MailerLite tutorial - best free email marketing platform? (Complete Guide 2024)
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- Опубліковано 4 лип 2024
- Is Mailerlite the best free email marketing platform? Building an email list can help you generate sustainable, scalable revenue online. So whether you’re starting from scratch or interested in switching, I’m excited to show you how Mailerlite works so you can make an informed decision for your business.
✉️ Create a free Mailerlite account: witandwire.com/mailerlite
Mailerlite is a popular email marketing platform, and it can be used to send newsletters, create automations, and ultimately, build an audience of engaged subscribers for your online business. But with so many email service providers out there, you may be wondering if Mailerlite is right for you, so that’s exactly what we’re going to cover in today’s tutorial.
➡️ Check out my free Course Creation Toolkit, including my recommended equipment & software for course creators: witandwire.com/coursetoolkit-...
✨ TIMESTAMPS
00:00 - Introduction to MailerLite tutorial - best free email marketing platform? (Complete Guide 2023)
00:44 - MailerLite's free plan vs paid plan
01:40 - MailerLite's admin dashboard
02:14 - How to design and send emails in MailerLite
10:33 - MailerLite's forms vs sites
11:24 - How to build a landing page in MailerLite
16:57 - Embedded forms in MailerLite
18:11 - Automation in MailerLite
26:17 - Adding message variables in MailerLite
26:49 - Groups vs segments in MailerLite
28:31 - MailerLite's pros and cons
32:30 - Connect with Melissa at Wit & Wire
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✨ ABOUT WIT & WIRE:
Hey, I'm Melissa! I help online business owners turn their skills and passions into profitable online businesses. I'm a course creation expert (formerly @ Teachable, Ramit Sethi, General Assembly) and I share simple step-by-step tutorials to help you scale your income and impact online doing work you love.
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DISCLAIMER: Some of these links may be affiliate links, which means I may earn a small commission if you make a purchase. This is at no additional cost to you, so it's a great way to support Wit & Wire. So thank you!
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Create a free Mailerlite account (with up to 1,000 subscribers) here: witandwire.com/mailerlite
And let me know what you think in the comments!
Great video.Really helpful. But I warn against using Mailer Lite.
I think that the original Mailer Lite was great, uncomplicated and it did everything I wanted.
Unfortunately, this month they closed Mailer Lite Classic and I had to transfer my account to the new version.
The transfer didn't work.
I spent hours struggling with it and then when I got past the useless AI help assistant and spent a long while with their helpful support member, only then on the final completion of my email campaign set up did I see a yellow warning that no longer was my free account available in the new version.
If there is one thing I hate is setting up systems that claim to be free, spending hours doing it and finding I am trapped into spending money.
I have no problem with paying when I get a decent-sized list but this is no way to run a business.
I say don't use Mailer Lite. It isn't what it used to be at all.
Thank you for making such a clear and easy-to-follow tutorial.
I'm so glad it was helpful!
Such a brilliant video. This is EXACTLY what I was looking for. Thank you so much. I've liked the video and subscribed!
Awesome, thank you!
This is so helpful for newbie online business owners, thank you!
Glad it was helpful for you!
This was pretty useful! Straight to the point and all the information was provided in such a digestable fashion, liked and subscribed.
I'm so glad it was helpful!
Wow! Thanks for this info. I enjoy all your videos!
I'm so glad this was useful!
I so much love this video, thank you
We're so glad it was helpful!
- Team Wit & Wire
Excellent tutorial, Melissa!
I'm so glad it was helpful!
great overview, thanks!
Glad it was helpful!
Very good content, I learned allot. I have been a customer since the original Classic and wanted a quick refresher on their new Lite platform which you provided. Thank you so much and keep up the amazing quality videos.
I'm so glad this was helpful!
Your video was wonderful. Thank you for sharing it.
I'm glad it was helpful!
Now, this is how to review an email marketing tool. What a great tutorial. I am sold. Leaving the old tool and moving to this tool. Thank you.
I'm so glad it was helpful!
Agreed! Thank you!
Top video. Helped me a lot. Thank you
I'm so glad it was helpful!
This was perfect. Thank you so much
You're welcome! ☺️
Hey thank you for that great video. 👍
You're welcome 😊
Thank you for the guide
I'm so glad it was helpful!
Thank you so much, Melissa. This was a very concise video.
I'm so glad it was helpful!
Super!
Thank you!
Excellent review.
We're so glad it was helpful!
- Team Wit & Wire
Thank you 🙏
You're welcome!
Great video Melisa, thank you. I have a question. I have been using the free plan which seems not to have any type of support. I am finding that some of the automations that I have set up are not consistently sending the correct email. The automation is sending an email (that I never created) asking the recipient to confirm their email address to subscribe to a "newsletter". I never created a automation for a newsletter. Have you seen this type of issues? Thank you.
