Music Branding: 3 EASY Ways to Build Your Brand

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  • Опубліковано 8 вер 2024

КОМЕНТАРІ • 189

  • @chwezimadeit
    @chwezimadeit 4 роки тому +72

    I discovered this channel 4days ago and I have been listening and watching to almost every video. Its worth it and thank u

    • @Burstimo
      @Burstimo  4 роки тому +8

      Thank YOU!

    • @parijatsingh5858
      @parijatsingh5858 4 роки тому +4

      Same here! This is stuff no one in their right mind would give away for free! What the hell!

    • @chwezimadeit
      @chwezimadeit 4 роки тому +2

      @@parijatsingh5858 i guess we are the lucky generation

    • @kissmekeekee
      @kissmekeekee 4 роки тому +2

      I'm pretty much in the same boat haha

    • @parijatsingh5858
      @parijatsingh5858 4 роки тому +2

      @@chwezimadeit Yep! We're in that time where everything has become open and it's challenging because you have to be really creative and incorporating everything, but the competition is relatively thin! We just have to push hard!

  • @jackdrew1946
    @jackdrew1946 4 роки тому +25

    I find that branding can sometimes be overlooked and artists are left wondering why people aren't connecting with their content as much as their music, and it really comes down to the fact that PEOPLE grow brands and if there's not a solid brand to get your teeth stuck into, then there's nothing to set yourself out from the very crowded market

  • @axel.lessio
    @axel.lessio 4 роки тому +3

    It's so important to be yourself and not think that we could all simply copy what Lewis Capaldi or any other artist did to blow up. Lately on Instagram I'm trying to be myself a lot more and tell my story as it is, besides making music: I'm a young father who loves his daughter madly, I work remotely so I travel often, and I freaking love cooking and food in general. As a result I'm able to post a lot more great content more frequently and my engagement is growing steadily. I found a great balance between what goes in the feed vs. the stories, and this vlog type of strategy is really starting to work for me. And here's the best part: I get my followers with classic rock covers, so they start to follow because they love music, and then they stay for the story. We'll see how many of them come to my debut gig and stream my next releases, but I do have a good vibe about it.

    • @Burstimo
      @Burstimo  4 роки тому +1

      Love it! Being authentic and telling your real story will always win

  • @adriendelasalle8981
    @adriendelasalle8981 4 роки тому +28

    This channel is just so true, and good ...

  • @AprilKeez
    @AprilKeez 4 роки тому +4

    Regina Spektor has been a favorite of mine for a long time! She is adorable, clever, and creative, which comes across in every inch of her branding. She wears blacks and dark blues, often with sailor stripes, but always has that splash of bright red. Her music has moments of serious, beautiful lyric writing mixed with her silly attempt at making dolphin noises. She’s not afraid to experiment. It’s all so specific to her!

  • @amika4143
    @amika4143 4 роки тому +13

    Maddy, you and Alex are our career angels! We love you so much do you realise that? Seriously I feel like you are my very close friends and your guidance is helping me a lot day by day! Thank you for making sense of this chaos in the emerging independent artist world for us! God bless you!

    • @seemaverma4758
      @seemaverma4758 Рік тому +1

      Your music is unbelievable 💯👏👏 I saw your Spotify you got good monthly listeners too just don't give up. You got the talent just work a little more on promotion n marketting your release. Your music is fire 🔥🔥🔥👏💯💯 no doubt all u need is good promotion hats off keep making music you're awesome god bless you 💓💓💓

    • @seemaverma4758
      @seemaverma4758 Рік тому

      Waiting for your new music Amika just watched your recent upload on ya UA-cam channel damn that was lit 💯💯👏👏🎉🎉 you're so damn talented OMG 😱 please keep doing music 🎶🎵 you're awesome 👍👍👍👍👍👍

    • @seemaverma4758
      @seemaverma4758 Рік тому

      Research about paid promotions you pay to the distributor to get yourself on Spotify that's so acknowledging 👍👍👍 Start paying for the promotion of your releases n I guarantee you'll be the next big thing 💯💯 you're awesome keep making music I'm waiting for your next drop yoo 👍👍👍👍

