The true cost of coffee.

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  • Опубліковано 1 гру 2024

КОМЕНТАРІ • 403

  • @OurChangingClimate
    @OurChangingClimate  5 років тому +89

    What kind of coffee do you usually buy/drink?

    • @rovingwaves1199
      @rovingwaves1199 5 років тому +29

      NONE - saving so much waste (even with keepcups) but especially, money.

    • @Pyro-et9vs
      @Pyro-et9vs 5 років тому +8

      Our Changing Climate i haven’t drank coffee in a few years, but i will never touch a cup of coffee even after i go to my tomb

    • @AndreaHa
      @AndreaHa 5 років тому +7

      I used to drink a lot of coffee... switched to black tea (specifically chai) 5 yrs ago!
      I do drink 3 cups of tea per day though.

    • @Romandy13
      @Romandy13 5 років тому +24

      There is this coffee farm in my area and their coffee is really good. The farmers don't only grow the crop, but also distribute the coffee themselves and even have their own café chain. They have both helped our local economy and have given lots of jobs to those who needed it.
      On the plus side, I get to indulge on their iced coffee when I have the budget.

    • @Pierluigi996
      @Pierluigi996 5 років тому +4

      I buy only organic and fair trade coffee since I drink it every now and then... I hope I have made a good environmental decision..

  • @MarioRafaelM
    @MarioRafaelM 5 років тому +690

    My family has grown coffee for over 150 years we have done shade grown coffee financially some years it doesn't make sense you need to diversify your production. But there's some pride in the type of coffee you grow. One funny thing about the shade grown coffee it's that the coffee takes notes from the fruits they grow close by and viceversa like an orange or tangerines will be really bitter. What people should know that you buy a Starbucks coffee for $5 but producers from that probably will get less than $0.50 and workers a fraction of that that's why you should try to make your own coffee instead of buying Starbucks or getting a Keurig or Lavazza Blue. Thanks for reading if you make it this far. English its not my native language so sorry for the grammar

    • @Helsinkisillest
      @Helsinkisillest 5 років тому +20

      love it. where does your family come from? love to hear stories like this.

    • @brattingprincess
      @brattingprincess 5 років тому +13

      Yes this is why I only buy directly from farms like yours or cafes who work directly with farms like yours.

    • @yuliafeshchuck7675
      @yuliafeshchuck7675 5 років тому +27

      Hi! English is not my mother tongue as well. But it would be great if you try to answer some of my questions.
      Do you sell your coffee by yourself or directly to coffeeshops? Or maybe it can be found in supermarkets under some brand name?
      As a final consumer in Germany, how can I recognize coffee from farms like yours? Should it be labelled as FairTrade or organic etc?

    • @firstclassstupid97
      @firstclassstupid97 5 років тому +18

      By far not the worst grammar I have seen. Some natives are far worse. You get your point across, which is something you cannot always say of natives, so you are doing pretty well

    • @niamhomahony7794
      @niamhomahony7794 5 років тому +9

      For a non native speaker your grammar is wonderful and it's really interesting to hear from someone who works with coffee full-time.

  • @meepcity48
    @meepcity48 5 років тому +128

    My aunt in El Salvador grows coffee in fincas (shade grown, basically), where there are other fruit trees and plants growing alongside the coffee. First, the coffee is picked, then it is slightly roasted, then the shell is pulled off by hand (a very labor intensive task, as the shell does not come off easily), then it is roasted again and put into big sacks that only sell for $2 each. I did not believe her at first when she told me that was how much they paid, but considering how cheap a cup of coffee is about anywhere, it was quite infuriating to know that she and many other coffee farmers are not given enough to sustain themselves.

    • @leoperez6737
      @leoperez6737 5 років тому +9

      Meep City Al most the same happens to most of the produce. My uncle has orange fields he just sells a big box of oranges for about 0.05 US dollars. And once I’ve met a guy who inherited an advocado farm. He says he rathers to give them away, because he is frustrated about how little he can makes for a kilo of advocados, which is also about 0.05

    • @woodlymarcello2706
      @woodlymarcello2706 5 років тому +3

      C grade coffee is at .90 per pound. Consumers need to find local coffee roasters who publish transparency reports that tell buyers what they pay for green coffee. Love coffees from El Salvador. Try Aida B. Finca Kilimanjaro or some of the Bourbon varieties.

    • @loganamnosiss
      @loganamnosiss 4 роки тому +1

      $2/lb FOB isn’t a terrible price. Especially;considering it would be exported in a lot approx 40k pounds. By the time it reaches the roaster, that coffee incurred additional shipping, customs, and finance charges and would end up being ~$3.10/lb to the roaster. The roaster would then roast the coffee and have a ~15% weight loss, which is accounted for in the final per pound roasted cost along with any packaging they use.

  • @mroverkill2
    @mroverkill2 5 років тому +407

    Can you please make a video about tea too

    • @ScarecrOmega
      @ScarecrOmega 5 років тому +8

      Was about to ask the same. Stay away from Chinese tea.

    • @Dedjkeorrn42
      @Dedjkeorrn42 5 років тому +8

      he should have talked about what the most efficent source of caffeine is in this video

    • @gewreid5946
      @gewreid5946 5 років тому +2

      A video about tea would be great.
      I wonder if there would be any alternatives like shade grown coffee.

    • @rickali5407
      @rickali5407 5 років тому +1

      @@boqoll Taylor's of Harrogate ftw

    • @KLK01
      @KLK01 5 років тому +1

      @@ScarecrOmega Everything that's chinese.

