Soap Business in 2023 | The hard things to talk about
Вставка
- Опубліковано 5 вер 2024
- It's the end of the year and I've had some difficult decisions to make. I'm sharing some of the things that have made small business very difficult in the last few years and beginning to think long and hard about 2023 This is part 1.
My soap studio equipment and decor:
Stainless steel work table: amzn.to/42q5pEr
Stainless steel soaping pots: amzn.to/3MeXdBj
Scale: amzn.to/3Mfax8J
Mixing / pouring bowls: amzn.to/42GuniL
Commercial wand mixer: amzn.to/3NYrhCr
Wall grid: amzn.to/451lmD5
Pink flower wall prints: amzn.to/3MghYwy
Cloud rug: amzn.to/3pvpElT
Neon sign: amzn.to/3nGopje
White board: amzn.to/3BgBZg6
Soap Shipping Boxes
Tuck top shipping boxes/gift boxes: amzn.to/3Bfj7yg
Gift Boxes: amzn.to/3NY8VS5
Padded mailers: amzn.to/41rdYxN
Gift bags for events: amzn.to/42LmqbV
Filming equipment / Product photos and video:
Camera: amzn.to/44QJesI
Tripod: amzn.to/3McRcVU
Instagram: / secondspringnaturals
Facebook Group:
👉🏻👉🏻🌺🌸 / secondspringskincarean...
VIP Email list: eepurl.com/buGj6n
Support my podcast and UA-cam channel as well as my new book (including sneak peeks on the process with sample pages), which shares the stories of 50 women I interviewed in 2022 + get exclusive access to my personal journey. Patreon : / wellnessstories
Are you an Etsy seller? Check out these videos in my Etsy Experiment in 2022:
👉🏻 • No Etsy sales? No worr...
👉🏻 • #2 Increasing my Etsy ...
Want to learn everything about making your first batch of soap? Go here
👉🏻 www.etsy.com/l...
Website: www.secondsprin...
Etsy shop (for gift boxes and more)
Instagram: / secondspringnaturals
Calm and Peaceful by LesFM | lesfm.net/rela...
Music promoted by www.chosic.com...
Creative Commons CC BY 3.0
creativecommon...
I’ve been a nurse for 12 years, I recently went part time to purse my bath and candle business. These are tough times however if yu make good products ppl will buy. It takes a few years to see the rewards, I certainly will not stop making soap. Restructure your business and you will be fine!
Wishing you so much success in 2023!!!!
Hi there! Yes, restructuring is in order, for sure! I have some very loyal customers, which has helped me a lot!
I am an oncology nurse, so we have the same job. In Portugal I have to tell and explain all the side effects of radio and chemotherapy. Skin is one of the most arm and soap needs to be very skin safe… etc. I started making soap to help my patients and it was so successful that I thought to create an etsy account and sell. I didn’t ask for money for my patients but I was told that during treatments they can’t use anything rather than tap water. But I thought in creating a safe soap so they could clean, cause only water was very stressful for lots of them.
I am starting a new chapter and create what the customers want and not what I want.
As a soap maker, the more decorative soaps are hard sellers for me. Most people say they are hard to use because of the awkward shapes. You need to find out what your customers like not just what you like. Good luck going forward.
I'm really soaking up this feedback and actually feel so much better knowing the decorative soaps are actually hard for others to sell as well. My customers definitely like my boxed (regular line) soaps so I am sticking with those. Thanks for the comment and for stopping by.😊
Same for me…they want practical products that they can use. My decorative soap sits on the shelf. I have branched out away from soap to herbal and therapeutic products.
Year 2022 was a hard it for me as well as a soapmaker. I've been into Markets and find it really hard to sell my decorative soaps. I had customers looking for normal soaps only. I, too considering some changes in my soap business.
I make melt & Pour soaps and My Mom says my decorative soaps are "Too Pretty" to use. I have sold some but as good as the ingredients are that make up the soap I doubt they'll ever be used, which to me defeats the purpose of spending so much time to make them look attractive and eye catching to be bought. I started making soap as a creative outlet for myself in this medium and it looks like I get nice comments from my wife and others but honestly I have sold more unscented and uncolored soaps than anything which is rather confounding to me! 🤔
I'm looking to start a soap business but with melt and pour. Is it worth it?