    • @seemaverma4758
      @seemaverma4758 Рік тому

      I'm a struggling artist just like you I'll be dropping my EP soon in January 2023 n the best part about this is nobody cares 🤣 Nobody gives a shit to us independent artist nobody would tell us to do what's right they'll let us keep running in circles if you know what I'm saying 💯 🙏 Promo is the key to happiness. Major labels spend millions on promotion marketing on artists which we independent artists cannot afford but fuck it we not doing this for fame we doing this because we love it it's our passion. I'm 22 working in a bar and saving money to release my debut EP next year somewhere in March and to promote it good I'm independent so I have my own budget to promote it

    • @seemaverma4758
      @seemaverma4758 Рік тому

      Keep watching this channel "Burstimo" this is the perfect and best place for us independent artists to gain knowledge on how indie artists can make living out of their passion. Maddy and Alex are great advisors I been on this channel since 2020 n to this date I'm never disappointed by them they are awesome 😎💯 Love this channel and love all of their contents just like you feel they are your close friends so do I 🙏💯

  • @zalvus7392
    @zalvus7392 4 роки тому +13

    AURORA, Twenty One Pilots and SayWeCanFly are some of my favs when it comes to artist/band image :)

  • @tylermcclain606
    @tylermcclain606 4 роки тому +6

    Rob Zombies branding is insanely good. He hasn’t had a good album or movie in over a decade, and STILL headlines every festival he plays at. Why?- the Zombie brand. Genius.

    • @theSUProject
      @theSUProject 3 роки тому +1

      His show is insane too. You can see him and his band genuinely enjoy performing, they have fun on stage, they make eye contact with the public, they smile at them. I don't listen to their music on a regular basis, but I won't miss an opportunity to see them live!

  • @JimmysGG
    @JimmysGG 3 роки тому +2

    I've been watching a lot of your videos for some weeks now and they are a real treasure. Thanks for inspiring all of us fellow artists, since was a kid I always dreamt of making and sharing music and after this kind of vids now I know I can make that dream even bigger and better. Music heals friends, let's keep all pushing onward!

  • @JojoPlaysKeys
    @JojoPlaysKeys 4 роки тому +2

    Just stuns me me how deep your knowledge of what is going on in this business is. Thanks a lot for sharing this, you both are amazing!

  • @lightphasermusic
    @lightphasermusic 4 роки тому +2

    Great video! Answering your question: I am following a lot of artists with good brands but I think none of them has a brand so strong like Kaguya Luna has, who is also one of my favorites. She is primarily a Japanese Vtuber, but makes her own music as well.

  • @michel8065
    @michel8065 4 роки тому +6

    Thank you guys for doing this. You are helping a lot!

  • @AntKneeLeafEllipse
    @AntKneeLeafEllipse 4 роки тому +4

    I've actually been wrestling with this for awhile, so I'm very happy you made this video.

  • @rudithemusic
    @rudithemusic 4 роки тому

    I watched this video yesterday, and the message didn't quite translate. But I watched it again today and now everything about how this relates to me suddenly just clicked into place. Thank you!

    • @Burstimo
      @Burstimo  4 роки тому +1

      So glad to hear!

  • @Redshi1515
    @Redshi1515 4 роки тому +4

    Really glad I discovered this channel and subbed, you both have been giving me the necessary knowledge and confidence to do this the right way and build my career from the ground up. Thank you.

  • @jackmanganmusic
    @jackmanganmusic 4 роки тому +3

    Yo Burstimo! Just wanna say you guys are awesome! Really helpful info you guys share! My band Shallow Green is releasing our debut single soon, and these tips will definitely help!
    Much love from New Jersey, USA!🙌🏻
    -Jack from Shallow Green

  • @TheBloodyMallard
    @TheBloodyMallard 4 роки тому +4

    Thanks Burstimo. Great insights as always!

  • @josieburner
    @josieburner 4 роки тому +7

    my favorite artist brand is Tyler the Creator. I particularly enjoy how he can change his style so often and still stay true to himself over the years.