  • @AlluX97
    @AlluX97 5 років тому +239

    next video idea: The true cost of alcohol?

    • @crazydragy4233
      @crazydragy4233 4 роки тому +10

      Allu R thatd be really awesome! Im quite aware of the impact it ahs on people but ive never heard anything about it in this discussion.

    • @luc6284
      @luc6284 4 роки тому +3

      Good one

    • @machematix
      @machematix 4 роки тому +6

      I'm scared.

    • @GhostOfAMachine
      @GhostOfAMachine 3 роки тому +2

      I get my locally produced moonshine here in WV for pretty good deal

    • @infidelheretic923
      @infidelheretic923 3 роки тому +1

      Quite high.
      Takes a great deal of grain to make it.
      Plus the cost of shipping and alcohol related illnesses and accidents. We even tried banning it once. Though that didn’t end well

  • @sd8313
    @sd8313 5 років тому +198

    Video about chocolate please

    • @enigma4526
      @enigma4526 5 років тому +1

      This needs more likes.

    • @hannahvincent7119
      @hannahvincent7119 5 років тому +1

      PLEASE

    • @ChicagoTurtle1
      @ChicagoTurtle1 5 років тому +5

      S D. Coffee and Chocolate are suppose to be lost in the climate crisis. All of our foods will see a reduction in variety. It’s going to be more and more basic and simple - if we keep our course.

    • @crazydragy4233
      @crazydragy4233 4 роки тому +1

      ChicagoTurtle1 I don’t think they have to be out completely but reduced by like 90%.
      Its not a necessity, and bring a bunch of health issues with over use which is rampant. It should have a proper price tag for the luxury items they are and i think its okay to consume a few times a year during celebrations n stuff but not multiple times a day.

    • @ChicagoTurtle1
      @ChicagoTurtle1 4 роки тому +1

      Crazy Dragy.
      Ya probably. If that, then we will start to see things become rarities. Rare and highly sought after. Like trouffles.

  • @sarapocorn
    @sarapocorn 5 років тому +131

    My cognitive dissonance is not happy.

    • @lalbiakzualachhakchhuak9958
      @lalbiakzualachhakchhuak9958 5 років тому

      Fun, isn't it?

    • @puddingball
      @puddingball 5 років тому +9

      I saw the video pop up and I thought "damn, I will have to face this". It took me until today to watch it.
      Guess it's time to start looking into better produced coffee now. Thanks, OCC :(:

    • @ChicagoTurtle1
      @ChicagoTurtle1 5 років тому

      Sara K. But Robusta is used for ____________.

    • @fetterkeks2796
      @fetterkeks2796 3 роки тому

      @@puddingball Same, I've seen this one pop up in my recommendations so many times and just never had the guts to watch it. I'm glad i did though, as from now on I'll try to both lower my consumption and in exchange buy fairly produced coffee :)

  • @JessieRainbowEyes
    @JessieRainbowEyes 5 років тому +66

    Long time viewer here! The amount of research that goes into these videos is insane, it’s like a mini essay in video form! Keep it up!

  • @Pyro-et9vs
    @Pyro-et9vs 5 років тому +330

    My parents will be furious if i show them this video...
    Which is why i’m going to show them

    • @hannahvincent7119
      @hannahvincent7119 5 років тому +5

      James uber How?

    • @jackshen5093
      @jackshen5093 5 років тому +8

      James uber how so? Or u just don’t like the dirty facts about ur cheap morning coffee that u like so much?

    • @theasherroseman
      @theasherroseman 3 роки тому +1

      @Gik76 by all calculation and scientific evidence we should be in cooling rn

    • @DangNguyen-jw9fl
      @DangNguyen-jw9fl 3 роки тому

      @@theasherroseman So earth is cooling but ice is melting? Sound not right at all

    • @shirubaseishin3065
      @shirubaseishin3065 3 роки тому

      @@DangNguyen-jw9fl No earth SHOULD be cooling according to trends in climate. But it isn't because of us humans. Our impact switched the earth from a cooling trend toward a warming trend.

  • @arielaguilera96
    @arielaguilera96 5 років тому +64

    I love your videos even though they make me depressed af lol and I don't think one can be exhausted of hearing your voice hahaha

  • @franekwojciechowicz3167
    @franekwojciechowicz3167 5 років тому +21

    I'm never exhausted of hearing your voice, you're great! This should be shown in every cafe.

  • @masara455
    @masara455 5 років тому +14

    As an active coffee consumer, your video shed light on a very important topic that we try to avoid. There needs to be a demand for change if we wanna continue at this rate of consumption!

    • @marissachilders7550
      @marissachilders7550 5 років тому +2

      If you like coffee, look for coffee at local shops and specialty coffee shops, they typically try to instill practices that are better both for farmers and for the crop. When they are based in relationship they usually treat the plants better and the people working on the farms. The specialty stores usually can tell you directly what farm it comes from and have probably met the farmers.

    • @UltimateAlgorithm
      @UltimateAlgorithm 5 років тому +4

      The rate of consumption is the primary force that drive the modern farming. Old ways of farming can not meet the modern demand. So it is either reduce the demand or increase production. If for some instance these modern techniques stoped but the demand stays the same, the price will skyrocket. Coffee will become luxury items.

  • @calebhoo4193
    @calebhoo4193 4 роки тому +2

    I just bought my first bag of single origin, more ethically priced/grown coffee and came back to this video. I’m aware it’s a social privilege to afford what this product is, and merely consuming isn’t a solution to a problem. As good as the coffee is, the knowledge you share is more important. Thank you for making this video.

