Why Great Movies use the 60-30-10 Percent Color Rule
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- Опубліковано 27 вер 2024
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Fantastic breakdown on color theory in cinematography. I teach digital rendering and always refer my students to your work because of the way you clearly present the importance of cameras, composition, color, etc Thanks for all you do!
I can't stand it, but obviously films are designed to target to the majority so it makes sense, I'm probably part of a very small percentage that finds it to be distracting as a general rule anyway there is a time and place for it I believe but it's not good when entire movies are saturated with it imo, it should fit in naturally, not just be utilized for the sake of adhering to it.
I have almost finished my 10 sec latest mograph. Will be changing colors and adding complementary light.
Almost all this video sounds like dogsh*t, man
first of all. these are not great movies. secondly, there are tons of examples of great films that don't follow this rule or principle. this video is pure sophistry
@@737simviator lol
Even though I get the theory, I think current films go too far in this. Films feel really departed from reality when every scene only has 2 or 3 colors.
I agree, it's a fine balance.
Agreed, the "cinematic" look is being brought to the extreme in modern film, especially in superhero films. They could learn a lot by studying films like Amelie, which holds back when needed and is bold when appropriate.
Color grading is a pox in the movie industry that has been dominating the last couple of decades. I wish it would just run it's course and go away
Now a days most of the movies are really lazy. From cgi to acting
@@RecklessFables *bad color grading. Color grading is necessary to display any digital image. Even film processes that never touch digital are still manipulating what the world looks like and are creative choices. Sorry to be penantic, I also hate the trend of overgraded movies. Color grading is in its infancy and hasn't reached the maturity of other elements of filmmaking. Thankfully I think we are past the worst of it.
Title: Why GREAT movies use this rule
Thumbnail: Red Notice
👀
@James Veldey That's the point I was making, it was good popcorn fun but not an example of high artistry
came here to say that, see you later
Agree... WTF
Right?
@@alejandromedina1019 I also came here to say that, haha
This carries over in literally every kind of art. Big, Medium, Small in shape design. 1,2,3 value reads for painting. Etc. This even applies to music theory. Really great videom
A lot of cherry picking though. Many films that don't follow the rule were left out. But hey! Whatever, right? Isn't that how badly written essays work to begin with?
@@ulengrau6357 I like how you completely missed the point.
I've been a subscriber for some time now but have never left a comment. I'm a photography enthusiast mostly, but your videos about film can be so easily applied to a photo. You make me look at things in new ways and that's why I think your channel is brilliant. Great job!
I'm a set painter for the movie industry and we often paint the set walls certain colors depending on the actor in the scene. Its all up to the production designer however.
Wow, really cool. I bet you’re treated with lots of respect by everyone in the movie industry...
what are the most used color ? I often see green/blueish greens
in all my years, and all of my design classes, nobody ever mentioned this concept. shame on them. It's one of those underlying principles that's almost universal, and can be used on anything.
"Great movies" thumbnail is Red Notice
I'm a photographer, not a film maker but I found this very interesting and helpful.
Interestingly, Kubrick was a still photographer before he became a film maker and applied what he learned in that field to his movies, so your statement is spot on.
wow !!! such useful information. I never heard about the 60-30-10. It's make so much sense. The last advice about the room = priceless!!! thanks you so much
@WaveDesign Production&Management It's true for every rule
This is intense, thoughtfully crafted, and jam-packed with information. Thank you so so much.
Perfect lesson. Do it in camera. Do it uncompromisingly. Indeed so relatively easy to get a high-budget look if you just know how to use your resources. It's not even a problem if you only have one lens, one talent, one set.
The next step would be to pick the right shades as well! If you want to offset red with blue you need to pick the right shades or it will still look bad.
How can sich a short and simple video be soooo informative!! You earned yourself a subscriber!!!🙌
If only the stories were the equal of all the technical details we might be seeing an occasional good movie.
