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The Laforza Is an Ultra-Quirky Luxury SUV Failure
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- Опубліковано 15 сер 2024
- CHECK OUT THIS LAFORZA AUCTION ON CARS & BIDS!
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Laforza review! The Laforza is a very unusual and quirky luxury SUV, and it was a complete failure -- but it's one of my favorite failures, as it's a tremendously interesting vehicle. Today I'm reviewing the Laforza, and I'll show you all the quirks and features of the Laforza, and I'll also show you what makes the Laforza so interesting. I'm also going to drive the Laforza and review the driving experience.
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In Italy someone refers to this as “the giant Fiat Uno”
My first car was a white 4 door Fiat Uno. This was the first thing a thought
Directly thought that it looks like a Fiat Uno on steroids
So a fiat due
Came here for this comment :D
Ci credi che io non l'avevo mai sentita nominare???
Finally, Doug shows me a car I've actually never heard of
Yep same here.
Ur gay
Same
@@charlessong3870 You big gay.
@@ollijokinen1571 ur lesbian gay
Lol I can imagine the salesman back then “every button you see in here, straight out of a Ferrari”
It looks like a giant 80's Fiat Panda from the outside. Never knew this one existed, and I thought I knew a thing or two about obscure cars. Learn something new every day :o
This SUV is like the real life version of a vehicle out of Grand Theft Auto.
Rancher from GTA San Andreas
Very generic
4:59 the dreaded Interceptor!
Looks like an over sized Yugo with leather seats and a boost gauge. Especially from the back.
Even the name sounds like GTA
I just took Doug’s advice and headed on over to carsandbids and bought this laforza. It still smells like Doug.
@Heinous Anus username checks out
You can take dougs dna off a surface and clone him
The wheels look luxurious tho
It still has that new Doug smell
If Doug so much as farts In a car, it goes up in value 🤣
Doug: Today, you will see Laforzas with Ferrari badging-
Me: No Doug, we don’t see Laforzas.
12 yards long, two lanes wide. 65 tonnes of a̶m̶e̶r̶i̶c̶a̶n̶ italian pride.
Is this a Canyonero?
Unexplained fires are a matter for the courts
Canyonero
I'm italian and you've made me laugh cause the comparison is perfect 😂😂😂😂 "Hyah! Canyonerooo Whoaah Canyoneroooo!! Whoha" 😆😆😆😆
My friends said that about my Suburban lmao, they said "4 yards wide and seats 35"
Cannoniere*
My man
This looks like a Grand theft auto version of something in the real world. 😂🥳
Exactly what I thought!
It kinda looks like the GTA SA Landstalker without the wood trim lol
@@kodayoku7383 uulluu7ul7lllllllllu by
That's what I was thinking
You're incompetent
“If you’ve ever wanted a La Forza…” Like, who knew there even was a La Forza, let alone ‘always wanted’ one? That being said, I want one now.
I knew about it but forgot it existed
They should add it into Forza
I remember seeing these in DuPont registry when I was a tot. Surprised its actually pretty "nice." The few that have sold on BAT brought some interesting discussions and unlikely praise.
me
Agree. The buff design and splendid leather-and-wood-veneer interiors totally sold me.
I have share my LaForza story. I used to live near the plant they converted these to US spec. This was done by Cars & Concepts in the Detroit area. When they stopped importing them in the late 90’s the plant just stopped. Parked out back were 20 to 30 of them waiting for conversion or to be sold. They sat there at least 10 years. Then one day they were gone and the building became a statuary store. Ironically it had a lot of Italian looking statues.
Some went to Sid at smart auto whitmore Lk.
If this vehicle were in a movie, it would be called “Something Borrowed.”
Doug makes every car feel like a superhero for 30 minutes.
Weird crossover
Chocolate rain Man
This is a pleasant surprise
I hope you’re doing well
29 minutes and 40 seconds*
This is basically a Vice City Landstalker.
Thank you! I was like: I've seen that car!
Fun fact...in early 1990's in Brighton Michigan my buddy's dad worked in a shop with these. It was the first time I'd ever hear of these or seen them until now. I'm unclear of what this small factory/shop was doing with these vehicles but there were new engines everywhere.