  • @syk5166
    @syk5166 3 роки тому +5

    This needs to be broadcasted on national television in every single coffee consuming country in the world!!

  • @class_that
    @class_that 5 років тому +54

    What about climate change and its effects on coffee production? I've read somewhere that by 2050 coffee on daily basis will be available only for a limited group of people (because of its price).

    • @Dubadubadu123
      @Dubadubadu123 5 років тому +9

      I heard by 2050 we are all dead anyway... Never trust any date which lays so far in the future

    • @hedgehog3180
      @hedgehog3180 5 років тому +7

      I believe that it is true that climate change is shrinking the regions where coffee can be grown.

    • @Czarwenn
      @Czarwenn 5 років тому

      Wait wtf ?? Whyy😭

    • @class_that
      @class_that 5 років тому

      @James uber I dont know the answer, that's why I asked 😉

    • @class_that
      @class_that 5 років тому

      @James uber i wouldnt agree with it. I mean the climate has always been changing, but since industrial revolution the process has been faster due to all the ghg emissions. And I didnt mean to blame the coffee industry on that, if that's what you understood from my comment. Just wanted to start a discussion about the impacts of climate change on coffee production

  • @camilascherdien5280
    @camilascherdien5280 3 роки тому +3

    Your channel is amazing! Thanks for the great content and such important work that you are doing. I’m from Brazil and I want to congratulate you for emphasizing the responsibility of North countries in changing their consumption habits and pressing the government to change policies.

  • @Sunmedallion_
    @Sunmedallion_ 5 років тому +9

    buy from coffee roasters who are publicly open about transparency in their supply chain - this often means they are committed to paying the farmer a living wage either through fair trade certification or a direct partnership with the farm. It doesn't solve the entire issue but it ensures financial support to small farmers rather than the industrialized coffee industry which is driving the C-price so low farmers can't get by.

  • @amy_smith
    @amy_smith 5 років тому +37

    Loved this video! So informative! Could you do a video on the cost of chocolate?

    • @wordsandtricks
      @wordsandtricks 5 років тому +3

      You might like Rotten on Netflix. They did an episode on cocoa farmers & their struggles.

  • @chesseski7271
    @chesseski7271 5 років тому +31

    * Mutes audio while watching *
    Wow, coffee is awesome

  • @DukeSloth
    @DukeSloth 5 років тому +24

    Quit coffee years ago to get rid of my caffeine dependence. After having watched the video, I'm glad I did. Though it would be interesting to try out shade-grown coffee to taste the difference.

    • @mrcrapsalot6043
      @mrcrapsalot6043 5 років тому +2

      Shade grown coffee is often "_sweeter_" and has a more developed and complex acidity.

    • @marissachilders7550
      @marissachilders7550 5 років тому +5

      It depends on the coffee, but typically shade grown can range anywhere from nutty and chocolatey to fruity and sweet. It depends on the region and altitude it grows in as well! Most specialty coffee shops should have this type of coffee available as it is more of a craft and the roasteries attached to the shops will know where the beans come from and will probably know the family of the farmers who produce the green coffee beans.
      Buy locally. They usually have discounts placed as well if you bring your own cup in. A lot of the mission of the specialty coffee industry is to be kinder to the coffee farmers and provide a fair trade economy where everyone in the system is given a fair wage and better quality product that is more craft than industry. It might be a bit more expensive but the pay off is greater if coffee is something that people enjoy.

  • @marevoievod
    @marevoievod 2 роки тому +1

    What a great video! Thank you for this! As an avid coffee drinker for more than a decade, I can honestly say that this video helps me become a more empowered consumer. Thanks, Charlie!

  • @LeahandLevi
    @LeahandLevi 4 роки тому +1

    Great video man! Loved the breakdown!

  • @nootherlikemyownskin3818
    @nootherlikemyownskin3818 5 років тому +1

    Can you make episode on?
    1. Tea 🍵 Green Tea / Black Tea
    2. USA Government Organic Food, Should I buy?
    Why not?
    How can I make better decisions?
    3. Organic Items alternative options
    Foods, hygiene, make up
    4. Vegan Items alternative options
    Foods, hygiene, make up
    5. USA Spanish Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?
    6. USA Mandarin Chinese Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?
    7. USA Japanese Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?

  • @drqazlop
    @drqazlop 5 років тому +4

    You're a steward/saint/gem! Thanks for these videos. Could you consider doing a video on the true cost of a grass lawn and the benefits of rewilding spaces, please!

  • @epochstories
    @epochstories 5 років тому +4

    I absolutely love your videos! And I completely agree with your conclusions. We just got so used to buy everything so cheap without questioning the true cost of things. However, it seems that it's slowly happening a cultural shifting where we are more and more aware of our own purchases.

  • @user-sn6jv5dv9s
    @user-sn6jv5dv9s 5 років тому +22

    “If you’re exhausted of hearing my voice”
    Bold of you to assume that I wouldn’t listen to a 1-hour podcast narrated by you. Stop that self-deprecating attitude, OCC

    • @machematix
      @machematix 4 роки тому +3

      9hour podcast. On a loudspeaker loop outside the government offices.

