THE BIKE INDUSTRY HAS A BIG PROBLEM COMING!
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- Опубліковано 4 жов 2024
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I would love to hear all of your experiences with this at your local store, or shop. It might be different for your area but this is a pretty common scenario for us over here
Still very hard to get decent bikes in Ireland for decent prices, seeing certain brands with Sora and Claris selling for over 1k Euro
The problem is coming up - also here in Europe…talking to many country distributors, it’s just piling up and players still hesitant to face reality. The big trend and peak is over…coming back to reality pre-Covid. The discount/price war will start. Look at the big direct to consumer ones, the first ones to admit and clear stock. Cheers
Crazy just a few years ago we had lines of people wrapped around the store waiting to come in for months, it was insane. People driving across the country to grab a bike. Explaining a 2 to 3 year eta was brutal but I sent so many people to pros closet and even ebay to get them out riding.
I called 19 shops across the state and found 1 roadbike.
Offbrand aliexpress companies I'm sure are killing it because most of these bikes today are stupid expensive. Just crazy to look back and compare it to today.
Wonder if it'll ever level out or go back to normal...
I've noticed Ive seen more Italian branded cycling stuff and Scott bikes for production.
Hey GC. Question: I been waiting for my special order of a Aethos Pro since October. I'm in Hawaii. Ordered thru my LBS. Any hint when it might arrive here? Thanks!
Lots of rockhoppers in stock at the local shop. Personally I'm a bit frustrated that Specialized and some other brands are still not showing what bikes will be available for 2023... Like Giant still doesn't show the 2023 Propel in Canada, I doubt you can even still order the old version. Same for Specialized at least in terms of the Tarmac, in the past I remember looking at the stuff coming for next year in August-September... Why show the current year's stuff that is all sold out (you would have needed to order it in like February 2021 to get a Tarmac in 2022 here) at this point and can't be ordered for next year?
The whole industry has been raking in record profits, with massive price hikes for the last few years, thus is just a correction. About time we get some sale prices again.
you're a fool if you think prices are ever going to be what it was post pandemic. Prices will keep going up because the bike industry marketing is that good and demand also keeps going up it will never stop
@@kinghadu9611 you mean pre pandemic
@@geraldtone5914 yeah pre pandemic I don't see this shit ever going back to how it was.
Prior to Covid the bike industry was on the bones of its arse....just about bust.
Manufacturers had so much stock left at each years end they were reducing the following years stock.
Covid whilst bad for some industries it was a saviour for cycling.
@@nipplegripple8581 It was NEVER a savior for cycling, cycling never needed "saving" they were making a killing from way back because of idiot consumers
My friend worked as bike mechanic for the largest chain of bike stores in Portland, six years ago. The owner shut down all the shops because he wasn't making any money. Wages have stabilized for 40 years however the price of bikes have skyrocketed. Once you price out the middle class your business model will collapse.
Hello, I been in this industry for 30 years and at this point nothing shocks me. We are a small family owned bicycle shop in Summerfield, NC so when it started to slow we felt it. I said in April 2020 that it was a bike bubble and we needed to prepare for the back side of the storm. When it started to crash we were lucky because my bicycle stock was low and I kept it in control. We are heavy on parts but I am okay with that I feel long term repairs will be the sweet spot. So in this new market we are in I feel dealers need to network and trade between themselves even go in together to buy bulk at a discount. The smart ones will weather the storm but I am afraid that when the dust settles we will lose dealers and a brand or two. The nineties taught us a lesson than the baby boomer burst showed us in 2012 that things can change for the bad overnight. Be strong my fellow dealer friends together we will get through this...
Thank you!!! And yes we Are in the same spot. We are preparing ourselves now. We got through the 2008 recession and other obstacles but yes I agree. We have been working with other shops around the area to look out for one another. Happy to share our story and know there are others out there.
This is hitting every retail industry. I just don't know if a bubble has ever been inflated so big across so many industries. The carnage could be of epic proportions. People with long term memories like you will be the survivors.
Yup, 1997 came and everyone who wanted an MTB had an MTB. Now where I live it is Gravel Utopia and same thing.
Why could LeMond (pre-trek) make a 22lb road bike for $600 in 1995 but now a $1400 gravel bike is 28lbs?
@@Handletaken4 Spec verse price do not line up anymore and what was $500.00 with Shimano 2 years ago is now $750.00 with Micro Shift.
Yep I'm a small dealer I feel your pain. We have to hang tight!
First, I wish no harm to you or any other honest bike shop. But I have ZERO sympathy for the bike companies and the component manufacturer's. The way they have price gouged over the last couple of years, has be obscene. $3000 starting price for alloy Allez with mechanical 105 groupset? $1700 alloy Allez frame? That's about what the price of the bike should have been. New Diverge starts at $6500 for a bike I wouldn't touch for 1/3 the price. Shimano's 105 Di2 groupset for over $2K while discontinuing many of their less expensive mechanical groupsets. SRAM cassettes massively overpriced. etc etc. Add to that, in many cases the absolute garbage engineering and/or QC by most bike brands, and its of their own making. Chinese brands are often eating their lunch on wheels, beginning to do real damage in frames, and now are developing good much more affordable mechanical groupsets. Bike companies best read the writing on the wall, or many of them will find themselves in the dust bind.
They are pricing themself out of the market.I am non about to buy any popular brand carbon frame for 3/4 thousand dollars when i can buy a complete bike from Winspace for the same price.
You have a point there. Di2 is expensive and as fas as I understood there won't be a new mechanical 105.