Yep car's and concept's
Wow, I used to work with a guy in San Diego that drove one of these to work fairly regularly. Looked just like this one, same color.
It looks like if the Fiat Panda could grow like the Hulk when it got angry
Not at all. Total bs
Fiat Uno
It's more like a Range Rover with down syndrome
@@rowdy6274 A Range Rover that has a family tree with no branches
Yes, Fiat Uno
Doug: this car is a failure
Doug: Hey this car is for sale.
Guy has had many negative reviews of cars his website auctioned.
Kudos Doug.
The is certainly a failure but it is probably rare.
When it comes to collecting, failures can add value. Think of things like misprint coins or merchandise with spelling errors. The failures usually get thrown away or not many are made to begin with, so they have a perk for someone who wants something unique. Just think with this car. You show up to pick up your enthusiast friend. He's like "What kind of Cherokee is this?" but bam, its some crazy Italian thing with a Ford engine. Kinda neat.
Bad sellers are the rare exotic cars people want many years later
Just came across your review Doug. We were the San Diego Dealer for Laforza at Brian’s Classic Auto on Miramar rd. They were unique for their time. Brought Escondido California without a drivetrain where the were fitted with the Ford 5 liter V-8
Our service department went through the Units as there were many electrical glitches, and other issues so we stopped selling them.
We were the classic car dealership with a full Diner in the showroom
Dear Dug, I was born in Torino and raised there in the 80s and I remember very well this vehiche on the road every day for the few peple who could afford it.
This was a suv made in Italy (high costs) called Magnum with manual transmission and big petrol engine. It was called the Italian Hummer, again assembled integrally in Italy using 80-90% of pieces from Fiat standard cars. It was the suv used by Italian police nationwide during years. The project was intentionally taken a Fiat Uno 1983 model (car of the year 1984) with fire 1.0 ltr petrol engine, made a lot bigger. Design by Pininfarina of course, again from Grugliasco (Torino).
Probably an early experiment on sharing costs across production platforms. The most interesting aspect of all is that the Magnum was assembled in country (not workable today) and using a petrol engine (never done before on such big vehicles in Italy for mass market - LM001/LM002 for niche market).
A vehicle who certainly had its heydays (over 10 years production) and appreciated by private owners and police forces. Magum was impressive.
La Forza (The Power) together with automatic transmission was the passport for entering the american market. Unfortunately the product was inappropriate for the north american market because out of standards and for the competitors at the time.
laforza was the exclusive car manufacturer... the direct competitor was the Lamborghini LM002. mercedes, landrover, etc., they were ordinary cars for ordinary people. in the suv world, the only suvs that made sense in Europe were Laforza and Lamborghini. The USA pioneered SUVs, beautiful, powerful cars, but no exotic brands.
Why doesn't he said pininfarina design it has the pininfarina badge 🧐
@@markyamaguchi9571 because it's a pininfarina design...a sports suv
@@kasparsgrinbergs6001 I don't understand what you mean? I wish Doug would have mentioned that this laforza SUV was design by the same company who design Ferraris. ( Pininfarina )
@@markyamaguchi9571 e
Exactly! Pinifarina have designed Ferrari, la forza and other cars...
Somebody shrunk Doug, and he's just standing next to normal Fiat Uno
And like a normal Fiat Uno it will be always breaking, except if will cost 100 times more to fix...
LOL!!!!
@@Sergiovsousa never seen a Fiat Uno breaking in my Life... They are low Key Immortal and pretty famous for this.
@@darklight6013 yeah Fiat Uno and Fiat Panda are literally the italian equivalent of the Toyota Hilux.
@@darklight6013 Meu Amigo, Fiat UNO was horrible and suffer lots of different problem, specially electric. Parabems do Chile
This Truck was WAAAY ahead of its time in 89. Cell phone controls on dash , built in radar detector, flush headlights , supercharged 5.0 motor and great , roomy interior. Nice !
The phone, radar detector, and supercharger are all almost certainly aftermaket customizations.
@@johnjohnmcclane1818 He literally said in the video the radar detector came from the factory.
@@theoneandonlyrustyshaklefo6256
He also referred to the phone as a radio. He doesn't really know much about the nuts and bolts of the cars he reviews.