  • @bluesword7878
    @bluesword7878 5 років тому +1

    I'm not tired of your voice, it's just so soothing that I get sleepy

  • @Helsinkisillest
    @Helsinkisillest 5 років тому +13

    "if more farmers adopt tree intercropping systems like those used on coffee plantations, they could potentially sequester 17.2 gigatons of CO2 over the next thirty years."
    So I'm a carbon management student and I love this channel - but constructively criticising - what does "more farmers" mean? that needs to be made precise as does this mean 1 farmer doing shadegrown? or 100,000 coffee farmers utilising shadegrown?
    Keep up the good work! Love the videos and are great inspiration for my work.

    • @gewreid5946
      @gewreid5946 5 років тому

      Good old agroforestry. There's a lot of potential carbon sequestration to be found there, not just with coffee.
      Definitely something worth looking into/researching.

    • @KeeperOfKeys22
      @KeeperOfKeys22 5 років тому +1

      Hay can I get your perspective on an idea?
      Would a food forest/permaculture in people's front and back yards be able to work like mini carbon sinks and possibly help offset the rainfall loss that the shrinkage of the Amazon is going to create?

    • @sebastianpersch2215
      @sebastianpersch2215 5 років тому +3

      I don’t think the study he refers to is using number of farmers as basis to derive the 17.2 giga tonnes number. It’s more a comparison of how much area could potentially be converted to agroforestry systems from agroindustrial systems.
      But the more important question here is not about how much area could be turned into agroforestry, but how this is done and if this would benefit the famers (and especially about the willingness of big agroindustrial companies to adopt the traditional system).
      I basically comes down to the consumer to demand environmental and socially sustainable coffee and their willingness to pay for it...
      Sorry for the rand though...

    • @Helsinkisillest
      @Helsinkisillest 5 років тому +2

      @@KeeperOfKeys22 There are many types of carbon sinks - we can use wet peatlands for instance to sequester carbon dioxide or forestry to do the same.
      Mini-scale carbon sinks would be a wonderful idea, if rolled out on a mass scale. From my understanding, you can't offset rainfall loss by rolling out mini-scale carbon sinks like you suggested because climate is incredibly complex and the climate envelop (what we call conditions - including temperature and rainfall variations) would be largely very different in the US than it is in the Amazon rainforest.
      However, I believe small-scale permaculture plantations like you suggested are excellent ways to get people to think more locally about their climate and produce mutual benefit for the people in your community and the planet as a whole. This would make the supply-chain for food a whole lot greener as transportation, treatment of food through chemicals can be controlled to the way you like it. Plus, permaculture is incredibly relevant as it creates ecosystems of mutual benefit for the plants and can also increase biodiversity in ways that monoculture doesn't even stand a chance.
      These are just my two cents, many thanks for your question!
      P.S. my lecturer is creating a carbon sink in the Scotland by planting around about 50,000 trees on his farm. Absolutely fantastic initative by one man - he's a true inspiration. His name is Dave Reay if you want a quick google :)

  • @kevincgrabb
    @kevincgrabb 5 років тому +48

    Shade grown? Corporate farms got that shade thrown.

  • @MelancholyCrypto
    @MelancholyCrypto 5 років тому

    I've been following this channel since it had 3k subscribers, only a few months ago! It's crazy how fast this channel has blown up!

  • @eshwar421
    @eshwar421 3 роки тому +2

    My family has been growing coffee for over 3 generations under shade conditions. Infact India is one of the only countries where majority of coffee growers are still growing under shade of forest trees.

  • @GLAXxan
    @GLAXxan 5 років тому +14

    Please do one on McDonalds/fast food in general!

  • @Lydia00001
    @Lydia00001 5 років тому

    Definitely not tired of hearing your voice. Really look forward to each video

  • @frbo9002
    @frbo9002 5 років тому

    What I really love about this channel is that you are not afraid of cirtisizing the capitalist system and its effect on ecology and climate! Really good and informative video, I had no idea about the difference of sun-gown and shade-grown and will defnitely look for the latter now!

  • @jurrien88
    @jurrien88 4 роки тому +5

    Thank you for this video! So the question now is: how can I know if the coffee in drinking is shade or sun grown?

  • @SustainablySavvy
    @SustainablySavvy 5 років тому +3

    I'd really love if big chains like Starbucks, McDonalds and Tim Horton's etc would acknowledge this problem. Everything in moderation is an idea that doesn't seem to exist in the Global North.
    I drink tea, but I know that it truly isn't much better.
    Great video!

    • @brattingprincess
      @brattingprincess 5 років тому

      Sustainably Savvy You can also buy from single microlots or farms.Aside from the uniform grain size all those coffees taste horrible. Douse anything in milk and sugar then everything tastes splendid. Coffee is like wine.

  • @gewreid5946
    @gewreid5946 5 років тому

    This video is fascinating and not just in regards to coffee.
    It shows with an example how our understanding of progress as linear is flawed.
    Industrialisation in this case didn't just straightup make everything better in every way for everyone.
    It's a matter of prioritization and tradeoffs.
    It focused on things people cared for at the time and neglected other factors people werent aware of/didnt care about as much.

  • @ruffey1748
    @ruffey1748 4 роки тому

    'The majority world' - I love this term. It is not only factually true, but it flips the perspective of how we understand 'who matters'. Yes, the Global North is rich in money and military might, but the natural resources that power it, are from literally where most of humanity resides.

  • @TheThund0r
    @TheThund0r 5 років тому +11

    what about water consumption and carbon footprint when it comes to coffee?

    • @woodlymarcello2706
      @woodlymarcello2706 5 років тому

      Thunder #1 biggest energy consumption is actually boiling the water to make the coffee. People boil water for lots of things...spaghetti, tea, potatoes, rice, beans. Best to invent something that boils water as efficiently as possible.

