It’s almost like a company sacrificing long-term growth for short-term gain eventually bites them in the ass. No one could have possibly seen this coming.
@@devonz6034 Commander is what sustains Magic. No one likes any tournament constructed format. Collectors are abandoning the game en mass. I’d be surprised if magic existed past 2023 at this rate.
@@devonz6034 Yeah I can't stand commander. I started playing at fourth edition and I could not get into playing what I grew up on in such an odd way. Cool others like it, but should not be a main focus in my opinion.
Yep, I would have loved it wizards just made cards the way they always had and never knew commander existed. When they started making cards for commander it became a problem that led to this point
I remember when Magic only had essentially 1 product release per quarter. Was much easy to follow and keep up on. Last several years they have just gone insane with the amount of quantity of product.
I went in to a new reveal thingy in my locals a few years ago... The new set was so bad I can't even remember it's name and I've never touched those cards I got again after.... What a failure
I basically lost a lot of interest once they moved away from the 3-set per block model and just started shitting out individual random sets. Here's Eldraine! Now here's a mafia set! Now here's another set! No time for story to happen, time to appreciate the setting, no room to expand the mechanics
Rudy DCAing and accidently becomes the majority shareholder. Wonderful timeline. Then all we need is Rudy to convince the SEC to pay out dividends in the form of sealed product and its HAS to the moon.
Hasbro: "Hey guys check it out we have 72 variants and then 16 different treatments for each variant plus one card out of 1000 is made out of solid silver! Magic's awesome!" Players: "Your game isn't fun anymore." Hasbro: "...game?"
Cards made out of solid silver would be an actual, literal, traditional precious metal bullion investment. Awesome! ... But the boxes would be so easy to weigh that non-silver boxes would have to feature an equivalent weighted pack of literal compressed trash.
@@gunsunnuva8346 magic cardboard is worth far more than silver. A magic card weighs about .06 ounces. Price of silver currently about $21 per ounce. Cost of a silver magic card: about $1.25. Solid silver cards would be garbage bulk rares. They could make every card out of silver and it would raise the price of MTG30 from $999 to $1074
@@smack80 Yes, but the point being made, is that a magic card would be made of silver. It's not just silver. Can you imagine how massive the speculated value of said card would be? Disgustingly high.
and its not just the fact that all these treatments exist or the special boxes do which is toxic but one of my biggest issues is that it changes like every set whats in what kind of box etc so its just a giant pain in the ass to follow. if your trying to milk me for 300-500 dollars for tiny pieces of carboard it costs you like 10 dollars to make then it better go down easy not also be shitty to figure out. its just proof of not giving a fuck and assuming people will just buy it regardless.
i mean at the price point its hit magic is not a childrens game with al the mechanics and price like you can buy a box of standard cards and not be able to build a standard ready cheapest format deck for like 140ish here in canada or you can buy your kid 2 full title AAA video games for the same price? which would you buy for kids.
Magic was fine for 25+ years with just draft and starter boxes. Specialty decks were good flavor. But with dozens of new products every year and fast paced release of sets that you have to have, coupled with the lack of places to play for much of the country has killed the appeal. I started playing during fourth edition through alliances. I tried getting back into the game in 2019 with war of the spark when my son showed interest. Lasted about a year before wallet fatigue and trying to keep up, before I bowed out again. Just wasn’t fun for me or my son so was time to go.
I have seen this before in collectibles, the companies followed the same path, pump so much out there they just dilute the values until collectors give up. They completely kill the customer base by trying to take too much of their money and lose it all. Baseball cards, comics, probably more.
The funny thing is it's not just the collectors - the investors, players and stores are also pissed off for their own reasons (some of which overlap). It's the perfect nexus to actually kill this thing.
I think the biggest point of frustration is that other companies like Pokemon and FAB are doing OK. How can Hasbro or WOTC operate in a way that looks like the entire house is burning because of their doing and they are sitting there holding a sign saying "Everything is fine!"
This is like wstching World of warcraft , was the king and die not listening to player base , and alot of the average players move to other games , slowly dying
@@peachydls341 Disney owns the island directly beside pedo island. They have a submarine that would pick up the kids from pedo island and take them to Disney island. It's in the court docs and testimonials from the kids. Think fair scene from the movie Pinocchio. And that's just the beginning. Need I keep going?
I've learned a lot from you over the years Rudy, thanks for your knowledge, and advice. You've virtually changed my whole mindset for the better. Your channel has helped me through the hardest times of my life, and for that, I'm forever grateful for your presence. I appreciate you Bro
I wish Rudy would talk with the Brainstorm Brewery folks - I just finished watching their supposed “debate” show about Magic 30 and at the end, the two guests (and DJ) are all store owners, collectibles people, not players … and they all agreed Magic was in this great place because their bottom line was fine. It was so out-of-touch from my player perspective. I’m happy to see that Rudy can read the room and call it out. Long term sustainability is way more important for players than short term gold rushes.
That 40% is chunky, good job Hasbro. You had it all but it wasn't enough, consumer fatigue is a real thing, not giving your consumers (Who most of which love your product to death) time to enjoy said product before next release, is just self-sabotage, also spitting on their goodwill in addition to that? What did you think was going to happen? Stop printing so much, without time between each release, don't release product that so clearly spits on 80-90% of your player base...
Rosewater is the main corporate face of wotc. They throw lots of money at him so he stays and shuts up - if he bails there will be panic from a lot of players and hasbro investors
I’ve been collecting and playing magic since 2007 . I’m not an investor by no means ... I don’t post a lot but been following u a long time Rudy . I have 4 draft boxes sealed of each set since khans … after the throne collectors box came out I stopped …. I knew things had changed then …
What’s crazy is even the content creators who open or say they will open Magic 30th are getting heat. So many people are opposed to this. You could donate $1100 to a family to pay their rent, or get their kids Christmas gifts, or you can get $20 in value from 4, $250 packs… You’re right about Brian. He really does love and care about Magic. Even Dr Richard Garfield said it should “be about the game first0
Rudy doesnt even know how to play the game. He is a full blown speculative investor and stated many times in his videos that he cant play magic at all.
The fact their CFO is retiring probably means she sees the forest for the trees and is leaping for her golden parachute, or is being kicked out PR style. At this point, Rudy is probably upping their position in hopes of an upswing, otherwise they have plenty of inventory that will become 'rare' if Hasbro and WotC capsizes MTG.
I was excited about brothers war after not having bought or touched my cards in about a year. The first set I played with was Urza's saga and its really nostalgic for me. After seeing some of the cards I pre-ordered 2 draft boxes (to draft with friends), 2 set boxes to open for the old frame artifacts, and a collectors booster to see if I could open anything really cool. After watching someone open a collectors box early, and seeing that ever pack had those stupid ass transformer cards I cancelled all but one of my set boxes. I'll just buy the singles I really want as I mostly play commander these days. I'll play MTGA for free instead. Take wizards private and make the game fun again.
