Kevin Hale - How to Evaluate Startup Ideas

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  • Опубліковано 9 чер 2024
  • YC Partner Kevin Hale walks us through the process of evaluating ideas and how founders should think about their startups. Startup School is YC's free online program for founders. Sign up to access the full curriculum and over $100k in deals! www.startupschool.org/
    Transcript and lecture slides here: www.ycombinator.com/library/6...
    This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at www.startupschool.org/
    ***
    Topics
    0.00 - Why we're starting with evaluating ideas
    1:25 - YC doesn't just fund companies with traction
    2:50 - How can I predict if an investor will like my idea?
    5:15 - A startup idea is a hypothesis
    6:55 - The problem
    10:55 - The solution
    12:35 - The insight
    14:00 - Founder's unfair advantage
    15:00 - Market growing 20% a year
    15:40 - Product 10x better
    16:30 - Acquisition model
    17:55 - Monopoly
    18:50 - Threshold belief
    19:10 - Miracle belief
    20:10 - Example: YC
    23:20 - Example: Wufoo
  • Наука та технологія

КОМЕНТАРІ • 229

  • @ycombinator
    @ycombinator  4 роки тому +185

    00:00 - Why we're starting with evaluating ideas
    1:25 - YC doesn't just fund companies with traction
    2:50 - How can I predict if an investor will like my idea?
    5:15 - A startup idea is a hypothesis
    6:55 - The problem
    10:55 - The solution
    12:35 - The insight
    14:00 - Founder's unfair advantage
    15:00 - Market growing 20% a year
    15:40 - Product 10x better
    16:30 - Acquisition model
    17:55 - Monopoly
    18:50 - Threshold belief
    19:10 - Miracle belief
    20:10 - Example: YC
    23:20 - Example: Wufoo

    • @aemericenglish2417
      @aemericenglish2417 4 роки тому

      2:50 - all about growth exponentially

    • @illutan
      @illutan 4 роки тому +1

      What is YC 🤔?

    • @samarthgupta3056
      @samarthgupta3056 4 роки тому +4

      @@illutan "y combinator"..its a venture capitalist firm.

    • @illutan
      @illutan 4 роки тому

      @@samarthgupta3056 thank u 🙏❤✌

    • @AlabamaCare
      @AlabamaCare 3 роки тому

      Hey Y Combinator we are doing research on UA-cam timestamps and wondering why you timestamp and how often

  • @davidkuo5702
    @davidkuo5702 4 роки тому +263

    Love YC , especially putting these materials online which may help tons of entrepreneurs who may not have the opportunities to be in the YC program.

    • @TheMcShot
      @TheMcShot 4 роки тому +3

      Hi David! Thank you for the awesome video. It really helps a lot. Do you know where I can find the video you mentioned at the end: the first ways to prove the hypothesis

  • @bobbyquinn3209
    @bobbyquinn3209 3 роки тому +40

    I've been working full-time to stand up my startup for 2 YEARS. I've struggled with framing the problem/solution clearly in a way that appropriately conveys just how important what we're building really is. I've had investors hang on for a second, sometimes third meeting, but they indicate that they just don't understand the magnitude of the value. NO ONE has ever explained this problem as eloquently as Kevin did in this video! I had a HUGE "A-HA" moment while watching this. Not once. Not twice. THREE TIMES.
    Every single new founder needs to watch this 3 times over. Thanks Kevin and YC for this. Can't wait to get through the rest of the videos.

    • @mainichewitz
      @mainichewitz 3 роки тому +1

      Hi, what were your problems and how did you solve them? and does your startup generate enough profit for you to live during 2 years of working full time on it?

    • @chatsnoirblamo
      @chatsnoirblamo 2 роки тому

      update?

    • @paypixl5176
      @paypixl5176 2 роки тому +2

      @@chatsnoirblamo thanks for asking! We just started our raise 2 weeks ago. We’ve had $60K in SAFEs executed in the last 24 hours, have a potential lead with 660 soft-circled of our 1.2M goal for this round.
      We’ve built our product, have our first 350 users, and delivered our first few paid transactions on platform. With the money we raise, we plan to improve the software, onboard 10,000 users, and track $1M ARR.

    • @ZukunftBilden
      @ZukunftBilden 2 роки тому +1

      @@paypixl5176 So how did you formulate your problem & solution?

  • @faisalzone
    @faisalzone 4 роки тому +20

    I loved the way you mapped key points (problem, solution, insight) to individual parameters of success realization. While I was hearing the talk, i went like "Son of a gun! I never thought about it this way!" Thanks Kevin for keeping it simplified yet really insightful.

