E6: Fitness Apps, Followers And Founding Your Own Dream Activewear Brand with Courtney Black!

Chances are if you’re into fitness, you’ve heard of Courtney Black.
Throughout the pandemic Courtney became a household name with her daily workouts, and that was just the beginning of her incredibly entrepreneurial journey. A few years later, with a hugely success app to her name, we sat down with Courtney to talk about Sofina, her DTC activewear brand and her true passion project.
Courtney’s refreshingly honest take on everything from stock disasters to the skincare brand that didn’t make it and the true meaning of the Sofina brand name made for one of our favourite eps yet!
Timestamps:
00:02:06 - Courtney's Love For Activewear & How Sofina Started
00:05:22 - Sofina's First Drop and The Lessons Learned From That
00:7:10 - The Hardest Thing About Starting A Brand & Getting The Products To Market
00:08:53 - Stock Disasters & Almost Going Out Of Business
00:13:50 - Courtney's Skincare Brand That Unfortunately Didn't Make It
00:14:50 - Courtney's Approach To Promoting Her Sofina Products on Her Socials
00:19:35 - What Does The Sofina Team Look Like
00:23:30 - Panic Hiring & The Benefit of Having a Small Team
00:28:00 - What Is The End Goal With Sofina
00:30:46 - How Does Courtney Split Her Time Between Her Businesses?
00:35:15 - Courtney's Work Ethic
39:50 - Where Did The Name Sofina Come From?
00:42:39 - Best & Worst Thing About Starting Sofina
45:00 - Courtney's Favourite DTC Brands
Who were you chatting to this time?
Courtney’s IG: @courtneydblack
Who else were you chatting about?
Courtney’s beautiful activewear brand www.sofinaactive.com
A brand that needs no intro: www.lululemon.co.uk
Brands that Courtney loves: refybeauty.com/
oddmuse.co.uk/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: ⁠clothproject.co/⁠
Lucy is the Founder of The Leaf Group: ⁠www.theleafgro...
…aaaand they are both obsessed with ecommerce.
Wait, who was your guest?
We had the amazing Courtney Black!
IG: courtneydblack
Website: www.sofinaacti...
Hang on, I want to join Ecomm Girls Club?
If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce.
Where, may I ask, is this mystical Ecomm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it! Email us at ⁠[e-mail]⁠