Gioia method and grounded theory
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- Опубліковано 9 вер 2024
- Grounded theory is a qualitative research approach with two interpretations: one where theory emerges directly from the data without prior testing, and another defined by specific procedures derived from foundational texts. The Gioia method is a specific implementation of grounded theory. This method, named after a leading expert in management research, focuses on a single case study over time, examining people's interpretations of events and their impact on the future of the studied organization. Unlike quantitative research, which has standardized methods of data analysis and presentation, qualitative research lacks such universal standards. However, the Gioia method has gained prominence for its structured approach to analyzing qualitative data, involving open coding and the construction of data structures. The method emphasizes building theories based on people's interpretations and presenting them as processes unfolding over time.
This video contains an explanation of the "Gioia methodology" aimed for master students. The presentation is based on the following three sources:
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the gioia methodology. Organizational Research Methods, 16(1), 15-31. doi.org/10.117...
Langley, A., & Abdallah, C. (2011). Templates and Turns in Qualitative Studies of Strategy and Management. In D. D. Bergh & D. J. Ketchen (Eds.), Research Methodology in Strategy and Management (Vol. 6, pp. 201-235). Emerald Group Publishing Limited.
Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding Theory-Method Fit: A Comparison of Three Qualitative Approaches to Theory Building. Journal of Management Inquiry, 27(3), 284-300.
Link to the slides: osf.io/jef5h
Many thanks for the video. I just heard about the Gioia method for the first time, and your video gave me a quick introduction with essential papers to follow up on. Thx.
Glad it helped!
A really useful overview! I'm translating a paper that uses the Gioia method, and this really helped me to pick up the correct vocabulary and understand the wider context. Kiitos!
Ole hyvä!
Incredible content and incredibly well explained! Thank you so much! At least for me, Gioia's papers are not extremely well written and this video was very explanatory. Since it's one of your most viewed videos and so I guess that also other people are facing this problem, can you make more content about the Gioia method? Maybe by going more into the details of it.
Thanks!!
Thanks for the comment. I was surprised how many views the Gioia method video has received. That being said, I do not think that I will be doing any more videos on that topic in the near future. As I explain in the channel intro video, I do videos for the courses that I teach and for research articles that I have written. I have now 2-3 papers on quantitative research that need supporting video materials and need to finalize and advanced doctoral level quantitative course. So I do not think that I will have much time to talk about qualitative research any time soon. But I will keep it in my mind.
Thanks for sharing this nice lecture. Looking forward to more in the future. Thanks
You are welcome!
Mikko, really enjoyed the video. I found your explanation of how the coding works in Gioia really useful!
You are welcome!
Well explained! Thank you!
You are welcome!
Incredibly valuable！Thank you！
You are welcome!
Hello. Thankyou very much for such detailed description on Gioia method. Just a query. Do we need any software to use this method?
You can do it with paper and pencil. I have colleagues how use Excel for coding and others use specialized software e.g. Atlas.ti
Thank you
You are welcome!
By far the best video I have watched on this topic, thank you very much, I have a short question about this though. I am currently writing a paper on "how startups can utilize the pandemic as an opportunity", where we conducted interviews with founders about their experience with Covid and what brought their success. In the end, they will have several Open Codes just like your example (Customer/Market Focus, Better Communication etc.) that show common patterns through all interviews. Is it a good research practice, if we would mention Eisenhardt Method as well, as we shortly describe all 8 startups and bridge their experiences? Or is Eisenhardt strictly about real comparisons between cases and showing "who did what" ? Thank you again for your time
The answer to the question "is Eisenhardt strictly about real comparisons..." depends on whom you ask and what you mean by "real" in "real comparison". But you do not need to answer that question to answer the original question. Citing some work because it is a norm to do so is not a good idea. Instead, you cite works because you were motivated by something that the work said. For example, if you chose to have 8 cases because that is what Eisenhardt recommends, then you cite Eisenhardt's work. I hope that helps. Your paper sounds interesting.
@@mronkko Thanks a lot for your answer, I really appreciate your input. Yes, the point is that the interviews mainly include the experience and thoughts of the founders with their own startup and the pandemic, so I thought that grounded theory and Gioia Method could be a good idea in the narrative. My main concern is just how to present these 8 startup profiles and show the generalizable findings
Thanks for your explanations to this very specific topic. I'm about to do a comparative paper on the general theory and the Gioai method.
As long as I can see is that the Gioai Method got its foundation in grounded theory/ is a variation of how strauss/glaser and cobin create it.
