Cracking Etsy Ads: ALL Your Questions ANSWERED in One Video! 🚀✨
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- Опубліковано 21 сер 2023
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Are you an Etsy seller looking to take your shop to the next level with effective advertising strategies? Look no further! 🚀 In this comprehensive video, we've got you covered with "All Your Etsy Ads Questions Answered". Whether you're a seasoned Etsy entrepreneur or just starting out, understanding how to make the most of Etsy's advertising platform can greatly impact your success.
Finally someone is talking about how long it takes to get things going. Love it. :)
Thanks for watching !
Wow this came at the right time! I’ve been turning ads on and off and freaking out about it. This is literally the best Etsy ad video I’ve watched. And I swear I’ve watched them all 😂
Now I’m off to increase my ad budget and figure out my break even ROAS! 🎉
Awesome thank you so so much for taking the time to watch the video
Always appreciate your detailed explanations Hannah - thanks again.
Thanks for watching !
Super valuable and well articulated. Thank you!
Thank you so much. !
As always clear concise , to the point and excellent! Very helpful filling in my knowledge gaps! Spot on with everything, and even more so with "Rome isn't built in 1 day", and your need to invest and test first before you see results is what many forget! Unless you have urgent demand for something that does not exist, but for your product, your sales curve, let alone your hockey-stick effect will take time. As always keep up the great work! Tks!
Hey thank you so much for taking the time to comment and share the positivity!
I love your content Hannah! Such a great video with detailed information
Thank you so much for sharing the love and commenting this!
Very useful advice and Q &A indeed, Hannah! Many thanks for making this coaching video! I've have been running ad for 7 listings with 1$ daily budget for exactually 1 month, results: 4067 views, 55 clicks and 0 ROAS. I have collected some interesting datas from running this ad, I'll make more listings and increase my daily budget and see how it goes.
Awesome stuff thank you for watching :]
Your hair is so prettyyy
Thank you so much !
Great video and appreciate the insight. I'm newer on the POD side but used Ads from the start, basically because of all of the reasons you explained. So it's refreshing to see a positive view on the Ad side since most say "they never touch it".
I think the one thing that drives me crazy is knowing lazy sellers, while doing research, click on your ads instead of finding the product another way. It's something I refuse to do when I research out of respect but I'm guessing many of these sellers aren't bothering with ads and just don't understand that side of it. I get curious when I see a favorite pop up so I have a tendency to check who favorited it and look at their favorites. I'd say a good amount of the time, around 30-40%, I can tell it's a seller adding it to their research list. Wish there was a way to eliminate that and have them stop wasting valuable money. I guess though, it does give you extra clicks that might help but obviously can skew stats. Just curious if you feel like that's a negative side to the Ad process. But it might be different with the products you sell. But just a gripe of mine :)
Enjoying your videos and really liked your interaction with Ryan in his community. Made me start watching your content, which is great.
I literally needed the answer to every one of these questions. I maxed out my ad spend for like two weeks, but I was just bleeding money. Need to get my conversion rate up!
Yeah, the safer play there is just turning on ads that organically take off first and slowly add more overtime but there’s no harm in going balls to the wall and testing out everything, it’s def faster, but also, if your store is super new, get some reviews going, that will help the conversion rate
@@EcomHannah there was harm to my wallet, but I hear ya 😉
haha but valuable data I am sure, but yea just play it safe !@@HumanVersusAI
Awesome vid Hannah, thank you! My questions are:
Does the "ad goal" you select near the bottom of the marketing/ads tab impact how Etsy advertises your listings? If so, are you able to break each goal down?
- Increase visibility and awareness:
- Drive orders short-term:
- Promote specific items:
- Take my sales up a notch:
- Maximize my exposure to help compete against similar shops:
Thanks in advance!
Yes they are also super cryptic on how this affects your listing, in my experience you always want to optimize for more sales so I have mine to "Take my sales up a notch" which is confusing compared to the other options but on all media buying platforms we optimize for more sale conversions so that is what I have mine set to, if you read deeper into each your just going to confuse yourself haha so I would not base the success or failure around this setting
Great advice Hannah! I come from a media buying background as well and I feel that you’re one of the few Etsy sellers on yt that actually gives advice I can relate to 😊 But also what do you think about only turning on ads during certain times when I know i get the most traffic or sales in order to be more conservative on ad budget? Or should I just leave it to Etsy algo to decide? for context my shop is only about a month old
Awesome thank you so much for the loving comment! This is a good point I would say for holiday driven products you really don’t need to spend ads on them outside the three months leading up to that holiday. For Evergreen products that sell all year around you would probably want to leave the ads on for them of course if they are doing well long-term.