I just want my magic cards to look like magic cards. Ok going back to my adult chicken nugget happy meal. If Hasbro drops below 40 it will be taken over.
I'm down for that. The Florida Fireballs Old School group just had an event and it was great! A bunch of people came out and played. Including Tavis and Open Boosters.
(not a joke) I had a dream last night that Rudy was in my basement with his hair sticking straight up, wandering around aimlessly. He noticed me walking down the stairs and jutted off like a gremlin. By the time I ran up and grabbed my shotgun, he was gone. Later in the dream, it was me wandering around aimlessly through an apartment store, except it was full of MTG boxes and memorabilia as far as the eye could see. Then I saw Rudy, just staring at me eerily, never speaking a word. Hair still sticking straight up. This dream has haunted me for quite some time.
“transitioning a traditional toy company over to more of a digital-media company” These the words of a Hasbro financial services managing director, I think that says so much
The really big insanity will be when they release the MTG 100th set in like 18 months. I think Brothers War is the 94th release. It has like 5 versions, serial numbers, and Transformer Cards. DMU had like 5 versions and Lost Legends. They probably will have tokens that you can redeem with WoTC for old sealed product that they found in a warehouse.
I dont play anymore, but I still have tons of older and RL cards Im sitting on so I occasionally watch some of your vids still. You are awesome man. Never change.
Here ya go Rudy, get in there buddy... On November 9, 2022, Hasbro, Inc. ("Hasbro" or the "Company") announced that Deborah Thomas has informed the Company of her intent to retire from her position as Executive Vice President and Chief Financial Officer after 24 years of distinguished service and leadership with the Company. The Company is conducting a process to identify her successor, looking at both internal and external candidates. Ms. Thomas and the Company plan for her to remain as Chief Financial Officer until her successor is in place, and as an advisor to the Company for a period thereafter to ensure a smooth transition. A copy of the press release announcing the retirement of Ms. Thomas is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference
Rudy, we need a whiteboard video where you educate the Hasbro bigwigs on what they need to do to turn the ship around. Or has the Titanic already half sunk?😬
Hasbro is just another example of our modern corporate world. No one really cares about long-term success, just quarterly returns. This is why several corporations are going to take a dive.
The high water mark for MTG was the day before the first collector box was released. It has been a snowball rolling down the mountain since. Prove me wrong kids, prove me wrong.
@@lucindafletcher497 not really. Mythics were fine. Planeswalkers were fine. Hell, even the chase cards like Inventions/ Invocations were fine. My group stopped playing after we had a blast with Tarkir, Kaladesh and Amonkhet. Commander was on the rise. We enjoyed MTG a lot back then. I came back to Magic last year and it is like day and night. The insanely frequent output of product kills it. The stupid 40k street fighting dead killed the game. The bazillion different 'versions' of a card killed it. Simply put: The overkill of output killed it.
I love how this video has a hidden meaning of what's happening in the economy with the USA right now, thank you for saying this. The MTG community needs to calm down with buying, but there are too many players who "this doesn't effect me" and will still buy all secret lairs and the mtg 30th product and every edh product they make. The game will die before those players realize what they've done.
this i why i watch your channel, you have no qualms telling things as it is, most who have criticism are not big investors and just players who love the game, but you are both. Your perspective is valuable.
Growing up in the 90’s, I’d spend time at my LGS watching the older kids play and talk Magic. Pokémon hadn’t been released yet and that would eventually take over my life, but I was fascinated with MTG. I remember this kind dude had a Lotus and we all knew it was a big deal. Anyway, Rudy reminds me of that time where I just liked being at the card shop and listening to older kids go over rumors, talk shit, and ultimately have fun. Please keep making content ❤.
I used to just loom around the shops for hours when I didn't have decks or other tools of play with me. I mean, I bought something, but after that I'd just talk to other customers or people playing there, sometimes I'd chat with the bored workers. It was a community and we had fun just hanging around, all the while we bought most of our products from there and got our news from the people working there.
News says that the CFO is "retiring" now. Quote from WSJ: “The new CFO will have to have a very good handle on transitioning a traditional toy company over to more of a digital-media company,”
Recent sets have really rubbed me the wrong way due to one simple thing: exclusive release cards. A set isn't just a set anymore. There are cards which are a part of the set, but only in one commander deck and you simply can't pack them randomly. It made me reluctant to buy any products other than the few singles I actually want. Currently I have no plans to purchase any further cards.
@@Big_Dai I mean, yeah. I did play MTG when it first came out. Wish I still had the cards. These videos are interesting to me from a financial/investment standpoint.
Someone is retiring soon or someone is about to get fired soon. Cause no one can be this bad at managing money after being established for this long while founding what we know as TCG's. Even in the lowest points of Pokemon which would be gen 3 and 5 - some of 6. They just cut the prints by a lot and held on that way and only made a limited amount of product. Idk, what Wizards is doing with this. Wizards is like, "hey guys, people dont have a lot of spare money right now. So whatever spare money they have lets have them spend money on Magic." is the only reasoning I could fathom with how they are acting rn.
Good. The boxes are worth more if they stopped making the game. I’m wallet fatigued, frustrated by the election, 401k getting hammered, and the 30th anniversary secret lair and reprinting everything into oblivion on or off the reserve list. That’s where I’m at
Sometimes you do a deep dive on a particular financial topic: I want you to talk us through HOW you think an LGS should best navigate the perceived unsustainable environment. You care, and it shows. I care about the local shop and Mom and Pop, and wonder what you think they can truly do.
I know one of mine is going harder into Warhammer, Flesh and Blood, and Pokémon. They still have some magic and rpg books. Another one starts with comics, then does gaming on the side.
You know it's an important topic when Rudy actually gets serious during his monolog. If he struggles to find the right words to describe the bad scale of a situation, things are just really bad and everything comes down to a shitshow.
I feel these Secret Lairs and 30th Anniversary products are an attempt to pump the numbers up before the end of year, to get a better price from somebody who is about to buy Hasbro
I'm so sick of properties trying to overload their fans. I get it, there's a massive fight for attention. But like it's so taxing and draining to be a fan now. You gotta keep up with new cards, new secret lairs and more every single day. And I feel like so many games and properties are doing it, and it feels like it never lasts. Whether it's WoW or Marvel or otherwise.
Like there will always be other things I want to pay attention to, and yet magic is always trying to drag me back with nothing worth it. Like chill, let me come back on my time.