I recently started my own soap business and I can relate to everything you said. It can be scary, to say the least, and there is soooo much work behind it. People think that it's merely about making soap, but there's so much more to it. Personally, I have gone in debt to get things up and going, and it's going to be a long time before I show a profit. Nonetheless, I do love what I do and, despite the troubles that I know lie ahead of me, I will give this my all. Oh, and I'm also 75 years old.
I love it! You sound like someone who has the grit to make it happen. You never know, you might find a nice niche and be surprised how quickly things take off. What kind of soap are you making? Decorative? Earthy? Boutique?
@@Handmadebusinesstips a bit of everything, and not stopping with soap. I'm also selling scrubs, lip balms, bath additives, etc. Not going too decorative at the moment as I'm trying to get stock built up and they're too time consuming. It's gonna take me a while to get my store stocked as I want it but, I think, I'm off to a good start. I hesitated to launch it at first because I was getting so many side orders (like 300 from one person) that I was afraid of not being able to keep up. I have a pretty good handle on things now, but little rest involved. Thanks for the positive vibes.
Got another one! I subscribed. Something I learned from doing business is to be constant day by day, year by year. Sometimes we just need to make a few adjustments. Follow your dreams, you can do it.
Thank you for the comment! I appreciate the advice and encouragement. ❤️
Hi there. I seen your video and wanted to say I’m sorry it’s been hard. I have a you tube channel and can I tell you it took almost 100 videos before I made money but then it started moving.
You tube is a lot of work and it’s my full time job along with soap, wholesale and more. I’ve subscribed and I hope you do super well. Hats off to you . ❤
Thank you so much for the nice comment. I truly believe it is a lot of work and something to think about. I've decided just to upload what I really want to film, which is more of my day to day work in the studio --more vlog style. I wish you well in your business, too.🥰
@@Handmadebusinesstips honestly it took me 100s of videos to make a living
Thank you for being so candid. I've been feeling disheartened because I wasn't selling a lot. I see other people bragging about how much they are selling out & although I am happy for them it made me feel rejected. Thank you for your content & I have subscribed. Hope to see more from you.
It can be discouraging to watch other 'successful' people when we never really know how successful they actually are. Try not to focus on those videos too much and just work toward your goals. I'll keep it honest here and let everyone know what is really happening in 2023 --even the parts that aren't working.
@@Handmadebusinesstips Thank you! I appreciate it!
I started my soap business at the end of 2020. It has been a challenge to find my niche.
Oddly enough, my niche is making bath & body products that represent my sense of humor. I was a cartoon character in a former life.
UA-cam supresses new content creators. Keep doing what you are doing. People will find you despite the algorithm.
Took me 3 years to get to 1000. And, all I do is run my mouth.
I love that you have a funny brand! You sound like someone I would love to hang out with! Thanks so much for the feedback. I'll keep on going. I am loving these encouraging comments.
I’m here. If u post, I’ll watch 😊
I know you are here and I appreciate you!
@@Handmadebusinesstips 😄
Wow, hi sweet lady. I have only just found your channel, and what a video to start with! Still I have now subscribed, and love your open and honest spirit, your reflections, the space you are taking to take stock of where you are and where you have been these last chaotic 3 years. I’m learning from you even with the difficulties. I’ve been Soaping only 7 months, it feels like an unstoppable passion, and an expensive hobby too unfortunately. I would love to make more of it, and sell in local stores, markets etc. Regulations, printing, packaging, marketing, social media-ing seems all rather daunting to me right now, so I have decided not to rush. Resisting the pressure from friends to sell, sell, sell, now, now, now! Their praises are beautiful and encouraging, though they may not appreciate the work, the time, and the investment involved. I’m gonna be lead by the soul within, and practice perfecting the soap-craft. I’m gonna watch your video channel too and catch up. I really hope you stay in the business industry - your personal contribution expands it for all of us. I wish you a bright future. 🔮✨
Hi right back at ya! Thanks for such a thoughtful comment. It sounds to me like you are doing everything right. Right now I plan to stay in the industry, but just a little differently than I have been doing it. I appreciate your taking the time to share your thoughts and encouragement. XOX.