Your approach is much more honest than most . So many are saying that you don’t have to spend any money to be successful on Etsy . It makes sense that you will need to invest in your business. I make a high percentage of my sales on weekends should I increase my advertising on the weekends and does it affect me negatively when I change the Spend amount often .
No because it is ppc so that means you only pay when you get a click that’s why it won’t spend your whole budget this is unlike Facebook ads, it will actually spend your whole budget regardless of clicks and push your ad to unqualified viewers just so it can use up the daily spend. So technically if your niche has less shoppers during the week days you’re spend should still be proportional to sales since there are fewer people clicking on your listings
@@EcomHannah Thank you for your response.
no worries at all @@asmith4786
Thank you for this video, Hannah! Very helpful. How do we factor in ads spend when pricing the products? Thanks again❤
You really don’t wanna price your products based off your ad cost it’s really based off of what the market is saying and what type of competitive stance you want to take in your niche! I have another video on how to price your Etsy items if that helps :-) thank you for watching
@@EcomHannah Thanks much! ❤
thank you !
Thanks for the info! So the "stats" views are different to the "ads" views on the same product. Which should you follow?
Yes, stats show you top line and those rows in your Etsy ads are showing you what the ads generated you. I look at both, but I’m moreover concerned about what it spent versus top line.
Excellent video😊
Thank you for watching
@@EcomHannah ur welcome 😃
:] @@sarossamitha8094
Awesome video! Such detailed information ❤❤ you mentioned about add to carts. How do you see which listings people have added to cart?? I’ve looked at every option, column, and menu and couldn’t find it. 😂
sometimes you can see it on the listing page sometimes you have to actually add it to cart in an incognito window and see if there are any others
@@EcomHannah thank you!! I can see it when I stopped my sales! Wow, what a work around. 😂
@@mchered where is it on the app? I’m blind 😵💫😂
@@ems246 In the new Etsy application, if you click on the icon in the top right corner of the main page, it will take you to your store. On that page, if there are items added to the cart, it is indicated just below the products.
awesome thanks for the value
Such a great video! I have a question for the next one that you make. My etsy shop sells both print on demand items as well as digital printables. So far most of my activity has been on my digital printables. Would it be beneficial to split these up into two different etsy shops or is it better to keep them as one?
If they items complement each other I would say yes! and make sense for the over all brand vibe
Hi Hannah, thank you for this awesome video. I truly hope someone can answer one question regarding the ads goal, so far I didn't find any videos answering this question. What is the best of the 4 options to choose if you would like to get consistent sales, not just short term? To me the options don't really make sense when you don't yet have so many sales and you want ads to push your products and sales. Hope you can clear this enigma. :)
It unlikely that this plays a huge factor into the optimization of your ads or else they would not be so cryptic about it, in the media buying world it is standard to always optimize for more sales, so that is what I did
Great video
Thanks for the visit
thank you for information , what about "GOALS"
how work these are ? Which one have to choose?
Increase visibility and awareness
Drive orders short-term
Promote specific items
Take my sales up a notch
Maximize my exposure to help compete against similar shops
It is cryptic on etsy side on what those all mean but in my experience you always optimize for more conversions so mine is on Take my sales up a notch
thanks for watching :]
Hi Hannah. I like watching your videos. Can you be so kind, when you use an abbreviation, which is the norm now for all the young folks, or when you display an abbreviation, can you write out the words of the abbreviation. It throws me off as I'm still trying to figure out what CTR is. For example, if you have the abbreviation, you can put parentheses with the words inside and I feel it would be helpful to all, as we are on here to learn. Thank you. Karen. I will google CTR
Thank you for sharing these insightful video! Your in-depth knowledge shines through, and your explanations are clear and easy to follow. I noticed you mentioned the importance of monitoring ad performance over a couple of months. Can you share any tips on how to optimize Etsy ad campaigns for long-term success? I'm eager to learn more from your expertise!
keep them at their max and keep optimize month over month by the steps I talked about in the video :]
Great video! Monitoring and optimizing Etsy ad campaigns for long-term success is a crucial aspect of running a successful e-commerce business. Remember that Etsy ads require ongoing attention and optimization. What works today may not work as effectively tomorrow, so it's essential to adapt and refine your approach based on data and performance metrics.