I agree. I also hate when I complain that I feel like I can't keep up people are all like "WhY dO yOu NeEeD tO bUy EvErY PrOdUcT???". Guys, no one is buying every product - it's the immense time demand to figure out what product to _buy in the first place_ we can't "keep up" with. I can't spend my entire life on the MTG reddit following spoilers every day. I have too much to do. What was once a fun game is now feeling like it's demanding time from me. A lot of people with money to spend have demanding careers and aren't MTG lifers.
It's the change to "engagement" being the most important thing. Providing a good product that interests people for 6 months of the year is no longer considered good business. Now, customers need to be "engaged" at all times to always be focusing on the product because if they do, they are more likely to spend money on it. Just look at video games. Elden Ring is amazing, but it's player count is less than 10% of its peak, because it is an amazing one-off product. Meanwhile, CoD/Fortnite/insert popular live service here is a constantly updating live service that has consistent high player numbers because it is always constantly receiving new product. So, for MTG, instead of getting 4 high quality items a year, which might cause 1-2 months of engagement per product, they release 7+ products so players are always at all times engaged with the current item and the next item. It's awful.
@@Weaver_Games Even Rudy isn't buying every product. It's that bad lmao But yeah the constant spoiler season is insane too, I don't have time to even look at all the new pushed cards coming out, let alone actually play with all the sets.
From my perspective it makes no sense to think they are bouncing back without any positive move from them. If they come out with an apology and admit where they messed up and what they'll change going forward that's when I would consider supporting them / buying stocks. No change of direction from Hasbro / WotC: we are going down the toilet. I used to believe they were too big to fail in a way but not anymore. These last few weeks have really exposed how fragile and poorly sustained their ivory tower really is. It can all come crashing down in the blink of an eye and I don't really care anymore. If WotC dies the game can live without them. And right now you could argue their mere existence and greed is hurting players and every format more than producing good. So players are probably going to get rid of the parasite as a defense mechanism.
Them staining their reputation and showing their incompetence (like aaron forsythe asking people why they think Standard is "drying up")? I think they'll rather go bankrupt first.. they are THAT dumb.
Something I found fascinating over the last year is how, while coming from completely difference stances, the videos of both Rudy and the Prof seems to be more and more often raising similar criticism to WotC. It's incredible how WotC/Hasbro have managed to annoy at the same time both collectors and players, not even by deliberately trying to put together a plan to achieve that exact purpose they would have managed so well at failing. But I think that most of the issues with WotC at the moment can be summarized in "short-termism": they had a model that was successful with only minor changes from 1993 to 2019, but then they moved to product overload with a realease of 5 different lines every month, 7 variants per card none of which means anything, perpetual spoiler season, Secret Lairs, non-MtG IPs, killing the competitve scene, cutting out LGS, etc... and guess what after less than 3 years a large chunk of their customer base feels fatigues, burnt out and disengaged.
I appreciate you voicing your concern for the LGSs and the people this does affect. I know you true to play all sides a little bit and stay mostly optimistic but it really seems like no matter where this goes, LGSs are gonna get destroyed for the next few years (assuming it improves eventually) and we need more people defending them. Thank you
You know as much as I think we have too much product, the insane number of alternate versions in each set has gotten out of control. Normal, borderless, full art, foil textured, etched, etc. I get a card, and I don't even know which one I have anymore.
Not only that but stores don't know which they have either. I've heard so many stories of players purchasing specific versions and getting the wrong version in the mail. It's just a mess.
Double Feature was the initial shot across the bow. The curated set that turned out to just be two sets mushed together but with black/white filter on it.
On the one hand I would like to say "Hasbro of the Coast gets what they sowed.", but on the other hand I guess they continue to make record-breaking profits, so I don't know why people even bother giving pity to WotC and Hasbro.
Amohnket wasn't a good value set but it had brewing power and literally launch MTG Arena along with Ixilan. Like dinosaurs, vampire tribal, they weren't expensive cards but they were "playable" bulk.
We can't stay the course when wizard is excluding the very reason for their success.... The players and collectors, and local lgs. With secret lairs, shoddy very expensive product that is of less quality(box toppers, collectors boxes) no body wants to spend their money anymore on a game they've played, collected for the last thirty years.
@@dimitriousdevilboon7714 If I can't crack a box I won't be upset, I like some of the cards but not all, if I can get it cheap I'll do it, otherwise I won't.
accumulation year is the best way to describe this whole situation. also watching the one mox amber i pulled long ago creep to 100$ is wild. i wonder how many/few other cards are going to have similar value growth. there have been a few sets recently without even that one card
I need an edit of rudy talking about the professor's secret lair alert while the thumbnail of his new secret lair video slowly fades in. then as he pivots to talking about the unhappiness just deepfry the hell out of it
I'm with you, they definitely weren't received well, and don't have much in them worth all that much, but I love those two sets (ignore double feature though). Only other time I had as much fun was opening the kamigawa set, and honestly that one was surprisingly fun to open. Everything else honestly, didn't feel all that fun to open, I even kinda regret opening double masters collector box, even though value wise it was objectively a good opening. Strange times where I can honestly say that I genuinely loved the "failed" double set in comparison to most of the other sets released recently.
The Collector Store just had them listed for 69.99 yesterday for their Black Friday month long sale. After putting a case in my cart, I was like, naw, I think I can do better. Waiting for Papa Bezos to see what's on firesale and everyone else dumping product.
"I can't keep track of them" when all the alt frames foils arts omgwtf barbecue crap started that hit me. I could still pick individual cards that would be winners based on playability but there were so many variants I couldn't capitalize on that knowledge like I used to. Sold almost all my shit, sealed and singles, if I wasn't playing with it I sold it.
The Prof's "New Secret Lair Alert!" brings me joy too. I think it's the only good thing about Secret Lairs. Glad to know you dig them too Rudy! 🥰 ETA Rudy do you reckon you could do a video on hostile takeovers? I've never understood how they work. Whip out the whiteboard and the green visor pls! 😁
What really doesn't work for me anymore is that every single thing looks so different these days. It's all one f'ng big incoherent mess that looks like crap put together in a deck on the table
This is wotc getting into the mtgaltered market, essentially. Combine that with goober crossover stuff and yeah I'm not sure what a new player is even supposed to think anymore. It's important for a game to have a consistent style, flavor, and aesthetic. If this changes from set to set, that's fine. When you're just pumping out product with 5 different frames, artworks, etc. How are you supposed to keep track of anything? The problem is they're catering to the casual market way too hard.