The row of colorful indicator lights on the gauge cluster reminds me of what a typical IVECO truck would have had by that time. So maybe it's not just the chassis. ;-)
As a former of two IVECO trucks owner I agree.
I owned 2 Laforzas back in 1992, and frankly speaking it's very Durable and I BET if any other SUV has same powerful 4WD,,, I have tried the LAFORZA 4WD in the toughest Deserts in Jordan Wadi Rum and in Saudi Arabia and the performance was stunning.
Jeep, an American company: Litre.
Laforza, an Italian company: Liter.
Lol I remember too from the Cherokee video
Litre is British (European) spelling and Liter is American so that is why
The Laforza is Italian and says Liter, the Jeep Cherokee's are American, yet they say Litre. It's a case of irony.
@@fpalas liter is also German haha 🌈
Jeep is no longer American. The parent "Stellantis" is headquartered in the Netherlands now, therefore "litre". The LaForza, which I own a 1989 in mint condition, used an American engine, therefore "liter"
Looks like a Range Rover that has raided the FIAT parts bin
No its not....is a oversize yugo
Basically modern maseratis today that you can tell where certain parts came from a fiat bin
Ashtray from Maserati Khamsin! Not Fiat. Dash VDO ( Porsche Bmw etc) combo switch Lancia....not Fiat.
@@kobra6660 Aston Martin from Ford, Land Rover from Buick, Layland, BMw, Ford, Porsche =Volkswagen Beatles, polo, golf, Jaguar from Ford, Audi, Seat, Skoda from VW, Lamborghini from Alfa and now WV/Audi, and I can continue with Japanese and or American cars....
In Italy was called Magnum and produced from Rayton-Fissore company. It was one of the first luxury SUV (at that time this category was limited to Range Rover :-). Due to lack on electronic assists and poor manufacturing was a total failure. Basically it was a mix of other car/vans pieces: it was higly unreliable and very dangerous to drive due to high center of gravity.
It's like a range rover poorly translated over the phone in Italian.
*Laforza Owner:* "But officer, the radar detector comes with the Laforza from the factory. It's not aftermarket."
*Police officer:* "Sir, this isn't Forza. This isn't a game. Please step out of the vehicle."
“But officer”
“GET ON THE GROUND NOW”
Radar detectors are only illegal in two states, otherwise they wouldn't give a shit.
@@samdajellybeenie14 So anyway, the police officer started blasting
@@IvanKhryapov менты жизни не дают
You can se in google images that it is aftermarket, including the autometer gauges
Like a Fiat Uno on steroids.
Uszanowanko xD
Fiat Dos
Not uno... Fiat Elba. Lol
@@heitorantonini1641 yes It looks like a Elba, or Duna weekend, headlight and taillights are the sale, handbrake, interior lights, etc etc
More like a Jeep Cherokee and YUGO had a baby.
The taillights are custom but based on the original design from the Citroen BX. My theory is that Citroen most certainly had DOT-compliant designs on hand as they were certifying the BX for sale in the US at the time, perhaps LaForza was able to reuse their assembly with minor changes. Headlights are straight from the Audi 4000 but the turn signals are also custom.
Tail lights are fiat uno mk1
Kinda look like they're from an early 90's Rover 400
Fiat Uno mk1 taillights, no modifications
You are absolutely right the first LaForza Magnum variant had headlights from an Audi 80 B2 (Audi 4000 US market) and rear lights from a Citroen BX. The second variant had the headlights from the Iveco TurboDaily 1990. It should be noted that there were two variants of the rear lights. The first variant had the upper row divided into yellow and white. And I already mentioned the second variant from BX.
When I look at this it makes me think that it's something Silvester Stalone would be driving around in 1989
I´d guess the turning signals and rear lights are really like the Brazillian Fiat UNO from early 90s
This. Looks like a Fiat Uno SUV lol
The front grill look like the brilliant Gurgel BR800 😅
É um uno grandão
Yeah and the rear wiper too. It looks like it came from a Lancia.
Also the trunk lid and rear quarter windows is a almost the same saved proportions.
Once I realized that the rear tires weren't centered in the wheel wells, I couldn't stop staring. That is some serious amateur-hour engineering.
Its a niche italian car, engineering wasn't a priority
Thanks, now that's all I can see.