Excellent video! Continuous Etsy ad monitoring and optimization are key for lasting success. Adapt based on data and performance."
Etsy's ad platform may evolve over time, so staying informed about any changes or updates is also crucial for long-term success.
yes ! 100% thank you! @@monicasoriano8581
Excellent video, I absolutely love your content!
I have another question to add to your list - I have a brand new shop (just passed my first 30 days) and I’m wondering whether I should a) up my ad spend or b) drop some of my listings that have zero sales from my ad budget. It seems too early but some of my listings have a ROAS of 0.5 or haven’t sold at all so I also don’t want to keep losing money.
For context, I sell printables and I’m spending all of my ad budget every day (1400 clicks for my first month and 55 sales) BUT I’m also not breaking even yet on my top line either 😅
Its still very early but if you are in low ticket your threshold may be lower than mine and want to turn it off sooner, but remember before just turning it off i would look for clear signs of momentum
I am a 8+ year shop, and had ads on until June. My revenue is exactly the same without ads as the previous year with ads. Monthly revenue in the high thousands. Really wish I could make the ads actually work for me!
There are so many variables at play here that I would have to dive deeper to see what you have going on with your business to give you a sure fire reason why this could be the case
Great info. My burning question tho is what does Etsy do with your ads based on the different goal choices? What do they actually do with that choice and which would actually be best?
They are super cryptic but from my media buying background we always optimize for the more sales or the purchase conversion as far as what etsy specifically does with that I am not totally sure either
Hello! Around the 22:20 minute mark in your video, you mention checking how many 'Add to Carts' your product has; are you doing this through Sale Samurai?
In an incognito window , right click > view listing incognito window
great video Hannah. your subtitles are very helpful. THANK YOU! what is ETA? i googled it but can't seem to find the right answer. "Expanded Text Ads"?
OOoo I am not sure may have been a typo in the video, there is CTR which is click through rate, what time stamp in the video did you see it ?
thank you for watching BTW
You are talking about checking ROAS that aren't breaking even and analyzing the listing before shutting it down. One of the things you check is the lifetime ad revenue compared to the lifetime ad spend, which gives you the marketing cost %. Then you say that if that isn't breakeven, you need to ask yourself a few questions like signs of momentum. So, my question is, how do I know if the marketing cost % isn't breaking even? I hope my question is clear.
Thank you for your advice.. I don't know why the sales in my store are low, although I am making an effort to improve the sales rate. Is there any special advice I can follow? THANKS.
It’s hard to advise without seeing your store and the full picture of what you have going on! Most most important is that main image in comparison to your competitors?
@@EcomHannah I can send you the store link if you like and I will be happy to listen to some of your advice.
I want to see you have an interview/podcast with Dylan Jahraus, she is against ads, your pro ads, I want to see who will finally convince me. 😄
Interesting, I come from a media buying background so unfortunately the idea that you don’t have to spend on marketing eventually will not be an option as niches get saturated this is true for all ad platforms, so it’s better to get comfortable with the spend sooner then later and lock in a business model that makes sense with it on in my opinion
The only opinion that wins is the one that works for you. For me it is just logical math that in order to get my product seen by more people i need to reduce the background noise by investing in ads. The most important thing here (what hannah always stresses) is to only run ads on listings that are perfect in any way possible (seo, listing image, high demand etc). If ads do not work it is due to one of these points not being properly modified.
Great value !! 🙌🏼🙌🏼
I agree. And thanks Hannah for creating this video, it was perfect timing.
Thanks for the love and commenting :]
I'll be adding value to my fellow etsy members, after I have my beer.
yay thank you !
I’m a month in and I also don’t write reviews unless on Amazon but how do I remind my buyers write reviews? 😅
In SS...in the calculator, what do you put down for the Etsy ads section (first column) so that it's taken into account when trying to price your items?
Do you have an average marketing cost percentage for your store or is it too early?
@@EcomHannah I'm only about 4 months old so maybe? And... I have no idea what "average marketing cost percentage" means. Do you offer shop analysis?
For sure if you would like to do a 1-1 session you can book here bosscom.kartra.com/page/LwJ130
I’m not trying to ask a dumb question but does my Etsy shop open automatically once I upload my products from printify to my store?