    • @intellectualrebel5340
      @intellectualrebel5340 2 роки тому

      I mean, coffee grows on trees/bushes/plants so it probably actually reduces CO2

  • @fargoflagrant7796
    @fargoflagrant7796 5 років тому +7

    i wonder how yerba mate compares...

  • @djssdns
    @djssdns 5 років тому

    Well researched and beautifully edited! I love the craftsmanship of this video

  • @mollywithak1697
    @mollywithak1697 5 років тому +15

    Buy Fair Trade Certified coffee. Make sure you know where it’s coming from

  • @gcason2
    @gcason2 5 років тому

    Another great, eye-opening video. This guy brings a much needed prophetic voice to the public. Keep it up.

  • @typicalsnapshot
    @typicalsnapshot 5 років тому

    Super relevant topics and really amazing looking editing. Thanks!

  • @tomim451
    @tomim451 Рік тому

    Agroforestry farming, known as Talun huma, has been practiced for centuries in Indonesia, typical South East Asian cultivation method, not just for coffee but also for other crops. When coffee was introduced to Indonesia by the colonial Dutch in 1696, following a pattern seen in other colonial regions within the coffee belt coffee became a mass-produced, globally traded commodity, largely orchestrated by European colonial powers.
    European companies established themselves in coffee-producing countries, importing slaves from Africa to work on plantations in the Caribbean, Asia, and the Americas. During this period, the main beneficiaries of coffee sales were the European colonial powers and companies. However, the farmers in coffee-producing regions, like Indonesia, did not receive fair benefits and were even burdened with taxes. Eduard Douwes Dekker described this historical injustice in his famous book "Max Havelaar," also known as "Multatuli."
    Despite this dark history, coffee has become the second most consumed beverage globally, which is truly remarkable. A video on this topic could hold impactful meaning for coffee consumers worldwide, encouraging awareness and appreciation for the complex history behind this beloved beverage and the impact that it would bear from climate change and continuously increasing market demand.

  • @KingJoBo
    @KingJoBo 5 років тому

    This channel is wonderful - keep up the good job

  • @zen123w
    @zen123w 5 років тому +9

    Great video. A point I would like to add that was not covered in the video was the emissions from transportation. Coffee is shipped all over the world, to every super market and cafe. If people really cared about the environment they would drink less coffee overall. The same is true for bananas. On a personal note I think people need to take more personal responsibility and do less 'finger point' at other countries and corporations; the only behavior you can change is your own.

    • @puddingball
      @puddingball 5 років тому

      I simultaneously agree and disagree with you about our own responsibility.
      I disagree with it because while you and I think dearly about our planet, most big coorporations and governments do not in the slightest. People with lots of money and power came to be into that position because of the highly destructive methods that got us into that mess. They have the power and means to make an end to this and our individual impact on this is relatively small. Also, with every consumption that we make as a consumer there is at least one link in chain of production that is highly destructive for the workers or the environment. Completely ethical consumption is close to impossible without producing your means of living by entirely yourself. And even when you're doing that you are removing yourself from society, effectively minimizing the impact that you can have on the world. And that's a situation where we as individuals would act perfectly. I myself know that I'm doing plenty of things that could make change, even though I'm trying my hardest. When I'm thirsty and forgot my water bottle, I will sometimes buy plastic water bottles. When I want to go on vacation, I could either go with the more environmentally friendly train, but a rental car is literally 30% of the cost (and I don't make a lot of money). And I am one of the people in my circle who cares the most about the environment. Still individual people are imperfect.
      But I also agree with you, because we as individuals can decide to swim against the stream we're currently in. Because others will realise that there is a better way for the planet when seeing us, it will be easier to follow in our footsteps. The more people swim against the stream, the more we can pressure the people currently in power to better their ways. We can vote for people who care for the environment, stop giving our money (and power) to the wrong people and influence others to do the same. It's not about absolving ourselves for the bad things we are doing now, it's about influencing ohers and changing the current of the stream. It's also exactly about taking away the arguments that big coorperations use. Oil companies like Shell make commercials where they say "how can you yourself make a change and drive less?" while they are the ones making trillions of dollars from fossil fuels. If we can say "we already drive minimally, so stop drilling for oil and invest all of your money in renewable energy" they will have to obey (if we put the right people in governments).
      So I think our individual choices do certainly matter, but more in the way of a single vote for a better society and a future world. Eventually people with real power should have to make the big changes.

  • @ImAdrianU
    @ImAdrianU 4 роки тому

    Amazing, I had no idea at all. Thanks for the sources of information!! You truly are changing the world.

  • @se7en5es
    @se7en5es 5 років тому +4

    Never know that you can industrialize coffee 😥, I grew up only seeing coffee plants grows among other plantations like cloves and cashews.

    • @lordgutterrat9634
      @lordgutterrat9634 3 роки тому

      Biodiverse farming needs to be implemented everywhere

  • @emmeliehallin7306
    @emmeliehallin7306 3 роки тому

    Wow, you made a student very happy when you listed your resources!

  • @elliottsumers6202
    @elliottsumers6202 5 років тому +1

    Terrific Video! Heading out to find shade grown!

    • @marissachilders7550
      @marissachilders7550 5 років тому

      Go look at your local shops! Make sure there is a roastery attached!!! Specialty coffee is the way to go

  • @wictorhugo3244
    @wictorhugo3244 5 років тому

    Your videos are amazing! Great work!!