I noticed it from the beginning of the video and it annoyed me sooo much I fast forwarded the parts where it was visible... :D
That's the first thing I noticed and came directly to the comments to see if anyone did too.
This happens on a few vehicles that use radius arm style rear suspension with more than average travel.
He's talking about the original owner wanting the equipment, even though earlier he said that all models sold in the US were high trim only.
yeah, I was confused too. Is the stereo equipment aftermarket or not?
@@mhicks31 I guess that the original owner got a very nice sound system, and the current owner upgraded even more (That's a nice modern blaupunkt!)
One of the best Doug reviews for Doug fans I have seen in awhile. So quirky yet so so great. 100% had me glued and laughing with sheer enjoyment through the whole video. Thanks Doug and thanks Laforza for bringing the material.
Before he went inside I honestly laughed about the fact that he called this a luxury suv.
Same! I was thinking that was the most hideous monstrosity I've ever seen... but man that interior (for the most part) is gorgeous.
Before this reply I figured no one would say something so arrogant.. This is a fairly well known suv if you worked in the car audio industry in the 80s or 90s for sure haha
@@Numbahz I was born in the early 90s.
My knowledge of cars from back then is mostly what my family had.
Definitely nicer than others from the same era
@@reformedgarbage5415 " hideous monstrosity I've ever seen."
i would have called it monstrously boring, but no way does it have enough character to actually offend imho.
A couple who were friends of my parents actually had one of these, a La Forza. I as a 11 asked them if it was a Ferrari,
They laughed and basically said what Doug did. Have to respect people who didn't BS before the internet era.
Doug: The Laforza was an utter failure
Also Doug: Good news this Laforza is now up for sale
Failure == more desirable
@@send9 I wish that was true for people as well, I would be really popular with women
He didn't said that it's a bad car.
Looks just like a scaled up 1989 Fiat Uno 5 door !... only with taller suspension and bigger wheels !
Do you imagine if it was a scaled up 1987 Fiat Duna 😱😱😱 Here in Italy is considered the ugliest car ever made and it was really an abomination 😂😂😂
@@lupodelupis3672 Very interesting 👍I've never seen a Fiat Duna before... 😲😲 It looks like an Uno with a boot added onto it !.... The Uno was a 3 or 5 door hatchback... this Duna thing was a 2 or 4 door saloon 😂
@@lupodelupis3672 There's a white Duna near my house with racing blue-red stripes on it, looks really cool, it's kind of a joke by a nearby mechanic who owns it. It became quite rare nowadays.
@@hrgiyzueghe They're still SO common here in Argentina and Brazil, they're literally everywhere in all kinds of shapes.
Wow Man! This is incredible! I was talking to my friend about a Ferrari Engine SUV that was on sale here in Tampa FL, like 10 years ago, they wanted $7000 for it back then! But once again you cleared my doubts about this vehicle.
Thanks again for another great video fro you I missed … you have so much gold content!!!
My friend has a Chrysler Aspen, he asked me to ask you if you could give a review to that quirky SUV?
Happy New 2022! God Bless!
The Aspen is just a Durango tho
It looks like a kids drawing of an old grand Cherokee.
With the front of a 2000's range rover
kind of reminds me of a mid 90's model Acura SLX
@@JosephDawson1986 Right on! To me, it gives vibes of 2nd gen Isuzu Trooper (aka the SLX) and the 2nd gen Nissan Pathfinder. Which is kind of a compliment to the LaForza given it was designed well before those two ever left the factory.
Was thinking like you 👍👍🇸🇮😜
While drunk
It really was ahead of its time: 30 years ago, it already displayed panel gaps an average Tesla owner could only dream of in 2021.
Haha
Very good
Or Maserati panel gaps...
As a Ford owner, I'm kinda jealous of the panel gaps.
Nevertheless less laforza have been built in 18 years than Tesla is building in a week. Nobody cares for panel gaps or stuff like that in a daily miler.
"Bravo" Doug, for having found this "pearl" from the past. In Italy we remember this model (the "RF Magnum"), sold here during the eighties. Very very rare today on the streets. Never known it was renamed in the USA. Thanks Doug.