A good way to predict what might show up on Amazon is to search Magic the Gathering, click on the Phyrexia listing, and at the top of the page you will see a button that says "Visit the Magic the Gathering Store" which will bring you to their brand store. From there, you can see a box that says "Give the Gift of Magic" and that will bring you to a separate page with a bunch of products. The company likely has a "Vendor Manager" which is someone who works directly for Amazon and will confirm the deal agreements with the company. They could hold the official listing back until the 5 day event happens.
What's the over/under on MtG going full NetRunner in the next 18 months? I predict this game has an open source/crowd-funded future whether it wants it or not.
In the Richard Garfield's panel on the 30th aniversary, he told that the best way to keep the game it's remembering it's a game and not collection items. And he also said that Maro is the one who recieved more punch but he is not the boss.
Yet "maro" can't stop his incessant and annoying yapping as if he was the face of the company! That old man is just dumb and people are only realizing it now..
@@Big_Dai well it's his work I supose at the moment he talks bad things about the company he will be fired, what I see its someone who loves the game and push it, if Gavin o Melissa del toro becomes the head of all design we could have more okos, najelas uros or only +1+1 mechanics.
Betrayed is the word you’re looking for Rudy: we feel betrayed, all of us, for so many reasons. Having fun playing Genshin instead of Arena- nicer community & company responds positively to community concerns.
The Magic shelf at my Target has shrunk to almost nothing in the last month. It is now being stocked with Pokemon, Yugioh and even Digimon. It's truly sad to see and it all started when they started charging $8.50 for a set booster of Baldur's Gate. That product just gathered dust thanks to the insane price.
Keep in mind that the dip in Hasbro stock is not isolated. It's a systemic pullback in the whole equity market. A lot of companies are getting hit harder than Hasbro.
@@astrostl Were you able to find numbers on other toy companies? I saw maybe one or two out of 8 that were up over the year in the sources I found. Wholly agree with Rudy that this is unsustainable and bad for everyone involved.
@@astrostl the 500 is a broadly diversified portfolio of the largest market cap companies. It's an average. Some will do better than the average some will be worse. Hasbro isn't doing great but it's certainly not doing the worst.
@@Caliban_80 you asserted that the issue is part of a systemic trend. The S&P 500 is the industry standard representation of stocks as a system, and Hasbro is even a part of it. Dips in stocks are not isolated, but the extent to which Hasbro has dipped is noteworthy.
I personally loved when there were months of anticipation after a new product was announced, people speculating, planning new decks, eagerly awaiting the slow trickle of spoilers and just generally getting excited waiting for release day. That can't happen when there's a new product being announced every 2 weeks, it just doesn't feel special anymore. I totally understand the people that are burned out, it really is getting to a point where players just aren't excited by glitzy cards and constant product releases anymore
Great video; you can speak from the heart and combine that with with expert knowledge😊. Btw the last magic product I bought was the very first jumpstart display. Since then I have not felt the need to buy another one. The new commander decks just dont feel „unique“ or exciting enough for their costs and WOTC still does not include arena codes in sealed products like challenger decks… so yeah I am neither buying paper magic nor buying (random) virtual cards on arena..
It’s almost like a company sacrificing long-term growth for short-term gain eventually bites them in the ass. No one could have possibly seen this coming.
wow you got it all figured out if only you would have been in charge
@@henkdachief what point are you tryna make man
why so price-sensitive?
I concur
well if it isn't the consequences of my own actions
Worst thing that ever happened to commander is that WotC noticed it.
Commander is the problem too
@@devonz6034 Commander is what sustains Magic. No one likes any tournament constructed format. Collectors are abandoning the game en mass. I’d be surprised if magic existed past 2023 at this rate.
@@devonz6034 not even lol
@@devonz6034 Yeah I can't stand commander. I started playing at fourth edition and I could not get into playing what I grew up on in such an odd way. Cool others like it, but should not be a main focus in my opinion.
Yep, I would have loved it wizards just made cards the way they always had and never knew commander existed. When they started making cards for commander it became a problem that led to this point
I remember when Magic only had essentially 1 product release per quarter. Was much easy to follow and keep up on. Last several years they have just gone insane with the amount of quantity of product.
4 well constructed boosters per year ought to be enough
Instead of direct sales get stuff back to the games shops
I can't keep up with just one set a quarter tbh... the era we live in now is unsustainable madness
I went in to a new reveal thingy in my locals a few years ago... The new set was so bad I can't even remember it's name and I've never touched those cards I got again after.... What a failure
Stop complaining and just get some extra credit cards
I basically lost a lot of interest once they moved away from the 3-set per block model and just started shitting out individual random sets. Here's Eldraine! Now here's a mafia set! Now here's another set! No time for story to happen, time to appreciate the setting, no room to expand the mechanics
I can't wait for the day when Rudy owns all of Hasbro. Magic twitter would loose it's mind
Is that Rudy's plan all along?
He can increase the breast size again lol
Rudy DCAing and accidently becomes the majority shareholder. Wonderful timeline. Then all we need is Rudy to convince the SEC to pay out dividends in the form of sealed product and its HAS to the moon.
Lol twitter mob be sad
Lol he's the biggest troll clown cry baby I've ever seen pertaining to magic. Dude does nothing but cry when the consumer doesn't agree with him.
Hasbro: "Hey guys check it out we have 72 variants and then 16 different treatments for each variant plus one card out of 1000 is made out of solid silver! Magic's awesome!"
Players: "Your game isn't fun anymore."
Hasbro: "...game?"
Cards made out of solid silver would be an actual, literal, traditional precious metal bullion investment. Awesome! ... But the boxes would be so easy to weigh that non-silver boxes would have to feature an equivalent weighted pack of literal compressed trash.
@@gunsunnuva8346 magic cardboard is worth far more than silver. A magic card weighs about .06 ounces. Price of silver currently about $21 per ounce. Cost of a silver magic card: about $1.25. Solid silver cards would be garbage bulk rares. They could make every card out of silver and it would raise the price of MTG30 from $999 to $1074
@@smack80 Yes, but the point being made, is that a magic card would be made of silver. It's not just silver. Can you imagine how massive the speculated value of said card would be? Disgustingly high.
and its not just the fact that all these treatments exist or the special boxes do which is toxic but one of my biggest issues is that it changes like every set whats in what kind of box etc so its just a giant pain in the ass to follow. if your trying to milk me for 300-500 dollars for tiny pieces of carboard it costs you like 10 dollars to make then it better go down easy not also be shitty to figure out. its just proof of not giving a fuck and assuming people will just buy it regardless.
90s comics market called, they say don't check out what happened to comics once the variant game took over everything
I love how in one hour this has more views than any of the magic 30 panels
Imagine a toy company’s stock going down a month before Christmas lmao
i mean at the price point its hit magic is not a childrens game with al the mechanics and price like you can buy a box of standard cards and not be able to build a standard ready cheapest format deck for like 140ish here in canada or you can buy your kid 2 full title AAA video games for the same price? which would you buy for kids.