Compared to that I saw how low prices of 9x components like Sora are and thought, well, maybe 2x9 is not THAT bad even if combined with wide range cassettes up to 12-36.
Components are just a joke. Back in the days the marketing shit made me believe the shifters are a big deal in the bike, 105 DA stuffs like that which appears as “knowledge”. however, when you become faster more fit you realize that shifting piece could be the least thing you should worry about. It has nothing to do with speed, nothing to do with power, the fitter I get, the less I care about the shifting. Then one day I ride decathlon RC120 which has a microshift 8 speed shifter, at first I despise it, but after a ride I convinced myself it’s just as good as any of the more expensive things. I’m ripped by the marketing shit.
@@xuchenglin6256 shifting matters when you climb
Since you haven’t ever worked in the industry you aren’t understanding manufacturing and wholesale costs for retails. Margins for retailers are slimmer than you think, everything is just more expensive, get used to it, if you are going to complain about a $3000 bike then boo hoo, there is a market for it no doubt. The entire bike industry is pick your price point. So if you are going to complain then just pick low price point products 🤷🏼♂️
They’re also offering these discounts because they’ve increased the prices overall so you’re basically paying last year’s retail prices after this year’s discounts are applied.
lmao, these price hikes have been insane
Well, considering inflation, last years price is a discount. Would be pretty cool to buy a house at last years price…
That's exactly it. You can take a top tier bike. 12.5k list and "slash" it to 8200. Massive 35% off. Well, 8200 is what similar sold for in 2019 at full list
@@gen-X-trader but it’s not 2019…
@@katietrotter9374 I agree and the dealer cost isn't 2019 prices either.
Totally agreed. The bike price is crazy. You have to pay over 5000 bucks for mid-tier bikes, which used to be like 2000 before covid. It's stupid. Except less than 0.1% people who are willing to pay 10,000 pound for their newest, cost-no-object dream bikes, mainstream consumer's can't help but hesitate to open their wallet due to the bike companies' insane price policies.
i have a santa cruz hightower cc i bought in 2016 it is insane too see that a bike now of the same build is nearly twice the price
yea mid tier bikes got mad price hikes, its liek they raised the top tier stuff so much so that they can also raise the mid tier stuff to make it seem like it is worth it
@@megane230f1The business is supposed to seek more and more money, and we can't blame it. but with crazy bike prices under post-covid situation will they? not sure.
@@GCPerformance18 But people know that they are not worth it. Lots of people started to compare bike with motor cycle and another pleasure they can enjoy by spending the same amount of money, then find the fact the bike is highly overpriced.
I don’t have to pay anything. I’ll keep riding my 2011 Fuji Cross 3.0. Or my ‘92 Trek 2300. My newest bike is a 2018 Trek Domane AL 2, for which I paid about $400 - but then added almost as much to improve the components, but it was still under $1k. Until prices get realistic, I’ll stick with what I have. It all works well, anyway, and I don’t race for a living.
I’ve owned a bicycle store over 30 years. Bike Junkie in Bethpage NY.
My business partner and I were also good at realizing what was to come after COVID, yet we still have more inventory than we’d like. We don’t have a real presence online, we mostly rely on walk in traffic. The last couple of weeks we received a lot of bikes we had ordered well over a year ago. On top of the fact that our main two bicycle suppliers have full consumer direct bicycle sales they are also requesting that we place large orders in order to maintain our dealer status. We basically ignored their demands but we realize we are risking our ability to keep our main bicycle brand accounts, they could decide to drop us. If we go along with their demands and we can’t pay our bills we go out of business. If we go about it our way and are able to purchase what we feel comfortable we can handle then we might survive. Our area also just got 6 new Trek stores. We’ve operated our shop for the love of it for many years but we are getting tired of working so hard for little financial reward. Your video hits home, I’ll be turning 58yo tomorrow, I don’t want to retire because I love what I do. We survived a couple of economic recessions but we are going to have to really buckle up to survive the post COVID supply shortages and subsequent market saturation. I wish all my fellow independent bicycle shop owners good luck, I know we are going to need more than good luck.
Man this comment is exactly what we are going through. Same with trek stores popping up same with the ordering and everything. It is so crazy how everything changed over those 3 years before we were able to let these companies house the inventory and we would order what we needed and give a normal reasonable pre season. Now they want us to give them an order for the whole year and equipment on top of ordering bikes for customers through out the year. A normal brick and mortar store can’t keep that type of business up. It’s a lot of work for minimal reward. But I am happy to let someone else know that they are not alone out there
Good luck. I always supported my local bike shop. Being able to do test rides, cheap services on purchased bikes, just dropping in for a yarn.
Personally I don't mind paying a bit more for good old fashioned service but I'm now a dinosaur and online is the rage. Take care.
Definitely feel for the local bike stores.
That whole consumer direct thing while at first good for the customers, is kinda moot now with prices what they are.
All the while it was hurting the local stores and now you have to contend with this craziness.
Screw the big manufacturers. They were radio silent when everyone was wondering arrival dates for bikes in 2020. Now that sales are down, they want YOU to scramble? How about they get kicked to the curb and some new manufacturer will be knocking down your door trying to get you to carry theirs instead.
Hello Doug! I’ve been to your shop in Bethpage before NG moved us all to Florida in 2014. I Believe my brother Harold bought a Kona from you. You have a real nice shop, I hope you decide to say in business. Good luck!
