Why Brands NEED to Build Immersive Digital Experiences | with Neha Singh

This clip is from Some Future Day podcast - Episode 39: How 3D Immersive Experiences are Enhancing E-Commerce for Brands w/ Marc Beckman & Neha Singh
In this episode, Marc sits down with Neha Singh, the founder of Obsess and a former tech lead at Google and head of product at Vogue. They discuss Neha's unique journey from computer science to fashion, her innovative work at Vogue transforming its digital presence, and the creation of her startup, Obsess. Neha elaborates on how Obsess is revolutionizing online shopping through 3D immersive experiences, the importance of these innovations for modern consumers and brands, and the benefits of integrating such technology into marketing strategies. The episode also touches on the potential future of digital assets, gaming platforms, and how immersive technologies can enhance superfan experiences with celebrities.
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Episode Links:
LinkedIn: / neha-singh-679a9b17
Obsess: obsessar.com/
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LinkedIn: / marcbeckman
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Marc Beckman is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.
DMA United: dmaunited.com/
Some Future Day is produced and edited by Make More Media: makemore.media/