What Is A Big Idea In Marketing?
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- Опубліковано 11 вер 2024
- What is a big idea in marketing? What I wished someone told me.
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It was great sitting with you at the event, man. At one point while everyone was talking about the 4 Hour Workweek, Jon Benson turned to me and said "Would Mark Ford have called that a big idea? Or is that an emotionally compelling promise." I said to him, "Does it even matter what we call it?" And that's generally how I'm feeling about the big idea at this point in my career. Who gives a crap what we call it so long as the underlying concepts help people write better copy.
Hope we can collaborate on something in the future.
-Sean
It was great being in the room with both of you! And I totally agree with you. It doesn’t matter what we call it.
What Bridges them is a Unique Mechanism (Not Big Idea).
Big Idea is Mostly just to get them to be Instantly curious to want to know more and what's gonna be a Game changer.
The Unique Mechanism shows you HOW.
Great video, Peter! It was great to hang out with you at the event. I love your bridge analogy.
~ Pauline
This is a great litmus test/analogy you can feel the doubt in the gut with this bridge analogy and that's the objection we want to thwart.
Brilliant Peter. You're a legend!
Great analogy, easy to remember
Super clear explanation 🙌
The master 🙌
Thanks for the clarity.
Sickkk.. he’s great at teaching
Wow great video!