TOMS: One For One

TOMS was founded in 2006 by Blake Mycoskie, who was inspired during a trip to Argentina to start a different kind of business. There he observed extreme poverty, adverse health conditions and children walking without shoes. Wanting to help, an idea came to him: the traditional Argentine alpargata shoe could be a simple yet revolutionary solution. He quickly set out to reinvent the alpargata for the U.S. market - to show how together we can create a better tomorrow by taking compassionate action today.
To realize this mission, Blake made a commitment to give a pair of new shoes to a child in need, for every pair sold. One for One.