Magic was fine for 25+ years with just draft and starter boxes. Specialty decks were good flavor. But with dozens of new products every year and fast paced release of sets that you have to have, coupled with the lack of places to play for much of the country has killed the appeal. I started playing during fourth edition through alliances. I tried getting back into the game in 2019 with war of the spark when my son showed interest. Lasted about a year before wallet fatigue and trying to keep up, before I bowed out again. Just wasn’t fun for me or my son so was time to go.
I have seen this before in collectibles, the companies followed the same path, pump so much out there they just dilute the values until collectors give up. They completely kill the customer base by trying to take too much of their money and lose it all. Baseball cards, comics, probably more.
The funny thing is it's not just the collectors - the investors, players and stores are also pissed off for their own reasons (some of which overlap). It's the perfect nexus to actually kill this thing.
The only way we save it is to not buy until they correct.
I think the biggest point of frustration is that other companies like Pokemon and FAB are doing OK. How can Hasbro or WOTC operate in a way that looks like the entire house is burning because of their doing and they are sitting there holding a sign saying "Everything is fine!"
That's what happened to Beanie Babies.
This is like wstching World of warcraft , was the king and die not listening to player base , and alot of the average players move to other games , slowly dying
MTG Players: "Magic is the best game in the world, run by the worst people in the world."
Disney: "Allow myself to introduce myself...."
My name is Ritchie Cunningham, and this is my wife oh-prah
😂🤣😂
0-0 the year my game is tainted by the mouse I quit
Leave Disney alone
@@peachydls341 Disney owns the island directly beside pedo island. They have a submarine that would pick up the kids from pedo island and take them to Disney island. It's in the court docs and testimonials from the kids. Think fair scene from the movie Pinocchio.
And that's just the beginning. Need I keep going?
I always look forward to the new secret lair alerts from the Prof.
never seen any, got a recommendation on some to watch by them?
I mean talking about the artist cool but I love his price comparisons
I've learned a lot from you over the years Rudy, thanks for your knowledge, and advice. You've virtually changed my whole mindset for the better. Your channel has helped me through the hardest times of my life, and for that, I'm forever grateful for your presence. I appreciate you Bro
I wish Rudy would talk with the Brainstorm Brewery folks - I just finished watching their supposed “debate” show about Magic 30 and at the end, the two guests (and DJ) are all store owners, collectibles people, not players … and they all agreed Magic was in this great place because their bottom line was fine. It was so out-of-touch from my player perspective. I’m happy to see that Rudy can read the room and call it out. Long term sustainability is way more important for players than short term gold rushes.
That 40% is chunky, good job Hasbro. You had it all but it wasn't enough, consumer fatigue is a real thing, not giving your consumers (Who most of which love your product to death) time to enjoy said product before next release, is just self-sabotage, also spitting on their goodwill in addition to that? What did you think was going to happen?
Stop printing so much, without time between each release, don't release product that so clearly spits on 80-90% of your player base...
Damn good call out to the Professor at TCC. He's been dabbling in Flesh and Blood and Yu Gi Oh now.
Sorcery TCG is thé Next one and only one
It blows my mind they don’t have a group within the company voicing these exact concerns smh
They probably do but like any company the suits at the top don't give a fuck what the peasants are crying about
Reckon there isn't or that these people already left
Rosewater is the main corporate face of wotc.
They throw lots of money at him so he stays and shuts up - if he bails there will be panic from a lot of players and hasbro investors
@Rudi ok 'Rudi'. the stock crash tells a different story.
They probably hired someone to just watch rudy and report back instead. Only problem is; that employee might be a Timmy!
I’ve been collecting and playing magic since 2007 . I’m not an investor by no means ... I don’t post a lot but been following u a long time Rudy . I have 4 draft boxes sealed of each set since khans … after the throne collectors box came out I stopped …. I knew things had changed then …
What’s crazy is even the content creators who open or say they will open Magic 30th are getting heat. So many people are opposed to this. You could donate $1100 to a family to pay their rent, or get their kids Christmas gifts, or you can get $20 in value from 4, $250 packs…
You’re right about Brian. He really does love and care about Magic. Even Dr Richard Garfield said it should “be about the game first0
A Prof/Rudy Shuffle Up & Play is what I'm looking forward to.
Rudy doesnt even know how to play the game. He is a full blown speculative investor and stated many times in his videos that he cant play magic at all.
@@LordEisenfaust He literally has older videos playing against Prof at Magic events back in 2016/17. But ok
The fact their CFO is retiring probably means she sees the forest for the trees and is leaping for her golden parachute, or is being kicked out PR style. At this point, Rudy is probably upping their position in hopes of an upswing, otherwise they have plenty of inventory that will become 'rare' if Hasbro and WotC capsizes MTG.
My objective is to short Hasbro to $40
Blood in the water, the sharks are coming out.
Let the WSB shenanigans commence.
Wouldn’t they deserve it?
Good call. I bet if you bought Jan2023@40 puts you'd get paid.
short Hasbro, stop buying magic
the script writes itself!
Having Ruddy be so serious is the biggest sign that shit is very, VERY bad.
I was excited about brothers war after not having bought or touched my cards in about a year. The first set I played with was Urza's saga and its really nostalgic for me. After seeing some of the cards I pre-ordered 2 draft boxes (to draft with friends), 2 set boxes to open for the old frame artifacts, and a collectors booster to see if I could open anything really cool. After watching someone open a collectors box early, and seeing that ever pack had those stupid ass transformer cards I cancelled all but one of my set boxes. I'll just buy the singles I really want as I mostly play commander these days. I'll play MTGA for free instead. Take wizards private and make the game fun again.
I just want my magic cards to look like magic cards. Ok going back to my adult chicken nugget happy meal. If Hasbro drops below 40 it will be taken over.
Rudy and Edwin play old school on Shuffle Up and Play on TCC. I'm wishing this into existence.
I'm down for that. The Florida Fireballs Old School group just had an event and it was great! A bunch of people came out and played. Including Tavis and Open Boosters.
Lol, Rudy somehow leveraging his knowledge of markets and magic into owning Hasbro would be insane 🤣
what a dream come true xd
(not a joke)
I had a dream last night that Rudy was in my basement with his hair sticking straight up, wandering around aimlessly.
He noticed me walking down the stairs and jutted off like a gremlin. By the time I ran up and grabbed my shotgun, he was gone.