Just subscribed! As a soap buyer - I do not like fancy soaps. If it's too pretty, I know I will not use it - so I only buy what I intend to use -
natural, simple soaps.
Thanks so much for subscribing and for the feedback! I'm back to my simple soaps and much happier in the studio so far.💞
Hello, i just found your channel as i lately fall in love with soap makeing. But i have a small business and also a youtube channel for that, it took me 2 years to reach the 1000 followers, it is a constant learning curve 😊
Thank you for shearing 😊
Thanks so much for sharing your experience and results. You are very right about that learning curve. I appreciate your stopping by. Best of luck with your soap making and business!
Yes I’d love more business stuff
You've got it!
You got me. I love to watch other people making soap the same as I make soap in my business. And I hope you will bring that stones out of your way. I always ask myself when planning a new soap "is this for business or just for me"? That helps me keeping the track. Wishing you all the best - Christina
Thank you for your honesty!
Always!
Congrats on growing! You're at 1.36K 11 months later.
Yes! Thank you! 🥰
I've been in Business making bath and body products for 20 years next February. it is very difficult. there's been many highs and lows. but it's worth it. just have to keep pushing and making changes to make it work for you. So I shall continue on..
Oh wow! 20 years is amazing. I agree, you have to be willing to make changes and have the stamina to keep going.
I have delayed quitting my full time job for 2023. I revamped my packaging and will be making my soaps simpler. I never got into the piped tops, but havent seen them selling for other soapers either. People can only have so many "too pretty to use" soaps.
You've got that right! The piped soaps are off my list for 2023. People like my boxed soaps, so we're going with that. Good luck to you with the new packaging and simplifying. I think that sounds great!
Don’t quit your job!!! Recession coming next year, no way ppl going to spend 8-10$ on a bar of soap when they’re struggling to put food on the table.
I know I'm pretty late here, but I just want to say how refreshing it is to hear your doubts and struggles. So many soap makers only share the good, or gloss over the bad. Some even pretend their success is all due to hard work, and I think most people in business can attest there's a little bit of luck, and dare I say, magic involved.
I hope whatever you chose to do, you're doing well mentally, physically, and financially. You gained a new subscriber as I sort of soft-launch/reboot my soapy journey after a year long hiatus, and I'm looking forward to watching your videos!
Thanks so much for your thoughtful reply. I agree that most don't share the lows of this journey that we all inevitably face--regardless of appearances. And you are right about some luck and magic taking part in success.
Watching and enjoying your video
Thanks so much! Happy to have you here.
I don’t know what the future brings. This is my 1st month, batches that I sold and it was difficult because in Portugal we are a small tradicional culture country. Ohpra uses a soap made in a “ach brito” brand, that is making soaps very simple and affordable and we can’t beat that. For now I see my soaps as an hobby but I would love to be successful in it. Baby steps and never loose hope.
I can completely relate to what you are saying. Enjoy the fun of it and see where it takes you. I'm still seeing inconsistency here among the different platforms that I sell on. I think we have to continuously pivot directions when something doesn't work. I always have a trick up my sleeve. Sending you good luck and hugs across the ocean to Portugal.
@@Handmadebusinesstips thank you once again for your kind words.
Good business!
Thank you I love this transparent video . I’m wanting to start making soap and possibly start a business . Thank you for the honesty . New subscriber ❤
I only have 11 subscribers so far so im trying to grow my Channel. Wishing you much success
I love to look at decorative soaps but for me, I really want a good natural bar of soap so that’s what I buy. I hate what you’re going through but you’re so so so smart to take a look at the bottom line. Thank you for sharing this! Good luck to you. I’m a new subbie! 😊😊😊
Thanks so much for the comment! Yes, we just have to pivot when something isn't working--even when we think our ideas are the best ever. LOL. Live and learn. That's what it's all about.
Got another one! New here...I say don't give up, find your niche.
Thank you so much!
I think novelty soaps are just that. Maybe you could get a return on them by putting together gift baskets to sell with them. I don't buy novelty soap because it's so pretty and I don't want to use it, but I would by a gift basket with novelty soap, bath bombs, loofah, body butter, etc. to give as a gift.
The UA-cam algorithm didn’t very often show your videos. Maybe that is why you haven’t had many views. I don’t know I’m new to watching soap UA-cam and am new to soap making for fun. I usually see the same channels. I hope things work out well.
