Google Shopping Ads Tutorial 2024 (Beginners Guide)

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  • Опубліковано 6 вер 2024

КОМЕНТАРІ • 74

  • @AphaApex
    @AphaApex 3 місяці тому +2

    One of the most important settings in shopping ads is linking your google ads account to a merchant account and most of this guys on UA-cam never touch this topic which is very very important . You can't do all what he is saying without linking those two accounts

    • @TheBlakeBauer
      @TheBlakeBauer  2 місяці тому

      Yup thought I covered that but in-case I didn't linking is the first step!

  • @user-bz8fv6hz8x
    @user-bz8fv6hz8x Рік тому +3

    Hej, I worked for Google for 1 year, and I absolutely agree with your mind about bit strategies; very professional attitude!

  • @GeraldWilcox-uu5mu
    @GeraldWilcox-uu5mu 5 місяців тому +1

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

  • @vesperflute9030
    @vesperflute9030 3 місяці тому +1

    Thanks, all this time I didn't realize there was a "+" button for subdivisions, rofl. You save my life.

  • @PanchoUSEC
    @PanchoUSEC 2 дні тому

    Thank you, this was very helpful for me! Regards From Chile!

  • @ScottStanley-ri9ho
    @ScottStanley-ri9ho 5 місяців тому +1

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

    • @TheBlakeBauer
      @TheBlakeBauer  5 місяців тому

      Thanks you 🙏 appreciate the sub

  • @LuSeJoSt
    @LuSeJoSt 2 місяці тому +2

    Clean and transparent! Thank you

  • @EdwardEdwards-iw3fv
    @EdwardEdwards-iw3fv 5 місяців тому +1

    A good lecture that will benefit all who have followed this excellent explanation.

  • @furrypets2455
    @furrypets2455 4 місяці тому +1

    Hello , Thank you so much for great content. I had a question, If i create a campaign now with one product and slowly add more product in the store, can i add new product to the old running google ads campaign if they are same niche and same product but just the variation of the product is different? Will it affect my campaign that I am running currently ?

    • @TheBlakeBauer
      @TheBlakeBauer  4 місяці тому

      Yes you can continue to add products, it won't effect your campaign to much, but you might want to do different campaigns for different product sets to keep things separate.

  • @ExiArts_HristoHvoynev
    @ExiArts_HristoHvoynev 5 місяців тому +1

    Awesome video and valuable too ❤❤❤❤❤❤❤

  • @finnylucci
    @finnylucci 7 місяців тому

    great vid. short and packed with value. thanks

  • @ZamoraJames-gt2fg
    @ZamoraJames-gt2fg 4 місяці тому +1

    Great overview

  • @afsana2595
    @afsana2595 3 місяці тому +1

    Great video!👍

  • @mtawali13
    @mtawali13 5 місяців тому +1

    Very well explained

  • @imanimer7577
    @imanimer7577 8 місяців тому

    Hi Blake! I found you today - not sure how exactly but so glad I did! My wife and I are nearing retirement age and we setup a blog a year ago and seeing little traffic organically. We just setup a Printify service which links to our small but will grow Woocommerce store. We want to start paying for traffic on a very restricted initial budget. We will scale by puting every $$ we make back into the business to scale the ads. We are not sure if we should start with Google or Facebook.
    Please provide some guidance on what to start watching from your channel 1st, how to use Printify / Woocommerce to run ads and track analytics, UTM codes etc.
    Please point me to which video(s) you feel we should start with from your channel.
    Thank you for providing these tutorials!

    • @TheBlakeBauer
      @TheBlakeBauer  8 місяців тому

      Hello, glad to have you a part of the family!
      So first off, I don't have video specifically on Prinityf or Woocommerce but it's very similar to Shopify.
      For your print on demand store (POD) I'd recommend you run Google Ads first using a PMAX campaign using a product feed & some search terms for your products/store.
      I'd recommend watching the Google Merchant Center video, Google Shopping Video, Shopify Conversion Tracking Video (is very similar to setup conversion events on WooCommerce you just have to download the Google app & connect everything).
      Go from there learning just Google Ads.
      I'd just try to get Google working before looking at Facebook Ads.
      FB ads is better in some cases, but you need to understand both platforms to execute a good strategy on both.
      Hope that helps a bit.

  • @lavishkanugo
    @lavishkanugo 11 місяців тому

    This was really easy to understand and helpful.

  • @ta-shunanderson5444
    @ta-shunanderson5444 11 місяців тому

    Great video!

    • @TheBlakeBauer
      @TheBlakeBauer  11 місяців тому

      Thank you! Glad you enjoyed 🙏

  • @sethnichols2127
    @sethnichols2127 Рік тому

    Great tutorial, nice and clear.

  • @luiscarlos715
    @luiscarlos715 Рік тому

    Just amazing

  • @RaviPrakash208
    @RaviPrakash208 10 місяців тому

    Hey , good explain 👍

  • @mensena
    @mensena Рік тому

    Great stuff man!