Very informative as always! Thanks also for the practical tips so low budget filmmakers can achieve a coherent color scheme in camera. I think that most great films borrow heavily from paintings. As unlikely a movie as it may be, I first spotted an artwork rule being applied in Rambo III. It's basically all yellow beige (the color of the desert). What is the complementary color? Yep: blue. That's the exact color of that fluorescent light stick. It only occurs in a couple of scenes and it's even mentioned in dialog. This is the equivalent of a color splash in a painting and it should be repeated in a smaller splash in another place (in film that would be time).
I don't know, colorful movies just worked very well in the 90's, this whole colorgrading stuff just came in later with the digital cameras... of course the design of the scene, the furnitures etc. made a difference, but new movies really look like there are just a couple of colors while 90's movies - which looked the best in my opinion - were really vivid, rich in colors and awesome the same time, except for some very artistic movies like Seven, but general movies looked cool with more colors too
Can you recommend some movies from the 90s list which looked vivid
@@737e7dhs4 Basically any romcom, or comedy (Something about Mary), teen horror movies (Scream, I know what you did last summer, etc.), any action movie with Schwarzenegger or Van damme, etc., or the Mask, etc.
@@737e7dhs4 Oh, and Scifi of course, Independence day, Jurassic Park, etc.
In 70s films looked even better than in 90s, though anything is better than blue-orange picture like they make these days
@@oanshee2462 I agree with the second part, but in my opinion, late 90's movies were the peak picture quality wise, including color and everything.
This is so difficult. Proves why cinematography is pure art.
This is actually also a great inspiration for app design and 'branding' (when you're a small company or single developer and don't have a full-out branding and design team with this kind of experience already).
One thing of note is that even 'red' as a highlight can be complimentary or contrasting. There are many shades of red and some work better with some backgrounds and some clash to the point where it ceases to be a highlight and instead becomes a distraction. The web has lots of color palette generators where you can set some base colors and it'll pick out the best highlight shades to use.
WOW.... EXCELLENT VIDEO
Even though I already Knew all of this ... studying it for years...
Your video explained better than I have ever heard or seen.
Thank YOU so much for sharing this video
Thank you, very good explanation!
Or in the case of Denis Villeneuve's Dune, the 98-1-1 color rule. ;-)
True filmmakers brake the rules.
I'm simply blow away by these simple facts of color. I find this information on why I could not digest my first visit to US felt quite different from what I have seen all my life in movies and tv shows. I knew it was something to do with dresses but this simply cleared my confusion for decade
Thanks for the video. I do sometimes grow weary of films and TV productions that have been art directed to death. Real life, in most human experience, comprises a chaotic jumble of forms and colour tones. It would be a brave filmmaker who eschews the over-familiar, prescribed notions of colour coordination in favour of something closer to the lumpy aesthetics of reality, allowing the situational truths of a drama and its characters to fend for themselves. It may not always be pretty, but that's life. Thanks again..
Amen. Enough already with the color palette chichés.
What do you consider to be the "over-familiar, prescribed notions of colour coordination"? What color coordination scheme(s), contrary to the conventional wisdom of color theory or otherwise, do you want to see?
"Real life, in most human experience, comprises a chaotic jumble of forms and colour tones."
Do people generally want to see TV and film that are just like "real life"? I don't think so. TV and film are artistic forms, and even when people try to make something realistic, utilizing color theory to make the visuals more appealing (or otherwise effective) is what happens because that is what audiences respond to. Just as an audience would be bored to tears by dialogue in TV and film that possesses the banality we come across in real life, they're more interested in color coordination than whatever design-challenged visuals they might experience in their own lives - who wouldn't find their own homes, workplaces, or clothing more appealing with some color coordination? You can, as an artistic choice, go for a "chaotic jumble of forms and colour tones", and that might work in some scenes or genres where that amplifies some emotional effect you are trying to convey, but it is not generally going to appeal to people outside of perhaps a few use cases. I'm not saying everything has to be 60-30-10, but whatever might be successful with a "chaotic jumble" would probably be more successful with less chaos and more application of color theory.
