Death to the brand guidelines PDF: How to design a CI collaboratively - Janis Verzemnieks

While branding and design are becoming more important than ever before across organizations and content is increasingly discovering new touchpoints, we still see fixed-format PDF brand guidelines rotating around. For modern branding teams, it's obvious that existing brand book formats are not flexible enough to maintain consistency and collaboration in this fast-moving Insta stories and TikTok world.
Future is calling for everchanging brand identity systems, multisensory brand experiences, and multiple touchpoints. I call this #Brand2025 because I believe the year 2025 is when fixed-format PDF brand guidelines will become a thing of the past and modern branding teams will reshape how culturally relevant brands will be made, managed, and scaled.
Let's dive into examples of what it could look like.
----
-------
About HATCH CONFERENCE
An event for UX & Design Professionals happening in Berlin, Germany and remote. In its first edition on September 8th, 2022, we were joined by 150 in-person attendees and over 390 online attendees for a day of learning and networking. Learn more about HATCH at www.hatchconfe...
---
About Corebookº
An online brand guidelines platform for branding teams. Corebookº joins HATCH to help amplify their mission of helping designers abandon static PDFs for good and start working on your brands collaboratively. Used by important companies like gopuff, Vauxhall, Galileo, Martini and more; as their source of truth for brand guidelines and assets.
More info: www.corebook.io

[@hello_im_boris]

This talk deserves a lot more views.

[@damianm]

It will get there 😜