Google Shopping Tiers: Improve Your Campaign Results Fast

Struggling to get your standard shopping campaigns to convert? In this video, I'll show you how to set up shopping tiers to get better results from your standard shopping campaigns.
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I'll explain what standard shopping campaigns are and how they work. Then, I'll walk you through how to leverage campaign priority and negative keywords to create shopping tiers. This allows you to separate high-quality, targeted phrases from more generic terms. You can bid higher on the high-intent keywords while reducing bids for the low-quality traffic.
0:58: What are standard shopping campaigns?
2:00: Google moving towards automation
2:53: Explaining campaign priority
5:16: Discussing standard shopping tiers strategy
6:34: Whiteboard explanation of shopping tiers
8:05: Process for creating shopping tiers
10:11: Using negative keywords to direct search terms
11:10: Shopping tiers allows different bids for search terms
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[@ScottRedgate]

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[@thomaswismer3296]

Thank you so much Scott I appreciate your content. What I'm sceptical about: What is the real life use case for this given the premise that manual bidding (enhanced cpc) is a thing of the past and every e commerce should use maximize conversion or maximize conversion value. Even leadgen would bid for maximize conversions (e-mail, hubspot, contact form and so on). What's your thought on this?

[@ScottRedgate]

Glad it is helpful! Even in 2024, there are still a lot of applications for this. First thing to note: Enhanced CPC is gone, but manual bidding is still an option. Candidly, a lot of SMBs still struggle to have a budget large enough for automated bidding options to do its thing. It is a knife fight - and a strategy where businesses leverage their knowledge/expertise to decide which search terms get more spend can be a strong play. Thinking beyond manual bidding, you can leverage standard shopping tiers alongside automated bidding. For example: Campaign 1 has a TROAS of 600% whereas campaign 2 has a TROAS of 800%.