Later in the dream, it was me wandering around aimlessly through an apartment store, except it was full of MTG boxes and memorabilia as far as the eye could see. Then I saw Rudy, just staring at me eerily, never speaking a word. Hair still sticking straight up.
This dream has haunted me for quite some time.
“transitioning a traditional toy company over to more of a digital-media company”
These the words of a Hasbro financial services managing director, I think that says so much
The really big insanity will be when they release the MTG 100th set in like 18 months. I think Brothers War is the 94th release. It has like 5 versions, serial numbers, and Transformer Cards. DMU had like 5 versions and Lost Legends. They probably will have tokens that you can redeem with WoTC for old sealed product that they found in a warehouse.
Hasbro: everything’s perfect!
Also Hasbro: loses almost half of their company value in 2022
I dont play anymore, but I still have tons of older and RL cards Im sitting on so I occasionally watch some of your vids still. You are awesome man. Never change.
Not surprised, with the business decisions made as of late and the total disregard of the player base, it was only a matter of time.
The prof dropped a secret lair video today, and it was equally glorious and depressing.
And stores finally realize, that WOTC is leaving them on the sidewalk.
Irrepairable damage.
It is easier for « Someone » to come in and take control over Hasbro.
Go for it Rudy 😂❤
Here ya go Rudy, get in there buddy...
On November 9, 2022, Hasbro, Inc. ("Hasbro" or the "Company") announced that Deborah Thomas has informed the Company of her intent to retire from her position as Executive Vice President and Chief Financial Officer after 24 years of distinguished service and leadership with the Company. The Company is conducting a process to identify her successor, looking at both internal and external candidates. Ms. Thomas and the Company plan for her to remain as Chief Financial Officer until her successor is in place, and as an advisor to the Company for a period thereafter to ensure a smooth transition. A copy of the press release announcing the retirement of Ms. Thomas is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference
Rudy, we need a whiteboard video where you educate the Hasbro bigwigs on what they need to do to turn the ship around. Or has the Titanic already half sunk?😬
Hasbro is just another example of our modern corporate world. No one really cares about long-term success, just quarterly returns. This is why several corporations are going to take a dive.
The high water mark for MTG was the day before the first collector box was released. It has been a snowball rolling down the mountain since. Prove me wrong kids, prove me wrong.
It started with Mythic cards
Throne of Eldraine marked a downward spiral due to CBs and insane power creep.
when wotc banned owen turtenwald he and jon finkle made a plan to take them down from the inside
@@lucindafletcher497 not really. Mythics were fine. Planeswalkers were fine. Hell, even the chase cards like Inventions/ Invocations were fine. My group stopped playing after we had a blast with Tarkir, Kaladesh and Amonkhet. Commander was on the rise. We enjoyed MTG a lot back then. I came back to Magic last year and it is like day and night. The insanely frequent output of product kills it. The stupid 40k street fighting dead killed the game. The bazillion different 'versions' of a card killed it.
Simply put: The overkill of output killed it.
Yes. Masterpiece era was peak in collectibility and dominaria what comes to game itself. But those models were not profitable enough for Hasbro
I love how this video has a hidden meaning of what's happening in the economy with the USA right now, thank you for saying this. The MTG community needs to calm down with buying, but there are too many players who "this doesn't effect me" and will still buy all secret lairs and the mtg 30th product and every edh product they make. The game will die before those players realize what they've done.
this i why i watch your channel, you have no qualms telling things as it is, most who have criticism are not big investors and just players who love the game, but you are both. Your perspective is valuable.
I love how you relate current overall market conditions with the MTG market.
Growing up in the 90’s, I’d spend time at my LGS watching the older kids play and talk Magic. Pokémon hadn’t been released yet and that would eventually take over my life, but I was fascinated with MTG. I remember this kind dude had a Lotus and we all knew it was a big deal. Anyway, Rudy reminds me of that time where I just liked being at the card shop and listening to older kids go over rumors, talk shit, and ultimately have fun. Please keep making content ❤.
I used to just loom around the shops for hours when I didn't have decks or other tools of play with me. I mean, I bought something, but after that I'd just talk to other customers or people playing there, sometimes I'd chat with the bored workers.
It was a community and we had fun just hanging around, all the while we bought most of our products from there and got our news from the people working there.
News says that the CFO is "retiring" now. Quote from WSJ: “The new CFO will have to have a very good handle on transitioning a traditional toy company over to more of a digital-media company,”
Recent sets have really rubbed me the wrong way due to one simple thing: exclusive release cards. A set isn't just a set anymore. There are cards which are a part of the set, but only in one commander deck and you simply can't pack them randomly. It made me reluctant to buy any products other than the few singles I actually want.
Currently I have no plans to purchase any further cards.
I haven't played magic for years and don't own any cards. However, I love these videos just because of the passion and personality this dude exhibits.
You are weird
great exactly what we need, complainers that dont actually play the game
@@Big_Dai I mean, yeah. I did play MTG when it first came out. Wish I still had the cards. These videos are interesting to me from a financial/investment standpoint.
Hasbro is finally learning that those who are buying their products don’t have bottomless pockets
The green screen backgrounds just keep getting better and better
Brazilian Folks are here to share and spread the word
Someone is retiring soon or someone is about to get fired soon. Cause no one can be this bad at managing money after being established for this long while founding what we know as TCG's. Even in the lowest points of Pokemon which would be gen 3 and 5 - some of 6. They just cut the prints by a lot and held on that way and only made a limited amount of product. Idk, what Wizards is doing with this. Wizards is like, "hey guys, people dont have a lot of spare money right now. So whatever spare money they have lets have them spend money on Magic." is the only reasoning I could fathom with how they are acting rn.
Good. The boxes are worth more if they stopped making the game. I’m wallet fatigued, frustrated by the election, 401k getting hammered, and the 30th anniversary secret lair and reprinting everything into oblivion on or off the reserve list. That’s where I’m at
Amen. Add crypto IRA to the mix. Literally the only thing I’m up on right now is Throne and HEX crypto lol
Awe, poor rich people's pretend money not working like it's supposed to. Boo hoo.
@@Xoulrath_ I know right. Financially trying to make your family secure while working 6 days a week doing factory shift work is rich people problems.
@@Xoulrath_ Repeat after me: Magic is not socialism
@@thomassabecky3055 this game is not for u if u are working 6 days a week trying to feed ur family
"Accumulation and solvency" 24:50
Sometimes you do a deep dive on a particular financial topic: I want you to talk us through HOW you think an LGS should best navigate the perceived unsustainable environment. You care, and it shows. I care about the local shop and Mom and Pop, and wonder what you think they can truly do.
I know one of mine is going harder into Warhammer, Flesh and Blood, and Pokémon. They still have some magic and rpg books.
