Factory coming on well. So looking forward to purchasing a new Norton once the factory produces a newly designed bike (but not an electric one or head down and arse up type). Lets hope the pillion also gets a decent size seat to sit on.
Aha, my name on here's not going to win me any favors, but that was fantastic - watched it again at half speed to appreciate it better - some of my all time favorite machines in that front space. And the engine note at the end was delightful. I'm afraid I've got to wait longer for you to establish better before they'll drop into my price range but I'm in your corner. Keep it up!
While we can't reveal specific details at the moment, we want you to know that our team is tirelessly working on exciting projects behind the scenes. There's plenty in the pipeline, and we're eager to share it with you when the time is right. Stay tuned for updates!
Such extravagance and waste. It is breath taking! How many motorcycles does a company have to sell to pay for all that? Having been a Norton guy from my first new 70 Commando I am hopeful but with such a huge overhead and limited sales potential I can't imagine how the company will be able to support that overhead. Each machine appears to be hand assembled, very costly and the vast majority of space seems to be burning money and producing nothing. Good luck guys. I hope you are very successful in the limited production high end market. That business model has not been very effective in the motorcycle market in the past however.
My thoughts exactly but are they really worried. Do the Indian owners just want one of the Iconic Brands to be owned by them and to own/create what could be the Rolls Royce of motorbikes.
Great video of an area - we were rejected to even head for the reception. Sorry, Norton, no-go. Went all the way from germany to visit and see a real norton at Norton. But don’t worry, Triumph isn’t better in any way, closing up themselves in the middle of the week, too at that same day. The british motorcycle industry once again brothers in arms closing down.
They are showing the game plan Two new bikes are going to come V4 engine new bike chassis Light weight Retro classic and a sports naked bike or The V4 super bike
An old video of a whole lot of nothin'! Super "clean" "airy" space, with seemingly no production line! With absolutely no respect for Norton's past. "Building" motorbikes that are far too expensive, and way off the mark to insure robust sales worldwide. It's all made up! What is wanted? Oil and air cooled singles, bolted into featherbed chassis! Liquid cooled singles as well, with a very very, careful look at engine architecture! All with a classic theme of practicality! Then add of course add sporting side. No need for "V fours", just boutique bullshit! England, Europe and Asia, needs and longs for small, easy to ride motorcycles. That are fun, look cool, and reasonably inexpensive! An Indian parent Company should understand this as well! Apparently not! They will not last long.
I'm definitely with you on this. Ohlins suspension and Brembo brakes on a low horsepower parallel twin and an Aprillia engined V4 wearing a Norton badge? What is the thinking behind this approach? Relying on the Norton name is not good enough. I would say some young riders have never even heard of them. Aiming your sales at 60+ and 70+ is I feel very shortsighted. If a young biker had a good few shekels to spend on a new filly. My guess is that this would be the last place they would look with, many greater bikes out there for a lot less money, and a lot more bike.
Sorry but are wrong, expensive is the way to go, for more sales world wide. More high end cars always out sell cheap ones. People with money will happily spend it on expensive anything, from handbags to supercars. I work in a £2000 a night hotel, and it is always full of people dropping a grand on a bottle of wine.
I’d like to know what day of the week this was filmed because it wasn’t a work day, it wasn’t an active machine shop that’s for sure. Smoke and mirrors going on here ? Come on , show something being done rather than high paid managers talking about a product they know little of probably
Hey David, the video shows off the facility in a more immersive and entertaining way, appreciate your feedback if you would like to check out any of the other videos we have showcasing certain aspects of Norton HQ please check them out on the channel.
Fabulous shot🔥
A step up from the previous tele sales office setup!
Jim would be impressed… a long way from his humble beginnings.
Norton+TVS=beast 🇮🇳🇮🇳🇮🇳
Norton is British and TVS indian
@@SinanEbrahim47 TVS own Norton 🏍️
@@AmitIsharwalyes but doesn’t mean that norton is Indian.
Dont spam bull shit at least here
@Shikmandahellllll
Smart video and fascinating. I hope the brand goes from strength to strength now 👍
Factory coming on well. So looking forward to purchasing a new Norton once the factory produces a newly designed bike (but not an electric one or head down and arse up type). Lets hope the pillion also gets a decent size seat to sit on.
Fantastic video !
