seventeen in two days and I have a learning disability but I know hasbro needs to get their stuff sorted out if they want us to spend more money on something that shouldn’t be priced that high.
Great constructive criticism and advice Tony, I didn't back it but I do feel bad for the people that really wanted it but I'm am glad the collector basically told Hasbro this isn't good enough, try better the next time. I would've loved a razor Crest but the price and shipping is ridiculous to ship.to Canada, I'd still love a smaller less expensive retail version
"they have no facts to back his up" -knowing look to camera-
Ahh mate, that got a good chuckle outta me
"Life's greatest teacher, failure is."-Yoda
I watched this Rancor unfold last night. I agree with your points. The main one for me was the price was outrageous and the lack of inclusions did not help. The unlocks were ridiculous. Not only far reaching but lackluster. Whoever is involved with that team for this project really screwed it up. The Sky Striker on the other hand is so much of a better deal. The Sky Striker now includes five figures and a ton of accessories, multiple sticker sheets.....and that is before any unlock. The team that worked on the Rancor should take a lesson from the people who have worked on the Sky Striker in my personal opinion.
Hasbro thinks we all want to be investors.
I purchased 2 Razor Crests, multiples of the Sentinels, and a Galactus. I just couldn't pull the trigger on the Rancor. The figure alone has to make me feel it's worth it. The Unlockable Tiers should just be bonus and not ways to justify the price of the Haslab figure because then you are buying more so based on a bundle. I agree on Hasbro taking a survey for the Tiers just like the box arts survey for the Galactus. Also how about rewarding loyal customer with purchase points that can be cashed in towards haslabs sort of like what Mezco does.
The fact that they can’t even keep up with demand for the retro figures just shows they don’t care. Certainly it’s cheaper to make those than any other figure they produce and yet they’re always MIA. Don’t even get me started on black series stormtroopers..
It's Hasbro thinking that people will pay anything for a collectors item because it's star wars. They completely ignored that people still desire value for their purchase. It was overpriced from the get go with just the rancor, a big hunk of plastic. Then you look at Galactus or the skystriker and all they came with and realize you are getting way more bang for your buck. Arrogance from Hasbro is why this campaign failed.
I'd agree that Hasbro as a company doesn't really care whether a HasLab offering fails, as HasLab as a division is probably viewed as a non-vital cog. The HasLab division should definitely care, as the success of campaigns is a vital element of their continued existence. What may be an issue for fans is how much the larger Hasbro entity drives the decisions of HasLab. Did HasLab run three simultaneous campaigns because they were ordered to generate more profits? How much of budgeting and costs outside of their control affect the price and backing numbers that HasLab chose? As for the price point, it could very well be that the way HasLab operates makes an acceptable $250 Rancor an impossible proposition. (That the production would be so compromised that no one would want it.)
It was never going to be the same price as the Skystriker, Hasbro owns GI Joe, so they don't need to pay Disney. The Sentinel would be a better point of comparison, as that was licensed, $350, and DID fund. As for why it didn't fund: they've had to deal with a lot more pandemic related fuckery, so they can't offer as much for the same price; they started the campaign during the holiday season; they started the campaign along side two OTHER campaigns that want your money; those other campaigns are less niche. You can put a skystriker with any Joes and it'll make sense. The proton pack is THE Ghostbusters thing. The only people who want a rancor are the people who want to put a rancor with the rest of their Jabba's Palace stuff, which is only a subsection of the fanbase.
Hasbro . . . where the fans come last.
Join in people … I need my Rancor !!!
They should listen
You make good points. The Rancor wasn’t well executed at all. If they continue the crowd funder model, they need to make better choices.
I love Black series (despite the aggravation of trying to get many of the "exclusives"). I would have loved to add a rancor, but the price they were asking was insane, especially with the initial rubbish they tried to pass off as the bonus tiers. I just backed the Roboskull Mk 2 from Skeletron, and that only cost me $282 with shipping to South Africa. Aside from the fantastic ship, it includes a figure, three drones, weapon effects, alternate cockpit parts etc. And this is from a company a fraction of the size of Hasbro.
Where could I get those action figures??? They look awesome sir and I would probably purchase all of them!!!
I enjoy and respect your toy opinions Tony, but I think you and many other toy channels are wrong about the price point issue. Way too many people saying these "limited edition" Haslab projects should be near retail price. I expect to pay a premium for an item that only has 10 or 20 k produced and is essentially a custom design that includes bonus items. That's nothing near what we get at retail and paying 25-50% above retail (concept price) for something like that is reasonable to me.
No way was that slab of plastic worth $350. Regardless of quantity produced.
Well said. I agree 100% with everything you said in this video.
🙌👍🙏👊. I’m Spartacus!