Why Coke Tried to Switch to New Coke
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- Опубліковано 26 гру 2016
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In this video:
Now, before I get into the real reason for the switch, let me debunk the conspiracy theory- that Coca-Cola was trying to swindle people into accepting high fructose corn syrup over sugar in their drink by pulling the New Coke stunt. The truth of the matter is that they’d already allowed bottlers to use high fructose corn syrup in Coke for about five years before they introduced New Coke (before they even thought up the idea to make a New Coke). Most made the switch pretty quickly because of the drastic cost savings. Initially Coca-Cola allowed a 50% corn syrup substitution and by about 6 months before the introduction of New Coke, nearly every major bottler of Coca-Cola was using 100% high fructose corn syrup, rather than sugar or a mixture of the two. So those who claimed they could taste a difference because of the high fructose corn syrup after the return of the old Coca-Cola, actually had already been drinking it with high fructose corn syrup, in most cases long before New Coke.
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Thirsty for more fun facts? Then check out this video and find out Why Cans of Diet Coke Float But Cans of Regular Coke Don’t:
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The "Pepsi challenge" was rigged as Coke tastes best when between 35-37 degrees Fahrenheit. Coke at 44 degress Fahrenheit doesn't taste the same. Further, Coke was less obesity causing when using sucrose, dextrose and glucose, as our metabolic controls are able to cope with these. The book 'Pure, White, and Deadly was fought with the same tactics the tobacco companies used. If we want to improve the health of all our citizens, from heart disease to cancer, we need to ban fructose as a food additive.
As someone who lived through this, I can honestly say that New Coke tasted awful. I think people who probably weren't born yet, like yourself, can do research and claim that it was protesters who started a movement to turn people against New Coke which simply isn't true. As someone who lived through it, I can affirm that most people didn't like the taste of New Coke...and I can honestly say that I didn't know anything about a protest against New Coke; however, I was in High School at the time and everyone I knew hated new Coke. I actually switched to Pepsi. I remember after the change to New Coke, everyone felt Coke had made a mistake. They wanted old Coke back...I'm basing this off of my own experience. The sad thing is when they brought back old Coke, it didn't taste the same and many people I know felt the same. I think the old formula has been altered.
I was the same way. Just out of high school I worked at a print shop, and we had a coke with lunch every day. When New Coke came out we drank it for a couple of days really trying to like it, but we just never liked it.
@@tedphillips2501 it was definitely rigged because if someone couldn't taste the difference between Coke and Pepsi they must of smoked a 20 pack a day they are 2 different flavors
I am guessing that most people who watch youtube videos were not even alive when this all took plate or were too young to remember it and were all thinking, "what?" at the title of the video LOL
'When blind taste testers found they'd chosen New Coke over their old favorites, they got angry at the testers instead of accepting it.'
Sounds like the internet.
That would happen, too if tests were done on iPhone users lmao. Humans are becoming more and more similar to sheep😂😂
Likes & dislikes are often quasi-religious, being more about self-identification than anything else. So, it's actually pretty understandable. It does pose problems for companies trying to improve their income though.
legionaireb:Yo momma’s so stupid,she took the coke vs new coke challenge and chose weed
So, we learn nothing new, people are fucking stupid.
@Drake Indoryl people are sh**
So this dude was campaigning for old coke even though he liked the new one more...
its called being stubborn half the reason this planet is fucked
No, he liked the old one better. That's why he was campaigning to have it brought back.
blind taste test said diffrent
Jixxie No. As he noted in the video, blind taste tests are notoriously flawed.
As he noted in the video, testers are extremely stubborn, and will keep arguing about how the test is wrong despite the results being shown to their faces, coming up with excuses to defend their bias, when told that they preferred new coke over old or pepsi they would get butthurt about it.
The fact people preferred diet coke, breaks my brain. Accidentally even taking a sip of diet coke ruined the taste of everything for the whole next 20-30 minutes.
William Hutchinson where did THAT come from?! We’re talking about soda, dude... wtf...
@William Hutchinson Haha
The reason is that Diet Coke doesn't have that flat slimy syrupy flavor of HFCS (and Pepsi). It is more crisp.
ill take diet coke over regular coke any day but i prefer regular pepsi to both of them
Do any of you remember when they changed and did you drink it?
You know we’re a bored populace when there’s a “vocal minority” of pop drinkers.
I couldn't give a crap about most drinks but Coke is the best damn soda around and I'll be damned if they replace it with some sweet crap like Pepsi.
" we'll market it as New Slurm. Then, when everyone hates it, we'll bring back Slurm Classic and make billions!"
I love that episode.
Me 2, it was basically to parody the real life Coca-Cola troubles lol.
Scorponox93 lol your comment hit the nail on the fucking head. Well done. 👏
Oatmeal Brains do you not understand the concept of parody or something?
Cash Nelson lol find a hobby, i liked the comment and youre clearly bored/lonely cause all you can muster up is pulling an arguement over something that initially was applauded. Sorry i didnt mean to upset you Mr. bored lonely parody expert. Seriously, find something better to do with your time.
because the average consumer is an idiot...
You'll do great in business.
king james488 your picture just makes it work for me I mean just imagine me bean saying that
king james488 Ride the train more often
He probably would do great in business... because it's true. The average consumer is a zombie idiot. "we like the taste of new coke better, but when told that it was new coke they chose over coke or pepsi, they got angry at the testers" fucking morons.
So is the average YT poster.
A common conversation here in Texas goes like this:
Customer : I’d like a Coke
Fast food employee: Pepsi ok?
Customer: uh...do you have Dr. Pepper?
Yeah. Pepsi did a great job of marketing. But when I'm asked if I'll take Pepsi instead, I just ask for water.
Pepsi is just too sweet, which is ironic considering you are drinking soda anyways. But yeah I’ll go there, it’s too sweet for a Cola flavor.
@@JoeSevy Kids loved Pepsi from it's intense sweetness and marketing deals with pop music groups. It's also in every damn restaurant so you'll inevitably be forced to drink it if you like drinking cola at social events.