  • @a.randomjack6661
    @a.randomjack6661 4 роки тому

    For having quit smoking (twice) and having stopped coffee, I don't know which habit was hardest to kick, but both were tough.

  • @Nmethyltransferase
    @Nmethyltransferase 5 років тому +1

    Can you go over chocolate, tree nuts, and tropical fruits as well?

  • @worldchangingvideos6253
    @worldchangingvideos6253 3 роки тому +1

    Make sure to do organic and fair trade coffee, just like chocolate! ☕

  • @danielmerka4883
    @danielmerka4883 5 років тому +16

    You can always buy properly sourced speaciality coffee from your local roaster. To these saying they drink tea instead - do you think that that doesn't have similar environmental risks? If you buy coffee that is produced in more traditionaly setup way, the roaster buys it directly from farmer and pays more than commodity coffee price you can drink coffee without really thinking you have done something bad. I see comments on this video like the issue is black and white - it isn't and it never will be. Buy quality produce, it doesn't have to have stupid organic label - it needs to be traceble, well paid for and produced in sustainable way. But this type of coffee doesnt cost 15USD per kg....

  • @TommiNummelin
    @TommiNummelin 5 років тому

    New to this channel. Was caught by surprise when you came to the very god damn right conclusion in the end.
    Might have to check another video then...

  • @ShaudaySmith
    @ShaudaySmith 5 років тому +1

    i wonder about the legitimacy and safety of using web search extensions like Ocean Hero and Ecosia are. Maybe in the future?

  • @jaiadam8919
    @jaiadam8919 5 років тому +1

    When the conversation about coffee comes up. Im always surprised that the single use cups are not mentioned! They contribute slighificqntly further to the unsustainable nature of coffee and reusable coffee cups should be encouraged.

    • @brattingprincess
      @brattingprincess 5 років тому

      Jai Adam They are terrible in so many ways. No coffee lover does that.

  • @ElenaChiaradia
    @ElenaChiaradia 5 років тому

    I love your animations! Keep doing this please!

  • @Audiovisualidades
    @Audiovisualidades 4 роки тому

    For all the aforesaid reasons people should prefer Colombian coffee, which is grown traditionally with great agroforestry practices and benefits small to mid-scale farmers. Juan Valdez is an option, but there are many more, offering cheaper and better grain. +1: Robusta coffee is very bitter, but not aromatic; Arabica (the one we grow) is quite the opposite, sweet to fruity taste and an incredible aroma. Unfortunately, large-scale investors have bought harvests in advance to speculate with the prices and keep paying producers the minimum possible, regardless of positive changes in value. I know it is a mixed blessing but farmers still feel that once again, a rich gringo is getting the lion's share of the deal.

  • @pyroclone123
    @pyroclone123 5 років тому

    Nice video, I really liked it, keep it up!

  • @zumabbar
    @zumabbar 3 роки тому

    doing my part to boost the recommendation algorithm!

  • @texicaliblues
    @texicaliblues 5 років тому +4

    Seems like you were right on the verge of discussing fair trade.

  • @khangtranduy5173
    @khangtranduy5173 3 роки тому

    i don't get it. These videos seem like they deserve millions of views and they do because they're as informative and insightful as those of ted ed or any other educational videos, also made with great care and efforts. Anw all i wish is u get more recognition man, u've been incredible

  • @Gweny
    @Gweny 5 років тому

    damn. the animations are so smooth every time !

  • @ElizabethJones-pv3sj
    @ElizabethJones-pv3sj 3 роки тому

    One question I didn't notice addressed here, reducing mechanisation means employing more manual labour, which pushes the price up for the producers (even if they are paying extremely low wages that's still a cost increase) what is the proposed solution to motivate producers to make this switch? Other than encourage people in richer countries to buy coffee that cost's many times more than they are used to. How do we stop this from pushing the burden onto the poorest and least powerful people in the world?

  • @coleen9278
    @coleen9278 5 років тому +1

    how do you know your coffee is shade grown? would love to try it

    • @marissachilders7550
      @marissachilders7550 5 років тому

      Usually if you go to a specialty coffee store, they will have "shade grown" written on the bag. Most grocery stores except for whole foods wont have them (and whole foods has it because it sources locally). Ultimately try and buy locally because they do relationship coffee and most will be shade grown.

    • @750nan
      @750nan 5 років тому

      Buy your coffee from India because 100% of indian coffee is shade grown due to our weather pattern

  • @devluz
    @devluz 5 років тому

    How is the shade grown coffee picked? Is this all manually? How big is the difference in yield? So many questions

  • @YourCapyFrenBigly_3DPipes1999
    @YourCapyFrenBigly_3DPipes1999 2 роки тому

    Wonderful information! I had forgotten about this. I'm going to stop buying corporate produced coffee now and only ensure I buy shade-grown from ethical coffee farms. It's worth it to pay more so these workers can have a decent life and to protect the environment.

  • @ming4182
    @ming4182 5 років тому

    So how do we know if the coffee beans we're consuming are shade grown or not?

  • @rovingwaves1199
    @rovingwaves1199 5 років тому +2

    I noticed Americans sometimes pronounce "s" as "sh" exmplified by the way he pronounces "s(h)tream", "des(h)truction", "cons(h)truction", "s(h)trikes" etc. Is this pronounciation from a particular region ?

  • @0III0
    @0III0 5 років тому

    great video once again! always love the content!