Thank you! And you're right, the ability to contact support email/ chat is only available for paid plan members. It does sound like a technical issue, so the best we can do is refer you to the support articles on automation:
www.mailerlite.com/contact-us?category=automation
Team Wit & Wire
best guide i found! Thank you!
I'm so glad it was helpful!
@@witandwire Do you have a video on how you use these sites or forms to collect emails. or maby i didnt get that, im a beginner to all this. I would love to post a link from my Instagram that directs them to a page where they can sign up for emails. is that possible? Thank you again!
@@witandwire im a beginner so its a bit overwhelming. Im not sure if i missed it, but if i wanted to post a link to my Instagram, for my site/page that ive now created, to have people register for emails, is that possible?
This is the clearest email marketing tutorial I've come across so far although all I needed was learn how to automate my first welcome email and integrate to my WP website.
Just a quick question, since I'm still testing my product before launching, I only want to grab subscribers' emails to put on waitlist first. Is it ok to temporarily end my automation workflow with just the email template? Then maybe once I'm ready to launch I'll add more workflow/ triggers? Thank you!
That’s great to hear, thank you! I’m so glad the tutorial was helpful :)
And great question. There are a few different ways you could do it, and I think what you’re describing would work. You could also just make sure that they’re in the same Group so you could email them in the future.
Hopefully that makes sense, although I know it’s a bit TMI for UA-cam. If curious, I do talk more about waitlist strategies in my full course Email Engines. (Ironically, it’s currently a waitlist since it’s reopening next month!) witandwire.com/email-engines
Hi Melissa, Great video! Did you film the "talking head" intro with your iPhone or another camera ? I like the wide angle where you can see the desk and zoom in while talking.
Thank you! This is the camera I use for my UA-cam videos, and the zoom effect is done in post-production (editing): amzn.to/3FOuBeb
@@witandwire The same quality (and editing) can be done with a CANON POWER-SHOT GTX MARK II?🤔 I have that camera for long ago for just personal purposes. Can you do a tutorial about the set-up you are currently using please? What lighting are you using please, and What affordable you recommend for a Beginner Course Creator. Thanks so much!🙏
Thanks for the information Melissa. Any info on Payhip?
You’re welcome! I haven’t personally tested Payhip, but I’m familiar with them. So I can’t offer any insights, but at first glance, they don’t look cheaper or better than any of the recommendations in our updated picks in our free Course Creation Toolkit: witandwire.com/coursetoolkit-youtube
@@witandwire Thanks
Payhip is very different. They have a "free forever" plan that charges a percentage sale/transaction. They have paid plans that charge less per sale than the free plan. They are not an email marketing provide, however they do have a Mailerlite integration; along with other email marketing providers.
I still don't understand. How will the people reach to your landing page if you don't have a website of your own
Just like driving traffic to a website, you’d need to drive traffic to your landing page. To oversimplify, the most common strategies include organic, paid, partnership, and outbound marketing.
Team Wit & Wire
Thank you for the detailed guide!! Say, how many signup forms are included in the free plan? =)
Up to 1,000 subscribers is included on the free plan.
@@witandwire I meant the forms you create either as pop-ups or to embed them =) Is there a limit to how many you can create in the free plan? Thanks again!
@@petraenglischcoach you can create an unlimited amount of forms and popups on the free plan!
Excellent tutorial Melisa . Wouldn't it be better to host the PDF's in Google Drive?
Thank you! And that is another good option, definitely.
If I could give you 2 thumbs up, I would 😊
Wow, thank you!
Just looking at Mailerlite, I am confused. They say affiliate marketing is not allowed but affiliate links are allowed, do you know what the difference is between the two?
Agree, it’s very confusing. I actually feel similar, where I don’t feel 100% clear on the difference. (I tried doing the research and still ended up unsure.)
I genuinely don’t know the answer, but would love to know if anyone has more insight.
hey how do i add an unsubscribe link to the header? thanks
Great question!
We found this article that might be helpful: www.mailerlite.com/help/how-to-add-an-additional-unsubscribe-link-to-a-newsletter
We hope this helps,
- Team Wit & Wire
Hello I saw that as a Mailerlite user that I won’t be able to use my Gmail account as the sender. What is the best place to get a email domain name? I have a domain name already but I need an email domain name
Great question. It depends where you purchased your domain and how you’ve built your website, so I’d recommend starting with the platform you used to purchase your domain to see if they offer email services. ( For example, I purchased my domain and set up my custom email addresses through Namecheap: witandwire.com/namecheap )
- Team Wit & Wire
I have my Domain with Namecheap as well. But I’m still a little confused on how I use it with Mailerlite. I know it’s easy for some but it’s not making sense to me.
You don't pause within your explanation. Makes me sleep
Thanks for the feedback.