You're exactly right. It has just recently started showing them, so hopefully I will get some traction. Thank you for your comment! ❤️
Good morning. Just found your channel Thank you for being honest and transparent about a soap business. I’ve only been making soap for a few months, but I love it!!!!!❤❤❤. Not sure if I’ll ever turn into a business because of FEAR. I would love for you to share what you know, but you need to take care of yourself. Happy to have found you today
Fear is a big one and it's hard to overcome. I battled that my first two years in business, but eventually you let it go and it is so freeing. I just shared a video with some tips and mistakes I made and plan to share another one soon....because there have been so many things I've done right AND wrong! Stick around, and thanks for stopping by!
@@Handmadebusinesstips Thanks for taking time out to reply ❤️
Just an observation: If your soap it too pretty people might not want to use it as soap. They might buy it one time, put it in a fancy dish as decoration and never use as intended.
You are very right about that!
I’ve bought one decorative soap in like two years, I prefer a bar that is easy. Low top soap maybe some texture on top etc.
I don’t make soap but I do make bath bombs and other bath products and I have been doing this for awhile, my decorative bath bombs are not selling to good this year, it’s not just in the hand made soaps unfortunately. I can’t wait to hear your new ideas and tips for the upcoming year. Thank you for sharing, Merry Christmas and happy new year see you in 2023
Merry Christmas to you, too! Thanks so much for stopping by to comment. And thanks for the feedback on the bath bombs. This is all good information to have. I'll be posting tips, mainly from mistakes I've made that will hopefully help other makers out there. As soon as I clean my studio, I'll get another video up!
This is the first time I've seen your channel. I subscribed. I've been making soap for years but never got a chance to turn it into a full business due to being sole provider and living in a very rural area it was hard to think of driving 75 miles to hopefully make a sale if I even got time off from my job. I've had them in shops on a small scale but no longer have that avenue since they have all closed.
thanks for commenting and for subscribing! I just looked at a retail space today because a few friends who own a spa want me to partner with them. The one thing that is exciting about owning your own business is that you never know what the day will bring. I completely understand not turning it into a full business. Sometimes a side business is the best decision. You could try platforms like Faire, Abound and others for wholesale to get more shops:)
+1 follower here from Italy❤
I love it! My Grandmother came over from Bari, Italy and my father was the Head of School at the Florence International School not too long ago. We plan to go in the next few years.
I love making soap too but like you I’ve notice a lot less business. I’ve had to not make so much soap. Had to cancel my business phone number to save money. And yes I had to make my flat top soaps, people didn’t want fancy decorated soaps anymore. But I’ve thought about giving classes in my soap room. I’m not selling as much anymore cause of high prices. I’m having older customers call and pre-order and pay, then I work on the order. It’s a hobby now not a soap business. No one wants to buy a soap bar that is $7.00 to $11.00 a bar. You have to learn to rethink so I thought of teaching people who want to learn how to make soap. I hate to see my business go down hill but I am 67 and I’m to tired to stand up all day making soap and selling it. I wish you good luck on your soap adventure and hope all goes well. I’m starting to get rid of some of my soap making equipment.
I think you have the right idea with the soap classes! If that is something you would like to do, there will always be a market for that. Now, I have noticed some prices going down a bit. For instance, I was able to find olive and coconut oil at pretty low prices this week, which was encouraging. I think it is all about being able to pivot when times get tough. It sounds like you are doing that by scaling down and focusing in another direction.
I purchase homemade soap and want to start a business. Times are just hard. It's the reason that I will keep a job.
You're smart to do that. Start it as a hobby and see if it can turn into a business.
I only make soaps that I would personally buy/use myself and I'm very simple. Many vloggers encourage us to make items for our target market... well, I see myself as my target market. I played with fancy tops using spoons and chop sticks, but that's just to test my shaping skills for fun and experience. I love the creativity of all the designs ... just not practical for me.
It is fun to try out new designs, but I agree that you have to ultimately settle on what is working for you. Good luck with your soaping and thanks for the comment!
Know your market. Before you make anything, know who's going to buy it. If you don't know who will buy it, how can you expect it to sell? Good luck!!