  • @TrustedSiren
    @TrustedSiren 4 роки тому +1

    I wonder if you know how many people are going to make it in music because of Burstimo. Really inspiring, thank you!
    An artist I think has got impeccable branding is Melanie Martinez, the toy house, playground doll/school satire has been carried throughout her start, with the half coloured hair and china doll fashion making her identifiable.
    My favourite artist though is Kim Petras though aha, her music and visuals are so good, and she is the first trans pop star which obviously has made her stand out, she utilises it well. Thanks again :)

  • @brooklynrose2081
    @brooklynrose2081 4 роки тому +1

    your voice is so soothing omg it’s 12:50 AM and you’re abt to talk me to sleep lol. great video:)))

  • @mattiemore
    @mattiemore 4 роки тому +2

    Love this channel! Been watching every day since I found yall! :D

  • @sahayramusic4818
    @sahayramusic4818 3 роки тому +1

    GREAT JOB on this one!!!

  • @watchvidz7162
    @watchvidz7162 4 роки тому

    Fonts, colors, inspirations, fav foods.... all part of ur brand

  • @av_nte
    @av_nte 4 роки тому

    As a Jamaican aspiring artist these videos help me alot as it regards to branding myself as an artist

  • @spandanbiswas9256
    @spandanbiswas9256 4 роки тому

    this channel gives tips and tricks which are indirectly tips,tricks and morale values for life.
    found this channel yesterday, now I'm addicted to this.

  • @ProducerSnafu
    @ProducerSnafu 4 роки тому +5

    I love the content on this page and I feel guilty for only being able to leave a like.

  • @BeQuietEntertainment
    @BeQuietEntertainment 4 роки тому

    I have been locked in on your videos. Not only do you drop knowledge/information but you don't do alot of useless talking, every point/backstory is meaningful. 🔥🔥🔥

  • @croutoncannon
    @croutoncannon 4 роки тому +1

    Vulfpeck are my favourite band and have a great identity. They meme everything!

  • @iamivamusic
    @iamivamusic 4 роки тому +1

    Thanks a lot for your videos!

  • @SofoniBeats
    @SofoniBeats 3 роки тому

    Yes... your story is the best brand

  • @daddypluginpresents7445
    @daddypluginpresents7445 4 роки тому

    yeah this is a deep concept to me who usually thinks about 12 tones. A story is quite novel to my conventional musician thinking, but yeah YOU'RE RIGHT. THANKS

  • @mckolo2281
    @mckolo2281 4 роки тому

    This is honestly one of the best channels for an independent artist! Just incredible!

  • @Lanraymusic
    @Lanraymusic 4 роки тому

    I wanna say what you’re doing on this channel is literally outstanding. I’ve only seen about 4 videos so far and it’s like I’m learning new things - about my music, about the music industry, ideas to even grow myself. I just wanna say thank you for having this channel. Thank you big time!!

  • @yensterling9892
    @yensterling9892 4 роки тому +1

    liked, thanks for sharing!

  • @JenBirdMusic
    @JenBirdMusic 3 роки тому

    Terrific channel! Thanks so much for the helpful advice 🙏

  • @Bornathend
    @Bornathend 3 роки тому +3

    Really inspiring... As a songwriter I’ve always preferred a halo of mystery but now I understand that through visuals I can make a difference, cause Avery musician has got a talent and that talent writes a very deep story. Talent and passion are the nuts and bolts and there is value in showing them and communicating them as this intensity is what makes life special, the pursuit of it. And people don’t have to forget what really counts....what really matters!!

  • @KofiTaylormusic
    @KofiTaylormusic 4 роки тому

    Thank you so much Burstimo... you guys are helping a lot of us find our feet as artist, for me personally, I’m grateful 🙏🏾

  • @joeholmes2002
    @joeholmes2002 4 роки тому +5

    She is my biggest inspiration, I have been so obsessed with Lady Gaga since I was little!! And it is, we know her story and her creativity!!

    • @Burstimo
      @Burstimo  4 роки тому +3

      She's amazing! Her brand is one of the best

  • @selahmusic1
    @selahmusic1 3 роки тому

    Such great advice, I especially like how you give us new and interesting creators to check out. The online branding is key to finding those fans that will stick with you and that is not easy to do. I've been tuning in for a few weeks now. As a touring musician you tend to neglect fully developing the online presence. Your advice has really helped me sharpen up those loose ends . Big thanks!