  • @noraa.616
    @noraa.616 5 років тому +5

    *Reminder for everyone: Apparently, an apple, or a glass of water, or spiced oatmeal (with cinnamon and sugar) can do just fine to help one wake up. So the cup of coffee can be used ‘just for taste’ (by brewing less than 1/3 of a cup of coffee instead of a whole cup), and relying instead on the other aforementioned things to wake up properly.*

    • @brattingprincess
      @brattingprincess 5 років тому

      Nora A. But coffee tastes amazing?!!!?

    • @dav5580
      @dav5580 5 років тому +1

      Lol. No.

    • @bbygrlpt2
      @bbygrlpt2 5 років тому

      Great idead! But what can I put in my milk?? To replace coffee?

    • @IAmPattycakes
      @IAmPattycakes 5 років тому +1

      Sure I can be awake, but can I actually think clear enough to do actual work instead of just slowly slogging through the day? An apple doesn't get me far enough, water certainly doesn't and idk about oatmeal but I'd doubt it. Caffeine is used for a reason.

  • @superj8502
    @superj8502 2 роки тому

    You should do this for other products too like tobacco or alcoholic beverages

  • @Zipthelips
    @Zipthelips 4 роки тому

    That was really interesting. Would you like to do a documentary on Nespresso? It would be really nice to be able to see if they, as they say, reuse de plastic capsules and which kinf of coffee they offer (do they offer shade grown coffee??) Thank you :)

  • @williamharper6625
    @williamharper6625 3 роки тому

    One interpretation of the Spice in Dune was oil. But another can be caffeine as they are both drugs, highly additive, highly demanded, perhaps needed to hold civilization as it is together, they are also endanger from ecological damages done to their area.

  • @enemyoftherepublic777
    @enemyoftherepublic777 5 років тому

    I consider my behaviors and purchases pretty environmentally friendly (Definitely not perfect), but giving up coffee is so incredibly hard. I value the Earth’s well being over my own desires, but DAMN it’s so hard giving up this drink... it’s so good. Great video as usual!

    • @brattingprincess
      @brattingprincess 5 років тому

      Zoology Just buy from your local cafes who often have a direct relationship with individual farms, who then invest back into coffee.

    • @gewreid5946
      @gewreid5946 5 років тому

      I feel similar about tea. (Though its more wondering how sustainable it is rather than knowing its not)
      Usually i buy seasonal and regional as much as possible (and avoid vegetables that are not)
      I drink teas daily and it's one of the few things i make an exception for there. Though i do try to only go for organic one.

    • @enemyoftherepublic777
      @enemyoftherepublic777 5 років тому +1

      Diana Lee - good point, thanks

    • @enemyoftherepublic777
      @enemyoftherepublic777 5 років тому

      Gewreid - Think I heard tea is generally more sustainable than coffee is? I should drink that more often

    • @brattingprincess
      @brattingprincess 5 років тому

      Zoology This video is shading companies like nestlé and the generic brands. Other than colombia and ethiopia none of the countries produce coffee that are high enough quality for specialty coffee. It is a very narrow region in Brazil for ex. The care that goes into coffee is similar to that of wine. You need to take care of the land to produce a good bean. Duromina coffee for example was what brought them wealth. Local for me means Hawai`i as it's too cold in North America for coffee. California coffees are starting to exist but it's so so so expensive like 35 a cup expensive.

  • @TheDaspleto
    @TheDaspleto 3 роки тому

    Please do a video on Environmental Charities such as Rainforest Trust, World Land Trust, WWF etc!

  • @betawarier346
    @betawarier346 5 років тому

    This video is why i still have hope in humanity

  • @carlysmithdd
    @carlysmithdd 5 років тому +1

    I did not want to hear this, but I needed to. I can easily get locally grown coffee where I live but it’s pricey so rarely buy it. I may have to rethink.
    You should talk about the banana industry. It’s one of the dirtiest crops and plenty of human rights abuses.

    • @brattingprincess
      @brattingprincess 5 років тому

      carly smith Is it pricey? I get 11 cups per bag and pay 15 per bag. That's not too expensive for some of the finest coffees in the world. In fact the problem is that it's too cheap.

    • @carlysmithdd
      @carlysmithdd 5 років тому

      Diana Lee my local coffee is $15 for a 200g bag compared to about $25 for a kilo bag of say Vittoria... so yes it’s very expensive in comparison!

    • @brattingprincess
      @brattingprincess 5 років тому

      carly smith ah green coffee is better for you it seems then the price becomes more comparable. Sweet Marias has a great selection. But but then you are developing a hobby ^^

  • @aNG_HAM
    @aNG_HAM 5 років тому +16

    Drink tea instead

    • @darmorir7
      @darmorir7 5 років тому +66

      Next video: The true cost of tea

    • @Душа333
      @Душа333 5 років тому +6

      You can grow or buy local herbs and make tea from them. In general buing anything local is the best option.

    • @KarolaTea
      @KarolaTea 5 років тому +5

      There's also "coffee" made from plants that grow in the global north, like grains (malt or unmalted), lupin, succory, or I've also heard (but never seen) acorn coffee.

    • @gewreid5946
      @gewreid5946 5 років тому +1

      The thing with herb infusions (tea is an infusion made specifically from the tea plant) and cereal coffees is that as far as i know most dont contain caffeine.
      Which is a big reason why a lot of people drink tea and coffee.

    • @KarolaTea
      @KarolaTea 5 років тому

      True that. I wonder if there's any plants that grow in the global north (or could be cultivated here) that do contain caffeine?