@@cattysplat Well, not me.
Odd... I do the opposite. I drink Pepsi, failing that I'll get Dr Pepper or Pib. Only get Coke at McDonald's
Coke tastes a whole lot better in a glass bottle!
so does everything.
schadenfreudebuddha I don't know about everything, can't say how that tastes! :)
Why ? I like glass-coke better too .
Why taste it better?
Because the glass version is often made with cane sugar instead of corn syrup
Randy Slater i say its because it doesnt have that Plastic taste. Aluminum and glass have a more....pure taste(and by pure i mean the it doesnt taste like the container) With the excpetion of the can as it as a slight metal tinge.
Soft drink brand loyalty is fucking weird.
Any brand loyalty is fucking weird. How do people not realize that being loyal to any brand is pretty much the biggest assfuck they can get.
No company is going to reward you for liking them more than the competition. You are nothing but a walking wallet to them. So if you aint working for the company, i simply fail to see what you could get from being faithfull to a brand.
But then again i am weird that way.
Is not, is just sugar loyalty.
Are you kidding me? Cant imagine a world without coca-cola
idk, perhaps I'm weird but I'm loyal to coke
nenabunena
Yep, you are definitely weird.
Simon: I'm late to the game here, but I was on the front lines of this change and can say, yours is the most accurate account I've seen on the internet. Coke reviewing sales trends, and the Pepsi Challenge were all key to Coke's decision to change the flavor of classic Coke. Taste testing drinks is a alchemy/science that I made my living at for 30 years. Coke's flavor, over the consumption of an entire serving when held against the food eaten with it, usually burgers and fries, held up better than Pepsi's because Coke's more astringent flavor base complimented the greasy food better. Pepsi is slightly less astringent and slightly sweeter. It also has a somewhat more complex flavor profile that works better with salty snacks. The Pepsi Challenge played to these facts by requiring the participants to first 'cleanse' their pallet with a soda cracker before doing the taste test. Under those conditions, Pepsi wins and Coke loses. If instead they would have offered some french fries instead, Coke would have won walking away. Coke didn't recognize this trap up front and just ran with the implications instead. Coke was aimed at over taking Pepsi sales in grocery stores, where given a choice, more people chose Pepsi. Probably, but I can't prove it, because they were taking it home to drink with their Lays potato chips and Doritos. The odd thing is, in the earliest taste tests, Royal Crown Cola was included, and it kicked both Coke and Pepsi's butts. That was a fact Pepsi chose not to share to the outside world.
Good job on this story, Simon.
Extremely interesting information :)
Royal Crown Cola was absolutely the best Cola.. and especially from the glass bottle. Nothing else came close!
thanks for the RC shout out! It is all my family drank for about a decade of our youth. 8 pack in bottles? All the kids had to share. Always thought my folks bought it because it was a nickel less than Coke/Pepsi? We loved it!
I couldn't stand the too sweet taste of New Coke and switched over to RC Cola. I would have continued to drink it after Coke Classic returned but it's virtually impossible to find in restaurants or movie theaters.
@@RachelsantVIDEO Coke is number one in soda sales in the world. In the USA, this is because they have an excellent fountain sales organization. They will do just about anything to have Coke in your fountain dispenser, and follow that up with great service. Pepsi keeps trying to break Coke's strangle hold on that part of the market, and until they do, Coke will remain #1 in sales. Know where the only US McDonald that sells Pepsi instead of Coke is located? Detroit Metro Airport. Pepsi managed to gain exclusive pouring rights to that property, and it was written in such a way that even the McDonald's in the terminal had to serve Pepsi -exclusively.
I'm a Brawndo man, myself. Brawndo's got electrolytes!
It's what plants crave.
Idiocracy is a documentary.
But diet coke tastes like shit! I have no idea why people would voluntarily chose it over even generic brand coke.
Because drinking it will magically make them lose weight
Tasty tasty shit.
I really hope you are just young and not actually that ignorant, drinking unhealthy stuff is still unhealthy for you, even if you are drinking the "diet" version of that unhealthy stuff. your way of thinking is like comparing fully body bone cancer vs lung cancer, yes lung cancer is "only" in your lungs but it still cancer.
Seraph: Sounds like you could make a fortune bottling and selling your shit (is your shit carbonated naturally).
rjh00: Beavers piss in your mountain spring water, so enjoy.
People are the worst. "will you test this?" "Yes." "Your opinion contradicts your previously held belief." "HOW DARE YOU! I'LL SUE!!"
Amelia Bee He didn't sue for that reason. They tested him to show that he liked the new coke and old coke should die. Rewatch it lol
K.D.P. Ross He didn't sue because he was wrong. rewatch the video. He sued to prevent them from getting rid of Classic Coke.
K.D.P. Ross I thought the same. Had to rewatch it lol.
I think that’s hilarious. “How dare you give me a better product?!”
Here's an idea, don't fix what isn't broken. This was always a marketing stunt one way or another, the 80s were a crazy time and companies were willing to abandon their principles to get a leg up on their competition even if it takes their company down with them.
Now THAT is customer loyalty!
If only new coke came back as Coke 1985.
ccateni WAN I do coke
That would probably sell like crazy.
Pepsi did this with Crystal Pepsi this last year for a very limited run and it was a huge success.
Coke 1985 using "new coke" formula would be massive success
They could market it using all this historical info and revive the taste tests, maybe don't invite Pepsi though. With a whole new generation to aim at, Coke 85 would sell. Even better if its produced for a limited time. But its been 30 years making New Coke kinda Classic itself.
