How to get Professional Color in Just 10 Minutes | IGORA COLOR 10 | Schwarzkopf Professional

Even feel like you just don't have enough time to achieve the look your client is after? We got you! IGORA COLOR 10 is seriously fast & convenient, achieving the same result as a standard permanent coloration* - all in as little as 10 minutes development time! Terri Pfaff, Regional Education Manager for Schwarzkopf Professional, talks all things COLOR10 from technology to tone direction and more!
IGORA COLOR10 is ideal for root and touch-up services, as well as global application for short to medium length hair.
✦ Optimal white hair coverage
✦ Long-lasting vibrancy
✦ Even color results
*compared to standard coloration with 45 minute development time
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[@JDoe-hb7pc]

What is healthier on hair? *Speedlift with 12% 40 Vol developer* or *Blondeme 9 lightener with 3% 10vol developer* Thank you!

[@abelflores1929]

High lifts are bomb af

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[@kaigaga]

What happens if you leave the color on for more than 15 minutes?

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Great question. COLOR10 is more pigment, it's designed to be rinsed off in 10-15 minutes. It has more pigment so if it is left on 30 minutes all of that extra pigment is developing in that same amount of space. So if it continues to develop past that 15 minute time it will look richer "aka darker" and appear to be a level deeper, because of the extra dye stuffs in the formula. Hope that makes sense. Here is another video breakdown on COLOR10 with Ian. ❤ ua-cam.com/video/MSfc9DRoIz4/v-deo.htmlsi=ucpWqAtKy_YTQf00