  • @jasonanderson8025
    @jasonanderson8025 5 років тому +1

    You mention purchasing single source, shade-grown coffee but are there specific "calls to actions" relative to your second point of re-orientating the global economy like supporting specific organizations doing work in this area? Thanks!

    • @marissachilders7550
      @marissachilders7550 5 років тому +1

      Support local coffee shops that are in the "specialty" realm. It sounds "snooty" but usually you can get the more ethically grown coffee that support the farmers and workers. They also are typically shade grown and fair trade. Though sometimes those labels are expensive to put onto the bags themselves. In terms of being a conscious coffee consumer, specialty and local will be the better way to go because if the coffee shop is connected to a roastery typically they can tell you directly where the beans came (farm and all) from and what processes they use to bring the coffee to the buyers.

    • @brattingprincess
      @brattingprincess 5 років тому

      And usually the price is the same or similar enough. I buy 15 dollar bags.

  • @GetNgBy
    @GetNgBy 5 років тому

    Could you do a video on the fires going on in NSW, Australia?

  • @alyaaathirajasmine8716
    @alyaaathirajasmine8716 5 років тому

    how can i differentiate which ones are shade-grown and which ones aren't?

    • @haileyukulele6531
      @haileyukulele6531 5 років тому +1

      Alya ‘Aathira Jasmine- It’s a big upselling point for producers so if it’s shade-grown they will list it on the bag. There are three labels to pay attention to with coffee: shade-grown, fairtrade and organic if you are looking to buy more ethical and ecologically-friendly coffee. The coffee industry has strong ties to unethical producers that use child slave-labor, so fair trade is important as they have strict standards for their employees ensuring that there are age and labor restrictions. The best coffee that I have found so far is from a company called Growers Alliance Coffee which is organic, fairtrade and shade-grown. I’m sure you can find others online if that interests you. Good luck! 👍🏻✨

    • @alyaaathirajasmine8716
      @alyaaathirajasmine8716 5 років тому

      @@haileyukulele6531 thank you very much!😊

  • @CuquiLopezCasas
    @CuquiLopezCasas 4 роки тому

    sometimes i ask the farmer's market vendor in Oaxaca, where does the coffee that's in the plastic bag with no label comes from. he says, from some town in the mountains. by the time i reach home, i have forgotten the name of the town. I don't think i will ever buy things that come from outside Mexico. except technology. to watch this videos.

  • @ulyssesk7325
    @ulyssesk7325 Рік тому

    i can reduce the amount of coffee by adding fast qualities of milk and chocolate and sugar, it gives me headache but i dont mid.

  • @victorolivertabell1342
    @victorolivertabell1342 5 років тому

    Great informative video. I agree that the welfare of the environment and the farmers should be prioritized above all else, and I actually believe that this scenario will happen in the near future given all the awareness videos like yours provide.
    My only concern as a fellow coffee lover -- once industrialized coffee growing methods are controlled, this would reduce the coffee supply globally thus increasing bean costs per pound/gram; ultimately increasing the effective price of our cup of joe :(

  • @bbygrlpt2
    @bbygrlpt2 5 років тому +1

    Is instant coffee just as bad? Idk what else to put in my milk😩 I just use very little of it but I have no idea what I could replace it with??!!

    • @SauronDarkLordMordor
      @SauronDarkLordMordor 5 років тому +1

      Actually, the coffee is the lesser evil in your cup. Milk is way worst… for the environment, for your health, and for the cows, of course.

    • @bbygrlpt2
      @bbygrlpt2 5 років тому +1

      Ronny Ramirez No, I drink soy, Almond, cashew milk.. But I’ve heard soy is bad too. Man idont even know whats good anymore

    • @SauronDarkLordMordor
      @SauronDarkLordMordor 5 років тому +1

      @@bbygrlpt2 soy production is bad only because 80% of it goes to feed livestock. You could try oat or almond milk instead :)

  • @ElodieMelodie
    @ElodieMelodie 5 років тому +1

    I would love to see a video about "Fairphone" from you! :)

  • @saamokari2356
    @saamokari2356 4 роки тому

    Can I ask you again...could you please consider making a video on the Terraton Initiative and regenerative Agriculture? I would be really happy 😄

  • @b1-battledroid669
    @b1-battledroid669 3 роки тому

    Right before this started I got an ad for coffee...

  • @KLK01
    @KLK01 5 років тому +1

    I just drink cold ass water to do the same shit.

  • @TaniaForsh
    @TaniaForsh 5 років тому

    great video! how can I identify shade grown coffee? are there specific brands or labels to consider?

  • @dogfight156
    @dogfight156 5 років тому

    thank you again. you are awesome!

  • @RT38916
    @RT38916 5 років тому

    do you create these videos using Adobe After Effects? I like your style of motion graphics. And the subject matter of course :)

  • @LogicGated
    @LogicGated 3 роки тому

    A video on tea would be great!

  • @joaopcoutinho
    @joaopcoutinho 4 роки тому

    I always wonder, why is less mechanization better?

  • @carlosbornes
    @carlosbornes 5 років тому +4

    I only drink specialty coffee with certified fare trade and rainforest safe. The socio-economical aspect of coffee is also a big problem a lot of the industrialized coffee production basically have slaves

  • @clover7359
    @clover7359 3 роки тому

    Coffee isn't addictive to me at all. It makes me feel jittery for like 15 minutes, then 4 hours later I just want to take a nap and when I wake up from that nap I feel depressed until after I stuff my face full of sweets. Yeah, I'll pass on that experience.