@@brainwavestobinary Audiences, the public, want a lot of things, but a large proportion of those things are not necessarily good for them. However, with repeated exposure and marketing, a conformity begins to form and harden. Before you know it, people are eating chocolate covered popcorn for breakfast. Great news if you're a cardiac surgeon. With movies, the science and art of colour theory seems to have been manipulated, or has slipped, into another kind of "received wisdom" about how films should/must look. It's probably based on the success of previous movies that adopted similar palettes. So, they're chasing money. Deviation or the simple exercise of innovation is becoming quite rare. There's now a pretty relentless reproduction of this oversaturated, over-systematic, painstakingly painted "look" that's crossed the line into cartoonishness, imo. It's darn near gaudy. As you say, audiences might be uncomfortable with alternative approaches... and that's why it should be tried. Wean them off the chocolate covered popcorn! To be fair, I don't think the style should be banished. Just dialed down to begin with, and I'm not saying that everything's got to look like a documentary. BUT imperfection can be beautiful too. It takes plenty of art directing/photographic talent and planning to recreate and perhaps wisely augment the subtle beauty of reality in order to tell your story. Let's give a few of those cardiac surgeons a break. 🙂
I’ve been enjoying clips from the old Ed Sullivan Show lately on YT. The singers and the bands that came on his Sunday night shows in the 60s into the early 70s often were amongst a riot of colors. The sets and the outfits speak so much of that time - they scream! Nothing too subtle but just a whole lotta fun.
THEY LOOK CRAP. soft fuzzy blurry dark grainy muddy orange/teal total crap. everyone watch Bleeding Steel with jackie chan on how to do PROPER PHOTOGRAPHY DAY AND NIGHT. AMAZING PRODUCTION
The last 1minunte of the video is the best advice anyone has given me as a low budget filmmaker. Thank you so much for this video.👍
This is like the best video I’ve seen about color in film! Super helpful! Thank you so much!
This is something which will be difficult to unsee after watching this video. Great job!
Whoa! I just learned a bunch of things I didn’t know were a thing in film….😮 I had noticed the coloring vibe that a lot of films had, and how it impacted the mood, but I didn’t realize it was just the 2 or 3 colors - that’s so interesting!
I'm about to paint my apartment so this color video theory is a godsend. thank you!
Isn't it fascinating how, after 500 years of artists using the same principles of color distribution-namely, the dominant color, secondary color, and accent color-those old tricks are suddenly 'reinvented' for cinema with the new and groundbreaking formula of 60-30-10? It's almost as if centuries of painters were just waiting for a modern twist to validate their methods!.
1st is the dominant colour. (60%). The dominating colour of the scene. You decide what the dominating colour is based on the mood and tone of the story.
2nd one is the dominant colour.(30%) The colour that constitutes 30% of the frame is the complementary colour. Its purpose is to support the dominant colour. The reason to have a complementary color is to give the scene more depth and some realism.
3rd is the highlight colour (10%) (optional).
this is one scope through which i view movies: movies have lots of depth, so when i find one i like i watch it multiple times and see multiple different messages in layers
I've been paying more attention to the use of color in movies since getting into photography.
One reason I enjoyed 007 No Time To Die was it's use of Teal and Orange, which I sometimes like to use in my own photos, especially urban photography.
300 which I just watched, I noticed it had a distinct look in it's color palette and style.
Well explained
no wonder it looked crap and had zero impact
Killer analysis! I appreciate how genuine the video is, it's for sure going to help out a lot of film makers in the future.
Great video as usual!
Yours is one of my favorite channels, thank you for all the science you drop 🤙
thank you, this explains why so many newer movies visually suck. I appreciate this more than you can know. Very much, thank you.
I hate the dark, monochromatic, de-colorized look modern film has. It’s way overdone. I miss the classic Technicolor.