Coke From Mexico Is Still Sugar
Is_A_ Boss and in south-Africa too
I think it's only the U.S. that uses HFCS. It's the damn corn lobby, no joke.
yes and no. while the "corn lobby" is partly to blame, the real issue lies in that corn is extremely easy to grow in almost every agricultural region of the USA, and grows for a rather large portion of the year. This naturally lead to the reason why the Corn lobby even started, and the already plentiful crop became more plentiful. We physically produce more Corn in the USA than we can even eat, or rather than we even should eat, even going so far as to feed it to all of our livestock. now the thing with corn is.... MOST CREATURES WE FEED CORN TOO CANNOT DIGEST IT AND INFACT SHOULD NOT CONSUME IT. EVER. 1 such species that is known for eating corn that should not is Homo Sapiens. them aside, we feed it to farm raised cattle, salmon, chickens, pigs, etc. None of these creatures are able to take any nutrition from the corn, instead only gaining a large sum of calories, which is why most farm raised livestock is pumped full of growth hormone and kept alive with other drugs. Other solutions were finding a way to put corn in everything humans eat, including substituting it for sugar, high fructose corn syrup , which the human body actually mis-identifies as a protein and does not burn off like normal sugar, prompting it to be stored instead. It is also used as filler in ground beef served by many fast food chains, increasing the calorie count in the food for 0 nutritional benefit. This is what the corn lobby is to be blamed for. overproduction of an already easy to produce crop. The issue with products using HFCS in the US actually has nothing to do with the corn lobby but everything to do with it, the fact is sugar is hard to grow in the US compared to corn, and is thus far more expensive, so really the true problem lay in our companies just being cheapskates.
TLDR: corn bad. corn lobby bad. companies being cheap worse.
Same with Kosher Coke (look for a little Star of David on the cap or rim.) It still uses natural sugar to remain kosher. You find it around near Passover more often and stuff like that.
Danial, same could be said for Filipino pussy.
Great video. A perfect example of the psychological implications of humans' loyalty towards brands. Despite most people liking New Coke more, they ritualistically praise and consume Classic Coke. And it's interesting to see how New Coke started out popular but after a few loud mouths and the media got involved, suddenly everyone becomes concerned over New Coke and wants an older, inferior flavor back. This shows our tribalism very clearly, once people started arguing for the return of Classic Coke, you had to choose sides and the Classic Coke fans gathered a loud passionate crowd much faster and over a short amount of time, everyone wanted to be on their side. Very easily led into this campaign to bring back the 3rd place flavor.
That entire diatribe is total rubbish. If that really was the case and original Coke was so bad, do you really think people would have overwhelmingly chosen original Coke over everything else for the past 33 years??? People today dont even remember New Coke yet original Coke is still king. That's not psychological.
deathzero0212 but New Coke really Dd taste worse that’s what I don’t get? It DID. It was nasty compared to original coke and the taste test did not fool me and my family
I don't drink Coca-Cola much, but I do have to admit, I've never been impressed with the flavor of the diet stuff.
New Coke was truly horrid and tasted like Pepsi. When "Coca Cola Classic" was brought back, Coke actually tweaked the flavor a bit to make it a bit sweeter and more like the New Coke. I drink Dr Pepper now.
Neckbeard
I see that you have been drinking the kool-aid, I mean Coke Classic. When all this was going on, I was working for T&G Control in Atlanta. They had a contract to build 54 control systems to be installed in the 54 Coke plants worldwide. Not the bottling companies, the plants that cooked the Coke syrup. The control systems were built to control the delivery of corn syrup to the cookers. To change from sugar to corn syrup required tearing out convayor systems, sugar storage areas and installing syrup holding tanks, pumps, valves and pipes. This took several months and happened everywhere at the same time. Coke was unable to duplicate the taste with corn syrup so the plan was to introduce "New Coke", a product that they knew would be rejected. Before work began, Coke, made and warehoused months worth of New Coke. It was released when work was started, and every original Coke was removed from the shelves when New Coke was launched. When work was completed and production was resumed, Coke Classic was launched. Funny how the New Coke stayed in the stores gathering dust. I know this because I built a number of the process control systems used to run the pumps and valves, delivered them to the Atlanta plant and helped with the install.
WHY??? Money!!! Moving many tons of sugar every day with convayor systems is difficult. Convayor belts can break, spilling tons of sugar. Production stops!! Clean up the spill and make repairs to the convayor system can take hours or days. Corn syrup is a liquid that gets pumped through a pipe, open a valve, turn on a pump. Better control, less product lost, less down time equals money saved.
Whether or not it's true, this is fascinating. I hope you are who you say you are.
Your version makes more sense. The New York Times has a November 4, 1984 announcement that Coke and Pepsi were to switch to Corn Syrup, and that Pepsi had already been using a mixture. This is not 5 years before 1985, when New Coke came out, April 23. In fact, New Coke is 6 months after the announcement.
That would indicate, that the old stock was being moved out, and the new corn syrup machinery was being put in place. New Coke used only corn syrup (high fructose), so when the demand for "Classic Formula" reached a fevored pitch, it's not like they're going to put the conveyer belts back in.
Interestingly, I can almost guarantee that New Coke was using sugar for taste tests, which is why, when they actually went into production, since they thought there was no difference between sugar and HFCS, they got a dose of reality when people began drinking New Coke, with HFSC instead of the control groups with sugar... though I admit, this is speculative.
It appears the 5 years earlier remark, is confounding Pepsi with Coke... otherwise, why the New York Times Story about it, right?
Gene R - this is a great tale, and some of it is undoubtedly true. But virtually no one was using granular sugar in beverage production in 1984. Sucrose is the liquid form of beet and cane sugar used widely in the pop industry. When the plant I worked in made the conversion to Fructose, it was by merely adding duplicate sugar (fructose) tanks and some additional piping. Took about three weeks, and we never went out of production. You're right about the change over of sweeteners starting with a blend: We initially went 20% fructose to 80% sucrose. After about six months we went 50-50 and after a year we were at 100% fructose in Pepsi. Oddly, we left the Mountain Dew formula alone for a number of years. Think Coke/Pepsi fans are crazy? When we started to change Mountain Dew all hell broke loose on our complaint line. What I learned from this is that you can pretty much change the product formula anyway you want and not get any push back, as long as you keep your mouth shut about what you are doing.