I have the same observation, I have seen the "Covid" trend started to reverse in the past 2-4 months in Europe (Germany, EU). For a first time in 2 years there are bikes and parts on sale + finally many components are back in stock.
Great piece and I think we all knew this day would come. It is sad for the small LBS’s but we as consumers also got raked a bit during COVID. I had ordered a Domane SL -7 and by the time I got the bike it went up by $850.00 bucks and I waited 9 months to get it . That is a slap in the face. All things tend to normalize to some point. Maybe now I can afford to buy that group set I was eying up. Cheers man and keep up the great work.
i want to buy a 2023 domane. maybe this will bring the price down. hope so.
So glad you made this video. I've been saying this and thinking this would happen eventually. Supply and demand flip flopped during the pandemic , prices went up, and now supply is increasing again. Hopefully this means better pricing for the consumer. Having said that , I hope things stabilize for your shop and the bike shops in general !
yeah hope this will drive the price down.. i remember paying A$900 for a Tiagra road bike in 2012 and now it costs $3000, its just insane..
They pushed prices up and removed the option for rim brakes on mid tier bikes.
I wanted a Canyon Ultimate with Ultegra rim version at the start of the pandemic but held off because i didn't want to wait 3-6 months for it to be delivered, that bike would have cost me £2100. Canyon lists the same bike for £2400 on their website but they don't have it in stock and probably never will. The disc brake version costs £3100. Over £1000 more, I'm not paying that.
And this is what all of the manufacturers have done, removed the option for rim brake bikes which are cheaper and lighter, and then put up the price of their current range on top of that. People who had entry level bikes like myself pre pandemic and want to now buy something carbon mid range are just totally put off. I will just ride my 105 equipped Specialized Allez into the ground instead, and then i might consider buying a new bike.
@John T I bought a 105 Allez in 2014 and it's still going strong. Sure, a few wheelsets, chainsets, and many cassettes later, but the frame and wonderful 105 groupset are perfect. The rim brakes are particularly good. Handed it over to my son last year, and he loves it!
I’m going
I’m
Meanwhile Scott and Specialized increase their prices by $2000
Dude, I love your voice. Totally understand not liking ones own voice, but seriously, you know what you’re talking about and God gave you a great voice.👍🏼
thank you 😀
I own a smaller shop. This year has been our second best ever! I think finally being able to get higher priced bikes + ebikes + having bikes in stock the entire year made the difference. I doubt we will do nearly as good next year.
Glad to hear it!! I think it is all relative to where your located and what you sell as well, for us on the other hand, this seems to be our even out year from the covid boom, we are seeing numbers closer to the 2019 numbers and stuff which is still great but nothing like it was, so we dont want to be ordering bikes like we were from those 2 years. us before hand had a good amount of inventory before coivd hit so that helped us have great years but if your a smaller shop and didnt stock alot, then i can see why it would be a struggle, now that there is more stuff around and maybe less big stores ordering up everything, there is more to go around like how it should be from the get go
The bike industry got too greedy. They thought they could charge what they like. People can buy a scooter now for a 1000 dollars, it is electric, has a battery, controller, they don't have to pedal it and they don't get sweaty. Why are bikes so much more? I don't know. All come from china. It is just greed. They are killing themselves with their pricing. The average person would rather buy a scooter, and I am seeing it where i live.
Yea but even those scooters are over priced. The batteries are trash, it’s a simple screen with a raspberry pie motherboard. Yes it’s electric but that stuff is really cheaply made just like everything in todays world. Everything seems like a cash grab now
@@GCPerformance18 that is true, but people at my work have used them to come to work and offset their parking cost. They pay for themselves in less than a year, and they are happy with them. People are buying them like lollies. Yes the quality may not be that great, but we have seen terrible quality from bicycle name brands, and they have no electric motor. 🤔 Something to consider for the bike industry.
True that waynos Fotos!
@@waynosfotos I mean the car industry isnt much better, cars are over priced, the instantly dont hold value and usually loose money when you sell, everything rght now is crazy expensive, even a scooter for 1000 like i said, that scooter should be 400
yep....scooters are somewhat "the future"
The fact SRAM has been running deep discounts on both their groupsets and components, WELL BEFORE the start of Black Friday, tells me they're struggling to move inventory. OR that they have been overpricing their stuff for a long time. The good news is SRAM Rival groupos are waaaaay cheaper than 105 Di2, and I've been stocking up for future builds. Win win.
What Sram did was screw their stocking dealers who’s wholesale price is higher than what Sram’s current sale price is
Dealers waited extended times on back ordered products only for Sram to go and dump the price on them
Good for the consumer, but a horrible business practice
@@toddbz DANG really??? What a crappy move if true.
That’s not in the case in Europe. 105, rival and force are more or less the same
Unfortunately sram does not make discounts in Europe. Shimano 105 is cheaper than rival and 105 di2 costs the same that rival axs
Where do you even find these? I’m based in Peru and for the life of me I can’t find direct sale online that ships here. I don’t even think about LBS as they have no stock whatsoever.
If I was a big bike brand CEO, I would be putting all my money into lobbying gov. Getting every city centre pedestrianised, getting every superstore turning their parking lots into parks and putting bike racks by the front doors instead of 400 yards around the back. I'd be getting every health service provider prescribing bike riding I stead of spending 70% of health resources on managing chronic illness. What are the actual CEOs and big bike shop owners been doing? Starts with Na, ends with fing.
hahah they have been sitting around counting there cash
Thank you for this video and being transparent! It's great to know consumers have the edge now on buying/pricing power.
hell yeaaa
When you make bikes unaffordable, guess what? People dont buy them.