Another one starts with comics, then does gaming on the side.
You know it's an important topic when Rudy actually gets serious during his monolog. If he struggles to find the right words to describe the bad scale of a situation, things are just really bad and everything comes down to a shitshow.
I feel these Secret Lairs and 30th Anniversary products are an attempt to pump the numbers up before the end of year, to get a better price from somebody who is about to buy Hasbro
Such a good point about the wealth gap.
I just want someone to love me like Wizards loves me...
In other words I'm a sadomasochist...
love your videos Rudy! never go away. :) would love to see you and the Prof. do a round table on the state of Magic
I'm so sick of properties trying to overload their fans.
I get it, there's a massive fight for attention. But like it's so taxing and draining to be a fan now. You gotta keep up with new cards, new secret lairs and more every single day.
And I feel like so many games and properties are doing it, and it feels like it never lasts. Whether it's WoW or Marvel or otherwise.
Like there will always be other things I want to pay attention to, and yet magic is always trying to drag me back with nothing worth it.
Like chill, let me come back on my time.
I agree. I also hate when I complain that I feel like I can't keep up people are all like "WhY dO yOu NeEeD tO bUy EvErY PrOdUcT???". Guys, no one is buying every product - it's the immense time demand to figure out what product to _buy in the first place_ we can't "keep up" with. I can't spend my entire life on the MTG reddit following spoilers every day. I have too much to do. What was once a fun game is now feeling like it's demanding time from me.
A lot of people with money to spend have demanding careers and aren't MTG lifers.
This is how I feel about all of my fandoms right now. So much coming out, and even if I wanted to keep up, nothings even available anyway.
It's the change to "engagement" being the most important thing. Providing a good product that interests people for 6 months of the year is no longer considered good business. Now, customers need to be "engaged" at all times to always be focusing on the product because if they do, they are more likely to spend money on it. Just look at video games. Elden Ring is amazing, but it's player count is less than 10% of its peak, because it is an amazing one-off product. Meanwhile, CoD/Fortnite/insert popular live service here is a constantly updating live service that has consistent high player numbers because it is always constantly receiving new product. So, for MTG, instead of getting 4 high quality items a year, which might cause 1-2 months of engagement per product, they release 7+ products so players are always at all times engaged with the current item and the next item. It's awful.
@@Weaver_Games Even Rudy isn't buying every product. It's that bad lmao
But yeah the constant spoiler season is insane too, I don't have time to even look at all the new pushed cards coming out, let alone actually play with all the sets.
Price sensitive lol !!! He’s just so angry about it !! I love it !! He’s speaking for all of us !!
From my perspective it makes no sense to think they are bouncing back without any positive move from them.
If they come out with an apology and admit where they messed up and what they'll change going forward that's when I would consider supporting them / buying stocks.
No change of direction from Hasbro / WotC: we are going down the toilet. I used to believe they were too big to fail in a way but not anymore. These last few weeks have really exposed how fragile and poorly sustained their ivory tower really is. It can all come crashing down in the blink of an eye and I don't really care anymore.
If WotC dies the game can live without them. And right now you could argue their mere existence and greed is hurting players and every format more than producing good. So players are probably going to get rid of the parasite as a defense mechanism.
Them staining their reputation and showing their incompetence (like aaron forsythe asking people why they think Standard is "drying up")?
I think they'll rather go bankrupt first.. they are THAT dumb.
They can drive it down, to Avernus. And bounce back with one press release.
They just need to announce sets are back to 1 product 😶
Amazon doesn't use SKUs, they use ASIN numbers. Same effect but different categorization.
Something I found fascinating over the last year is how, while coming from completely difference stances, the videos of both Rudy and the Prof seems to be more and more often raising similar criticism to WotC. It's incredible how WotC/Hasbro have managed to annoy at the same time both collectors and players, not even by deliberately trying to put together a plan to achieve that exact purpose they would have managed so well at failing.
But I think that most of the issues with WotC at the moment can be summarized in "short-termism": they had a model that was successful with only minor changes from 1993 to 2019, but then they moved to product overload with a realease of 5 different lines every month, 7 variants per card none of which means anything, perpetual spoiler season, Secret Lairs, non-MtG IPs, killing the competitve scene, cutting out LGS, etc... and guess what after less than 3 years a large chunk of their customer base feels fatigues, burnt out and disengaged.
I appreciate you voicing your concern for the LGSs and the people this does affect. I know you true to play all sides a little bit and stay mostly optimistic but it really seems like no matter where this goes, LGSs are gonna get destroyed for the next few years (assuming it improves eventually) and we need more people defending them. Thank you
You know as much as I think we have too much product, the insane number of alternate versions in each set has gotten out of control. Normal, borderless, full art, foil textured, etched, etc. I get a card, and I don't even know which one I have anymore.
Not only that but stores don't know which they have either. I've heard so many stories of players purchasing specific versions and getting the wrong version in the mail. It's just a mess.
Exactly. When collectors and stores are getting easily confused by cards, that's a sign you have gone too far.
Double Feature was the initial shot across the bow. The curated set that turned out to just be two sets mushed together but with black/white filter on it.
On the one hand I would like to say "Hasbro of the Coast gets what they sowed.", but on the other hand I guess they continue to make record-breaking profits, so I don't know why people even bother giving pity to WotC and Hasbro.
Targets and Walmarts in my area have reduced stock of Magic considerably. Hasbro needs to reduce products and increase the quality of those released.
Amohnket wasn't a good value set but it had brewing power and literally launch MTG Arena along with Ixilan. Like dinosaurs, vampire tribal, they weren't expensive cards but they were "playable" bulk.
Dont forget the Egyptian-Theme was bonkers. All the Sets had Flavor.
Coming back to this video less than a week later is incredible. Thank you for documenting this
Rudy intros are rapidly becoming the intro to Bear in the Big Blue House.
I literally just talked to my daughter about how poorly my impression of Stutter the Mouse has aged...
Rudy, the last line killed me. Stay golden ♥️
We can't stay the course when wizard is excluding the very reason for their success.... The players and collectors, and local lgs. With secret lairs, shoddy very expensive product that is of less quality(box toppers, collectors boxes) no body wants to spend their money anymore on a game they've played, collected for the last thirty years.
Hasbro CFO just "retired "........ nothing to see here folks.
Thank you Rudy for all the wonderful insights.
I really want double feature to go on firesale, I'd like to crack a box of it.
buy it now....trust me.
I hope you know that every card in that set looks like it was left in the sun for too long (=grayscale) 😅.
I'm slowing buying a box a month. With the future plan to do draft night on future Halloweens.