Yes. I let myself forget that one this year with this fun 'idea' I had, but I'm back to making what my audience will actually buy and love. Totally agree!
I found similar things. My more basic soaps sold much better. I'm also moving into formulating lotions, perfumes, and body products.
My creams always sell very well, so lotions are a good idea. I'm so glad i'm getting the feedback on the more basic soaps doing well vs the decorative ones. Who knew!
Good luck on your channel and your soapy business
Thank you so much!😊
Unfortunately the market for small business soap/bath and body makers is very over saturated. Everybody and anybody that starts making soap thinks they can sell it. I feel there is no easy way to stand out as a soap maker. You are always trying to cater to the current trends. I have been making soaps and other stuff for over 10 years. I’ve always gotten great feedback on my products but I don’t sell a whole lot. Usually around holidays there is a spike in interest/purchases but otherwise it is sporadic. I’ve thought about just selling off all my supplies but I haven’t made that decision yet.
It's hard to come to that decision when you have invested 10 years. I get that! I just now got a wholesale order for a new store, but it could be a storm of new orders for wholesale or nothing. You can't predict. The one thing soapmakers can do is niche wayyyy down and sell things that are very specific for a group of people and only market to them. That's what I would have done differently. I may do a chatty video on that.
I accidentally disliked one of your comments. Oops. I tried to correct my mistake, but I'm not able to find it. You make beautiful soap!!
No worries! Thanks for letting me know. All good🥰
During the Pandemic, I went back to school for Herbalism, now I'm slowly growing my own herbal and bath business, would love any advice you are willing to give. Good Luck and one more subscriber closer to 1000.
Aww. Thank you so much! I'm actually putting a video together now on tips for starting a new business and...riding out the hard times. Watch for it this week, and thank you for your comment.
Sorry to hear this. I am planning to start I would love to hear from you. I’m looking for soaps with beauty and your experience is not that good for my goals !
Don't be discouraged from the video. It has been a crappy year for a lot of businesses this past year, but you just pivot and redo the business plan and keep moving. I'll be sharing all of the changes I'm making this year here!
Hi! This is the first time I see your video and I watch a lot of soap videos! Weird. I am a teacher too and I make soap. I have a web shop but I don't sell anything. For me this is just an expensive hobby (very expensive because of the EU laws) and a form of therapy. I hope Your next year will be successfull!
I think youtube is finally, just with this video, showing my videos in the feeds. Figures this would be the one that gets out there, right? Ugh. It is expensive. My soap box printing is the only thing that has gone back to normal as far as prices, but it is something! I'm hoping oil prices level out soon, too. How fun that you are also a teacher! Thanks for commening!
Great video! I hear you!!! What do YOU love to do? UA-cam is hard! I just hit 1,000 . BUT I know if you just do what you love to do, (not what you think people would like,) others will love that also and follow along! Questions? I have makers ask themselves 2 questions... 1.what is your story 2.who is your market?! New sub from Virginia ♥️ Blessings for 2023 ~jc
Thanks so much for the thoughtful comment! ❤️ I need to give more thought to what I love doing -----and what I love taping.
@@Handmadebusinesstipsabsolutely! ♥️
As someone literally just starting out (as in I’ve only made one practice loaf so far), what is the number 1 (or 2 or 3) advice you would give? I know I’ll make mistakes in the beginning, but trying to learn from others as well.
Great question! I have some great tips for sure from lessons I learned, and this would actually make a good video. Maybe I'll do a whole video just on that question. Thank you!! It's definitely too much to type here, but I promise I will answer.
Thank you so much! I’m so new that I don’t even know what specific questions to ask. I look forward to your video
If you're in this to make a lot of money, stop now. If you're committed to this and nothing else, maybe. It will consume your whole life. The ingredients are getting more expensive by the day. There are hundreds of soapers out there. Between all the legal stuff, the financial stuff, marketing, making & boxing. Shipping, etc., etc. It's just a hobby for me. I sell at a store on consignment. If i want to make soap, i do. If i don't feel like it, i dont. But i don't do it to pay the bills. You need to get a lot more consistent soap making under your belt before you even consider selling. Just my 2 cents. I've been making soap for 10 yrs.