Does New Coke still exist? I have never even heard of it here in Europe.
Jeroen Bollen I'm pretty sure high fructose corn syrup is illegal in the Eu
Jeroen Bollen it was discontinued shortly after its launch as no one liked it
BloCKBu5teR It's not illegal and in fact companies can legally say they use healthy sugars as opposed to glucose, as fructose does not cause an unhealthy spike in blood sugar levels.
Fructose is niet het probleem, maar mais suikers zijn in verband gebracht met sterk verhoogde kans op diabetes, voor zover ik weet heeft de europese commissie die prut verboden.
I absolutely LOVE how the world embraces fructose, while despising 'high
fructose corn syrup". It's exactly the same thing. Idiots.
has anyone noticed thatq coke tastes much better in a glass bottle compared to can or plastic bottle
Yea the glass coke taste better. Then the plastic bottle then can. I always assume the carbonate gas is stronger in the glass bottle
The old 6 1/2 ounce bottles chilled to just below freezing, so that you got a film of Coke ice when you open the bottle. The slight pressure from the carbonated water prevented freezing until the bottle was opened.
Same with beer
It's actually the opposite, cans have the most gas because they have the best seal. This also applies to beer, interestingly, and is the reason you should always pour the beer into a glass before drinking it.
I always found the one in glass bottles and cans to taste best honestly
Why did they make the switch ?
Answer: They did not, nintendo did
rashwan jogi what is this sorcery
rashwan jogi And it was no classic, lol.
Nintendo???????
There are not too many things in life that are better than an ice cold coke and pizza.
Taco Pro
You are so correct.
Ice Cold Coke and Lays (Classic) is better!
Cocaine..
Sprite and pizza is better
Sex?
I personally lived through those cola wars. They were as hard on us as the star wars.
I heard peoples lives were lost in the cola wars, was it really that bad?
Uri Gressel well thats something u can tell ur grandchildren "ah yes many men fought in the cola wars, many died."
Hey, my uncle lost his leg in the Cola Wars.
Well, actually it was because of the diabetes he got from drinking too much of that stuff but he still openly weeps at Coca Cola commercials.
ahhh yes and that was when fanta was born.
silverbird58 to
I think we can all agree that Nuka-Cola is better.
And you can use the bottle caps to buy even more, so the supply will never end.
What is Nuka-Cola?
The wastelands favorite beverage.
I prefer an ice-cold bottle of the new Nuka-Cola Quantum!
ccateni WAN It's a reference to the Bethesda game Fallout.
In Europe never changed and Is still unchanged.
Pepsi is dumpster tier over here though. Always on sale because nobody buys it. They can force restaurants to use it but I'll just drink something else.
I wish Mexico would make 2 liters of their coke to sell instead of just bottles
In Poland we even have 3 liter bottles.
It looks really silly when you are pulling something in a glass because it is almost impossible to hold that thing with only one hand.
Glad you dream of important things.
@@cavareenvius7886 They tried those here in Australia but they never caught on.
Man, this video about Coke is really making me thirsty.
Better grab a Pepsi.
XD
timfortune9 I just grabbed a Pepsi. Fuck Coke lmao.
Ayyyy. sitting here with ma Mountain Dew
do yourself a favor and grab an RC instead
RC's not that bad. My great grandfather lived down in the lower states for a lot of his life so that's what he'd always buy.
That level of brand loyalty is really troubling.
republicofsandals How many brands of smartphone have you owned? Where do you go to watch online videos? Which social media do you post to? I'm guessing you're part of this "loyalty" problem...
People use the same video and social media a lot because they have things others don't. UA-cam has a far larger and more accessible video library than other sites. I don't hate vimeo, I like the best option more. I don't use much social media, but if I used something like facebook I'd continue using it because I know the groups on there and the system. People buy the same smartphone because the layout is simple to understand since they learned it that way and don't want to have to relearn the basic shit for another company's phone.
None of this applies to drinking a certain flavor of cola. So stop running your mouth at the OP trying to fire shots or something. It just makes you look mad when there's nothing to be mad about.
I wouldn't shout at someone for asking me if I would move from youtube to dailymotion, let's put it that way.
I just made a reply to the last comment in this vain.
Why don't you go ahead and read it?
That's not what brand loyalty is. People go to youtube and facebook because that's where everyone else already is. The analogy would be picking a supermarket over a market stall 10 miles away. You're not loyal to the supermarket specifically, they just have what you want in a convenient place. If the market stall was closer and had more options you may choose to go there instead. If there were other social media and Video hosting sites that had similar levels of content, features and a userbase, people would probably switch between them as necessary or even use all of them simultaneously
Brand loyalty is sticking with a brand even when it has serious flaws and there are alternatives available that do not have those flaws. The 'new coke' thing was a case of major brand loyalty, because despite the fact that most people liked the taste of new coke better, they deliberately stuck with old coke. They were presented with a better alternative and refused to even consider switching without any valid reason to do so. That is brand loyalty.
LOL this is exactly what happens with current politics :D
I can see that; some poll taker asking the participant questions about policies and the participant choosing all the policies of the candidate of the opposing party.
Poor idea, attempt at poor idea, people dislike poor attempt at poor idea, new poor idea, repeat.
Nothing's changed
Nah, current politics is far worse, because you could at least say you preferred New Coke without people saying that you should lose your job and friends and be ostracized from society.
Let's face it. Everyone knows what you mean but are afraid to talk about it. As they fear UA-cam will Demonitize them...
Help. I keep watching this because of how nice ‘Coke’ sounds in that accent. I can’t stop.
I want the CLASSIC coka cola formula, the one with cocaine in it. The shits lit
Are u trying to do a drug deal using code here on utube ..?? What the hell is going on here ..????
Original Coke really did have cocaine in it. It's not some "code" or anything, lmao...
Cocaine was taken out of the formula before WWI. No one living on this planet has had that original formula.
Overprivileged White Kid. BYOC.