    • @astrarai-thesobercoder
      @astrarai-thesobercoder 3 роки тому +2

      I agree. After watching this, I have some serious work to do (in a good way) :)

  • @2muchcoffeeproductdevelopm269
    @2muchcoffeeproductdevelopm269 4 роки тому +19

    Thanks for your open contribution to people's minds. It's great to deal with result-oriented startup owners who understand what they are looking for exactly.
    We hope to see more videos soon! ❤️

  • @waltondornisch7662
    @waltondornisch7662 4 роки тому +9

    Instant and huge fan of YC...Thank you, Kevin!

  • @alexandreazevedo1667
    @alexandreazevedo1667 4 роки тому +5

    Simple, objective, but so insightful! Thanks!

  • @coolthought8456
    @coolthought8456 3 роки тому +8

    4:00 This way of thinking from Paul Graham... This is awesome, instead of focusing on the negative side of things, look at the positive side of things that how it can possibly win.

  • @chrisjanwust
    @chrisjanwust 4 роки тому +10

    Was searching for Pt. 2 all over UA-cam. Then realized it was uploaded 3 days ago. Keen!

  • @sherezaderuanosantana2745
    @sherezaderuanosantana2745 4 роки тому +8

    This is one of the greatest videos I have seen re: startups early stages. Every word you said has been incredibly valuable for my business/startup. Thank you so much for sharing this content.

  • @KlaasFoppen
    @KlaasFoppen 4 роки тому +6

    Again amazing video! like said in the video, startup school last year was a bit more later stage (still really good) but focussing on the really early stage of startups e.g. ideas helps a lot.

  • @tanvib.2462
    @tanvib.2462 3 роки тому +2

    I am a big fan of Mr. Kevin Hale. Thank you for this session.

  • @Bolerophon
    @Bolerophon 3 роки тому +5

    Probably one of the best use cases why UA-cam exists, great insightful video

  • @wuhei164
    @wuhei164 2 роки тому +1

    The insights are all very enlightening. Very informative and useful for entrepreneurs.

  • @ByDaniSimone
    @ByDaniSimone 4 роки тому +6

    I now have some work to do. Thanks for this!

  • @khushbupatel1465
    @khushbupatel1465 3 роки тому +2

    To the point and highly informative. Thanks for sharing this.

  • @ragrago
    @ragrago 2 роки тому +1

    I love this Guy! literally He reinforced my hope in my idea!

  • @BrendanMcAdams
    @BrendanMcAdams 4 роки тому +4

    This is excellent! In 30 minutes, a perfect breakdown of how to think about start-ups and how investors think about them. Must watch!

  • @davidsphone8449
    @davidsphone8449 4 роки тому +1

    Thank you for your time, effort and talent. Maholo

  • @80Vikram
    @80Vikram 4 роки тому +2

    Great talk, thanks for sharing with community.

  • @snippletrap
    @snippletrap 4 роки тому +1

    All the YC people know what they're talking about. Hugely valuable resource just in this format, let alone getting customized support. Thank you YC for being awesome.

    • @harribo_games4084
      @harribo_games4084 2 роки тому

      Or good at presenting in that typical american evangelical way lol. Funny!

  • @thomasgassoul972
    @thomasgassoul972 3 роки тому +17

    Thank you Kevin Hale! Valuable insights! Could you give a mic to the people asking questions?

  • @Lululemon2023
    @Lululemon2023 4 роки тому +1

    Very good pitch very useful and concise. thanks

  • @VishalRaoOnYouTube
    @VishalRaoOnYouTube 3 роки тому +11

    6:54 Characteristics of problems that lend themselves to good startup ideas:
    1. Popular
    2. Growing
    3. Urgent
    4. Expensive
    5. Mandatory
    6. Frequent

  • @ssistable
    @ssistable 4 роки тому +2

    Great presentation! Super valuable.

  • @dhanrajnowbagh4201
    @dhanrajnowbagh4201 4 роки тому +5

    Good one Kevin. Keep it up!!

  • @kennstack01
    @kennstack01 3 роки тому +1

    I think i am going to be Part of YC very soon. This is a Great Powerful Platform, where we need to go for Learning and Building next Unicorns !

  • @musaricapital
    @musaricapital 5 місяців тому

    Very helpful and comprehensive. I love YC

  • @shivrajnag12
    @shivrajnag12 4 роки тому +1

    Very informational. Loved it..