Super interesting commentary! No where else on UA-cam will you hear this perspective.
:) thanks!!!
Same happening here in the UK - massive inventories that the shops cant shift, some massive bills to pay….and no customers buying thanks to the record taxes and cost of living here. Diesel currently $12 per gallon! I have every sympathy for the shops, no sympathy for the price gouging manufacturers. ESPECIALLY Specialised who just seem to be what they can get away with charging people.
Bicycles and parts are a discretionary spend for most people. The slowdown really has just started.
Yea that’s what I’m thinking too unfortunately
I took advantage of the excess inventory and picked up a Santa Cruz Bronson from my local bikeshop. Way more bike than I need or will ever need, but the price was excellent.
Similar story here. Bought a Bronson for less than the price of the build below it.
Great bike.
@@owensnicholas I'm a roadie and only mountain bike with my wife. the bronson is the first serious mountain bike I've bought and boy it's a lot of bike. It's nothing like the old $600 2006 Trek it's replacing. Luck and good timing.
nice man!! congrats on the build
Woolfel: what state ? And how much did you pay
Branson is a nice bike- point and shoot.
What is a good price today?
@@DaveEPie I bought the bronson from Tomten bike town in lemonster MA. they still have some, if you live in central MA.
2023 gonna be a nice buyer's market especially for niceee like new used bikes
used bike market has been getting crazy right now
@@GCPerformance18 what’s the hub or place for used bikes? Ain’t no way in hell I’m paying full price even at the discount. These bikes are wayyy too expensive for the avg cyclists
You can ride a GT Zaskar from 1995 or a Trek 990 and so on, parts SHIMANO Altus or Claris (rather on race frames). These parts are great, cheap and last long. Of course you can go for bicycles for $ 8'000,-. They are lighter and faster, but way too expensive. And after a while the value of the bike drops to $ 4'000,- then to 2'000,-. GT Zaskar and Trek 990 are good examples of good bikes that are and were not too expensive. It's your choice. Go with trends or go with honest, good and inexpensive bikes. Nobody is forcing you to buy bicycles that actually have prices of cars.
The deals have been amazing !!!! I’m loving it!!!!! A lot of awesome bikes on market place too. People got into riding for a season during the pandemic and quit right away lol
yea I think people got into it and then gyms started opening up again and also just work an life got in the way
@@GCPerformance18 I used to get a new bike every year but they are so good now it’s hard to justify. I just swapped out the drive train and got a tune and my SantaCruz was ready to roll like new.
I'm happy to see prices coming down. I've been in the market for a mid range 105 equipped bike and prices for them are still just too high. Ended up getting a full 105 R7000 groupset for 450cad this week and am going to do a custom build instead now. Full build with a carbon frame is still costing me less then an Alu 105 bike from any reputable brand.
Agreed. I was looking for a budget 105 bike with disc brakes and dropped $2600 on a Trek Emonda... The Allez used to only cost like $1700 similarly spec'd a few years ago.
yea the ful 105 built bikes from big name companies have been coming in around 3500 usd which is insane me to me, good luck with the build
@@GCPerformance18 which is crazy if you think about it cuz big name companies (especially trek and giant) should be way cheaper than building your own.
Yes. It's finally gotten cheaper to build your own bike up from parts than buying a whole new one and I love it. I've always wanted to build up my own bike. I'm currently building myself an aero bike with dura ace 9120, estimated weight right around 7kg, for 3300€. Most brands offer 105 and aluminium wheels for that price.
@@GCPerformance18 Thanks, for comparison my build is costing me 2550cad/1900usd total and will weigh under 7kg. Need to keep in mind it's a rim brake build, would've been about $500 more for 105 R7020. Just waiting on my vbr077 frame from velobuild now.
In Canada, so we’re in off season, even with Black Friday discounts we only managed to sell one bike between 4 stores. Trainers we had all of them at 35% off and only sold a small handful.
No way?!! That’s insane. We have a ton of Canadian customers down here now. But we did a great job for Black Friday. Not as crazy as the years before. But decent enough
I'm Canadian and CAD bike prices are still high IMO even on the used market IMO. I'm sitting on my money, and not noticing the discounts for new or used. People over paid during covid and now wanting to get out of it but not taking depreciationinto the value I say it's not saturated yet. Maybe better deals in the states.
Problem is that long term cyclists who would of bought the mid tier bikes at a decent cost during covid have been priced out of the bike market the past few years due to high prices and now have turned to respected Chinese brands (Windspace,ICAN,Yoelo,Elves,Trifox) to buy new frames/wheels with faster delivery and a fraction of the costs of Western Chinese suppliers so theres more competition. Personally my next high end wheelset would be prolite or Drive 40Ds.
Only for road bikes really.
yea no lie, I am seeing more and more people looking into those bikes, I get those questions asked ot me all the time
Nailed it
Where are the western Chinese bike producers/suppliers? I have spent a lot of time in the Pacific rim area of china and have seen quite a few suppliers/producers as well as in Taiwan. Don’t know of any in western China. Please fill me in. Thanks
@@thomahammer9581 Obviously he meant “Western companies sourcing out of China,” which is practically everybody. So you end up paying more for a Trek made in China compared to a Yoeleo, which is made in the same country. 😂
This all reminds me of car dealerships... Take a $40k car and mark it up to $65k then put it on "SALE" for $15k off WHAT A DEAL! 😂
100% right.
yea, except retailers like us arnt allowed to mark up bikes to consumer we were just selling bikes to consumers for the price of what we were getting them for
I'm looking forward to the dropping prices. I got a fox factory 36 this week for $600! Newest version too. Never imagined I'd see it that low.
thats a great deal!!!
