Building privacy-first organizations

What does it mean to build a culture of privacy? As brands move to first-party data, it’s crucial to make privacy a priority in every department of your company. Hear four top marketing leaders discuss their ideas on implementing a digital ads privacy strategy across your organization and how to build trust with your customers.
In Agency Conversations from Think with Google, we bring together the industry’s leading voices to discuss advances in the world of marketing. Together we uncover the biggest pressure points, strategies for success, and actionable advice as agencies and brands face moments of change.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
Read more about building customer trust through digital marketing privacy practices: www.thinkwithgoogle.com/futur...
00:00 Intro
00:20 Creating a culture of privacy
00:57 How industry leaders are adapting
01:47 Three actions to take today