  • @homehealthphysicaltherapy
    @homehealthphysicaltherapy 4 роки тому +13

    A brilliant read about this subject: Startup Opportunities: Know When to Quit Your Day Job by Brad Feld & Sean Wise

  • @G3CK0GUY
    @G3CK0GUY 2 роки тому

    The value in this half hour is immense.

  • @h2energynow
    @h2energynow 3 роки тому +2

    Great presentation, great insights.

  • @philipsebastian9659
    @philipsebastian9659 4 роки тому +7

    This was incredibly useful. Im glad I came to this in person.

    • @oliversissonphone6143
      @oliversissonphone6143 4 роки тому +1

      #humbleboast 😆

    • @ProgramaConJorge
      @ProgramaConJorge 4 роки тому +1

      So cool! I wish I went there! Is this a free meetup event they organized in their offices? Or how do you get access to it?

  • @eliaslouw6400
    @eliaslouw6400 Рік тому +1

    i love the venture capital training thank you

  • @republicofsaas
    @republicofsaas 3 роки тому +1

    Insightful Presentation!

  • @shadieossei4336
    @shadieossei4336 3 роки тому +1

    Great educational lecture!

  • @MostCommentsAreFake-ud8by
    @MostCommentsAreFake-ud8by 4 роки тому +45

    Problem: Superyachts are too expensive. My pitch is low-priced yachts that are basic boat hulls combined with mobile homes, yet they still look amazing. I call them trailer-yachts.

    • @BitchGotAVJAY
      @BitchGotAVJAY 3 роки тому

      Ayeee

    • @SheikhStevesChannel
      @SheikhStevesChannel 3 роки тому

      Trouble is, there are no trailer parks for trailer yachts :(

    • @rock3tcatU233
      @rock3tcatU233 3 роки тому +3

      Please take my money!

    • @Greg_Chase
      @Greg_Chase 3 роки тому

      Why shoehorn a huge mobile home into a yacht-sized hull? Why not a small RV? "I've got a yacht, so that means I'm in the elite" "Is it one of those Winnebago yachts?" "Yeah" "Wow you're hip dude" "Thanks"
      type of deal
      .

  • @VATA7-
    @VATA7- 4 роки тому +1

    Great video, thank you!

  • @jordanjackson7171
    @jordanjackson7171 4 роки тому

    Kevin is very charismatic speaker

  • @AccelerList
    @AccelerList 4 роки тому +8

    Amazing talk and video! So cool seeing WuFoos story, I used them early on

  • @MoniCastApp
    @MoniCastApp 2 роки тому +1

    great insight and observation

  • @matthieubonnard2702
    @matthieubonnard2702 3 роки тому +1

    Fantastic. Helps you decide to start or not start a business

  • @wanglijun9190
    @wanglijun9190 3 роки тому +1

    Thank you so much!

  • @blek1987
    @blek1987 7 місяців тому

    Fabulous material!

  • @mounela
    @mounela 4 роки тому +1

    Great knowledge.

  • @wealthplanet9905
    @wealthplanet9905 2 роки тому +1

    Amazing content ever on startup.
    Non-Tech founders can also build multi billion dollar idea

  • @nilsdannemann
    @nilsdannemann 4 роки тому +2

    Thank you

  • @vhg655
    @vhg655 4 роки тому

    the best YC video!

  • @neothypp
    @neothypp 4 роки тому +10

    nice video !
    Where the part2 will come?

  • @p0werl0ve
    @p0werl0ve 3 роки тому

    great presentation

  • @odiadavid6957
    @odiadavid6957 6 місяців тому

    This is gold.

  • @edgy4925
    @edgy4925 4 роки тому +3

    I had been consuming lean startup information a few years ago, and almost forgotten about it when I launched Edgy this year. => The videos of this week definitely prove that either a) you work on your startup growth oriented, or b) you're just one of those (=> in the trading world one of those teachers). *Kudos for a clear & on point presentation to both of you guys.*

    • @bishboshs
      @bishboshs 10 місяців тому +1

      Did you ever launch your startup?

  • @isjasur
    @isjasur 2 роки тому

    Thanks for directing

  • @alohamedialtd4243
    @alohamedialtd4243 3 роки тому +1

    Great advice

  • @ignaciob
    @ignaciob 4 роки тому +5

    This advice is so awesome! Are the slides available anywhere?

    • @ignaciob
      @ignaciob 4 роки тому +2

      Kevin Hale thank you!