No, you need to open up a Etsy account as well and then integrate to printify with Etsy . It is not dumb to ask these questions. It’s all a part of the journey.
Hi Hanna, I love your videos and am running ads since I opened the shop, but I am doing it without evaluate everything you said 😂. Right now I was tried to run ads in my bestseller and new listings but I had it at $25 for 3 days and only had sale for my Bestseller and not that much I turned them off because my Bestseller cost is $5.00 so I was spending the $25 daily and getting maybe $10 revenue back, do you think I should keep it for more time? I had it in other listings with higher price but maybe one sale for others listings.Thanks for your help ❤
$10 back from the ad or top line ? Only 3 days is also not a good data sample of time
@@EcomHannah Waooo your very good Hanna and thank you so much for your fast answer appreciate your help ❤️
If have 500 digit products in store is $100 per day reasonable? It’s quite saturated now. My views traffic were so low. I started on 30 but have just increased to 100.
Yes, but it’s also the strategy of how fast our how slow you’re turning things on or off with your sale prices it’s not just setting a budget. You know what I mean
Do you recommend me use a full size banner? Keep in my I am a artist
, I’m not sure what you mean by a full-size banner, but I think yes if you’re just talking about, optimizing the size of your banner
I have one listing that has a lot more etsy ad views and clicks than the others. At one point it was in 13 carts. A few days later it grew to 15. Then overnight it went to zero. Several days later it now says it's in 3 carts. Why??? Does etsy take them out of carts? Thank you!
I’m not sure if they’re removing them from carts, but it’s normal for them to fluctuate, but any atc like this, especially on a newer listing is signs of momentum
Thanks for your response!
thanks for the comment!
Hi Hannah,
Thank you for making such informative videos for us. A quick question : I started selling Custom Christmas ornament last year (Not POD) , I opened my shop on august 2022, and from august to December I sold around 3000 ornament and made around 27k profit with 48 active listings and I spend $600 on ads within this period of time because I couldn't keep up with the orders and had to stop the ads. My conversation rate was %8.4 .
Then as expected my sales went down because Christmas was over obviously. I wanted to try the ads during the year but it dropped my conversation rate to %7.2 .
I am planning to add 70 more listings (I have prepared the designs already) , and I have opened second shop last week with 80 listings, and sold 6 ornaments already. (My brother will manage it) . I hope I can catch it up this year !
What kind of approach should I do this Christmas based on your experiences ? Thank you so much. I always love and like your videos !
Thank you so much for the love and commenting, first question, why did you open a new shop to sell the same thing?
Because it was profitable, and since the designs are different, I am not actually selling the same thing,. and I wanted my brother to make some money as well.@@EcomHannah
Oh okay makes sense! It’s pretty early, but you could start running ads now or you could take the safer route and let the organic sales come in and only start pushing those listings with ads, which would be a safer play
Are you only selling Christmas stuff?
Thank you ! Yes, for now I only sell Christmas Ornaments, my goal is hitting 75-100k profit this year with 2 accounts, and then I have plans of doing shopify/Dropshipping during the year, so that I can make money outside of the Christmas Season. If you have a course about it I would definitely would like to check it out before looking for somewhere else.
Thank you again for taking time and replying my comments.@@EcomHannah
How can you tell if your items have been added to cart?
incognito window
@@EcomHannah oh 🤣🤣🤣😂😂that would be a helpful stat from Etsy because abandoned cart coupons don't tell you what item their being sent for, which, again, would be a very useful stat to see why an item is working
yea etsy really likes to not give us useful stats haha
did etsy not use to limit the budget. Mine is only letting me spend $1 a day max so how do you get up to 1k a day
Over time this will increase as you get more traffic and continue to increase your spend
Also, how do you see if someone has added your item to their cart? I can't find an option to see that anywhere? Sorry for being a pest lol 😝
You can see it on desktop view when you’re on someone’s listing or if you’re on your own listing, click it in an incognito window
@@EcomHannah Thank you Hannah!
Thank you !!
My overall adspend is $20-$40 more than my revenue. Will that eventually improve so that I can make a profit? I want this to become my full time job -but wonder will I make a profit! I’m pretty new (with being consistent)-digital products $5-$40 price range -81 listings (started March/April 2023) 51 sales, 10 reviews. Overall 1.3% conversion (last 30 days conversion 2.1%) I hope someone can tell me if I’m on the right path or should I stop spending on ads. Most sales come through ads, organic sales come in the minimum??
