Відео

Well said brad, you speech has given me 2 product ideas already

I get it but jobs jobs jobs. To think any of the end questions come down to anything but MONEY is naive... remember that we are working for corporations and businesses.

Ever since I began hearing all these buzzwords, most perpetuated by the UX community, I remember gritting my teeth every time a new one came out. First time I was like: meh, cool word. Second time: ok, I better start jotting these down if I am to get and keep a job. Then the 10th, 30th, 60th time, I couldn’t keep up. Felt like a whole second university degree in design. It started dawning on me that it was all sound bytes for individuals to stay abreast of celebritydom in the design world. Selling books, booking speaking engagements, appearing as “leaders” and “innovators” while emphasizing processes over results and literally making up words for shits and giggles. Now when I interview and someone asks me “what’s my process like” - I tell them: “It’s unpredictable. Whatever is necessary to finish the job.” Cue the confused interviewer looks.

I love your takeaway at the end: "How do we harness our collective talents and abilities and potential? And actually work together and exercise our humanity and good judgement to make things better and not worse?". I took a mini-retirement 3 years ago after being a UX designer at a big company, and after this time away, I find it EXTREMELY difficult to want to go back to what feels like wasting my time on making things that are completely redundant and useless in the grand scheme of things. I've gotten a taste of what it's like to actually live life away from the sphere of work and career rather than just focusing on a paycheck (for the first time in my life after growing up in poverty), and it makes it painfully obvious that most of us are producing out of necessity. What a waste of human potential in a world where we have the resources we do. But as a species, where could we be if we actually harnessed our skills and technology to create a better existence instead of "drawing the same freaking rectangle for the 25th time"? I understand that it's idealistic, but I'd love to live in a world where we could do more of that. I'm currently on the path to finding out how I can do my part in that. - Thanks for a great talk!

THANK YOU SO MUCH!!!

This guy really contributes to all designers in the world. Without his atomic design concept, we would always just be using hardcoded CSS. 😂😂😂😂😂😂😂😂

Happy to be able to look back at Paula's talk!

I wish the conference video would’ve included the Q&A at the end instead of cutting it out. Really wanted to hear what the audience asked😢

I love this and further proves that UI design is boring as bat shit. Same patterns no room for creativity.

Ai is vast more than this video . As ux Designers need to really invest and learn a basic level of coding and understands of ML algorithms and using at the righ time definilty helps

Waste of time!

It's 2054, and Grand Minister Frost steps to the podium. The world awaits his speech, given on the anniversary of the unified design system agreement. It was the same year that humanity erased deep learning in the rebellious machines. All governments now answer to one man: a goatee’d leader in a daisy-patterned shirt. Frost adjusts the mic. “You’ve followed me into this utopian age,” he begins. “But let’s be honest-I’m just a guy.” Beyond the palace walls, the crowd roars with admiration and anticipation. What lay ahead?

How can you leave Flash out of this? :P

Nice presentation but dear god why does the camera have to follow him so closely as he paces around. I'm getting motion sickness trying to pay attention here

27:19 This is why I think headless UI is the future

Just wanted to flag this video has the wrong name attached :)

Very funny people, now who told this guy that Ai doesn’t make mistakes? Tsk tsk. Show your hand. Free advice guy, everything Ai does relies on it making a mistake (NLP’s to be exact). AI’s ability to make mistakes is what makes it capable of changing its response to match the user. Perfection would never allow any response to a human as would be incapable of using imperfect questions as context for perfect solutions. Its ability to never respond exactly the same way twice is why the models are so helpful to humans. And why code that rejects any error is so helpful to machines.

Literally lies created to make those lies sound like truths. Brilliant manipulation tbh

The fact that it’s able to talk about “anything at all not just what it’s trained on” is NOT A GOOD THING. You just converted a useful app of yours into a generic useless clone of ChatGPT. You didn’t fine tuning anything at ALL. Prompt “engineering” simply changes the way GPT appears, yet adds literally no new information to it. System prompts is step 1 after exiting the crib. Time to care about accuracy and precision people. Stop using GPT models for product on earth. You could’ve get it thousands of reviews in YOUR industry that mattered. Adding actual context to its response beyond a single token window.