  • @fio1056
    @fio1056 4 роки тому

    thank you so much

  • @FoolishFounder
    @FoolishFounder 3 роки тому +2

    The amount of time I would have saved if I saw this video years ago :( Everyone should watch this before their journey. I also think this can turn into a product and change the way you source startup applications.

  • @lianater-grigoryan887
    @lianater-grigoryan887 3 роки тому

    This was helpful

  • @FahmiEshaq
    @FahmiEshaq Рік тому

    Agree. Thank you

  • @DanielKoss
    @DanielKoss 3 роки тому +5

    4.49

  • @Math_kru_earng
    @Math_kru_earng Рік тому

    thanks a lot!

  • @arm_apt
    @arm_apt 4 роки тому +15

    Question for you Kevin or any one here. If there is a full stack Web Dev or a Mobile Dev willing to help you build the whole platform from start to finish, what would be the standard percentage you would give that person? I'd really appreciate anyones insight on this. Thanks

  • @MrBlackMamba07
    @MrBlackMamba07 3 роки тому +1

    The insights were just great it would immensely help me as a founder to apply at YC.. i don't know if many have observed but.. there is an odd grey brick amidst all red bricks.. 5:00 4th row from top and second brick from the left.. guess thats how odd my comment would look in this section 🤣

  • @lisaco563
    @lisaco563 4 роки тому

    At last a great Startup pitch

  • @setionos
    @setionos 4 місяці тому

    1. Problem
    2. Solution (experiment)
    3. Insight into why the solution will succeed.

  • @antonycarles1499
    @antonycarles1499 3 роки тому

    thank you YC

  • @FamilyCourtUnmasked
    @FamilyCourtUnmasked 3 роки тому

    Great Video

  • @jordanjackson7171
    @jordanjackson7171 4 роки тому

    fantastic

  • @jesset55
    @jesset55 3 роки тому

    At the end, Kevin talks about how the next lecture will talk about the first ways to prove your hypothesis through talking to users. Does anyone know where I can find this lecture he's talking about? I can't seem to find a "part 2" to this lecture...

  • @stephanielockett7541
    @stephanielockett7541 3 роки тому

    good info

  • @jamesjosuejara
    @jamesjosuejara Рік тому

    Startups is all about GROWTH

  • @mailbox5ravi
    @mailbox5ravi 4 роки тому +4

    Million Dollar Lecture !
    Million Dollar EITHER to save it from wasting in wrong idea OR Making it from implementing just a right idea.
    .
    Thanks Kevin for this insight.

  • @digitalrtr
    @digitalrtr 3 роки тому

    sooo good

  • @1KINGI
    @1KINGI 3 роки тому

    I love this🥰

  • @brendenR
    @brendenR 3 роки тому +1

    Will you please share a link to the slides for this session?

  • @ILUVyu0tub3
    @ILUVyu0tub3 4 роки тому +10

    11:59 almost dropped the F bomb

  • @mrr5424
    @mrr5424 2 роки тому +1

    Thanks for such insightful explanation. I have a question;
    If startup is all about solving problem, then what Facebook/Instagram/UA-cam or other social media were trying to solve?
    I try to put myself in the context of the era/time those products were founded and I feel that it's quite hard to evaluate the idea based on the criteria you've explained.
    I would be glad if someone could help to explain. Thanks

  • @pillgen1631
    @pillgen1631 3 роки тому

    You could also add an additional tip, like creating a page and then sharing it, that way you won't have to re-tell the idea/ plan again and again.
    Maybe use page builders like GatherThoughts or Wix etc

  • @dy2cakc1
    @dy2cakc1 3 роки тому +1

    Can you share the deck that you used?

  • @intelliot
    @intelliot 3 роки тому

    Another example of Monopoly is a startup with high initial capital requirements like Tesla or manufacturing, it could be a competitive advantage if you can get over the initial hump of costs

  • @eng.renatocarvalho
    @eng.renatocarvalho 4 роки тому +1

    I am from Brazil and english isn't my first language. It isn't hard to understand what you say, but sometimes I miss some words. Isn't it possible to add subtitles in English? I know that there's the transcripit in the website, but it isn't practical to watch while reading it. Of course I will do that even though it is not practical, but it'd be great if the transcript was in the video as subtitles.

  • @zetsui0411
    @zetsui0411 7 місяців тому

    9:40 markets to look at
    TAM 10:12

  • @napsarenice
    @napsarenice 4 роки тому +4

    Is there a part 2?