Dude same! I’m getting a Zeb for 550
@@benponce8573 killer deal right there! Man I'm loving the way prices are going. Literally everything else is inflating off the charts but our mtbs are going to be decked out haha.
I lucked into a Gen 4 Domane SLR 7 eTap model and got it for 3k off sticker. The owner told me that this bike was for an order he placed 2 yrs prior that Trek was just now filling. Trek was buying out a dealer locally and this local shop decided to match their pricing so they did not lose sales. I paid dealer cost for this bike and ended up selling my 2021 Domane SLR 7 di2 a couple of weeks later to a guy in Utah. I ended up getting a 9.7K bike for 2.5K. Since I saved so much money, I converted my older Emonda that I will not part with, to eTap AXS. That ran me more than the net cost of the 2023 Domane. I bought all my eTap gear before their sale, and it was a little difficult finding the rim brake shifters. Even so, I still essentially have 2 new bikes for 5K.
That’s insane and a nice find by you man. Good job!!
Trek is currently spending over 100k a month in storage fees to store mainly bikes finished mid and low level bikes with some parts. The Wisconsin disturbution center has over a billion dollars in onhand inventory.
no way!!! you know I was thinking this, because of how many stores are being opened up and also how many times trek came into out store wanting us to open one..... my theory is this, they have so many bikes that they want new shops to open up and ofr these new shops to pay for there inventory and let these shops deal with the burden no matter howm nay stores are opened and they would wouldn't care the conclusion, either the store goes out of business and they get free storage for a while and gets free product back or the store does well and they now have a good store buying more product
a bike mechanic posted in June 2020 that his shop had a back order of 450 bikes. He precited that craigslist
will be stuff full of bikes in a few years. I have been noticing discounts for bikes and parts
yes this is the truth, we were seeing so many people buy bikes form us that were not our normal customers, we all knew once lif got back to normal that they would not continue to ride biks
Actually the real point is that they sell their products way too expensive...so they have to discount. The Bike industry pricing is outrageous.
But those prices were always around this price point before hand. In 2019 sworks frames were 4500 pros were $7000 yes they went up. But if people had the price back then. Then they could afford it now. I just think there is too much of it
I decided to get serious into the sport this season and it's been great. All my gear aside from the bike has been essentially 30-50% off
Lol this idiot doesn’t understand how inflation works.
@@s13shaka looks like somebody a bit salty lmao
@@livingvroom8418 Lol the funny part is you know I’m right and you’re now pretending to play it off because of how dumb you look.
@@livingvroom8418 lmao what happened
thats nice man!!! glad ur enjoying it
50% off is not actually 50% off. Its actually 30% because they increased the price before the sale by 20%. Comp cyclist the worst about this. Gotta be careful. I'm waiting until after this weekend when the real sales are had and people keep losing their jobs due to rate hikes and they still can't sell enough product.
Absolutely true, but I think that the pescentages are even worse!
The group I run with got into the after market seen and found so many under sold and nice hardly used bikes. With a hint of knowledge of what to look for when buying used bikes we lucked out but the following years the prices in the used markets caught on. Now we just upgrade components and parts on massive sale items like Black Friday as you mentioned. I learned more going the used market route and upgrading. From self taught to countless hours of research. I am here to stay and love the industry but inflation definitely making entry level buyers either be priced out or just not want to buy. My cousin wanted entry one last week and realized for the money and didn’t know if she would last long riding and said forget it for that price. Too much.
A lot of this also hold true for other industries as well. A great example would be the graphics card market. Things are messed up right now that’s for sure. I generally don’t spend much on cycling as compared to some others, but I am starting check out the mid range hardtail market. Will be interesting to see what deals I can find if any.
Yea the graphics card for sure, they were like triple tje price back in the day because of the bitcoin mining and also just hard to get. Now they have dropped close to retail again
@@GCPerformance18 sorry, seems to me the USA is still in its infant stage where bicycles are concerned. The large is not upon the market yet.
@Paul C "the large is not upon the market" Huh?!?
@@GCPerformance18 To be precise it was Ethereum. Bitcoin moved to special processors some time ago.
But you're right and I'm glad that bikes can't mine crypto or print money in some other way.
I'm seeing it also. Local shop is doing 20% off for nearly everything.
The shop I do work at normally sell between 5-10 Santa Cruz bikes a week. Nothing major by the grand scheme of things but in the last two months they have sold 2. Pretty scary for a bike shop
Yea it has slowed down alot. We chalked it up to people waiting for Black Friday sales which tends to happen and this weekend has been really good for us. But the whole month was slow before
It is a small market and easy to saturate. Even cheap bicycles last a long time and don't need to be replaced.
It was bound to happen!
Everyone already got what they wanted, or settled
Everyone’s patience has burned out
Inflation is crazy, and people reassessing their expense
People that came in overly excited already bowed back out (wasn’t for them)
Many reasons
yea I mean alot of people bought tons of bikes and then real life came back ot them like gyms re opening family activates and also just work in general, so the bike got hung up and never road again, but also now just prices and interests rates through the roof, people are spending as much on the credit cards because it is more expensive
Stopped by City bikes in Aventura, Fla. There still raking in the dough!!