  • @miasharratt2198
    @miasharratt2198 4 роки тому +1

    Wish I could hug you through the screen... exactly the video I needed! 🤩

    • @Burstimo
      @Burstimo  4 роки тому

      Haha glad you enjoyed it!

  • @willamill1
    @willamill1 4 роки тому +1

    So so much VALUE! Thank you.
    Signed: 💞 your SUPERFAN😊

  • @iRodAux
    @iRodAux 4 роки тому +1

    Great composition. I love the color scheme. I am sure there will be value. Just clicked on stay fly friend

  • @ElvinMitra
    @ElvinMitra 4 роки тому +3

    Hi Maddy, This is one of my favorite video that you created. this really helps alot. This inspired me to start creating content and be authentic. Thank you very much. More power to you and Burstimo.

  • @vladroot546
    @vladroot546 3 роки тому

    wow love this thanks so much! :P been struggling with brand but now i can sit down and sort it out thanks :P

  • @Chizabam
    @Chizabam 4 роки тому +1

    Dope channel, for real. Very helpful

  • @xkhours
    @xkhours 4 роки тому +1

    great stuff

  • @oxoxoxoxo8589
    @oxoxoxoxo8589 4 роки тому

    social media is definitely changing what a musician is. another great video thank you for rich content.

  • @mirkobianca
    @mirkobianca 4 роки тому +1

    Wow! I never paid attention to all these details. Thank you so much from Italy for your advice and if you want let me know what you think about my latest single. :)

  • @kelechukwulive
    @kelechukwulive 4 роки тому +1

    This was insightful

  • @stormguy58700
    @stormguy58700 3 роки тому +1

    Your content is world class, thank you 🙌🏻

  • @zzzzimmers5046
    @zzzzimmers5046 4 роки тому

    Thank you. This single video really helped me understand what marketing actually is. I really appreciate it.

  • @AdrianaOfficialNFT
    @AdrianaOfficialNFT 4 роки тому +1

    Really good!

  • @AmyJoCloughMusic
    @AmyJoCloughMusic 4 роки тому

    I love this channel so much. Such quality content. Thank you for reminding us of the importance of branding. I think we forget that we all have a unique story to tell. xx

  • @ThomasJakobMusic
    @ThomasJakobMusic 4 роки тому

    This video couldn't come at a better time. I've heard the Apple example so often lately. It applies to any field in marketing! We are waking up.

  • @itslucakoala
    @itslucakoala Рік тому

    tnx for the reminder!

  • @mikeleezus4209
    @mikeleezus4209 4 роки тому +2

    Hey where did you find that Steve Jobs clip? Great video as well always very informed.

    • @Burstimo
      @Burstimo  4 роки тому

      Amazing clip: ua-cam.com/video/keCwRdbwNQY/v-deo.html
      Glad you enjoyed the video!

  • @jeffreylowe7358
    @jeffreylowe7358 4 роки тому +1

    The artist H.E.R. has amazing branding!

  • @thgulper9385
    @thgulper9385 2 роки тому

    Very helpful one, thanks

  • @loop5187
    @loop5187 2 роки тому

    Thank you.

  • @theloniuspoon
    @theloniuspoon 4 роки тому

    nice relaxed delivery, i could listen to your presentation voice like this for hours, super calming

  • @volaanmichaud6046
    @volaanmichaud6046 4 роки тому

    This video was a big help! I am Volaan Michaud a newish composer and no joke thanks for making these videos. i cant relate to most of them because of the music I make but they do inspire me to do more.

  • @KillahToni
    @KillahToni 4 роки тому +1

    Great video

  • @teamjoffery
    @teamjoffery 4 роки тому

    Mariah Carey always stood out for me as unique, strong and dynamic individual- as an artist and a person. She was told so many times in her career that no one is going to like something she wanted to put out, and after ignoring the naysayers, reaped the benefits of doing what she felt was right for her and her brand. When Mariah put out the song "Fantasy" and wanted to put O.D.B. on it, everyone was like "What are you doingggg? People aren't going to like this." (because at the time, nobody was putting rappers into pop songs) It was a super risky move in the eyes of many. But she was really excited by the idea and did it anyways. Now how many pop songs have you seen featuring rapping as a staple, over the last 20 years? I mean come on, hiphop has had a steady climb for the longest time and now singers and rappers have come so close together that most huge pop stars are doing both. I know I do ;)