Fůck Gøogle r/woosh
If they relaunched new coke as new coke it would sell.
John Smith Better yet, give it an entirely different name, and market the hell out of it. Eventually it could become the cola that outperforms both, while allowing Coke to control practically 2/3rds of the market, instead of half.
Although, I do believe there is something to the sentiment that Coke being less sweet makes it better as a regular drink. I enjoy both, but if I am to have a regular daily drink between the two, it'll definitely be Coke for that reason.
You do know pepsi is THE new coke? Its developed by same people!
No it isn't. I drank New Coke.
It was horrible. You want to know what it tastes like? Picture Diet Coke except with sugar. That is why they make Coke Zero now. Diet Coke is the "New Coke" formula. Except with NutraSweet,
@@DanaTheInsane It was horrible! I was in a panic when it happened. My family went out and bought all the old Coke we could find. At one point I paid 5 dollars for a single can! I'm addicted to Coke lol.
Wow! I'm a career market researcher and you have got this exactly right. Well done chap!
what if your still drinking new coca cola. they only changed the can back? stranger things have happened.
Not a chance, it tasted like shit.
RICHARD1974 I believe they went back to Old Coke after the uproar, and sold both for awhile but then gradually changed the Coke Classic into What New Coke was. Slowly so people didn’t know or notice as fast and also the second time decided not to tell anyone it was done
Michael Richter yes it did, howeverI think they have gradually changed Classic Coke into a formula closer to what New Coke was in the past 20 years. Coke doesn’t taste as it did then either now it IS sweeter. Pepsi is still more seeet however and I still hate Pepsi. But I like RC cola so who knows
I don't think I ever tried New Coke, but I have occasionally drunk some Diet Coke, and it doesn't really taste like normal Coca Cola. I don't doubt that they've modified the recipe over time, but a lot of perceived change will just be because your taste buds actually change over time.
Speaking of stranger things...
They brought back New Coke this year
I would really like to see New Coke come back.. as a novelty ... like for the summer.
"classic" new coke
coke in glass bottles tastes better.
Everything tastes better from glass. ;) The mexican coke is still in glass, but sadly it's only at one gas station around here. The grocery store doesn't even have it. :(
I guess I'm lucky cause the stores in my area typically have a full shelf of them
glass > metal > anything else
Tarron Clary Cause Mexican Coca-Cola is still made with sugar
I like mine spread out across a table ;)
I remember well how pissed I was at the Coke change and never liked new coke.
Australian coke still has cane sugar. To me USA coke tastes like flat Pepsi 🤷♂️
Hairynutz you suck
I’m just followimg this comment section because I think it will become interesting.
Now I have to import some Aussie coke gosh fricking damnit
@Ricardo nope not since 2013.
I like both Coke and Pepsi, but I prefer them both from a glass bottle rather than a can. Maybe I'm crazy, but aluminum cans seem to slightly alter the flavor. Anyone else think the same?
its does dude, same with beer and any other drink from a can really, way better from a glass bottle.
It's not only the aluminum but also the plastic lining inside the cans. You could basically just drink it from plastic bottles… So yeah GLASS bottles all the way. Glass will always be more sterile and does not alter taste.
Off course, it taste way better from a glass or pet bottle. And if you have to chose between coke served from a dispenser, with free refills, that tastes worse than shit.
For me, best tasting coke, is from half liter glass bottles made with real sugar, in the States I could only get those in Texas, were imported from Mexico at this mexican taco joint.
In Romania coke is still made with real sugar over fructose and you can definitely tell the difference, or at least I can.
What are you smoking? I have never once in my life seen any type of lining in any soda can in the US. I have blown up, disintegrated, made projects with cans and have seen videos on how they are made, there is no plastic lining in aluminum cans. Personally I take a can over bottle except for when pure cane sugar is involved. I know peeps that feel the same.
CplSki USMC: You're right - they really taste differently. One of my brothers prefers to drink Coke from a glass bottle while I prefer the cans, just because the taste differs that much.
It'd be nice if they brought it back for a limited time, while not getting rid of Coke. I'd like to taste it.
I remember back when they sold it. I liked it a lot. It was around the time of Crystal Pepsi, and that was bad. If Pepsi can bring back CP, maybe Coke might make an appearance.
Put a packet of sugar in a regular coke and you'll get the idea. It was like pepsi, too sweet.
*****
New coke was introduced in '85. In 1992, when I was 12, it was officially named Coke II. '92 was the year Crystal Pepsi was introduced.
Really enjoying your videos! Fascinating and well presented. Thanks!
So Coke is an example of how we can't have nice things because a small minority of people are rabidly and irrationally anti-change.
P.S. I will drink either without hesitation, but given the choice I will always take Coke.
No new coke was bad. Amd Classic Coke was not the same as it was a year earlier. They did more than change from sugar to hfcs.
How could anyone like Pepsi over Coke??? Ew.
SilentS how can anybody like coke over pepsi
Rex Hayes People who like flavor and aren't just sugar-holics, that's who.
Pepsi has too much of an acidic taste for me.
SilentS let's just drink gatoraid,and water
Lance Chafin ok,how about milk and a beer!!!
wow.. people can be so stupid about tradition and habits.
This is why the Republicans are laughed at.
In Australia we never changed and had to laugh when classic coke came out as so many people commented how it was better than the new stuff. Incidentally, Australian made Coca-Cola uses Sugar not Corn Syrup.
I was a teenager then. I enjoyed the new flavour well enough, but it was slightly softer and sweeter than the old coke and thus more like pepsi. I hated pepsi then, though that does seem to imply I was in a minority.
I have had a similar experience recently. I eventually went off regular coke for diet reasons and now consume more diet coke than I should. I liked coke zero when it came out, though less than diet coke. Go figure. By this point I liked diet coke so much that regular coke had become too sickeningly sweet for me. Coke zero was more like regular coke, though not as sweet, so I had it occasionally. Then they changed the coke zero formula recently to be even more like regular coke. Yup. now mostly too sweet for me, though on occasion still nice.