I also hate this trend which seems to have started when Hollywood changed over to using video cameras or scanning an entire movie into a computer. one of the first i believe to do this was The Cohen brothers "Oh Brother, Where Art Thou." in 2000. 'colorists' are just tweaking the image to their liking.
I didn't even know about the 3-color rule but you certainly proved it with all the examples you gave. What I had heard of (because the teachers told the students and myself this when I did a short film production course many years ago) was to get as many of the people, objects and sound into the picture while filming because it saves a lot of time AND money in post production. You said something similar around 2:30 (to buy a red jacket, don't make a jacket red later). The only things you add in post production are the things that are too hard to put into the original shot, such as special effects.
"Why GREAT movies use the 60-30-10 percent color rule" ... has red notice on the thumbnail 😐
Exactly, I was going to comment this verbatim
This is weird 😂🔫
I'm a composer/producer and found this very interesting, as it's also applicable on music writing and mixing...thanks a lot !
1:50 I see four colors there: red, white, green (as you show in your color band), and a lot more yellow than either the white or green. Most of the yellow acts as a frame for the rest of the image, but there is plenty of yellow within the main image. If the sidebars weren't yellow you could ignore the yellow within the main image, but as it is, I have to call that a four color image.
What a wonderful knowledge of colour palette as a ratio , Hats off to the masters who studied deeply for this industry . No doubt , That is why cinema industry is very powerful and creates impact for years . Waiting for upcoming videos which will be full of knowledge and study .
ah yes, "The Red Notice", the classic masterpiece, revered by everyone for it's immaculate writing and characters that feel so real you can almost smell them... *sniffs gal gadot's armpits from the screen*
Gal caught my eye, and I clicked for the title. Now I'm subscribed.
Great movies in title and showing red notice, an average to mediocre film. Interesting.
Red notice sucked balls
AS AN ARTIST, THIS TAUGHT ME SO MUCH MORE ABOUT THE COLOR RULE THAN ANY OTHER TUTORIALS IVE SEEN OMG
Great movies : Red Notice xDDD
This is such a fascinating concept I don't know how I've never noticed it! Now I can't stop seeing it! Great video!
This is really a great video. Informative organized concise. Thank you
As a photographer, this is super helpful!
Interesting. But as a painter I would say: close, almost there... What you are describing here is something very old called ‘limited palette’. Plein air painter James Gurney has a lot of videos about it: working with 3 colors, 4 etc. But also just working with muted tones, grays or sepia.
As for depth: that is introduced in a slightly different way. If you want to paint volume (visually, for the eye) you need a complementary and opposite color (one acting as shadow/cold, one as light/warm). Together they create the illusion of volume.
But that all said: I think the primary thing is: you’re kind of confusing local color (the color you know the object to be under a neutral, white light) and perceived color (what you see when it is in the ‘natural’ scene before you).
It’s not a huge adjustment, but it was a huge adjustment for me when I started live-painting. (And then we haven’t talked about values yet, for some directors like to use desaturated value systems - Wes Anderson comes to mind).
Anyway, just my two cents. Cool video.
Talks about "great movies"...
Uses "Red Notice" as a thumbnail...
Wonderful video though, thank you!
This was a brilliant video. So much to learn from such a simple concept. It really provides a great building block for constructing a scene or movie.
Bold move using Red Notice as the thumbnail on a video with, “Great Movies” in the title.
Great video.
Just wanna mention :
Painting a wall is much more expensive where I live, than buying new furniture.
Thank you! This is a truly practical and usable colour guide, will be using for my upcoming work!
Great video. I would avoid calling it "highlight" color because highlights are something else in photography and 3D. They are bright light reflection areas.
The world is a better place because of people like you, a very helpful video for this filmmaking student :D
i live in a white room with white walls a white ceiling and a white floor, this video is really inspirational. THANKS
probably the greatest video on the use of COLOR DESIGN in the movies or ART!