100% on the right path! Focus on digital assets that you can sell higher ticket and bigger bundles and then break up those big bundles so you can make and sell smaller ticket items out of them. Especially when you’re new so much learning happens just making those first 100 listings and you improve so much just by doing it over and over and over again.
@@EcomHannah Awesome!! Thank you so much for that validation.
Sometimes that all you need! @@camillehomez1894
@@EcomHannah Idk if you will see this because it's an old video!! But I am truly so thankful for your reply!! That advice was what I needed to hear!! I am now receiving multiple daily sales, I am also receiving daily payouts (most days) and most of all I'm really starting to see that Etsy does work!! Thank you so much! I will continue watching your vids!!
oh awesome glad to hear keep it up :]@@camillehomez1894
Bella Canvas 3001 t-shirt on Printify, shipping 1st item on printify its says 4,75$ but on etsy its says 5,38$ whats going on? why the prices are different can smbdy answer this ? Retail price on Printify is 18,65 but on etsy is 25,57 .. what in the hell is happening ?
Are you comparing with the same currency or different? For example. I have my printify set to show me in CAD but my store is set to USD
@@malinafit 🤷🏻♂️ Cuz i’m selling in USA but i’m not there, so now i’m calm 😅
If you set your budget to $50-$100 per day. Is Etsy going to charge you that amount daily?
No, its likely they will not spend the whole budget
My ad spending fell 80% since it's peak one week ago and now I am barely getting any traffic to my listings. Is their anyway I can fix this?
Thanks!
There are many variables that could be causing this and 1 week is not a big data sample to pull a true conclusion from I would need to know more
If you put a product on Etsy ads and it sold 1 time and has a good roas but hasn’t gotten any more sales after that would you turn it off or leave the add on?
After how long ?
She starts answering questions at 11:45, thank me later
Yes have to give context first haha
@@EcomHannah thanks for all the useful information, maybe you could add timestamps in the video so that viewers can easily skip to the part of the video/question that they're interested in
I will def do this!
How can it take 90 to 120 days when your listening only lasts 4 months thats some bullshit from Esty theytneed to work out a shorter period of time to rank listenings
It depends some listings take off in under 2 weeks but I would set up worst case scenario expectations especially for saturated niches and non reviewed shops
If I have thousands of listings, I could spend years to optimize ads 😊
Not years ;)
Yeah, but every 30 days, Etsy clears out the carts. That's a stupid move on Etsy's part.
are you sure about this, where does it say this?
@@EcomHannah Unfortunately, I'm sure. It's happened to me once. I'm under two months in (a rookie) but have a couple of strong listings that both had 20+ in carts. I woke up one morning and all of my "in carts" were gone. Upon research, I learned in the Etsy community forum that Etsy moves the "in carts" into the "save for later" every 30 days. This makes ZERO sense for both sellers and Etsy's bottom line. Frustrating!
mmmm no really I am mean if you are seeing carts go up and down this is normal and are clear signs of momentum. It is still okay that that is happening.
@@EcomHannah I respectfully disagree. Now both of my well-selling listings do not appear as popular to customers. This is bad.
Ooo I see what you mean, yes, that makes sense. I am more looking at it as far as if it’s going to be worth investing, money in ads but yes, that does suck on Etsy‘s part.
Has anyone told you how beautiful you are today?
Hey thank you so much !!!!
Just found you. Love your content. BUT... please stop saying "right?" so much... Drives me crazy 🤪🎉
Haha I am sorry such a bad filler word habit I actually cut them out or try to
@@EcomHannah yeah. I know it's a newer term like "for sure" and stuff. But you speak so eloquently that you don't need that. Thanks for not taking personally. Happy New Year! 2024 will be my first year at POD. You're one of the best out of tons I've listened to 🤗
I came across a video you did about a year ago where you tried pod. Have you dabbled in that anymore because I designed a few t-shirts and sweatshirts in the very popular Bella 3001 and Gildan 18000. But in my opinion, I'm not that impressed with their quality. The sweatshirts are soft but they're really quite thin and the outside doesn't feel very soft. And the t-shirts while they're lightweight, in comparison to other lightweight t-shirts that I've had, they just don't feel that great either.
Thank you so so so much it means a lot !!