Yeah, I don't like the coke too sweet.
The main reason Pepsi was so popular in the 80's was because it was Marty McFly's favorite drink, and Marty was a dreamboat doncha know...even his mother said so! ;)
James Davenport true
British vsauce lol
bloodspilla55 Michael lives in London
Hurricane Yea but he's American, not British.
Simon, I'm sorry you could not hear my hysterical laughter at the marketing content and your delivery. The Coke videos are fantastic!
7:20 “Sometimes doing something stupid can really pay off.” Lol!
I remember tasting new coke back in the eighties and thinking it was disgusting.
+President Snow I know! It tasted like Pepsi or something! Totally unfit for an alcohol based diet.
Dead Parroting it wasn't like Pepsi it was like shitty fake Pepsi. And maybe vanilla?
This is a scary demonstration of the amount of power stubborn adherence to traditions has in our society. :O
Donald Kasper How does that explain people dismissing the product without even trying?
Donald Kasper So because you dismiss both taste testing and surveys, you can basically just make up ad hoc rationalisations to your convenience?
Donald Kasper Pepsi won taste tests because it was sweeter, which is preferable when having just a taste but not when having an entire can.
Whatever the product (whether it be a food, drink, film, book, TV show, whatever), it tends to be a very vocal, angry minority that causes the problems. Happy people just get on with their lives, silently content themselves. Angry people have to share their displeasure. And anger can be contagious.
It's because they changed the flavor of the most popular brand which many people purchase and consume specifically for the flavor. Though he scoffed at the point in this video, it really is the level of sweetness that makes the difference.
I’m Irish and I love the way you say “Coca Cola “ 🥰🥰🥰
I still prefer RC, but I'm weird.
R.C. is what I pick if I have a choice, So you are not alone!
Sorry but if I want a cold soft drink it's 7-UP, in a glass, with ice.
mup mup 7UP
Jim Mc im a Mountain Dew/Sprite kind of person if I had to choose a certain pop.
7-up used to contain lithium. That was its whole schtick in the beginning.
I'm so happy 'cause today
I've found my friends ...
They're in my head
I'm so ugly, but that's okay, 'cause so are you ...
We've broken our mirrors
Sunday morning is everyday for all I care ...
And I'm not scared
Light my candles, in a daze
'Cause I've found god
Yeah, yeah, yeah [6x]
I'm so lonely, but that's okay, I shaved my head ...
And I'm not sad
And just maybe I'm to blame for all I've heard ...
But I'm not sure
I'm so excited, I can't wait to meet you there ...
But I don't care
I'm so horny, but that's okay ...
My will is good
Yeah, yeah, yeah [6x]
[2x]
I like it - I'm not gonna crack
I miss you - I'm not gonna crack
I love you - I'm not gonna crack
I killed you - I'm not gonna crack
I'm so happy 'cause today
I've found my friends ...
They're in my head
I'm so ugly, but that's okay, 'cause so are you ...
We've broken our mirrors [Alt: We broke our mirrors]
Sunday morning is everyday for all I care ...
And I'm not scared
Light my candles in a daze ...
'Cause I've found god
Yeah, yeah, yeah [6x]
[2x]
I like it - I'm not gonna crack
I miss you - I'm not gonna crack
I love you - I'm not gonna crack
I killed you - I'm not gonna crack
The 7 may or may not have been a reference to the atomic weight of lithium, but nobody really knows. Lithium is still used as a mood stabilized for manic-depressives; that makes it both up and down I guess.
So much about those old ads is gross to modern ears. E.g. sugar water was apparently slendering back in the day; who knew? Advertizing that an 11 month old baby pictured drinking 7-up isn't the youngest customer you have, and suggesting that parents mix 7-up into milk if babies don't want to drink their milk, sounds more like some kind of abuse.
Coca-Cola has managed to return to the old taste of "New Coke" with Coke-Zero and Coke Life. Coke-Zero has more sweetener (thus maintaining the taste of diet, but being as sweet as standard) and Coke-Life has half sugar (once again maintaining the diet coke taste but adding sweetness).
I remember when Coke-Zero first came out and I pointed out to my friends that the ingredients were exactly the same as Diet Coke except it was sweeter and they went crazy... because they did not want to believe they were drinking sweetener... they seemed to be under the delusion it was magically sweet without adding sugar or sweetener,
Personally: Coke-Zero is too sweet for my taste.
Did you watch the video? Diet Coke uses an entirely different formula from Coca-Cola Classic. New Coke was Diet Coke with sugar. Coke Zero is Coca-Cola Classic with artificial sweetener.
HAHAHA. did you read my comment?
Coke-Zero has EXACTLY the same ingredients as Diet coke. Look on the back of the can.
I used to work in a cinema and to get the flavour of Coke Zero you can just increase the amount of Diet Coke syrup into the mixer and get the same flavour as Coke Zero. Seriously. Just increase the syrup concentration in a mixer of diet coke and you get coke zero, it is that easy.
you fell into the exact trap that is talked about in the video. you believe in classic coke so much you want to beleive that the coke zero you are drinking is the same... it tastes more like diet coke than classic coke.
Diet Coke Ingredients. carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate (to protect taste), natural flavors, citric acid, caffeine
Coke Zero Ingredients: carbonated water, caramel color, phosphoric acid, aspartame, potassium benzoate, natural flavors, potassium citrate, acesulfame potassium, caffeine
Coca Cola Ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural flavors, caffeine
The ingredient lists aren't identical, but what you're overlooking here is the "natural flavors" ingredient. That's the formula that primarily determines what it tastes like, and they don't have to list everything because ingredient lists can't be trademarked or copyrighted. They keep them secret instead (or try to). Diet Coke and Coca Cola don't use the same flavor formula or natural ingredients that determine the flavor. Diet Coke and New Coke use the same formula. Coca Cola and Coke Zero use the same formula.
pandoradoggle I am in Australia and the ingredients seem to be a bit different to the ones you listed.
www.coca-colajourney.com.au/brands/coca-cola-zero/coca-cola-zero
www.coca-colajourney.com.au/brands/diet-coke/diet-coca-cola
but there is the "flavour" difference between the two.