    • @Burstimo
      @Burstimo  4 роки тому

      Love it!
      Her brand is so strong that now she's coming back for Christmas again with the Walkers advert and her social media content and people are loving it

  • @felixsmith7391
    @felixsmith7391 4 роки тому

    hey Burstimo, can you guys make an analysis video of Beyoncé branding and marketing. i think the way she or her team has designed and potrayed are very interesting. it somewhat similar to the way michael jackson potray his identity, and it all end up with the brand that we know "King of Pop" and "Queen B". thank you

  • @MrDanee22
    @MrDanee22 4 роки тому

    Very helpful advice 😊👍❤️

  • @jontygamontana
    @jontygamontana 3 роки тому +1

    This is nice

  • @artistrymuzik
    @artistrymuzik 4 роки тому +1

    I don't know if you guys know the artist Andy Mineo but he is by far my favorite artist to the point I'm in his top percent of listeners on Spotify. I probably listen to him to much, jk but his branding is on point. You guys should check him out.

  • @alexanderzagriychuk6535
    @alexanderzagriychuk6535 4 роки тому

    Thank you for sharing such brilliant knowledge for free!

  • @SIERETV
    @SIERETV 4 роки тому

    I have been learning so much from you since you since the first video that saw from you.

  • @YukiOtakuchan
    @YukiOtakuchan 4 роки тому

    That's a really interesting statement.
    Still, by having to define an identity you're defining boundaries witch is... The worst thing when it comes to explore your creative world and truly show yourself : you are not a caricature, you can't be summed up by a style or by a song.
    When you're choosing to put yourself in a category, you're not being true to yourself

  • @nurpeachmusic
    @nurpeachmusic 4 роки тому

    Thank you so much, that was such a great video! It's really going to get me thinking.

  • @leonixx2048
    @leonixx2048 4 роки тому

    Great info you provide, in process of developing my daughters music content and it will be great following your technics!

  • @sofiastrand2744
    @sofiastrand2744 4 роки тому

    Thank you guys. I discovered you a few weeks ago and been following ever since. Saw you at BBC introducing but was too shy to go up and say hi. Thank you for the useful tips. Think my favourite artist is either Ariana Grande just because I know her story or maybe like you mentioned in the video Billie Eilish.

    • @Burstimo
      @Burstimo  4 роки тому

      Thanks for subscribing!
      Definitely come say hi next time :)
      Ariana Grande's brand is FANTASTIC

  • @tonycarrera69
    @tonycarrera69 4 роки тому

    Cheers! J Balvin / The Neptunes (Pharrell & Chad Hugo) / N.E.R.D

  • @eftalya190
    @eftalya190 3 роки тому

    Rosalia has an amazing brand

  • @MERhiphop
    @MERhiphop 4 роки тому

    Absolutely love these videos. Thank you ,🙌💯

  • @j-willthadamaja5367
    @j-willthadamaja5367 4 роки тому +1

    this was dope, mad helpful !

  • @almaz4538
    @almaz4538 4 роки тому

    Great !! Thank you ^))

  • @dise706
    @dise706 4 роки тому

    I love recording music and doing shows but for some reason I always get nervous when I think about doing some content for my platforms of me just talking telling the people a little about myself and its killing me

  • @shradan
    @shradan Рік тому

    Hey guys!! you provide such good information. I am an emerging artist, trying to build a fan base . Do you think you can make a video about Tiesto?Tiesto has been in the EDM industry over 2 decades yet he is getting bigger and bigger. He is a perfect example for every up and coming and established artist as a brand. I would highly appreciate if you can make a video on him. Thanks.

  • @shotsbycollins7912
    @shotsbycollins7912 3 роки тому +2

    woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooow wooooooooooooooooooooooooooooooooooooooooow

  • @musicbyarron
    @musicbyarron 4 роки тому

    Love it, thanks guys!

