Rory Sutherland: Sunk costs, super chickens, and satisficing

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  • Опубліковано 17 вер 2024
  • Rory Sutherland is the vice chairman of Ogilvy UK, a TED speaker, and author of Alchemy, and I guarantee he will change how you see your world. I got the chance to talk to him about the weird world of talent acquisition, recruiting and employer branding and he didn't disappoint.
    This is appointment viewing, so strap in!
    +++++++
    You can make the talent you want want to work for you!
    That's the power and impact of employer branding and it is now within the reach of any company, regardless of size, industry, or "coolness."
    Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often.
    These are clear business outcomes.
    🔬 Learn more at: employerbrandla...
    Employer brand resources: EmployerBrand.ing
    Brought to you by James Ellis, Employer Brand Nerd: employerbrandne...
    🇱 LinkedIn profile: / thewarfortalent
    📨 Subscribe to The Change Agent newsletter and get smarter about employer branding for free: thechangeagent...

КОМЕНТАРІ • 15

  • @lpsp442
    @lpsp442 6 місяців тому +8

    Yet another fantastic conversation with Rory Sutherland, a man who has quickly leapt onto my radar and become a champion in my eyes! The only thing I'd add to Rory's anecdotes is to mention Rap (and relatives like RnB) as a music genre that's widely disputed but the best of which is incredile.

  • @sophiaburrell5142
    @sophiaburrell5142 3 місяці тому +2

    Such a great conversation. I enjoyed it. Smart and thought provoking.

  • @papergaery5257
    @papergaery5257 6 місяців тому +3

    And a Brillaint conversation of such caliber is on here for free … and there are less than 2k likes and 3 comments … damnnn … loved this!!

  • @dandare1001
    @dandare1001 6 місяців тому +2

    A very interesting interview. It's funny that I've come to many of the same conclusions as Rory has, independently. So I'm here for confirmation bias reasons, rather than education.Not what I was expecting.
    A likeable chap, and quite entertaining. Thanks for the interview, James.

  • @roboliver9980
    @roboliver9980 5 місяців тому +1

    Fabulous point regarding the university admissions letter holding value. Universities need to up their game to ensure that students come out with much better practical and knowledge based skills so that degrees themselves retain value.

  • @nerdimmunity7672
    @nerdimmunity7672 Місяць тому

    Rory is always great value

  • @PhillipHilton
    @PhillipHilton 6 місяців тому +2

    As a Brit I will happily defend New York. But I will put in this caveat walk around New York on weekends when the city has its hair in curlers and it's 'wandering around in tracksuit bottoms doing the weekly shop at the supermarket'...at that time it comes alive and is rather special.
    I've had great experiences there. Hanging out with the off duty cops in sports bars...shucking oysters south of Houston Street with a couple of brothers celebrating one of them becoming a father for the first time. It's like Paris you have to know it's rhythms.

    • @EmployerBrandLabs
      @EmployerBrandLabs  6 місяців тому +2

      NY is amazing, but honestly, after a weekend, it's insanely draining.
      Rory's not wrong about Chicago :-)

  • @ivanharrison241
    @ivanharrison241 6 місяців тому +3

    Amazing discussion. Even more so that Rory is joining from a personalised first class cabin.

  • @Hiprich
    @Hiprich 4 місяці тому

    Just bought the book on eBay 😀

  • @dcoughla681
    @dcoughla681 4 місяці тому +1

    With regard to Harvard & getting into Silicon Valley, a lot of the owners of these companies dropped out of Harvard!

  • @Cacuofa
    @Cacuofa Місяць тому

    Airplanes should change a couple of movies they show on flights with Rory’s talks. As he says, you might want the plane to go slower…

  • @Sock1122
    @Sock1122 6 місяців тому +2

    Just a heads up, spend less time dithering on introductions
    I doubt most people want to hear 5 minutes of hype before actually listening to a guest.
    Most of us probably already knew who he was already and is the reason we're watching this video in the first place.

    • @dandare1001
      @dandare1001 6 місяців тому +5

      I was happy for the introduction. I had only seen a brief interview with Rory a few hours before, so I searched UA-cam for him and ended up here. The beauty of UA-cam is that you can spool forward to the bits that interest you. There's a slider at the bottom of the screen.

  • @gbtedx1157
    @gbtedx1157 4 місяці тому

    Too mAny effin interruptions