Reynolds ATR Wheels | Every Ride is a Competition

The acronym ATR stands for ALL TERRAIN ROAD and the collection of wheels to which it corresponds is the perfect solution for riders who prefer to experience their adventure at speed. All terrain road is, as its name would suggest, a design that mates road performance with off road resilience, making for a perfect solution for riders looking for a competitive advantage no matter the surface.
The 40mm deep rims have been aerodynamically optimized to reduce drag while maintaining stability by way of a meticulously studied shape that considers all wind angles. The wider, snubnosed aero design took into consideration the larger sized tires used for mixed terrain riding and was developed accordingly. In other words, ATR wheels add aero efficiency with no compromise, for anywhere you choose to ride
The hooked, tubeless ready, 23mm internal channel (32mm external) rims are perfectly compatible with both road and gravel tires from 28mm to 45mm. The rims are built using our CR3 layup process making for an extremely lightweight yet amazingly durable construction worthy of the brand’s lifetime guarantee. Performance, that lasts...Reynolds has you covered.
ADVENTURE + ADRENALINE OVER ANY TERRAIN: The ATR has all the numbers in its favor for the competitive rider who enjoys numbers pinned to his or her back as they are fast, efficient and reliable enough to not only compete but also win on the tarmac, gravel or both. They are also the perfect solution for those who simply like their adventure with a dose of adrenaline in those long and fast outings. Fast, efficient and reliable.
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[@jamessankey01]

Well...that wasn't very informative.

[@charliebecker777]

I came to learn about these wheels and this was THE WORST VIDEO EVER! Fire your marketing team and tell me why I want your wheels over someone else's!

[@geoleo2597]

AVOID REYNOLDS JUNK.
I have their carbon wheels for 3 years. After being in DRY storage for over a year, not being used at all, all the spokes corroded at the cross junction and several spokes snapped. This is not galvanic corrosion from two different metals. They did not warranty the wheels. I had to replace the spokes at my own cost.