In the gioia 2013 paper they describe the main distinctive features are Data Analysis and Grounded Theory Articulation.
What would you say are the main Differences of the Gioai Method and the classic Aprroach like Strauss et al. coined?
I hope its ok to rise this question and I would be happy if you can give me some hints/your ponint of view.
thanks alot
I am not an expert on grounded theory, but here goes some kind of answer: It is important to understand a bit of background first. Grounded theory (GT) was originally proposed by Glaser and Strauss and they proposed it as a methodological principle for creating theory from data. Straus and Corbin further developed it as a method or a set of steps or specific procedures to be followed. Glaser disagreed with these prescriptions arguing that researchers should not be tied to any specific template, causing a split in the early GT literature. en.wikipedia.org/wiki/Grounded_theory
How does Gioia Method (or methodology as Gioia likes to think about it) position in this? Gioia wants his approach to be seen more of as a set of principles (a methodology) instead of steps to be followed (a method) for generating theory. The Gioia Method merged from this background: Years back, researchers in management had a hard time getting qualitative research published in the leading journals. Yet, some people (E.g. Eisenhard, Gioia) were able to do so. This lead to some other researchers start to copy what these early qualitative researchers did to get their work published too. So Gioia Method is really just Gioia's style of doing grounded theory, as adopted by other researchers. In practice, it positions closer to Strauss and Corbin style of GT than Glaser's view of GT because it has specific techniques (e.g. the "data structure" image). It also includes some results presentation techniques that have come to be common in management. I would say that the relationship between the Gioia Method and GT according Straus and Corbin is like the relationship between the English language and the Irish dialect: it is a style of doing and presenting more general GT instead of a competing technique.
@@mronkko Thanks a lot for your answer.
Hi Mikko! Amazing video, you explain in a very simple manner :) I have a question for you: In the beginning of the video you explain that for doing grounded theory, you need to use a couple of books as main reference. Could you provide me with the names of these books?
Is it any of the following?
"The Discovery of Grounded Theory: Strategies for Qualitative Research" by Barney G. Glaser and Anselm L. Strauss.
"Theoretical Sensitivity: Advances in the Methodology of Grounded Theory" by Barney G. Glaser.
"Constructing Grounded Theory" by Kathy Charmaz.
Sure. See en.wikipedia.org/wiki/Grounded_theory#Split_in_methodology_and_methods
The books that I referred to are Straus and Corbin 1990 and Straus 1987. I have read Strauss and Corbin and while it is a bit dated, I still think it is useful as a how-to book if you want to follow specific procedures.
It would be amazing if you could put the literature references in the video description :)
Done. Most of the videos are just mirrored from a university server that does not host any descriptions. But I can of course add them.
Hey nice video! However I have question because I am still a bit confused about methodology and method. So as far as I undersstood the methodology is like a "frame" around the research. So For instance Gorunded theory is one or case study also one. And the methodology decides upon which methods you use. So Gioia is a method from grounded theory right? But I dont understand why it is compared to Eisenhardt because i thouht eisenhardt is a methodology. Is is because if i use the eisenhardt methodology i also will use the eisenhardt method?
Method is more of a specific set of steps and methodology refers to a collection of principles and practices. A cooking analogy: method is a recipe that you follow to produce a specific dish. Methodology is a cooking class that teaches you tools and techniques that you can apply to come up with your own dish.
Grounded theory can refer to either a method or methodology, depending how you define the term. It has been a while since I studied GT, but if I remember correctly Glasser and Strauss split because of disagreement whether GT is a method or methodology: one of them advocated a specific set of steps (a method) and another one viewed GT more as a collection of principles (methodology) that researchers can then use to come up with the best set of steps for their research.
Gioia approach is one way to use GT as methodology. The reason why I am contrasting his approach to Eisenhards, which is more of a method, is twofold: 1) These approaches are compared in the book chapter that I use as material for the video and 2) I produced the video for a research methods class where I use Eisenhard's article and Gioia's article as examples of empirical articles in two consecutive seminars.
@@mronkko thank you so much. I have another question and I hope you can answer this. I wanted to do a content analysis (mayring) and I thought it is a method. Also I have always seen this always applied with case analysis as a methodology. However for me case analysis does not fit. Is content analysis just a method or also a methodology and I can use it throughout. And if it is not a methodology, is grounded theory the only methodology I can use in this context besides case analysis?
@@jasmek3864 I am not an expert in qualitative research and I have never read Mayring's work, so I do not think that I can answer your question. But as far as I know, content analysis is more a method (a specified set of steps) than a methodology (a collection of principles.).