Yea but look how much stock they have. I went there too, they have every color bike in every model with every component level. There floors are stocked I couldn’t imagine there warehouses
Basically money is becoming hard to get. Bicycles is a luxury, to get money you first need a car, not a bike. You thrive on the high end in the USA, not on the mid and lower market. The first thing Joe Public needs: Food and medicine. The rest comes later.
this is true, allthe free money everyrone had and nothing to spend it on, all dried up, and now people are using there money for real life shit like food and expenses
Bought two bikes and lots of equipment last month and had 50% discount on average. Good time to buy now. Prices on black fridey were even higher than discounts before.
thats nice man good for you!!!
Happy thanks giving from Ireland!
thank you!!!
Not just interest rates rising but people not having spare income for "treats". Inflation is having a massive toll with food prices rocketing.
Yea. All that free money dried up.
And lack of covid relief checks
Manufacturers forced bike shops to place 2023 booking orders earlier than usual. Now there's a supply glut, and shops are locked into higher costs as retail margins shrink. Specialized's 'We Made too Many" Bikes feels like a race to the bottom. We knew the bubble wouldn't last. Though I do believe just last month a video tried to claim that skyrocketing bike prices was a myth?
I agree to both that, but thats not what the video was about, where as this video is not about high prices, tihs is more about inventory in stock and people just off loading it to make it, but last months video about the prices for high end bikes being always having high prices, basically saying people think 14,000 is crazy prices (which it is for a bike) but literally they have always been that price, like I mentioned before that like 10 years ago the bieks were still 13,000 dollars. it wasnt about bikes being overpriced myth
@@GCPerformance18 There are many variables and price points that would need to be taken into account rather than just top end models. I respect the work you put into these videos. Cheers.
I’d go into my local bike Shop in Whitman Ma and see wall to Wall bikes that people had bought in for service during the pandemic. It was like 4 weeks to a month turnaround but I’m always in there so when I was like how long for a tuneup they were like come back tomorrow it’ll be done. I’ve always supported my local shop always will. This may not be the theme of what you’re talking about but just wanted to throw it in there
hell yea!! I am all for suppport!! and yes I remember those times too, those were literally a month turn around times lol, but we have those customers too that they come in drop the bike off and we get it back same day, just good people who understand good manners lol
@@GCPerformance18 Yup. 2020, 3-4 week turn around. If you needed parts? Ehhh... lol
When demand went crazy and everything got bought up during COVID I was so happy knowing I'd be able to upgrade from my trusty old 2010 trailbike in couple of years for very cheap. Demand driven by so many new riders overbiking. They were always going to sell them on around this time. It's a good thing for long time riders jaded by overinflated price hikes.
Yea this is true. There is such. An saturated used bike market right now.
This November has been a lot of "we can't get you the bike you're looking for until April-July, but there's a very, very similar bike on clearance on our floor"
I thought explaining the shortage to riders was hard, now its explaining how we can exist in a shortage and surplus at the same time.
yea it is getting weird
Great call! I remember that first video but had no idea about the games being played with the allocation of bikes during COVID. Sincerely appreciate your insight. Many thanks.
yea every month is seems something different
Was surprised to see Rapha have a black Friday sale - the past two years they've hardly had anything in stock.
Exactly what I’m talking about
Back in 2019 my bike was $5000 discounted to $3000, now today the same model is $6000 on sale for $5499. So yeah, still the sale price is way too high.
Yea I know these mark ups through out the world are insane
Not sure what to think about current pricing and sales. Like you said i hate to see people not do well. What i do know is pizza. I ordered a large pepperoni pie, philly cheese sandwich, salad and chicken wings. Total was $95! I’m like, WTF?!?!
Yea prices are through the roof. Greatly with food right now too. Grocery shopping for me right now is a nightmare. The simplest things add up for me
I agree and have friends that own bike shops/work at shops and they say the same think. Nobody’s buying and many people are buying online direct or from discount chains. Personally I bought a brand new XTR crankset with 170mm arms and 32t ring for $200
yea it is getting crazy out there
My carbon road bike was stolen in April 2020. Because the market was dry, I could only replace it with an online order urban bike I have made do with since then. Yesterday I bought a carbon frameset on a black Friday sale, 30% off. I will shop for deals on group set, shells etc, and build it up for spring. This is really bathing the narrative you offered here. LBS in my area are way-overstocked with consumer bikes I'm sure they were forced to order and now regret, meanwhile, group sets & parts are still backfilling as far as I can tell.
Yea a lot of backorders still being fulfilled from stuff placed on order 2 years ago and these stores have nothing to do with it
Interesting, I was wondering why my local bike shops have all their models available now in my size at discount. This was unthinkable last year or the year before.
The economy is tanking, everything is costing a lot more now, people all have less money to spend after buying gas and food and heat. This is why.
EU here. Sales in multiple LBS in town fell down by 20-30% compared to 2019, not even 2020 or 2021. Market is just saturated, lot of second-hand bikes on FB marketplace or other sites.
yea that is a big problem we are finding here too, people will literally come into the store shopping for a bike and have a big pulled up on there phone from facebook marketplace asking what I think about it lol
Yet in Taiwan I still can't get my hand on a soloist... every other main stream brands are hard to come by too.
there are an abundance of soloist here, like every size color and every model, seems like different areas have better avaiubilty for bikes
So what are the profit margin for these stuff? For them to give such a huge discount, I would guess everyone's been massively overcharged all this time
If you want to know the real price, check Yoeleo, Winspace, Pardus, Polygon, Elves. Then you know how much they rob you!
