The Power of Reinvention | Caulipower's CEO on Launching a $500M Brand
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- Опубліковано 5 чер 2024
- In this special 3-PART MASTERCLASS, we drop you inside a Tony Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND, SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE to a COMPETITIVE MARKET.
In PART ONE, you'll see Tony Robbins in a one-on-one interview with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly successful brand that has revolutionized the frozen food market by introducing healthier and innovative alternatives. And the best part - Gail didn’t launch this company until the age of 52.
Becker started her career in public relations, working for prominent media companies such as Warner Bros. and the Canadian Broadcasting Corporation. In 2001, she co-founded "Strategic, Inc.," which specialized in providing strategic communications and media relations services to clients in the entertainment, media, and consumer sectors.
However, following the death of her father in 2015, Gail needed a change.
Emboldened by her two sons' diagnosis of Celiac Disease, Gail embarked on a mission to find both healthy and delicious alternatives to gluten-containing foods. She began experimenting with cauliflower as a substitute. After countless trial and error, Gail succeeded in creating a recipe that her family actually adored. It was at this moment that CAULIPOWER was born.
Thanks to Gail's vision and perseverance, CAULIPOWER has become one of the fastest-growing food companies in the United States -- and a $500M brand. Gail has also proven that it’s never too late to become a successful entrepreneur.
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Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance - Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.
During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.
Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.
Learn more about Business Mastery: tonyr.co/bm-podcast
VIDEO SHOW NOTES
00:18 Introduction to Gail Becker
01:39 Three factors inspired change
03:52 The evolution of Caulipower
04:57 It’s never too late to bet on yourself
06:09 Recognizing the moment it clicked
09:38 Move fast when first to market
11:33 Consumers demand quality
14:00 Connect with the people using your product
15:38 Break rules for success
17:50 Hire people who know what you don’t
19:15 Reinvention sparks innovation
20:55 Pandemic shifting
25:34 Help people lead healthier lives
26:08 Double down on innovation
26:54 The future of Caulipower
28:20 Lessons her sons learned
29:50 Sign off
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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than four and a half decades, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he's called upon to consult and coach some of the world's finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
Happy to see a woman entrepreneur who shows her courage in her 50s to take up a great step into the food industry.Congrats Tony Robbins for ur interview!!!!!
Thank you for watching! 🙏
“It’s never too late to bet on yourself”… gosh, I love that! Beautiful story. ❤
Thank you Tony and Team to bring such an in spiring speaker like Gail Becker! reinventing my view on business and life... "drowning is not what happens when you fall into the water. It happens w hen you stay there!" my new motto!
Although I don’t like your crust, thank you for being the first to make gluten free option accessible! It opened a whole industry and for that I am so thankful 🙏
What a vision! And what common sense. And what superb results. And all of this without even knowing the sector. I had a dream: what if these women and men of excellence now fought to save our planet from an impending disaster? We might still have a chance. Who will plant this idea in their minds? Their children, perhaps?
Who knows. Maybe you. Don't ignore your dreams. You have them for a reason.😎👍❤️🤗
❤😊 Love Caulipower, there is no junk in her products and they are amazing! The only chicken nuggets I will eat are Caulipower and you would never know they are GF. She is awesome!
She is amazing! Such a great interview! I wish she had a plant based pizza as well, so I could try it.
“Success is liking yourself, liking what you do, and liking how you do it.“ - Maya Angelou.
You will do a great deal today. Some things will be noticed, some will not. When you perform an action, do it beautifully for your own satisfaction.
Today, do not search for extrinsic validation. There is no number of likes that can prove your self-worth. Instead, work from a place of intrinsic motivation. YOU are the witness that matters.
Thank You! Loved the show ! So inspirational and powerful with lots enticement on memorable experiences which values on innovation and production wasn't aspired though trials was taken but not enough guts irther factors intervene. Other life experiences was easier & more of an enchantment then dream if an entrepeneur!. But dreams lingers. Thank you Gail y our responses were very enlightening. But dreams lingers on. Really Appreciate uour interview and answers encoursging to me and many others. Thank you & Blessings.TONY & GLORIA.😮
You don’t have to be the smartest person in the room 🙏❤ lots of love from arctic Norrway 🙌🏵🌼🌺🌹🌻🌞
Absolutely! Being the smartest person in the room isn't the most important thing. What truly matters is the ability to contribute, learn from others, and collaborate effectively.
Wonderful talk. I loved it. 🎉
Great interview!! Thank you Tony! Gail, any chance for some vegan options? 🤩🙏
Come to Europe, come to Germany. Germany is quite a bit behind places like the UK in terms of healthy, plant-based, vegan or vegetarian food, we only just started seeing great meat-replacement options here that I saw in the UK or Spain years ago, and given that bread and bread products are EVERYWHERE in Germany, I am sure that a Califlower crust for Pizza that doesn't add anything destructive and still tastes good could be quite a hit here. Try it. Vegans etc are quite intellectual in this country, usually university students who like nature and animals and are suspicious of big business. It could be a nice market. I'd buy it!
Thank you so much for this amazing value of a conversation! You rock
Great interview and great content as always by Tony. Quite shocking to see that Tony's youtube channel has only about 1.6 million subscribers. People who have made their careers lifting stuff off and feeding off Tony's content have 5-10 million. It is like Kyrie Irving and Devin Booker having more followers than Kobe Bryant. This anamoly must be corrected.
Loved This!
Love your PIZZA!!!
Gail & Tony you both are fuq’n awesome 😂❤😊 I love every second of this video thank you!!!!!!!
Thank you
#WhenYouCare #WordTravels #ContagiousAF #RealGoodieLike #WholeSoulFood
Build relationships with your customers and listen to their feedback to create a more meaningful connection.
I wish they spoke more about the topic of reinvention. That's what made me click. The story is there and they touch briefly on it but I'm still hungry
Listening you are enterprising
Listen to you are enterprising
I need a feel good product to invent too.
I guess I’m trying to figure out when to know if it’s a good idea or a bad idea like she said her product sold out just like that. So if you have you been selling something for a year and only really sold a couple should you change to a new idea. Because I have tried probably 10 different things for 10 different years and I’m starting to feel like a failure and like all of my ideas are bad and I hear other talks and they say you’re supposed to keep trying for a while but how long is a while? I’m beginning to think I just don’t have any good ideas
👍🙏💯
CAULIPOWER
One bite, everybody knows the rules. Get Dave Portnoy to review it and give you a 2.3 rating❕
One I thought it was my dad
She reminds me of Nancy Allen.
Comment x
Tricks you with the cauliflower, kills you with the cheese.
Udagreatest beauty for your own heart smiles because your authenticity shines the aura of your gorgeousness
Thoughts and Emotions kissing in the subconscious. first comes the hearts love from within then comes baby mindsets playing creation with imagination.
thoughts singing to emotions hanging out collecting the seconds time
working together to get to the subconscious to see the heart smile.
subconsciously in love within cuddles it flows together effortlessly. being in the knowing collecting the seconds of time with no distractions it
in rhythm with each other. Tony's love be so contagious it vibrates curiosity through the lands of leading by example
Anyone else thinks Tony Robbins resembles Thanos ?!
Fiction
She has connections throughout her people, come on Tony stop the BS.
The fake cheers are so corny 😊
One I thought it was my dad