MICE & Corporate Hub | Digitising the Meetings & Events Industry

Digitising the Meetings and Events industry to keep up with the demands of today's buyer
We now live in the instant era, yet within the hospitality realm specifically, industry professionals are continually faced with a notorious gap in the booking process for groups and events. During her presentation, Lauren explores the impact the traditional RFP has on a hotel's relationship with prospective buyers and why there is such a need for integrated systems that provide the modern planner with the answers they seek immediately. Throughout her presentation, Lauren will demonstrate the potential venues have to optimise revenue by digitising their assets and providing real-time data to their customers. Lauren will then explore the direct correlation between live inventory and an increase in conversions, as well as the impact this element of automation has on the entire life cycle of the industry, for both the event planner and venue operator.
Speaker: Lauren Hall, Founder & CEO, iVvy