This SUV looks just like silhouette in the animation apperaring in Doug Demuro at the start of the video
yeah, although the one in the intro is a land rover
It looks like when a ZJ Jeep Grand Cherokee and Isuzu Rodeo have a child.
The emblem being an "L" says so much lol
Like Lexus?
Hehehehe that crossed my mind to 😜😋👍🤪🇸🇮
"It was looking kinda dumb with a finger and a thumb in the shape of an "L" on it's headrest."
@@texasBMXer your comment is too good to be hidden deep in the recesses here.
I saw a nice one of these Laforza's in red in person back in the 80's when I was a teen. It was in our next door neighbors driveway. At first glance I thought it might be a Ford. I don't care if people don't like it, or if it failed, I like it. It's so great to see Doug finally reviewing one. If I had the money I would buy one. Thank you.
i actually legit really like these but i drive an Abarth so i’m bad at making reasonable car choices
18-20 years ago the local salvage yard had one of these sitting behind their office. It was one of the owners personal projects. He said "engine runs perfectly. Everything else...well...needs attention." I forgot how huge these things are.
Just park this big boy next to a fiat uno, and you have recreated the "don't speak with me or my son ever again" meme.
Doug needs to review a Fiat Uno. The world needs it!
If doug is curious to see where did they borrow the lights at 16:55,tell him it's from a Fiat Uno.
@@InfiniteForces it is not. Those are specifically made for the US version. The magnum tail lights in Europe were from a Citroen BX with a bottom part added. Fiat uno tail lights are much smaller and completely different. It's like to state that the Range Rover classic was a mini clubman on steroids.
Two things I haven't heard Doug mention in this video: It was said that during crash testing, the Laforza was so strong, it plowed THROUGH the crash barrier. So you know it was safe. (Honestly, the only reason my parents considered allowing me to get a car without airbags). And the other thing is that the Laforza was originally manufactured for the Italian Army, and thus the offroadability and other certain quirks that drew me in (the 32 foot turning circle is INCREDIBLE for a vehicle of this size) and the 18 gauge steel frame were made for actual military duty and thus meant to be durable. The Ford V8? Ugh. Better than the Italian alternatives, but still. And the electrics left something to be desired.. especially the window motors, which were a common failure point, and the windows in general went up and down verrrry slowly, until the motors eventually gave up the ghost.
Well the Alfa Busso V 6 with theZF gearbox is very good indeed. The Ford V8 is much better then engines used by completion in the 80s and 90s. Range used a old Buick V8, Merc had only the old inline 6 cyl 3.0 at that time Toyota was not much better...etc..
I don’t get it what is wrong with the Ford V8? What would have been a better choice from that time?
I would prefer a Deutz diesel
Are you saying the turning circle is good? Seems pretty bad to me lol
Going through the crash barrier is actually not a sign of saftey - in fact it’s a sign of not being safe at all. You may have missed out on Newton’s laws in school but that means you will ne absorbing the shock yourself, rather than the crumple zone of the car…
I love the "Deposito a Domicilio" wood screws used to hold in the various wood panels around instrumentation, such as @9:01 and @9:31.....
supercharged 302, well at least they did something correct
"the front is too generic"
The WHOLE car looks like a generic 3d Asset Doug
This
Looks like a generic video game suv
@@db4z09 Cars in GTA San Andreas looked better than this.
Doug is a potato....
@@Hype679 Oh no they didn't:
gta.fandom.com/wiki/Huntley
I'm European. I was an adult in the 1980's. Ive literally never heard of this car. Not even once. Awesome.
I'm French, know a lot about cars but same i never heard of this thing before. Crazy !
(European too).
- That's because they were almost only! sold in Italy 🇮🇹 and USA🇺🇸
-That's pretty amazing, huh?!?
(But they never had a good production ability, apparently).
(As far as volume goes).
Police forces in Italy used these a lot through the 2000s.
In Europe it was called Magnum, so it was marketed as an American style SUV while in America it was marketed as an Italian style car... What a stupid stunt.
@@WARXion it was clever, but the product and clients weren't fully ready
Wow I’ve been living in Italy since 1993 and I totally forgot about this car.