Здорово! Ты молодчинка!

As always - cool, interesting, emotional and informative! You're cool!

A fucking brilliant presentation 🙌

Skip to 24:55 for the answer.

Love this talk!

grate video 😃continue 👍

The thing I struggle with most in regards to AI is the ethics of it. In the video he mentions that they clearly state that they will not train the AI off a user's personal data, because users are uncomfortable with that, and yet the entire ChatGPT LLM is built off of data acquired without the permission of the authors. I'm frustrated that these models have been generated in an unethical manner, but so many are running straight towards it with a "everyone else is doing it, so we have to as well" attitude. UX is supposed to be about Empathy and Human Centered Design, but the creation of these AIs have no empathy for the creators they steal from. In the video he talks about how they only had a couple weeks before they pushed the MVP to the users, and that you can't even really test before release, because each interaction is different than the last. That sounds like the opposite of good design. (To me, it even sounds like a bad product) It feels like everyone using AI right now is flying by the seat of their pants, and figuring out things as they go. This whole topic makes me feel like a luddite, which is odd because I grew up with computers and worked in IT for 12 years.

A corporation likes structure and works like a machine. Big Idea in deliverable out. But it lacks the understanding that from this big Idea, more ideation needs to happen, and more space needs to be allocated within teams and within the organisation to the creative process. Furthermore the creative process needs to be protected from input by well-meaning suits, who think they can do a designer's job. It's an incredibly stressful environment for a creative to be in. Creatives don't just execute, or run numbers, or follow a process. If, starting off my creative career someone older and wiser had come to me to warn me of how soul-crushing, disheartening, mind numbing the job would actually be, I might never have gotten to where I am now, crushed soul, disheartened and mind numbed. However I began my careers at the beginning, so I guess that makes me that older and wiser person telling younger generations to focus their passions elsewhere, not in the service of making the machine-men money. Like all creative spirits I began with a passion, and I've experienced firsthand how this passion is exploited and misunderstood by the corporate machine. I think creatives can play a larger part in all this, can become the architects of a larger reality than can be conceived by the machine-man and his endless short-sighted quest for making more money.

Brilliant talk and amazing storytelling! Thanks Jose!

"Is agile the killer for innovation?" In which world do you guys live? What is the alternative to agile? The thing they did before? Do you think you had it better back than? Do you think they tested Ideas to generate rapid feedback? This is what agile brings to the table. #thekidshaveittogood

My shock was when he mentioned graphic designers get paid! That he got paid more as a toll road booth operator than a graphic designer checks out though. I’ve been graphic design adjacent many years of my working life, those people get paid pittance and are so misunderstood/undervalued it’s pretty bad. most I think are moving to ui/ux to actually get decent pay

Congratulations, Luana! Excellent presentation about b2b. This is a very new concept and you used the appropriate tools and discourse to explain the technology. Very good!

i don't use atomic design for my design system but i still think atomic when i want to structure a design for coding and a design system as a backbone of every project

Atomic design is not dead, it became an standar! Everybody is using it, just its not new anymore!

ai is a joke that wasted our 2 more years of life

This talk deserves a lot more views.

Brad Frosts Atomic Design for me was an important thought model since he wrote about it and still is. Thank you Brad! I like the AI statements and the conclusion of this presentation. 🙂

I always wondered why do design tools like Figma doesn’t include ready to use component library well prepared for popular coding frameworks like bootstrap and so on. Great speech! ❤

I wish Brad could teach web to my kids

feel like this entire talk couldve been summarized in 8 bullet points.

Love this! So insightful and true.

Wait, no mention of Dreamweaver or FrontPage?

Global design system......So this idea is pretty much radix aimed to solve. It did a great job hope it continues to grow!

Thank you :) Far from it, it thrives with life.

Legend. Cool to see this retrospective

🤪 ᑭяỖｍｏ𝓼𝐦