Even so, I can get the "flavour" of Coke zero by increasing the concentration of diet coke syrup in a mix. I was the one who made sure the diet coke was not to sweet and then I would have a second tap (unlabelled) with higher syrup so my fellow workers could get their fake "coke-zero" fix.
It may be that the "flavour" in Diet Coke is not as important as we are led to believe and may be more to combat a foul taste of Diet coke due to its lack of sweetness.
For interest sake: Diet coke tastes increasingly terrible as it approaches its use-by date.
In short they underestimated just how stupid and petty people are.
My mother worked as a waitress for many years when I was very young, and I remember her telling me that if the restaurant was contracted to serve either Coke or Pepsi and a customer came in asking for the opposite kind of Pop, the waitress had to correct them and offer the kind that they did actually sell. I remember her telling me that she was told if a representative of the company ever came in and asked for their competitors brand and the waitress didn't correct it, they would get in trouble. Now I'm not sure if that's actually true, and neither was she. I do remember her piping up after she got out of waitressing to gently remind the waitresses and waiters who didn't correct their customers that they ought to.....
Today I found out:
People generally prefer pepsi to coke, and
Consumers don't know what the fuck they want.
Azayles I actually prefer Pepsi over coke
Yeah. I really like Pepsi's flavor over Coke's. But Coke has a better marketing campaign.
pepsi is wat better
That may be true for some people. But I find coke incredibly sweet where I don't find this to be an issue with Pepsi. Given the fact that Coke's rather one note zing and overly sweet flavor, I greatly prefer Pepsi to it. And I even find that I prefer generic colas to Coke as well. Coke has a distinct flavor, but I don't care for it and find it far more cloying than Pepsi ever is.
Blind taste test. I don’t understand coke literally burns, and I love it!!!!
At least they didn't call it spunk
Nobody could make a bigger mistake than calling it spunk. Also, isn't Dasani a subsidy of the coca Cola company?
Yup.
Potatomania ! Yes
Greetings ... im dr pepper. how can i help the you ?
Rj Mj Doctor, I've had too much spunk.
I remember when Pepsi was sending out taste test setups to local malls and having the public do taste tests called, "The Pepsi Challenge". I remember "The Pepsi Challenge" showing up at the local mall when I was shopping there and on a whim, I participated in it. It was a blind taste test where you would be given two cups, one Pepsi, one Coke, and you would just pick which one you preferred, and the person running the test would remove the barrier and show which bottle of soda each cup came from. I remember that I picked Coke.
I like old Coke better than new Coke because it's old, and so am I.
I'm a lifelong Pepsi drinker. I found this to be utterly fascinating, and would love to try New Coke.
GrandFunker just buy a diet coke, it's the same but without the sugar.
Diet Coke will taste a little different due to it using sweeteners instead of the corn syrup. Just like how it tasted different when they used proper sugar before corn syrup. Put a little bit of sugar in your mouth to taste then put a sweetener in your mouth to taste and you'll tell the difference right away.
Coke Museum in Atlanta reportedly has or had samples of New Coke where visitors could try in the Taste It room. The alternative is probably something like buying an extremely expired sealed bottle (Not a Can) off some collector.
Incubus True, but the artificial sweeteners impact the flavor a lot, for me at least.
I was there a couple of years ago, and unless I missed it I'm fairly sure it wasn't there. The tasting room was broken up by region, but everything was a product being actively sold somewhere.
If you can read this, you can read.
ciko 2283 ok?
ciko 2283 How did you know!?
ciko 2283 what did you say about my mother?
Can anyone tell me what this comment says?
much amaze, much wow
Simon is the best coke salesman. Almost every time he starts talking about all these soda's I have to have some
This video proves that people don't know what they want, despite their supposed confidence.
*_You know exactly what I'm talking about_*
To me the interesting part was how that vocal 10% tried to manipulate everyone else's decision.
I see this happening almost everyday on the internet and it becomes incredibly destructive.
I took a real lesson from this vid, too.
@@Redmenace96 The real lesson is not that they tried, but that it worked.
I want to try that old New Coke.
Also, coke > pepsi. :) .... Let the war begin.
WRONG
the question is not coke or pepsi. the question is how to hang your toilet paper roll.
I've been told that Faygo cola is close to the taste of New Coke.
kellyvtec it was nasty!
"This one is the best"
"Tester: Alright, this is the best then."
"No"
I feel as if I was in that test
I participated in a 'Pepsi Challenge" test once at some grocery store or something. It was like the late 70's or early 80's. I was a teenager. They kept the Pepsi cold and the Coke piss warm, so of course everybody chose the Pepsi.
The green screen effect makes his beard look like it's alive. It's alive!
Coke couldn't have Coke New, Coke Classic and Diet Coke on the market at the same time because it fractured the numbers. And now we have Coke, Diet Coke, Coke Zero, Coke Life, Cherry Coke, Vanilla Coke...
They can only do that because...
A) Pepsi is similarly spiting their numbers now, more or less... (Cherry Coke and Vanilla Coke are no longer on the market, but Cherry Pepsi is along with Diet Pepsi...)
B) Coke is on top of Pepsi by enough of a margin that they can afford to split their sales...
C) None of these flavours are /really/ competing with CocaCola Classic enough to split their sales completely. Coke Life, maybe, but Coke Life is also competing with Diet Coke and Coke Zero, both of which are not competing with CocaCola Classic's market. And Diet and Zero are mostly competing with one another, not Classic.
That's not true. Cherry Coke and Vanilla is still being sold everywhere. just saw it 2 days ago
+M A Where? I think I've seen 12 packs of Cherry Coke semi-recently, I guess (they don't sell them in 24s here, which when it comes to grocery stores are the biggest sellers), but I haven't seen Vanilla in years.