I used to see it only as Police and Carabinieri cars, yet back in a day such cars including Range Rovers were a very rare sight, but this one was literally nonexistant apart from the cops and it wasn’t a bad car at all, probably just too big and too niche for the time and for the Italian towns and cities.
I love how the front end has the classic default cold war era grille and headlight pattern
I don't wanna see McLarens, I don't wanna see Bugattis. I wanna see cars like this. Fabulous! Amazing!
Well i would really want Him to review the bugatti atlantic someday
@@jesusserrano8769 Who, Jesus?
@@VidweII yeah i mean its almost impossible but dough channel its growing
@@jesusserrano8769 was a joke bro, cuz you capitalized "him."
Yeah, I wanna see him doing reviews on more Socialist cars after the Trabant and the Volga. There are a handful of Ladas and in the States. But I'd also love to see him driving an old 2 stroke Wartburg or one of those rear engined Skodas.
"A lot of LaForza you see driving around have Ferrari badges..." Uh, Doug, how many LaForzas are you seeing driving around regularly?
It is very true. Almost every LaForza I have seen does in fact, have Ferrari badges on them. There are a couple here in Phoenix.
More than a couple of them in Florida and he's right, some do have the Ferrari badges added as a (far fetched) nod to the Italian heritage
Yes, some do. Not badges per se, but decals. It's because of the Pininfarina connection.
All new at time maker 4:24. Doug Demuro introduces the death board. From the 1980s... Never mind all that. Keep up the good work Doug.
The switch gear is SPAL (Italian OEM parts manufacturer) and the gauges are VDO (German OEM parts manufacturer). My dad's 1984 Merc 300SD had VDO gauges.
If I bought this Laforza, I would first drive it through the snow while pulling a horse trailer and then I would park my Laforza so I could go "watch a fountain"; all the while repeating, "Laforza offers the power of a heavyweight champion with the agility of a dancer. No other automobile has faced a diverse a group of conflicting needs, and answered them all."
Italian Wikipedia also said that this was available with a 455 hp GM engine. Many years before the 2002 cayenne turbo with 450 hp.
Even thoug we Germans think that we invented the performance suvs segment ( x5 4.6i, ml55 Amg and cayenne turbo), the italians invented indeed, with this vehicle and the mightly Lamborghini LM002.
Yes but Germans are the best in der world, regardless what who or when
They are not reliable and built in few numbers that's why people will always remember Germans like the founder of fast sport utility vehicles
Right
Monteverdi was Swiss not Italian
I put a lancia badge on my velar
Things no one eva would make, especially here in darwin, NT, best place in the world
18:55 "also managed to stand out from anything else on the road"
Car: *Looks like a large Lada Niva*
The Monteverdi Safari was the predecesor for the Rayton-Fissore Magnum. The Magnum was built off the Ivaco VM 90 platform and was produced in Cherasco, Italy from 1985 to 1998 and was sold as the Laforza for the US market from 1989 till 2003 with production in Brighton, Michigan
In a true James May fashion, this should called The Theforza
At that point, call it the *TheForce*
This reminds me an awful lot of a fiat uno
but on steroids
The taillights are literally from the uno
@@glock4455 Yes they are. Uno was my first car ever and that was my very first thought
@@glock4455 Nope, theyre from the citroen BX
I owned an 85 uno and trust me that is no uno
I owned one around 1990 - I do remember driving in snow storm - and when we turned on the defroster, snow blew right into the interior - it was fun while it lasted!
Pininfarina styling badge is probably half the value of this car ;)
Interesting Laforza quirk you might like: the door handles are shared with the Delta Integrale.
The hour clock as well
It makes sense since Lancia was owned by Fiat for decades.
Really looks like a FIAT Uno that someone has attached to a high pressure line and inflated
Nah man, look up "Wartburg". ;)
Or installed a rough country lift lol
It really does scream Fiat.
If the Uno was a crossover of the early 1990s.
Rear hatch is almost 1:1 from Fiat Uno, except slight horizontal grease under window. Same for the front door from A-pilar, window frame. Bigger of course. Rear lights resembles Uno lights, but their are not.
First Time I see the US version of this vehicle. As you said most of the internal trim comes from Fiat production of the 80s. Console switches and gauges are from the Iveco Daily, a very successful small commercial truck.