  • @daddypluginpresents7445
    @daddypluginpresents7445 4 роки тому

    Hey thanks...sometimes I wonder

  • @JuliaSamadhi
    @JuliaSamadhi 4 роки тому

    Amazing ❤️ thank you so much! so useful!! ❤️

  • @luisbedoya4398
    @luisbedoya4398 4 роки тому

    Thanks, pretty inspiring video!

  • @Vibesformusic
    @Vibesformusic 4 роки тому

    this gives will power🙏

  • @amadeusrockband9538
    @amadeusrockband9538 4 роки тому

    Another great one thanks!

  • @parijatsingh5858
    @parijatsingh5858 4 роки тому

    My favourite artist is Martin Garrix! Can you guys please make a video on how to choose your artist name?

    • @Burstimo
      @Burstimo  4 роки тому

      Nice one! We've covered this in a podcast, discussing how to start your music career

    • @parijatsingh5858
      @parijatsingh5858 4 роки тому

      @@Burstimo Link please! ❤️

  • @julianfeijoo9807
    @julianfeijoo9807 4 роки тому

    Que buenos consejos

  • @samsmusichub
    @samsmusichub Рік тому

    Branding is hard but necessary.

  • @planpbeats
    @planpbeats 4 роки тому

    boom! another one! 💣

  • @aylizzi182
    @aylizzi182 4 роки тому +5

    Travis Scott has a strong artist image/brand

  • @jacksvocals
    @jacksvocals 4 роки тому

    I'm conflicted about the ethics of using my story; got an incurable illness which has ruined millions of lives, and it could be seen as shamelessly exploitative to put that forward in PR. It'd help to contextualise my content, but I really don't want to be seen as cynically capitalising on a condition like this, or fishing for sympathy. No easy answer to the situation but if anyone has thoughts on this I'd love to hear a fresh take. Cheers to burstimo for all the regular videos

    • @Burstimo
      @Burstimo  4 роки тому +1

      Not exploitative if you're teaching others and raising awareness

  • @magicalempire
    @magicalempire 3 роки тому

    i am not a musician, but like all business people we need commercial music for brands

  • @TheLostYouth
    @TheLostYouth 4 роки тому

    Hard. I just like good (from my point of view) music that's why I producing it. I think Im not trying to tell any story, but I think sometimes parts in my tracks are very emotional. My idea is to play my music one day in big giggs. Sounds jealous, but this is true, lol. I don't know, maybe I should name my tracks that I missing my origin country and I moved to the another one to have job and money for food? LMAO sounds like a plan... :D
    To be honest I'm not following musicans because the story. I have my favourite artists, because they making very good quality music. I dont care what ideas they have, what they do in free times, if they believe for something. How many kids or pets they have nor what kind of other hobby they have. I watching these things on UA-cam where I can teach something, improve my skills, I skipping parts about other stuff, because I saving the time for making own music.

  • @SpaceshipEarth
    @SpaceshipEarth 4 роки тому

    REZZ, i think has the best branding!

  • @95Macuin
    @95Macuin 4 роки тому

    thank you

  • @therealjervsalem4953
    @therealjervsalem4953 Рік тому

    Prince!

  • @sashagames3160
    @sashagames3160 4 роки тому

    We wanna release our first single in about 2 months and all your guys' videos have been so helpful so far! Thank you!
    We have a question regarding explicit language;
    Do you have an idea if Spotify curators shy away from putting tracks with explicit language and explicit language in the title in playlists, or does it not matter at all?
    The track we want to release has the word "fucking" in the title and in the song, but it's merely used as an adjective and the overall vibe of the song isn't aggressive/negative at all. Nothing about our overall image is about explicit language and we're not planning on making our image edgy. It just works really well in the song and it's not a big deal at all to be honest. We were just thinking if it's a risk leaving it in.
    We see songs with the "explicit" label in all types of playlists that we think fit our single as well, but those are more established artists, so perhaps they get a pass?
    Thanks in advance and keep doing what you're doing! It's well appreciated!

    • @Burstimo
      @Burstimo  4 роки тому +1

      Depends on the playlist entirely on whether they'll feature explicit language.

  • @mindmuzic88
    @mindmuzic88 4 роки тому

    Thom Yorke/Radiohead is church 🙌