    • @lisaco563
      @lisaco563 4 роки тому +1

      thats what I am just looking for

  • @bu1491
    @bu1491 4 роки тому +4

    What if I have an idea for an existing company like a feature they should add. This particular feature could completely disrupt the ecommerce space for products and services. I was told to get a provisional patent. I also started to draw the idea out on canva. Its literally so simple but like I said can change the ecommerce space.

    • @ZappyOh
      @ZappyOh 3 роки тому

      Did you ever figure this out?

    • @afrofeast
      @afrofeast 3 роки тому

      "It could". PROVE.

  • @sotrosh10
    @sotrosh10 4 роки тому

    Thank you for video! Is there a video which explains how to find people problem? Maybe there is some top list of people problems?

  • @RahulPahuja1991
    @RahulPahuja1991 2 роки тому

    Any tools to do market research?

  • @yacn
    @yacn 3 роки тому +1

    i didn't understand the "you need one" part, 13:16
    any explanation?
    and thanks for the great content YC.

    • @lalineaa
      @lalineaa 3 роки тому +1

      He elaborates, but I'll paraphrase here: you need AN explanation, you can't just present a problem and say you've got a solution, without offering some insight into why the problem needs to be solved. This is often shown with data or any other visuals on why this is a big problem and why it needs to be solved. Hope this helps, Yassine. :)

    • @yacn
      @yacn 3 роки тому

      @@lalineaa thanks mila

  • @ProgramaConJorge
    @ProgramaConJorge 4 роки тому

    Great vid! In 9:49 Kevin said "we like markets that grow 20%/year" => Why 20%? Is there any research or link that explains why is this considered the sweetspot for a startup idea? cc: @Kevin Hale

  • @quant-man698
    @quant-man698 3 роки тому

    Are these slides available online?

  • @abeer.dawoud
    @abeer.dawoud 2 роки тому

    I didn't understand the Monopoloy part, any explanations?

  • @Sam4africa
    @Sam4africa 2 роки тому

    The problem I am thinking of has all these aspects.

  • @omarkhaled6186
    @omarkhaled6186 3 роки тому

    What to do if the market growth isn't 20%, but it's a niche market (jewellery market)?

  • @anamigator
    @anamigator 2 роки тому

    What about companies that are just being another X or almost solving a problem that another company already is solving but with their philosophical own take on it eg Uber vs Lyft or startups that copy each other because there s a huge market that everyone can benefit of.
    Would love some negative examples as opposed to examples that worked.

  • @leonardoca6369
    @leonardoca6369 3 роки тому

    #MGMT1328885 I get this! Useful, simple and easy to understand. Yay! 1038

  • @hilltan2611
    @hilltan2611 4 роки тому +2

    What do you think of idea evaluation / consulting services such as ideaconsult.com.au? Anyone find it helpful?

    • @jimihendrixx11
      @jimihendrixx11 4 роки тому

      You would pay for that? Look for other methods of evaluation or even testing. Ask a friend who can be objective and honest.

    • @bahroum69
      @bahroum69 4 роки тому

      Best way to evaluate an idea is to test it. I'd rather implement it and test it over a month than paying a consulting firm.

  • @anatolynavrotsky1744
    @anatolynavrotsky1744 Рік тому

    The idea of my solution contains all 100% of the listed conditions, but I do not speak English well, how do I get into YC?

  • @brittnayjohnson5982
    @brittnayjohnson5982 3 роки тому

    #BUS25F42 This question makes so such sense.

  • @Zo-hc2fn
    @Zo-hc2fn 3 роки тому +2

    I am thinking about a new type of restaurants : eating-spots,
    in eating-spots, food keeps changing, chefs also rotate,
    this is opposed to current restaurants
    thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants,
    along with that, there is an app,
    people vote for the food that will be cooked in the next days,
    menu is influenced by the live input of the people via an app,

    • @alexryu8153
      @alexryu8153 3 роки тому

      Hello my fellow entrepreneur, I am from Korea where delivery food is very*100 popular. Why should people visit restaurants although they can just order one in their rooms? Eating spot seems to be targeting working population or students, but these people could also use the existing delivery apps in pursuit of benefits that you have chosen to provide via your future business. Just wanted share idea! No offense at all, and hope you do well :)

  • @datacenteredleadership9400
    @datacenteredleadership9400 3 роки тому

    Startup sounds awesome but I would be happy with a small to medium sized business

  • @SemGabelko
    @SemGabelko 3 роки тому +1

    Nobody:
    Kevin: OWW!