This was fairly common on small production italian cars, see Lamborghini countach for instance. Power windows switches and climate control are from late 70s till mid 80s Fiat/Lancia sedans.
Bi level climate setting was introduced by Fiat in mid 80s on the Lancia Thema and was meant ti provide fresh air from the vents on the cockpit and warm air from below.
Internal lights including the map light were common in all fiat production at that time, I have that in my 1983 Autobianchi A112.
The european version was a bit more basic in interiors and installed completely different engines: 2 liters 4 cilinders naturally aspirated or supercharged by Fiat or 2,5 liters V6 by Alfa Romeo as petrol engines and 2,5 liters 4 cilinders turbocharged by Sofim (fiat trademark for Diesel engines).
The tail lights are borrowed from Citroen BX.
In Europe its failure was mainly due to reliability issues.
In Italy It was widely used by the Police.
As a kid, I used to see a few of these driving around Cincinnati. Never got a chance to see it up close like this. Cool.
From speed tail to this. And no let off in enthusiasm. That's why we love Doug
This... looks like the GTA equivalent of the Range Rover of the time.
21,000 was a strong auction result, and seeing they dropped 20,000 on maintenance in the last 9 months is scary.
The headlights look a lot like those on IVECO trucks
Fiat owns Iveco and made this SUV...many part were from the same automaker.
Doug's success has always been this wild animal documentary atmosphere. Analyzing cars as unique species. The beige shots and the sounds of birds confirm this.
Okay, Karen.
@@list3058 cringe
Doug Attenborough
Doug: wants to promote Laforza sale on his auction site
Also Doug: puts title "Laforza is an SUV Failure"
Lots of cars that failed initially become collectible later on, often at least in part _because_ they failed when new.
@@ZGryphon 1980s: "spectacular failure" 2020s: "quirky, ahead of its time, rare"
Funny how in America this car has an "Italian-sounding" name while while in Italy it's called the Rayton-Fissore Magnum, called just Magnum by most people.
Yes he is gets a money on reclaiming this.
He also said the design was luxurious. His sole reservation, when looking at possibly the ugliest SUV known to mankind, is that the front is a bit generic.
BACK IN THE DAY THERE WAS 2 OF THEM IN THE SOUTH SIDE THE OWNERS WERE "IN THE GAME" THEY LOOKED AWESOME THE INTERIOR WAS ALL CUSTOM MADE AND THE BODY'S WERE STRAIGHT UPTOWN NO BADGES AND CUSTOM GRILLLS TIRES I WAS JUST AMAZED BY THE SCANNER AND PHONE AND OF COURSE THE PEANUT BUTTER COLORED INTERIOR.
10 years ago I used to see these on eBay for 6k all day. Now there are none for sale.
As a 3X former LaForza owner..I think the bullet-proofing needs mentioning! They advertised them as a PSV or personal security vehicle. I’m not sure if this was an option or standard equipment, but LaForzas were equipped with bullet proof material in the windshield and door panels resulting in the substantial curb weight. An old video advertisement features them shooting one to prove that it stops a 9mm. We had our windshield replaced once and due to the armored material in it, the technician said it was the heaviest piece of glass he’s ever installed. It was a great car to own, very unique and fun for light off-roading, however parts were so hard to get I had to buy an entire parts car to keep mine going.
This Blaupunkt Radio is such a sweet gem for every 80's car. Old school look with modern tech inside. I have it too in my BMW E30 and love it!
Yes very good idea. I heard Blaupunkt also intend to make a new version of the Frankfurt RCM 82 just like the SQR 46.
Yeah I had it in my old Škoda Felicia, really strange to see it in this weird "Iveco" SUV sold in the US
Yes! I loooved the Blaupunkt in my dad's company car 😎 😃
(BMW)
This thing reminds of an experimental vehicle from the Eastern Bloc… like a beefed up off-road IFA Wartburg prototype that never saw mass production.
Impossible frenar a tiempo, what Nicaraguan drivers called the IFA.
The Eurpean version called the Rayton Fissore Magnum was used in Italy as a police car.
It's not often Doug reviews a car that I have legitimately never heard of.
Same here :-)
From the outside looks like a jacked/grown up Yugo. Inside a Maserati.