I’m in a similar spot I’ve made about 5 batches so far I’ve been taking it slow ..when I decided to start I watched so many post on UA-cam and some mentioned to take time not to rush so much to do not sure of where to go from here….like she posted not sure what questions to ask….
Hard decisions are never easy to make. I need to have a good long talk with myself and make some hard decisions but I have to get my thoughts in order first. As for any advice you can give...I would love to know how to get into retail stores. I have Faire and Rangeme but have not gotten anywhere with them. I hope your final decision is to stay with making soap but I also understand if it is to move on. I am always here for you :)
Hi Laura! A few thoughts: As far as wholesale goes, all you can do is get on those platforms. I am on them too and found that people are just not buying as much this year, so wholesale has also dropped. I truly believe it's an economy issue, so you really just need to wait it out. In terms of local stores, though, I walk in and talk to someone and always get my soaps in those stores. The local stores are my best money makers. Start there:) I am not giving up the business entirely, but certainly making changes. Luckily, I may have to outsource more, which is good news for you!
@secondspringnaturals6984 I wish I had stores closer to me that would sell my items and then there is the talking to them part lol. Hey more outsourcing and then I don't have to worry about getting my items into stores lol.
Hang in there I heard people say that it takes time even though I don’t know how long you been doing this
Thank you:) I've been doing this for several years now and some years are better than others. I do believe this year has been a tough one due to the economy. We'll see what 2023 brings!
I decided to shut my business down this summer. It took so much of my time and I have 5 kids and I was not seeing the financial benefit. I tried for several years to make it work. I still love making soap and will always make soap but I wrestled with that very hard decision. It is hard to put your “baby” aside.
Wow! 5 kids will certainly keep you buy enough, that's for sure. Yes, you need to see the financial benefit or make a hard decision. Glad you are still making soap, though! Thanks for stopping by.😊
I remember growing up with pretty soaps & they literally got dusty because they were “too pretty “ to use.
Yes, so true.
So my goal is to open a small business selling anti aging soap. May you give me some tips.
I would love to be able to offer advice on this, but unfortunately it's against FDA regs to make medical claims unless the product undergoes testing, which is generally way too expensive for a small business. Anti-aging, acne fighting--all of these things are medical claims and even Etsy will now remove listings if they have them.
Good Luck in 2023! New subie! Question…can you tell me what the average percentage is that a shop charges for space?
Hi there! Thanks so much for stopping by and subscribing! As for the question, do you mean consignment percentage for a store selling my soaps or rental charges for a shop?
@@Handmadebusinesstips I’m sorry. Yes, I was referring to the percentage that the consignment shop charges/takes when you sale your product in their shop.
I make soap, and Buy soap. I do not sell soap. I study the organic soaps, the specialty ones such as Sea Moss, Dead Sea Mud, pure Castle soap infused and simpler soaps. I do not buy any soap with fragrance oil, only essential oil or how they smell left alone. I also seldom buy mica soaps.
I would have a pure, homeopathic line. I love them! Green tea, Aloe Vera, Goat Milk, etc....oh .....and my new love ...tallow.
I love the idea of a pure homeopathic line. Sounds wonderful. I also really like the dead sea mud idea.
Just subscribe
High inflation now and a recession coming next year folks. Don’t quit your day jobs!! No way ppl going to pay 10$ for a bar of fancy soap when they struggling to put food on the table. In tough economic times luxury items always fall off the importance list
Do you do live streams? Sometimes that can help a channel grow faster.
I haven't done one, but great idea!! I'll give it a try and do one from the studio:)
I have a few questions about your UA-cam channel. I have been able to grow mine on different content outside of soaping, but I'll be switching things up on a second channel soon. I have a few tips I could give about growing the channel. I will tell you that with 6.3k subscribers and about 50k views per month, my income stream isn't much... but it is consistent. I don't really want to post my questions or have that convo here in your comment section if it's something you'd be willing to discuss, so I'll tag you on Facebook. Good luck with whatever it is you've decided.
Sure! I'd love to chat. Tag away!
I think novelty soaps are just that. Maybe you could get a return on them by putting together gift baskets to sell with them. I don't buy novelty soap because it's so pretty and I don't want to use it, but I would by a gift basket with novelty soap, bath bombs, loofah, body butter, etc. to give as a gift.