  • @user-mz2wu9vl5c
    @user-mz2wu9vl5c Рік тому

    Like it and I will apply

  • @clovisirakoze8870
    @clovisirakoze8870 11 місяців тому

    What are the conditions to launch google shopping when you have a new google ads account? How to avoid blocking

    • @TheBlakeBauer
      @TheBlakeBauer  11 місяців тому

      Just make sure you have stock available & include shipping options. There is policies around what you can sell, so you might want to Google that to ensure you don't sell anything prohibited

  • @umairabidofficial
    @umairabidofficial 10 місяців тому +1

    Can we get any sale after spending 50 usd

    • @TheBlakeBauer
      @TheBlakeBauer  10 місяців тому

      You could, but depends on a lot of things. In general you need to test to optimize so I wouldn't invest into ads without a decent budget of several thousand.

  • @Gocuisivin
    @Gocuisivin Рік тому

    Great video! Just a quick question- I have more than 400 products in Google Merchant Center, and I want to create standard shopping ads for only one product. I created a draft ad and noticed that I'm not able to select one product to advertise. What would you recommend? Please advise.

    • @TheBlakeBauer
      @TheBlakeBauer  Рік тому +1

      You have to exclude all other products except for the one you want to advertise in the Google Ads account. Should be in the Google Shopping Ads tutorial on how to do this near the end of my video.

  • @charliealdredd
    @charliealdredd 10 місяців тому

    Is there any reason you haven't covered adding keywords in this video? I feel like I should be adding them to the campaign but not too sure how to go about it.

    • @TheBlakeBauer
      @TheBlakeBauer  10 місяців тому +1

      No you dont need to ad keyword.your products already contain keywords & categories which Google will use when advertising. You can create a negative keyword list to filter out keywords once the ad starts spending.

    • @charliealdredd
      @charliealdredd 10 місяців тому

      @@TheBlakeBauer Thanks for the reply! I see! I've since realised that keywords come into importance more with search campaigns rather than shopping which makes sense really 😂

  • @GraphicEngine
    @GraphicEngine 8 місяців тому

    Is it possible to create key words for products or ads in google merchant centre or google ads when creating ads like this?

    • @TheBlakeBauer
      @TheBlakeBauer  8 місяців тому +1

      Google Ads uses the keywords in your product to target its ads.
      You cannot add keywords because of this.
      Here's the full quote from this article:
      "Google Shopping Ads, be it standard or performance max, can not add keywords.
      That is because search term eligability is based on the info you add in the data feed, such as title, description, product type etc.
      So if you see lots of irrelevant search terms, that means your data feed is not optimized."
      Read more here if you're interested: support.google.com/google-ads/thread/218189813/how-to-add-keywords-in-a-shopping-campaign?hl=en#:~:text=Google%20Shopping%20Ads%2C%20be%20it,data%20feed%20is%20not%20optimized.

  • @VishalSharma-lz9qq
    @VishalSharma-lz9qq 10 місяців тому

    Amazing Video - Just curious is there way we can promote only few products ? Just like we can do in facebook ? Like product sets etc.

    • @TheBlakeBauer
      @TheBlakeBauer  10 місяців тому

      There is! You can create product tags or categories and then filter products in Google ads.
      If you Google a video on it there should be something for how to do this!

  • @youngchan4943
    @youngchan4943 10 місяців тому

    While using maximize click bidding, there's no need to set maximum cost per click did? I tried and the CPC was too high, it there any suggestions?

    • @TheBlakeBauer
      @TheBlakeBauer  10 місяців тому

      That's unfortunately what it costs to pay for a clock of that nature. Competitors will drive up CPC for valuable clicks so you either pay it & make it work or deem it too expensive an investment right now.

  • @zaffie730
    @zaffie730 Рік тому

    How long does it usually take to get the first impression? I launched my campaign last night and haven't gotten an impression yet.

    • @TheBlakeBauer
      @TheBlakeBauer  Рік тому

      Can take anywhere from 12-7 hours in my experience so just give it some time.

    • @7pheonix732
      @7pheonix732 5 місяців тому

      I got 1k impressions 45 clicks within just 24hrs but no sale yet 😢 Should i wait for a couple of days more before doing any changes in my shopping campaign

  • @glowuptrickz
    @glowuptrickz 9 місяців тому

    Is it possible to change the image of the product in a google shopping campaign?

    • @TheBlakeBauer
      @TheBlakeBauer  9 місяців тому

      Yes it is possible to do this in the Google Merchant Center. Should be some videos or article on this

  • @MichaelRoberts-eu8sn
    @MichaelRoberts-eu8sn 11 місяців тому

    And can you answer, do you arrange individual classes?

    • @TheBlakeBauer
      @TheBlakeBauer  11 місяців тому

      I do consulting for a fee if that's what you're wondering. You can check the website here to book a call with my team: jetstreamdigital.io

  • @umairabidofficial
    @umairabidofficial 10 місяців тому

    How much chances to being profitable?

    • @TheBlakeBauer
      @TheBlakeBauer  10 місяців тому

      Hard to say, that's where being good at business comes in. If you're a beginner, not good.

  • @stathisprou2205
    @stathisprou2205 3 місяці тому +1

    maximize clicks brings you poor traffic and no conversions

    • @TheBlakeBauer
      @TheBlakeBauer  3 місяці тому

      Don't necessarily agree, sometimes you gotta start on max click to get some spend before you can switch to max conversions. Can get conversions if you target the right keywords

  • @jesusson7536
    @jesusson7536 22 дні тому +1

    💯💯💯💯🫡🫡🫡

  • @RobertWoods-nd3kd
    @RobertWoods-nd3kd 4 місяці тому +1

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.