Hardly news;
Dominant, Sub-dominant, Subordinate,
are methods used in every design profession, interiors and clothing/outfits.
Weird to use one of the worst movies of the year to open as an example of "great movies"
As I prepare to begin posting some videos here on UA-cam. I've been noticing that some productions feel really low budget. But for the life of me I couldn't put my finger on exactly what it was that was going wrong with them. Just earlier today I started to watch something on Prime Video and almost immediately I shut it off. I just felt like it wasn't worth my time to watch. Even though the topic and the actors are of interest to me. This is starting to make a lot more sense to me now that I've watched your presentation. Thank you for posting this. I love it when I can learn something new that I didn't even know I would be interested in exploring.
This is one of those concepts that I kind of knew subconsciously from painting model kits and Gunpla, but until I watched this video didn't realize what it was consciously.
Thank you very much for this short but very interesting video
I’m so tired of people like you getting i to my recommendations and making me watch every scene of every movie ten times more carefully, why do you keep enlightening people on all of this?
Keep it up, please.
In a way, this is similar to cinematographer Billy Williams' practice of layering light behind dark behind light and so on, especially when working in black and white. This creates depth.
well, not a great movie...
Great work brother, thanks for the video ❤️
Why filmmakers shouldn't care about film reviews ua-cam.com/video/isveb9OsWOs/v-deo.html
Talks about the great films observing x color rule while featuring in the thumbnail a sloppy stupid mess of a film. What a choice.
Do you have a genocidal supremacist in your thumbnail
I had no idea. Thanks for educating me on this.
Finaly understood color contrast, the normal approach through complementary colors always seemed weird to me, but if you combine the two it gives a much more meaningful approach
Great quality man! Very informative and spot on examples. Gained my sub.
notice how walls are hardly ever white ? Even though in real life most walls are white. If you want to add a bit of a movie atmosphere to a room, paint the walls!
54-30-16 percent rule math is explained in the ebook, Structure of a Masterpiece, A Step by Step Guide to Color and Composition, sold in the Apple store.
This is really exciting. Enlightening even. As a still photographer I have learned tons just watching this. Thanks indeed!
It is such a fascinating experience while going through your video. Learning and excitement keep shootin' up at the same moments.
The fact that Red Notice is in the thumbnail is what got me. Pairing that movie with "Great Movies" is a joke, right? 😂
Thanks. I'm not a film director or anything, but I'll be mindful of this when making my future thumbnails.
Wonderful presentation! Thank you
Now lets zalk ab how the colours used in schindlers list. The whole movie is black and white except from a little girl in red clothes. That's brilliant work right there.
Huge thanks for the BATMAN scene SPOIL. You should have indicate that in the title/beginning of the video.
Fascinating and great examples!
Just like Interior Design. Thanks for this.🦋
Very interesting! Makes sense but I never thought about it before. Thanks!
Never even aware that so much thought goes into this. Thanks for educating me!
I'm using this for drawing/painting!
Oh wow all my life I saw it but didn't get it and now that you simply point out at the obvious I have AHA moment.
Thank you!
This is great, I'm sure it will help me to improve the use of colour in the future
This is very well thought out video on coloring thanks for the info.
The wolfman always gives great and simple insight. 👍
So, that's how you add "clutter" in a room to make it look lived in, without distracting the audience? Interesting!
Title : Why *"Great Movies"* uses Color Rule
Shows Red Notice , Transformers and MCU films
Red is one of the most common colors found in nature. Leaves, fruits, flowers, the sun over the horizon, soil, rust...
If you want blatant examples of this, pay attention to the coloring in commercials.
I love 60-30-10 in work/sports/school uniforms. I typically try to use 60-30-10 in my daily dress the best I can.
I feel Red Notice all on it's own disproves that great movies use the 60-30-10 Colour Rule. :P
always thought it was more about the grading, interesting to see sets are set up this way!
I love the examples you included and this really opened my eyes! I'd love to "Like" "Like"
Really good video, my dude!