@@apair4002 I don't think that's how economy is as simple as thaf, I'm sure the overhead of specialized is much much more than say yoeleo, with all the marketing, sponsorship and stuff but still it's crazy to be able to give such huge discount, which means they were earning exuberant amount of profit before this. But no one else's fault except for cyclists who were willing to buy them.
I have no idea what there profit margin is, I know what ours is, but at a certain point during these sales, if a company has too much stuff they just wanna move it and get there money back
Just recoup some money. Cash flow is the most important factor to a business. Even at losses you need the money rolling to operate your business
@@xaein9515 define overcharged
Everybody bought a bike during lockdown, rode it for a few weeks, shoved it in the garage, then went back to work in the car. You couldn't buy a bike, all sold out. Now it's back to normal and winter, the sales are on. Though my Whyte 905 was £1600 last year, the 2023 model is now £2000, I'll still get one, cause I want one!
in reality why did you stop biking to work??
@@lunam7249 I didn't?
@@lunam7249 I'm sure I said everybody, in a general sense. Nothing at all about me, I've ridden to work for the last 30 years and will do so for let me think.......the next 30, providing I'm not run over squashed flat by a lorry.
@@richardburns5925 thx!
@@lunam7249 don't sell your bike, get out, use it!
These videos are great. Keep updating us on industry.
yea a lot of people liked this video I will keep everyone update!!
I'm finding great deals on the used market, I just picked up a specialized fuse comp 29 for $980. Great condition not a scratch!
Yea the used market is insane right now
I've visited 14 factories of frames, bicycle parts and complete bikes in TW from November 7th to 11th. And I can only confirm your finding. Due to cancellations from big players that started in July pipelines and warehouses are stuffed with product. This will remain a headache well into 2023, as it threatens to eat into margins of all members of the supply chain. There may also be cash flow issues due to finished products that can not be invoiced and delivered as planned.
No easy or fast way out of this mess, I'm afraid.
Dammm that is crazy. Thanks for the information
Yeah we were at a point where we were just getting mass deliveries of rock hoppers and kids bikes. We eventually had to cancel a lot of our back orders. For some of our customers that left a deposit during the pandemic on really nice equipment, we are still waiting for stock to appear. It’s been crazy.
The sales are crazy as well, wanted to build up a commuter for school and ended up getting an NX eagle group for about 170. No frame availability still. Just been a roller coaster of a ride.
Yea that’s what we got, a ton of rock hoppers and a ton of hybrids. It was way too much. And the high end stuff we are still on order. The sale was a tough time for us too
Oh you mean $15,000 S works pricing is not sustainable ha ha
Customer brought in a 105 group he bought for my whls from England I checked JBI and QBP and they did not have any of this crap in inventory at any price . I am done offering Shim-and-go through my shop.
yea shimanois very weird right now, seems like amazon hass no issue getting it and also al of eu, I have new 105 di2 in stock but I mean nothign else avaible
Yeah stuff went the other way in a hurry. After a few years of massive price hikes and literally no inventory, I bought a pretty high-end mountain bike a couple weeks ago at like 20% off.
Whip. Lash.
yea it was a quick light swithc turn off, but good for u buying a new bike!! lol congrats
I know everything is going up but the cycling industry has completely milked it. By now I would have bought at least another two bike’s over the last two year’s but I’ve just kept riding what I have because the prices are ridiculous. Also the cycling industry doesn’t seem able to design a bike without messing it up. How many recalls have we seen where bike companies can’t even tuck the cables down the head tube without messing it up. I will still keep riding what I’ve got until cycling companies stop taking the piss🤦🏻♂️
I have a good relationship with my local Bike Merchant. He's a family man with a great knowledge of Parts Catelogues and what works. It's worth it to me to pay a small premium for expertise.
My Nephew does custom Gas Motor installs and custom paint jobs. He's a bit expensive but does flawless work with Artistic flair. I prefer to buy a high end Used Bike and customize it over buying new because it's fun.
My newest Project is retro fitting a 1990s Trek Mountain Bike with an electric Motor and setting up a Berkey Trailer will Solar Panels to do recharge on Camping Trips. I don't see an end to biking anytime soon. I'll be hitting the Trail in Spring at 68 Years Old.
Motors have significantly improved my Biking as my body parts wear out.
please please do not buy overpriced bikes, do not feed the monster.
I've noticed all the bike/ski rack stores are heavily discounting the upper tier brands and models that never went on sale.
Oh yea I’m seeing it with the surf shops here and clothing stores as well. All those out door hobbies thatbwere thriving
Not in the market for a new bike. But parts for my older Stumpjumper are still too high if they even exist. For example, rear shock is toast. My local shop didn't really want to sell me a rebuild kit. They wanted to do the work themselves. I finally relented and let them try. They got their money and I still have a bad shock. We can rebuild it to the next level for a few hundred more (must be sent out for that). Nah, I'll keep looking for a replacement on my own, thanks anyway.
Sorry to hear that happen to you..... I hate to see when shops who just sell bikes try to work on suspension without knowing what they're doing.