The cards look nice actually
@@dimitriousdevilboon7714 If I can't crack a box I won't be upset, I like some of the cards but not all, if I can get it cheap I'll do it, otherwise I won't.
accumulation year is the best way to describe this whole situation. also watching the one mox amber i pulled long ago creep to 100$ is wild. i wonder how many/few other cards are going to have similar value growth. there have been a few sets recently without even that one card
Been watching for years. This is definitely one of your best videos. Cheers man
I need an edit of rudy talking about the professor's secret lair alert while the thumbnail of his new secret lair video slowly fades in. then as he pivots to talking about the unhappiness just deepfry the hell out of it
Damn, I was hoping for the fire sale of MID and VOW. Don't care what the market thinks, I like the product. 👍
Same 😂 No new Modern/Commander staples, but the theme is amazing and playing kitchen table jank is more fun anyway
I'm with you, they definitely weren't received well, and don't have much in them worth all that much, but I love those two sets (ignore double feature though). Only other time I had as much fun was opening the kamigawa set, and honestly that one was surprisingly fun to open. Everything else honestly, didn't feel all that fun to open, I even kinda regret opening double masters collector box, even though value wise it was objectively a good opening. Strange times where I can honestly say that I genuinely loved the "failed" double set in comparison to most of the other sets released recently.
Yuck
Hasn't this been on fire sale from release?
The Collector Store just had them listed for 69.99 yesterday for their Black Friday month long sale. After putting a case in my cart, I was like, naw, I think I can do better. Waiting for Papa Bezos to see what's on firesale and everyone else dumping product.
"I can't keep track of them" when all the alt frames foils arts omgwtf barbecue crap started that hit me. I could still pick individual cards that would be winners based on playability but there were so many variants I couldn't capitalize on that knowledge like I used to. Sold almost all my shit, sealed and singles, if I wasn't playing with it I sold it.
Dominaria Jumpstart is absolutely going to the wall. I'll pick one up at 50 and throw it in a wardrobe.
I’ve never heard Rudy so serious in six years. Yikes. 😢
The Prof's "New Secret Lair Alert!" brings me joy too. I think it's the only good thing about Secret Lairs. Glad to know you dig them too Rudy! 🥰
ETA Rudy do you reckon you could do a video on hostile takeovers? I've never understood how they work. Whip out the whiteboard and the green visor pls! 😁
this green screen backgrounds are ridiculously getting realistic
If no one else is having that kind of conversation, someone's got to say it. Good for him to point this out.
What really doesn't work for me anymore is that every single thing looks so different these days. It's all one f'ng big incoherent mess that looks like crap put together in a deck on the table
This is wotc getting into the mtgaltered market, essentially. Combine that with goober crossover stuff and yeah I'm not sure what a new player is even supposed to think anymore. It's important for a game to have a consistent style, flavor, and aesthetic. If this changes from set to set, that's fine. When you're just pumping out product with 5 different frames, artworks, etc. How are you supposed to keep track of anything? The problem is they're catering to the casual market way too hard.
Hey Rudy! On the left side of the screen, the box in the middle- is upside down. (And it bothers the shit out of me)
Just when I start putting money into Hasbro and it crashes wth
I also love the New secret lair alert... crazy, Great video as always rudy, again... get a taco have a nice day.
A good way to predict what might show up on Amazon is to search Magic the Gathering, click on the Phyrexia listing, and at the top of the page you will see a button that says "Visit the Magic the Gathering Store" which will bring you to their brand store. From there, you can see a box that says "Give the Gift of Magic" and that will bring you to a separate page with a bunch of products.
The company likely has a "Vendor Manager" which is someone who works directly for Amazon and will confirm the deal agreements with the company. They could hold the official listing back until the 5 day event happens.
What's the over/under on MtG going full NetRunner in the next 18 months? I predict this game has an open source/crowd-funded future whether it wants it or not.
In the Richard Garfield's panel on the 30th aniversary, he told that the best way to keep the game it's remembering it's a game and not collection items.
And he also said that Maro is the one who recieved more punch but he is not the boss.
Yet "maro" can't stop his incessant and annoying yapping as if he was the face of the company!
That old man is just dumb and people are only realizing it now..
@@Big_Dai well it's his work I supose at the moment he talks bad things about the company he will be fired, what I see its someone who loves the game and push it, if Gavin o Melissa del toro becomes the head of all design we could have more okos, najelas uros or only +1+1 mechanics.
Even on Rudy's channel, I can't escape the NEW SECRET LAIR ALERT
Wotc always does the right thing. After they've exhausted all other options.
18 min in are some of the most beautiful rudy words ever
Betrayed is the word you’re looking for Rudy: we feel betrayed, all of us, for so many reasons. Having fun playing Genshin instead of Arena- nicer community & company responds positively to community concerns.
The Magic shelf at my Target has shrunk to almost nothing in the last month. It is now being stocked with Pokemon, Yugioh and even Digimon. It's truly sad to see and it all started when they started charging $8.50 for a set booster of Baldur's Gate. That product just gathered dust thanks to the insane price.
Keep in mind that the dip in Hasbro stock is not isolated. It's a systemic pullback in the whole equity market. A lot of companies are getting hit harder than Hasbro.
The S&P 500 is down 21% YTD. Hasbro is down almost double that at 40%.
@@astrostl Were you able to find numbers on other toy companies? I saw maybe one or two out of 8 that were up over the year in the sources I found.
Wholly agree with Rudy that this is unsustainable and bad for everyone involved.
@@astrostl the 500 is a broadly diversified portfolio of the largest market cap companies. It's an average. Some will do better than the average some will be worse. Hasbro isn't doing great but it's certainly not doing the worst.
@@Caliban_80 you asserted that the issue is part of a systemic trend. The S&P 500 is the industry standard representation of stocks as a system, and Hasbro is even a part of it. Dips in stocks are not isolated, but the extent to which Hasbro has dipped is noteworthy.
@@astrostl Not saying I want to rush out and buy, just that a decline in a consumer discretionary company during a recession is not really big news.
I personally loved when there were months of anticipation after a new product was announced, people speculating, planning new decks, eagerly awaiting the slow trickle of spoilers and just generally getting excited waiting for release day. That can't happen when there's a new product being announced every 2 weeks, it just doesn't feel special anymore. I totally understand the people that are burned out, it really is getting to a point where players just aren't excited by glitzy cards and constant product releases anymore
Great video; you can speak from the heart and combine that with with expert knowledge😊. Btw the last magic product I bought was the very first jumpstart display. Since then I have not felt the need to buy another one. The new commander decks just dont feel „unique“ or exciting enough for their costs and WOTC still does not include arena codes in sealed products like challenger decks… so yeah I am neither buying paper magic nor buying (random) virtual cards on arena..