An excellent further reading on how to move from products to solutions is a book by Christian Kowalkowski and Wolfgang Ulaga (2017), Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. Available on Amazon: www.amazon.com/Service-Strategy-Action-Practical-Solution/dp/069281910X/ref=sr_1_2?dchild=1&keywords=Wolfgang+Ulaga&qid=1622006095&s=books&sr=1-2
Thank you for the video introduction!
Very inspiring!
Great content! This video helped me to categorize different parts of services I provide for my clients and how to market it better.
An excellent further reading on how to move from products to solutions is a book by Christian Kowalkowski and Wolfgang Ulaga (2017), Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. Available on Amazon: www.amazon.com/Service-Strategy-Action-Practical-Solution/dp/069281910X/ref=sr_1_2?dchild=1&keywords=Wolfgang+Ulaga&qid=1622006095&s=books&sr=1-2