Building a new race bike. Totally spot on. Definitely noticed it.The parts from sram are cheaper, gx derailleur 70 bux? Got carbon gx cranks for the low!
yea it is for sure showing
I hope you weather the storm GC. As much as I love my rim brake bikes I can’t support shops like yours because prices are untenable to my budget and I feel forced to buy products on the secondary markets
Thanks so much!! We will do our best and we have a great team here. We should have no problem. Just have to be smart
I'm just getting into the MTB scene as a 34yo guy. Just bought a diamondback syncr for 50% off msrp.
damn that is insane, you should ifnd osme nice deals, have some fun on there
It is NOT hard to get Madones. I just saw 3 Madones at the shop that were promised for the summer that came in early.
a shop jsut got in 4 of them and had 3 right away and nwo have one left, they are starting to come in now
Guys, first 7 seconds of this video in a infinite loop…PR I C E LESS !!!!!!!!!!!! 😂😂 love all the informative video bro, thank you as always!
hahahah
I work in one of the UK’s best retail stores so this commentary is very very interesting!
Does it sound relatable at all?
I was leaked this info back in August... The deals for black Friday should've gave it away. Hope dealers make it through.
really? where was it leaked from?@1?!!?@
The “everything bubble” includes bikes. Everything is financed- bike shops running a line of credit for inventory, manufactures using debt to produce and the end consumer using credit cards to consume… but the consumer is tapped out. The stimulus checks are gone. Nice video, thanks.
yea I agree!! and thank you, all the free money is dried up and people are holding out now
5K frames aren't going to work when they were $2999 in 2018. The bike industry has literally priced itself into a corner. Inflation is falling and cpi should be looking pretty decent by June. A top tier bike was 8K in 2017. Now it's 12-13k even the dentists are complaining
I mean an sworks sl6 frame was $4500 and the ultralight version was 4750. So prices aren’t that far off from what they were
Agree on the used bike market. I picked up two hardly used (2x) 2021 Trek Roscoe 6 for $1500 in June.
yea they got a nice of them
I just bought a Klein Performance all Shimano for $300!
Dude - this tech is expensive AF. Even with the discounts 😢
yea tech for me right now is expensive for my pc, I want to add new parts but everything is so expensive
Fascinating. I am lucky enough to be able to buy top end bikes but I make them up myself buying separate components but I will keep a top end frame for ten years. However, the price of the top tier frames is astounding to me. I really can’t see how these prices can be justified. My Pinarello F8 will be going for a few more years yet!
yea they are still expensive but also the f8 when it came out was also top tier expensive, and among the prices of today, right now they are heavily inflated but still like 2k off of todays prices
Yes things are rapidly changing, I know the stores in the Phoenix area are packed with bikes the same for Durango Colorado. I think part of it is E mountain bikes are gaining popularity and generic bikes are less popular.
yea we are seeing more and more stores packed full with bikes
Saw this coming a mile away
Years from now we.ll think about the morons who paid $14000 for a bicycle that later cost half that after the depression hits,,,
these prices have always been like that even 10 years ago
As a newbie rider I bought 3 MTBs during Covid; I had a few spills and have stuck with it, realizing many others will not and will then put their bikes back on the market-thus todays market glut of bikes
yea a lot of people bought otu door equipment and bikes during this time because it was the thing to do, but then once life got back in the way with work, school and gyms being open people didnt have the time or maybe it wasnt for them so they went back to what they knew and hung up the bike
This is retail in general, good insight.
Thank you!!!
If the bicycle industry wants to sell more bikes it should lobby governments to build more bicycle infrastructure quickly before the car lobbyists can organize a backlash.
Doubt that will happen a high eng bicycle is not as important as cars for everyday life
With the dollar at record highs against the Yen and the Euro - are you seeing more online competition from Japanese and European online retailers selling to US customers?
I wonder if "low"-high end bike prices like the SL7 pro will come back down. Right before the pa Demi when it came out, the pro was around $7k, now it's up to $9k. I wanted since it came out, but I refuse to overpay, specially since I have the Venge pro.
I know it sucks all there bikes got raised like crazy, but yea it was like 7k when it first came out, I miss those prioces lol
Can not say that you didn’t warn us about this. Are you as good with picking lottery numbers 😂🙏🏼? Happy Holidays to GC Performance !!
Lmao I wishhhh
The bikes shops around me mostly do repairs and you have to order anything online.
I have never seen a new cyclocross bike in a bike shop.
Bunch of gravel bikes that’s for sure, guess those are selling well.
yea, we barly do or did cyclocross at all, even when the crux was aimed towards that market, there was no race scene or even courses dedicated to those riders, so gravel became the new thing and was much more friendly for riders to get behind
IMHO, E-bikes have indeed eaten into the market for "acoustic" bikes in a huge way. Companies offering e-bikes under $2000 also typically use entry-level components. This is shrinking the demand for high-end cranks, brakes, derailleurs/shifters etc. The biggest issue with the "biking industry" is the explicit ELITISM expressed when potential buyers walk into a shop. Staff sizes you up by appearance (too fat, too old...can't speak the bike "lingo" etc) and rather than "promote" their wares, they ignore you. Don't tell me this is not a common occurrence in bikes shops all over the US. The snobbery around the retail bike "industry" is real and is its own worse enemy. No wonder the e-bike segment is going to eat their lunch. They are bringing whole new demographic of ridership and the boutique bike segment HATES that.
Man I hear what your saying because I know shops like that as well in my area but there not all like that. Including mine. We are ones who take our time with the sale. Especially me. I’m the guy who goes out of my way to try and make them
Not feel uncomfortable with what they ask because I have been there before. I hate that feeling
I never deleted the comment. I swear. I’m just getting around to answering comments now. Sometimes if it’s harsh UA-cam hides them and allows for review. I will check there. But I don’t quiet people
And we never jacked up prices ourselves we sold product at prices that were being sold and we did our best to help everyone
Currently bikes are overpriced still at least 40%...
100%... 2x what the price should be