MegaKaitouKID1412
Toronto Canada
MegaKaitouKID1412 Idaho, USA has the cherry and vanilla coke as well
I have a feeling that the "blunder" really caused people to feel like they were losing an iconic product that they had grown up with, causing them to start buying the product again, increasing the market share. I don't think that anybody could have come up with a more genius stroke of marketing wizardry for Original Coke if they tried.
I always thought it was the type of sugar receptors you had: some have more receptors for fructose and other have more for glucose. Then, of course, it was a matter of did you want your drink to taste sweeter.
When his glasses' shiny surface reflect the green screen, there appears to be a hole in the side of his head. It happens like every second just watch😂
On his left side. I saw it too.
that's why we can't have nice things
Because we break them, they have to take them away? :D
I have always preferred the taste of Pepsi to Coke. The one exception was when New Coke was introduced; I became a regular Coke drinker for the life of the product. When it was pulled from the market, I went back to my preference of Pepsi.
Goes to show the power of marketing: it can make people cherish things they would otherwise reject.
I really want to try the new coke now
VanillaSnake21 Add a little sugar to a Pepsi, voila!
OGSpaceCadet Pepsi is full of sugar, so adding more is kinda bad, but I guess only if you drink 8 glasses.
lol was that all they changed? I thought there were other things they did to the formula too.
VanillaSnake21 No, to me, if I remember, I was a kid, it just tasted like a flatter, sweeter Pepsi. It was no huge difference, especially in taste tests. When you drank cans of it vs. The classic stuff you could tell more. I remember not liking it, but I've always been more of a diet coke or Dr. Pepper fan.
VanillaSnake21 i wanna try the new Coke Zero that they just replaced the old Coke Zero with. It is supposed to taste more like Coke Classic.
The "too sweet to drink normally" makes a lot of sense actually. It's like liqueurs. They are great in small sips and shot glasses, but trying to stomach a full glass like it was beer will probably make you either sick or throw up.
I'm one of those people who always preferred Coke because it was less sweet. I was happy to hear the mention of sweeter winning out in taste tests where people are only taking sips. (There was a time when I could drink a Coke, and tell which of the three bottlers in my region had produced it, by taste alone.)
“Decided they hated it before even tasting it…”-half of Call of Duty fans
I really feel like I missed out on new coke :/
You didn't miss anything. It was NASTY and VILE!
The secret ingredient was rat's urine
MrSirwolf2001 vile? Lol
Maybe they will bring it back, Pepsi did it with crystal pepsi a while ago
I'm not a Cola Drinker anymore but yeah I thought New Coke or... Coke 2 was actually really good. I would choose Coke 2 over Coke Classic with the HFCS. However I would still have chosen the Coke with Sugar over Coke 2.
I liked New Coke. They should bring it back as a limited time item every few years.
i was one year old when New Coke came out... now I really want to try it!
7:25 We should all remember this in our own lives. Catch ourselves getting mad when we could be learning something.
My grandma told me when she was a kid she had Coca-Cola with cocaine in it that's what I'm talking about. I think they should go back to the old recipe. LOL
Speedy Speed ... your grandkids will be talking how u ended up having cocaine with everything ... choke that !!
Coke never had cocaine. It's believed to have contained coca leaf extract at some point, which comes from the same plant but it's legal and completely different stuff
jmiquelmb back in the day Coca-Cola did have cocaine in its product a very small amount of it but it was still in the drink. look it up!!! I believe it was 1885 but I could be wrong.
"I want some new coke" said one crackhead in the back alley.
Dalmain J ... are u a dj ?
Rj Mj no, but my initials are
So where can I try "new" coke?
4:28 no one noticed it yet, just me
Dab on all the haters
When your coke dealer brings pepsi
Taste tests are always flawed, I enjoy my soda best over ice, beside a salty meal. Just sipping a shot glass would tell me nothing about how much I'd enjoy it. I've tried many, many sodas, and my three favorites remain Mug Rootbeer, Squirt, and Vanilla Coke.
Can't wait for youtube to recommend this to me in another 3 years!
I remember back in the early 80 coke tried changing coke. what they did back then was coke changed the colour of the top of the can when i inquired about the change that is when the lunch truck driver told me that 2 weeks ago coke changed without telling the consumer and because of the deceit by coke i stopped drinking it .don't miss it
They shouldbring back new coke as a seperate product, at least for a period, and market it as the "infamous" New coke.I bet a lot of people would buy it to see what the fuss was about.
AtticusSP
With a clever/obnoxious 'viral' online marketing campaign, it probably would work.
For that matter, with enough of the right type of marketing, I firmly believe that people could be made to buy dog shit patties, or some such.
after all, using online marketing exclusively, there is now a company successfully selling a deodorizing spray that you spray into the toilet before you have a shit.
There's also a stool to put your feet on while you have a shit, which is a fantastic thing, but you certainly don't need to buy a special stool for it. any ordinary children's bathroom sink step stool will work.
(a stool for your stool!
stool-ception!)
yeah, but poo puree is amazing :P
revmpandora
You talk a lot of shit.
People take their Coke seriously
I can't say I take it as seriously as all these other people do, but I do enjoy my Coke.
Well, this was the 80s.
I don't really like coke or pepsi lol. Water is nice
The side of his glasses blend into the background so well that sometimes I think a part of his head was cut out.
Not to contradict what your researchers found. ...But...As a nerd, ingredient reader of everything I eat and drink, where I lived, (East coast of south Florida), the Coca-Cola 16oz returnable bottles had SUGAR listed as the sweetener. When New Coke replaced Coca-Cola "Classic", not only was I not a fan of the flavor, but I also noticed the ingredient lable listed corn syrup as the sweetener. I switched to RC Cola because I liked the flavor, and RC still listed sugar as the sweetener. Then when Classic Coke was reintroduced I did notice a ever so slight difference in the flavor, and of course now read corn syrup listed as the sweetener. These days I search out sodas sweetened with sugar, and if it's a Coke product, I drink those from Mexico.