Aha, my name on here's not going to win me any favors, but that was fantastic - watched it again at half speed to appreciate it better - some of my all time favorite machines in that front space. And the engine note at the end was delightful. I'm afraid I've got to wait longer for you to establish better before they'll drop into my price range but I'm in your corner. Keep it up!
Thanks for the support!
When we are getting Norton RRR310R ?
Fair play, that's a lot of investment, that takes guts.
What's the ROI ?
When do you expect to break even ?
When do you expect to be in profit ?
That's Clean
Why not to make old clasics line again?
Got an old norvin there?
I hope you intend to make a Streetfighter V4 rival....
While we can't reveal specific details at the moment, we want you to know that our team is tirelessly working on exciting projects behind the scenes. There's plenty in the pipeline, and we're eager to share it with you when the time is right. Stay tuned for updates!
Such extravagance and waste. It is breath taking! How many motorcycles does a company have to sell to pay for all that? Having been a Norton guy from my first new 70 Commando I am hopeful but with such a huge overhead and limited sales potential I can't imagine how the company will be able to support that overhead. Each machine appears to be hand assembled, very costly and the vast majority of space seems to be burning money and producing nothing. Good luck guys. I hope you are very successful in the limited production high end market. That business model has not been very effective in the motorcycle market in the past however.
My thoughts exactly but are they really worried. Do the Indian owners just want one of the Iconic Brands to be owned by them and to own/create what could be the Rolls Royce of motorbikes.
Great video of an area - we were rejected to even head for the reception. Sorry, Norton, no-go. Went all the way from germany to visit and see a real norton at Norton. But don’t worry, Triumph isn’t better in any way, closing up themselves in the middle of the week, too at that same day. The british motorcycle industry once again brothers in arms closing down.
Very cool.
Slow down the drone and lift the veil. I have "Top Secret" clearance !!
Very empty not many people working
They are showing the game plan
Two new bikes are going to come
V4 engine new bike chassis
Light weight
Retro classic and a sports naked bike or
The V4 super bike
Tvs❤❤
👌❤👌❤👌❤👌❤👌❤
HQ looks like a Bond villains lair.
Q (!) should issue Bond with a Norton superbike instead of an Aston Martin.
Keeping the British end up sir!
An old video of a whole lot of nothin'! Super "clean" "airy" space, with seemingly no production line! With absolutely no respect for Norton's past. "Building" motorbikes that are far too expensive, and way off the mark to insure robust sales worldwide. It's all made up! What is wanted? Oil and air cooled singles, bolted into featherbed chassis! Liquid cooled singles as well, with a very very, careful look at engine architecture! All with a classic theme of practicality! Then add of course add sporting side. No need for "V fours", just boutique bullshit! England, Europe and Asia, needs and longs for small, easy to ride motorcycles. That are fun, look cool, and reasonably inexpensive! An Indian parent Company should understand this as well! Apparently not! They will not last long.
TVS is already producing the above said bikes and selling world wide....but Norton is meant for another category of customers....
I'm definitely with you on this.
Ohlins suspension and Brembo brakes on a low horsepower parallel twin and an Aprillia engined V4 wearing a Norton badge?
What is the thinking behind this approach?
Relying on the Norton name is not good enough. I would say some young riders have never even heard of them.
Aiming your sales at 60+ and 70+ is I feel very shortsighted.
If a young biker had a good few shekels to spend on a new filly. My guess is that this would be the last place they would look with, many greater bikes out there for a lot less money, and a lot more bike.
Sorry but are wrong, expensive is the way to go, for more sales world wide. More high end cars always out sell cheap ones. People with money will happily spend it on expensive anything, from handbags to supercars. I work in a £2000 a night hotel, and it is always full of people dropping a grand on a bottle of wine.
made in India
Hey thanks for the message, All our bikes are hand made here in Solihull United Kingdom.
I’d like to know what day of the week this was filmed because it wasn’t a work day, it wasn’t an active machine shop that’s for sure. Smoke and mirrors going on here ? Come on , show something being done rather than high paid managers talking about a product they know little of probably
Had to stop! I would have preferred a slower look around!👎🏼
If you click settings > playback speed you can adjust the speed to slow things down if preferred 😊
£29 million loss last year. Best of luck for 2024.
What did we see ? - NOTHING REALLY .
Hey David, the video shows off the facility in a more immersive and entertaining way, appreciate your feedback if you would like to check out any of the other videos we have showcasing certain aspects of Norton HQ please check them out on the channel.
Impressive