No it doesn't
which is perfectly balanced, as all things should be
Fiat uno/ Yugo-ish... interior is exactly how you expect an 80s Italian luxury car to be.
@@anasnasir9424 I don't see any Yugo resemblance whatsoever, my neighbor owns a Yugo and I've been on it many times and I don't see any resemblance whatsoever
@@bluruckuscrx8124 well that's your opinion, mine is the other way...😂😛 Although it resembles more with fiat uno.
I remember seeing one of these at a new auto show in the early 90s. It was the only locked vehicle in the whole show. I was excited to see it since they were advertised a lot in DuPont Registry. Mysterious and glorious.
a friend worked at a nice little used car lot in the burbs in the late 90s. they had two of them at one time. both had the Ford 5.0. we took one out for run. it was really nice to drive. really pretty inside, like a Maserati. it was softer in the corners that a rover but it made way more power.
The rare automotive misfits like this one, are always interesting when they are presented in a Doug review. Yes they are useless and cheap, but when they are unknown brands to many, they do have a mystery about them. You want to know more about the level of failure and quirkiness, what still works on them and what not and perhaps what parts on them are donor parts from other cars. Ugliness, rarity and quirkiness in a car, are always intriguing elements when presented and analyzed by the one and only Doug DeMuro..
It’s rare finding a car I never knew existed.
But Laforza is that one, it’s always great to learn about them.
Nice review, as usual. This Laforza styling borrows very much from the mid 1980s Fiat Uno, especially the Brazilian version, which had a very similar hood. The windows, doors, windshield, tailgate.
Not just the rear lights, but the whole back shape, including the bomber and the badges are taken from the 80ies Fiat Uno. Same thing regarding the front of the car, the shape are taken from various Fiat Uno models (older and newer). The grille, hood and lights are taken straight from an Iveco Truck from the 1980 and 1990ies.
I am European, so it was super easy to recognize the looks because Fiat Uno and Iveco Trucks were very popular during the 80ies until mid to late 90ies.
Back in the mid 90s, I was in a "home school coop" with a bunch of other families, hosted at a woman's mansion in the nicer part of town. Her husband was in Tech, and apparently bought her anything she wanted, which included a Red with tan leather LaForza.
Oh, boy, did she drive that thing like a bat out of hell. I still remember the two or three field trips she drove a group of us, and we were all white knuckling in the back seat. Definitely had the radar detector add-on, too ;P
Doug for 25 minutes: *meh*
Doug after he takes 1 breath of that Italian leather: "This HAS IT"
Had an acquaintance in around 2000 who had two new Laforzas. They were crap. Always in the shop and sometimes took months to get parts. He got rid of them. Oh, and Tom Tjaarda not only designed the Pantera and Ferrari 365 California, he designed the Fiat 124 Sport Spider, the most misunderstood and underappreciated sports car made. And Motor Trend says that 5.0 Supercharged motor put out 300 HP ...
Here in Argentina we had a company that made truck bodies to fit ln several chassis, like Jeeps and f100s, called LODI.
LODI made a body called "Cebra" which looked similar to this, and also used Fiat Uno's hatch and rear lights. Those bodies they made were fiberglass.
They did buggys and small little tiny jeep bodies that you could fit on fiat 600s 😂
The thing I can't stand about this vehicle is how the rear wheels aren't centered in the wheel arch.
Dammit why’d you have to point that out
I couldn't stop staring at that either. Noticed right away that the rear tire is more towards the front of the car and it annoys me lol
Nothing is centered. It's like a nightmare vehicle for people with OCD.
Does anybody else think that looks like a lifted four-door Yugo???
der
No just you
INDEED
I was thinking a VW Golf, but yeah, the Golf and Yugo look similar anyway.
Yep just you
It's a nice car, i specially like the interior and the leather used in seats...also from outside it's good looking,i would have bought it, it's sad this brand didn't make it to nowadays
If the sopranos had been filmed a few years earlier this is what Tony should have driven
I don't think so, the whole joke was they almost never used anything actually italian
The Italian police used these a lot, though.
@@mikoajzawadka5961 Yeah I kind of got that juxtaposition of his persona and the generic Ford SUV or whatever it was. The food though was always Italian 😀 Now I need to watch the sopranos AGAIN!